27, 28 and 29 November 2017      

envelopeCongreso@protocolo.com phone91 310 18 03


One of the novelties of this congress will be its social program that WILL BE FRAMED within the scientific program.

An extensive, varied and attractive SOCIAL PROGRAM will be proposed to all the congressmen as well as to the companions, in order that they can "live" through the experiences that will allow, at the same time, see live the varied, different and unique attractions offered by Valladolid and its province and at the same time being able to learn first-hand the organizational and communication characteristics with which one works in those spaces.

Apart from being able to follow the wine routes of both the Ribera de Duero and Rueda appellations of origin, with the consequent tastings and pairings, we are preparing a wide range of visits to the different centers of interest that can please everyone.

From knowing in the Zorrilla Stadium, headquarters of the Valladolid football club, its protocol and communication procedures and public relations to seeing live the organizational complexity of a holy week brotherhood, its history, imagery, processions, etc., passing through the experience of experiences such as receiving a presentation at the University of Valladolid, or at the Valladolid Fair, getting to know the land of Valladolid with a ride in a hot air balloon, attending a mini concert in an emblematic building with the subsequent organizational explanation, or visiting the valley of the senses or the museum of the Roman villas.





  Spectacular night route that will take us to the past with an aspect of the future, since they will tell us about those peculiarities of historical buildings, and not so much, illuminated in a spectacular way. We will be able to know what buildings communicated in the past and what they communicate today, all taking into account light as a subsidiary source of communication for the city. The night tour will begin in the Historic Quarter (Plaza Zorrilla, Plaza Mayor, the Cathedral area and the San Pablo area). The main historical facades and the meaning of the color of light in monuments will be explained.  
  You will be able to know live the history of the historical figures of the city of Valladolid, the legends that made them famous and their main ways of acting both in clothing and in social relationships, in monumental settings such as Plaza de Colón, Parque de Campo Grande, La Plaza de Santa Ana and the San Agustín archive, while you can experience first-hand the organizational complexities of a tourist visit.  
    picaro story HISTORY OF A PÍCARO: gossiping in the court
  You will live The gossip of the Court in Valladolid in the seventeenth century, by the hand of a character, the rogue, with the corresponding explanations of why the routes of the different squares and streets of the city are chosen in this type of tourist visit.  

The celebration of the bicentennial of the birth of José Zorrilla, will introduce us fully into the world of romanticism visiting the main passages of what Zorrilla experienced in Valladolid, at the same time that we analyze issues of etiquette, image, social relationship and communication in the literature of the Writer.


  On this route we will know aspects of four queens who have developed their activity in the city of Valladolid: María de Molina, Catalina de Lancaster, Margarita and Ana Mauricia de Austria. We will be able to know the places where some of its best-known episodes took place, it will be possible to access the interior of the Monastery of Santa María la Real de Huelgas and the Palace of the Counts of Benavente, where the tomb of María de Molina, who was its founder, is located. . The common thread is the queens that throughout history has to do with Valladolid, giving information about what life was like in the Court, its etiquette, its parties ... In addition to what has already been indicated, the Royal Palace and the National Museum of Sculpture.  
   heretic THE ROUTE OF THE HERETICceremonial of the Inquisition  
  The importance of the writer Miguel Delibes can be seen on this route through some of the palaces where one of the masterpieces of this Valladolid author takes place, El Hereje. In it, we will discover how was the ceremonial, the etiquette and the scenarios that they used towards the penitent prisoners, the heretics, before giving them the death penalty at the initiative of the Inquisition. The tour shows us the areas of the city that appear in the novel set in Valladolid in the XNUMXth century. It begins in the Plaza de San Pablo, passes through Plaza de las Brígidas, Fabio Nelli Palace, San Benito Church, Plaza Mayor and ends in Campo Grande park, the old burner.  
   patios ROUTE OF THE HISTORIC PATIOSpeople's communication  
  The visit will begin with a brief explanation of how a City Council organizes the tourist routes that reveal its historical, architectural and patrimonial value. Then the guided tour of the most emblematic historical patios of the city will begin, where in its day part of the daily life of society was developed. Valladolid in the sixteenth century had documented more than 300 palaces, on the route we discovered those patios of monasteries or palaces that are still in force and where they will tell us what the ceremonials that were developed were like, the etiquette that was followed at that time and what the social relationships. The visit begins in the Plaza de Zorrilla, we pass through the cloister of the French, Patio del Caballo de Troya, Patio Herreriano, Patio de Fabio Nelli, Patio of the Royal Palace, Patio of the Colegio de San Gregorio and Patio de Palacio de Villena.  
   stadium JOSÉ ZORRILLA STADIUM: protocol and sports communication
  Learn about the interior of a large football stadium built on the occasion of the FIFA World Football Championship held in Spain in 1982. In it, they will tell us how the presidential box and the press department work on a day of party: the invitations, their protocolization criteria, the catering spaces, the changing rooms and the attention to journalists as well as the day-to-day marketing of the institution.  
  Discover how is the communication of a museum that is integrated into a castle. Live a live tasting where you can learn about specific aspects of the preparation and tasting of a good Ribera de Duero denomination of origin wine, as well as the ceremonial that revolves around it. Likewise, you can enjoy explanations of what happened in its day in the magnificent castle of Peñafiel, which dates back to the s. X, although its current appearance is from the XNUMXth century.  
   bodegas valladolid, congress, protocol

VISIT AND TASTING IN BODEGAS: the wine ceremonial

  Discover how a visit to a great winery is organized: its coordination, the spaces to visit, the different services to special clients ... and also, have the experience of living and taking part in a tasting with some of the best wines selected from different denominations of origin and in charge of the best specialist winemakers in the field. Learn about the different types of wine that there are, what is their pairing, the ceremonial of uncorking a bottle, the figure of the sommelier, etc ...  

