27, 28 and 29 November 2017      

envelopeCongreso@protocolo.com phone91 310 18 03


This meeting will be developed adapted to the new ways of organizing in these times, promoting the living of experiences and interrelation between the attendees.

  • In the mornings, there will be keynote speeches, workshops, round tables and communications in four alternative rooms in which a discipline will be developed in each of them: Corporate Communication, Protocol and Personal Image, always in relation to the rest of the disciplines communicative for their development during the mornings.
  • The afternoons of the congress will become an authentic, diverse and complete social program in which not only will a wide range of possibilities of living experiences that Valladolid and its province be offered, but will also be complemented with a small talk explaining the complications organizational aspects of the experience to be attended.

We will be able to enjoy extra-classroom experiences, which allow the interrelation between the different professionals with the experiences of the multiple professional experiences that are already being prepared: “learning by doing”.


In this way, different novelties are presented:

  • Under the motto of "Everything that can be read in a blog or in any other space will not have a place in this congress", it does not make sense for anyone to travel to hear something that can be seen in another forum and, therefore, we will propose, within the axes Thematic approved, some entertaining and above all experiential presentations supported by practical questions.

  • Model TEDx: The selected speakers will be asked that their presentations, which will be presented throughout the morning in the different alternative rooms of the congress headquarters, consist of monologues supported by audiovisuals that tell some experience on the chosen topic.

  • Transversality: In the spirit of uniting the communicative disciplines, all the speakers will be asked to, in the course of the presentation or personal experience that they present, combine the particular circumstances that affect the rest of related disciplines to their specialty. In this way we will see, for example, how a communication professional will talk not only about the communication itself, but about the complexities that are created in conjunction with the necessary protocol, marketing, advertising, etc.

  • Social program inserted in the scientific program: EXTRA EXHIBITIONS CLASSROOMS

    This is one of the great novelties of this meeting. We have endeavored that not only can you listen to interesting lectures, but that you can learn by doing a certain activity. In this way, in the afternoons, we will move the congress headquarters to different spaces where, at the same time that they can teach us the organizational complexities of what we are visiting, we will be able to live the experience of said visit.


EXAMPLE: There will be a sports protocol presentation. Well, this presentation will be held in the Real Valladolid, CF stadium box and at the same time that we can experience that box in situ, they will explain the complexities of it, as well as the coordination of communication, marketing and protocol that is carried out in that institution.

In all these experiences that I detail below, in addition to being recreational and cultural, the guide or actor or the person in charge of communication / protocol / marketing of the entity, will explain how the management of the visit is carried out: organization, permits, route, management, production, etc ... or the complexity of what is done there.

In this way, we are finishing preparing the following EXPERIENCES THAT WE WILL BE ABLE TO OFFER TO ALL CONGRESSES:



  • The lunches. "Sell tapas in Valladolid"

In an effort to promote the interaction of the attendees, the working lunches will be held in different establishments where, at the same time as you can taste the exclusive and exquisite gastronomic offer of the hotel establishments that distinguish the city, you can share with the rest of the congressmen in a playful and relaxed atmosphere.


We want to turn this dinner into an authentic party in which, in a unique space, it is possible, at the same time as tasting a special menu, to attend a sound and light show with the consequent organizational explanation of the production of this event and everything. this with the corresponding notes of humor.

The most novel issue of this congress is the METHODOLOGY that will be developed, with the aim that it becomes not only a moment of meeting between professionals, but also that it becomes a true LEARNING FORUM on different topics.

Attendees will not only be able to listen to the different presentations of certain professionals on different topics with the corresponding transversality, but they will also be able to participate in different round tables, hold different workshops, attend real experiences and / or interact with the rest of the congressmen in the program Social.



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