This meeting will be developed adapted to the new ways of organizing in these times fostering the experience of experiences and the interrelation among the assistants.
- In the morning, there will be lectures, workshops, round tables and communications in four alternative rooms in which a discipline will be developed in each of them: Corporate communication, Protocol and Personal Image, always in its relation with the rest of the disciplines Communicative for their development during the mornings.
- The evenings of the congress will become a true, diverse and complete social program in which not only will offer a wide range of possibilities of living experiences that Valladolid and its province, but also be complemented by a small talk explaining the complications Organization of the experience to be attended.
We will be able to enjoy extra classroom experiences that allow the interrelation between the different professionals with the experiences of the many professional experiences that are already being prepared: "learning by doing".
In this way different innovations are presented:
Under the motto of "Everything that can be read in a blog or in any other space will have no place in this congress," it does not make sense that nobody travel to hear something that can see in another forum and therefore we will propose, within the axes Thematically approved, pleasant and above all experiential papers supported by practical questions.
TEDx Model: The chosen speakers will be asked to present their papers, which will be presented throughout the morning in the different alternative halls of the congress venue, composed of monologues supported by audiovisuals that have some experience on the chosen theme.
Transversality: In order to unite the communicative disciplines, all the speakers will be asked to, in the course of the presentation or personal experience they present, join their specialty to the particular circumstances that affect the other related disciplines. In this way we will see, for example, how a communication professional will speak not only about communication itself, but also about the complexities that are created in the union with the necessary protocol, marketing, advertising, etc.
Social program inserted in the scientific program: EXTRA CLASSROOM EXPERIENCES
This is one of the great novelties of this meeting. We have insisted that not only interesting lectures can be heard, but that we can learn from a specific activity. In this way, in the afternoons, we will move the congress venue to different spaces where at the same time that we can teach the organizational complexities of what we are visiting, we can live the experience of that visit live
WE HAVE CALLED YOU EXPERIENCES
EXAMPLE: There will be a presentation of sports protocol. Well, this speech will be held on the stage of the Real Valladolid stadium, CF and at the same time we can live in that stage, we will explain the complexities of it, as well as the coordination of communication, marketing and protocol that is performed In that institution.
In all these experiences that I detail below, in addition to being playful and cultural, the guide or actor or the person responsible for communication / protocol / marketing of the entity, will explain how the management of the visit is carried out: organization, Management, production, etc ... or the complexity of what is done there.
In this way, we are finishing preparing the following EXPERIENCES WE CAN OFFER TO ALL CONGRESSISTS:
|THE LIGHT, THE ARCHITECTURE AND THE COMMUNICATION (RIOS DE LUZ):Nocturna1h / 30 minutes|
|Spectacular nocturnal route that will take us back to the past with an aspect of the future, since we will tell those peculiarities of historical buildings, and not so much, illuminated in a spectacular way. We can know that they communicated the old buildings and that communicate ogaño, all taking into account the light as a subsidiary source of communication for the city. The night tour begins with the historic center (Plaza Zorrilla, Plaza Mayor, Cathedral area and San Pablo area). It will explain the main historical facades and the sense of the color of light in the monuments.|
|THE GHOSTS OF VALLADOLID: Teatralized, nocturnal 1h / 30 minutes|
|You will be able to know in person the history of the historical personages of the city of Valladolid, the legends that made them famous and their main ways of acting both in the dress and in the social relation, in monumental environments like the Plaza de Colón, Campo Grande, Santa Ana Square and San Agustin archives, while at the same time you can experience the organizational complexities of a tourist visit.|
|HISTORY OF A PITCHER, gossip at court Theatrical, 1 and 30 minutes.|
|You will live The gossip of the Court in Valladolid of the seventeenth century, by the hand of a personage, the rogue, with the corresponding explanations of why the routes of the different squares and streets of the city are chosen in this type of tourist visit.|
|A WALK FOR ROMANTICISM AND ITS PROTOCOLDramatized. 1 and 30 minutes.|
The celebration of the bicentenary of the birth of José Zorrilla, will introduce us fully into the world of romanticism by visiting the main passages of what Zorrilla lived in Valladolid, while analyzing issues of etiquette, image, social relation and communication in literature Writer.