CORTES DE CASTILLA Y LEÓN: official protocol

   Discover the building for the representation of the citizens of Castilla y León and learn how they organize their main ceremonials for the inauguration of the President of the Cortes, the opening of the legislature and, in general, how day-to-day is in the different communication and protocol department.  

TECHNICAL VISIT TO THE CALDERÓN THEATER: production and organization of events

  How does a backstage theater work in full swing? Find out how production is managed, how is the assembly and disassembly of large productions, how the different personnel are coordinated ... and above all, know what a stage space is like inside. To do this, we will have professionals who attend the different functions daily so that the show recreates the reality that the work requires.  

UNIVERSITY OF VALLADOLID: protocol and university ceremonial


What is the university ceremony like? What is its history? Where does its label come from? What do the different colors mean? How is a Doctor Honoris Causa organized? What is a lecture hall like? and a paraninfo? ... Discover how are the spaces and different ceremonials of the university protocol and enjoy an attractive visit to the most important places of a university like Valladolid, created in the XNUMXth century.

   the North

EL NORTE DE CASTILLA: the oldest newspaper in Spain

  Did you know that El Norte de Castilla is the oldest newspaper in Spain? Find out what are the main complexities of a newspaper with so much tradition: its day-to-day, its planning, its management meetings, its machinery, its distribution, etc ... A newspaper manager will show us its facilities and will tell us the details of the frenetic activity of a written communication medium in full s. XXI.  

CHURCH OF SAINT PAUL: protocol and religious ceremonial

  The church of San Pablo, located in the heart of the city of Valladolid, is one of the most representative buildings in the city of Valladolid. Kings Felipe II and Felipe IV were baptized in this church and it was visited by Napoleon. An incomparable place for an expert in religious protocol to tell us about different aspects of the Catholic liturgy, as well as different questions related to the ceremonial used by the Catholic Church.  

Color is a powerful non-verbal communication tool that conveys messages and elicits feelings. This interactive workshop will allow attendees to see the different characteristics of people and colors. How to choose the combinations according to the physique and the message you want to convey.
Through Yin & Yang, we will learn how to use color to create balance and to influence different situations in our personal and professional lives.


Get to know the local proposals with a personal shopper. What factors to take into account when buying. Learn how to create a useful shopping list and a realistic budget for a wardrobe. Learn how to navigate the shops to find the pieces you are looking for in a short time and create the looks you need.

    self esteem  IMAGE AND SELF-ESTEEM from the Appreciative Image Coaching  

In this workshop we are going to discover which is the best version of ourselves and from there we are going to visualize what we want to project. If our images are positive our emotions are positive and our actions will be positive. It is about living in the positive emotions, feelings and image that enhance our life, and assertively posing the actions that bring us, drive us and lead us to move forward. It is, to be able to go through negative emotions without drowning in them.

    estilismo  STYLING WORKSHOP  

How to discover the different personal styles and how they suit different environments or types of professions? This workshop will help attendees to create a simple style recipe, creating both professional and more casual outfits or outfits. The concept of a clothing capsule will be analyzed to create the maximum number of sets with few garments and the keys to the use and choice of accessories will be revealed so that they communicate the same message and help create a look or brand.

    medina  MEDINA DEL CAMPO  

Enjoy a visit to the Valladolid city of Medina del Campo, where you can visit the Royal Testamentary Palace of Isabel La Católica and the Plaza Mayor de la Hispanidad, and then go to the first food market in Spain, Las Reales Carnicerías de La Villa, which dates from 1562. Learn about the spaces in which Spain was born as an empire and what the ceremonial and protocol of the time was like.

    Whatsapp  Presentation of the computer program: "Event Management" and the APP "Protocol & Events"

The "Event Management" program: The development of an unpublished computer program will be presented that allows the integral management of planning, execution and post-congress, not only with the consequent bureaucratic simplification of document management, but also the control of planning and execution of the tasks of the entire work group that makes up an event, from its beginning to its end.
The APP "Protocol & Events" is a professional application for mobile devices that constitutes an authentic guide that is updated on line of everything related to the protocol and ceremonial: Organizational techniques-Official protocol-Ordering of flags, precedents, location of guests, Protocol of company, international and diplomatic protocol.

    cathedral  CONCERT OF THE CANDLES: Cathedral of Valladolid  

Discover what it is like to organize a concert in a space like a cathedral and enjoy the sound of its imposing 19.000 digitized Allen organ through a concert that will make us experience unique sensations.

The Cathedral of Our Lady of the Assumption of Valladolid is the seat of the Archdiocese of Valladolid. Conceived in the sixteenth century as the last work of Felipe II, it was designed by the architect Juan de Herrera, so its style is Herrerian with Baroque additions. It should be the largest cathedral in Europe, although it is 40-45% built, due to the lack of resources for a project of such magnitude and the expenses caused by the difficult foundation of the temple, located in an area with a great unevenness in the terrain.

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