|THE QUEENS IN VALLADOLID AND ITS PROTOCOL: Dramatized, 1 and 30 minutes.|
|In this route, we will know aspects of four queens who have developed their activity in the city of Valladolid: Maria de Molina, Catherine of Lancaster, Margarita and Ana Mauricia of Austria. We will be able to know the places where some of its best known episodes took place, you will be able to access inside the Monastery of Santa María la Real de Huelgas and to the Palace of the Counts of Benavente, where is the tomb of Maria de Molina, who was its founder . The common thread is the queens that throughout history has to do with Valladolid, giving data of what was life in the Court, its label, its festivals ... It is visited in addition to the already indicated, the Royal Palace and The National Museum of Sculpture.|
|THE ROUTE OF THE HEREJE: NoDramatized, 1 and 30 minutes.|
|The importance of the writer Miguel Delibes can be seen in this route by some of the palaces where one of the works of this Valladolid author, El Hereje, is developed. In it, we will discover the ceremonial, the etiquette and the scenarios that they used for the penitentiary prisoners, the heretics, before giving them the capital punishment by initiative of the Inquisition. The tour shows the areas of the city that appear in the novel set in the Valladolid of the sixteenth century. It starts in the Plaza de San Pablo, passes through Plaza de las Brígidas, Fabio Nelli Palace, San Benito Church, Plaza Mayor to finish in Campo Grande Park, old burner.|
|ROUTE OF HISTORICAL PATIOS:|
|The visit will begin with a brief explanation of how a City Council organizes tourist routes that reveal its historical, architectural and heritage value. Afterwards, you will start the guided tour of the most emblematic historical courtyards of the city, where part of the day-to-day life of society was developed. Valladolid in the sixteenth century had documented more than 300 Palacios, on the route we discovered those courtyards of monasteries or palaces that are still in force and where they will tell us how ceremonials were developed, the label that was followed at that time and how were the social relationships. The visit begins in the Plaza de Zorrilla, we pass by the cloister of the French, Courtyard of Trojan Horse, Courtyard Herreriano, Courtyard of Fabio Nelli, Courtyard of the Royal Palace, Courtyard of the College of San Gregorio and Courtyard of Palace of Villena.|
|VISIT TO THE JOSÉ ZORRILLA STADIUM:Protocol, communication and sports marketing|
|Get to know the interior of a great soccer stadium built for the FIFA World Cup in Spain in 1982 and recently renovated, the stadium José Zorrilla, Real Valladolid CF, with a capacity of 56.512 spectators , All seated. In it, they will tell us how the presidential box and the press department work on a match day: invitations, their protocol criteria, the different movements that are made, the catering spaces, the changing rooms, the press room, the Attention to journalists ... as well as marketing in the day to day of the institution.|
|MUSEUM OF THE WINE AND CASTLE OF PEÑAFIE|
|Discover how is the communication of a museum that is integrated into a castle. Live a tasting live where you can know specific aspects of the elaboration and tasting of a good wine of denomination of origin Ribera de Duero, as well as the ceremonial that revolves around it. Also, you can enjoy the explanations of what happened in his day in the magnificent castle of Peñafiel, dating back to the s. X, although its present aspect is of S. XV.L|
VISIT AND TASTING IN BODEGAS: the wine ceremonial
|Discover how to organize a visit to a great winery: its coordination, the spaces to visit, the different attentions to special clients ... and also, make the experience of living and take part in a tasting with some of the best wines selected from different denominations Of origin and by the best specialist oenologists in the field. Know the different types of wine that are, what is their marriage, the ceremonial of uncorking a bottle, the figure of the sommelier, etc ...|
VISIT TO THE COURTS OF CASTILLA Y LEÓN: official protocol
|Discover the representative building of the citizens of Castile and Leon and learn how they organize their main ceremonials for the inauguration of the President of the Cortes, the opening of the legislature and, in general, how is the day to day in the different Department of communication and protocol.|
TECHNICAL VISIT TO THE TEATRO CALDERÓN: production and organization of events
|How does a theater behind the scenes work in full function? Discover how production works, such as the assembly and dismantling of large productions; How the different staff coordinates ... and above all, know what a scenic space is like inside. For this, we will have professionals who attend daily the different functions so that the show recreates the reality that the work requires.|
VISIT TO UNIVERSITY: university protocol and ceremonial
How is the university ceremonial? What is its history? Where does its label come from? What do the different colors mean? How is an Honoris Causa doctor organized? How is a magna classroom? And a paraninfo? ... Discover how are the different ceremonial spaces and protocols of the university and enjoy an attractive visit to the most important places of a university like Valladolid, created in the 13th century.
VISIT THE PERIODIC The North of Castilla
|Did you know that El Norte de Castilla is the dean of the Spanish newspapers? Discover what are the main complexities of a newspaper with such a lot: its day to day, its planning, its meetings of management, its machinery, its distribution, etc ... A head of newspaper will show us its facilities and will tell us the details of the Frantic activity of a medium of communication written in full s. XXI.|
|VISIT TO THE RENAULT FACTORY: the communication of a large company|
|Do you know how a large car factory works ?, Do you know how the communication of a large firm in the automotive sector? Discover how is the assembly line of a vehicle, as it is the day-to-day of a large factory, as they communicate the communication to different sectors, depending on the model and segment of the car, visiting the factory that the well known car brand RENAULT Has in Valladolid.|
PROTOCOL AND RELIGIOUS CEREMONY:
|The church of San Pablo, located in the heart of the city of Valladolid, is one of the most representative buildings of the city of Valladolid. In this church were baptized kings Philip II and Philip IV and was visited by Napoleon. An incomparable place for an expert in religious protocol to tell us different aspects of the Catholic liturgy, as well as different issues related to the ceremonial used by the Catholic Church.|
|How to organize a concert in the Cathedral:|
The Cathedral of Our Lady of the Assumption of Valladolid is the headquarters of the Archdiocese of Valladolid. Conceived in the sixteenth century as the last work of Philip II was designed by the architect Juan de Herrera, with what his style is herreriano with baroque additions. It was to be the largest cathedral in Europe, although it is built in 40-45%, due to the lack of resources for a project of this magnitude and to the expenses caused by the difficult foundation of the temple, located in an area with a Great unevenness on the ground.
- The lunches. "Vente of tapas by Valladolid"
In order to encourage the interaction of the attendees, work lunches will be held in different establishments where, at the same time as you can taste the exclusive and exquisite gastronomic offer of the establishments that distinguish the city, The rest of congressmen in a playful and relaxed atmosphere.
- THE GREAT DINNER OF HERMANDAD.
We want to turn this dinner into an authentic party in which, in a unique space, you can, at the same time you taste a special menu to attend a light and sound show with the consequent organizational explanation of the production of this event and everything With the corresponding humor notes.
The most novel issue of this congress is the METHODOLOGY that will be developed, so that it becomes not only a moment of encounter between professionals, but that it is constituted as a true FORUM OF LEARNING of different themes.
Attendees will not only be able to listen to the different presentations of certain professionals on different topics with the corresponding transversality, but they will be able to participate in different round tables, to carry out different workshops, to attend real experiences and / or to interact with the other congressmen in the program Social.