27, 28 and 29 November 2017      

envelopeCongreso@protocolo.com phone91 310 18 03

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The speakers of this congress will be professionals of high level of international recognition in the communication sector, who will lecture on the different topics chosen by the scientific committee always in an experiential way.
As they confirm they will be added to this website.

 

 

A. Sharpe, Elga
Former Chief of Protocol of the Town Hall of Los Angeles (California)
Abad Vicente, Carmina
President and founding partner of AVACIP (Valencian Association of Public Image Consultants)
Aganzo, Carlos
Director of "El Norte de Castilla" and professor at the European University Miguel de Cervantes
Aguado, Javier
ONCE Protocol Coordinator
Alaiza, Javier
Founding partner and manager of DiapleNetworking SL
Alcaraz González, Chus
Secretary and founding partner of AVACIP (Valencian Association of Public Image Consultants)
Almăşan, Anamaria
Senior Officer at the World Tourism Organization
Altamirano, Lurdes
National Secretariat of Tourism of Paraguay
Amorim, Pedro
Chief of Protocol of PETROBRAS
Artigas, Leonardo
President of the Latin American Association of Specialists in Protocol, Events and Weddings (ALEPEB).
Baquero Lazcano, Cristian
Artistic and Graphic Creator of the Flag of Córdoba
Bastias Videla, Jorge
Chilean Navy Officer, Frigate Captain.
Bazo, Andrea
Service Protocol and Institutional Relations of the Parliament of Cantabria
Bena, Zohra
Directive of AICI Spain
Bernués, Jara
Director of the company C&P Communication and Protocol
Bolaños, Antonio
Managing Director Volvo Ocean Race
Borés, Beth
Vice President of the International Association of Image Consultants in Spain (AICI).
Caballero, Luis
Director of Ceremonial of the Supreme Court of Justice and President of the Paraguayan Committee of Professionals in Ceremonial CPPC
Caligiuri, Francisco José
President of the Cordovan Association of Professional Public Relations (ACREP)
Camacho, María Paula
Expert image consultant in personal branding. CEO of La Etiquette and YOU! Personal Branding
Camiña, Pablo
Head of RR.PP of the ONCE
Carnicer, Javier
Head of Protocol of the Government of Aragon.
Ceballos, Begoña
Director of Viste-m Image Consultants and Personal Shopper
Colomar O'Brien, Ana
Chief of Protocol of the Organization of American States
Correas, Malu
Manager of Institutional Relations and Events of Mutua Madrileña
Costa, Pablo
Director of Pablo Costa Photography / Artboda
Cragnolini, Adrián
Correspondent of 3 Chain Argentina
of Dios Orozco, Juan
Director International Butler School
of the Cave, Lola
Professor at the EIP of Barcelona
Drago, Mirta
Director of Communication and RR.EE. by Mediaset Spain
Espinar, David
Former DIRCOM of Ronaldo. Tertuliano Gol Television
Feng Zhang, Junwei
Chief Correspondent of Xinhua News Agency in Spain
Fernández, Marina
Director of Institutional Relations and International Development of the International School of Protocol
Flores González, Adriana
Founder of the consulting firm Protocoltoday
Galera Jiménez, Angelica
Director of Black Label. Image, Protocol and Communication Advisor
Gañán Fernández, Victor
Director and Founder of Servilia
Cat, Juan Ángel
President of the Spanish Protocol Association
Ghiglione, María Asunción
Personal and Business Image Advisor
Gómez Gras, José María
Director of Innovation and Transfer of the Miguel Hernández University (UMH)
Gonzáles, Eduardo
Director of Sublimotion Ibiza
Hosso, Nikoletta
Professor of Protocol and International Relations at Kodolanyi Janos University PhD candidate at University of Pecs. (Hungary)
Lezáun, Mara
Protocol Unit of the European Parliament
López, Fausto Eduardo
Officer of the Army. Royal Guard of the House of HM The King
Lorenzo, Rayko
Director of Communication and Marketing of Holding Empresarial.
Losada, Ángel
Professor of Corporate Communication. Pontifical University of Salamanca
Martín, Agustín
CEO Cofundador Comunicae
Mc Swiney, Adela
Chief Correspondent of the Notimex Agency for Europe
Mercier, Carie
President of AICI Spain 
Moncholi, Miguel Ángel
Publisher of Bullfighting Information in Telemadrid and head of the bullfighting section of Onda Madrid.
Mora, Laura
President of the Venezuelan Protocol and Ceremonial Association (ANPROCEP)
Otero Parra, José Antonio
General Secretary of the European University Miguel de Cervantes
Palomares Ibáñez, Jesús María
Professor of Contemporary History at the University of Valladolid
Pérez Azcárate, Alfonso
Coach and advisor in management skills and communication skills
Puig, Cristina
CESAG (Alberta Gimenez Higher Education Center) 
Rocasolano Loriente, Katy
Micropigmentation specialist
Rodrigo Bescós, Teresa
Persuasion Events Manager.
Rodriguez Marcos, Antonio
Managing director and head of people management at the Benito Menni Hospital Center in Valladolid
Rodríguez, Eduardo
CEO and founder of BIG Comunicación
Roig, Auda
General Director of the Ceremonial of the State of the Republic of Paraguay years 2008-2013
Rojas Campos, Karla
Director of Postgraduate Communication at the Universidad Panamericana
Romero, Gabriela
General Director of Human Talent Consulting and Training
Rubio, Diana
PhD in communication
San Miguel, Carolina
Director of the Specialized Course in Protocol and Event Management at ESUE Business School of the Universitat Jaume I
Santiago Barnés, Jorge
Dean of the Faculty of Communication of the Camilo José Cela University of Madrid
Santiago, José Carlos
President Excelencias Group
Serpa, Yesenia
Director of ODYSSE Servicios y Asesoría SL
Sierra, Juan Luis
Chief of Protocol and Public Relations of the Spanish Navy
Ureña, Daniel
President of the Political Communication Association (ACOP)
Van Laere, Peter
Director of the United Nations Protocol
Vidal, Rafael
Head of Protocol of the Da Coruña Deputation
Vilariño Torreiro, Javier
Manager of Institutional Relations and Protocol of ABANCA.
Vilella, Karina
Director of Institutional Relations of the Teatro Colón
Yachin, Miri
Head of Protocol of the Israeli Parliament (Knesset)
Zala Martínez, Diego
Academic Director International School of Protocol

Former Chief of Protocol of the Town Hall of Los Angeles (California)

Elga Sharpe has served as chief of protocol for three mayors in the city of Los Angeles, California, (Hahn, Villaraigosa and Garcetti), helping to build and strengthen relationships between the city and international governments. Her deep knowledge of international affairs makes her a fundamental prop in the Mayor Office being responsible for the relationship with the twenty-five “sister cities” of Los Angeles.
An expert in international protocol, diplomatic etiquette, and event planning, Sharpe was the primary contact for the State Department, the Diplomatic Security Service, the Secret Operations Protection Service, and the Airport and City Police Dignitary Service. .
She has been the Vice President of International Relations and Chief of Protocol for the Special Olympic World Games, held in Los Angeles in 2015. As the main liaison with the Diplomatic Corps, and the Department of State, she directed the protocol and translation services of the Games 2015.

 

Paper

"Protocol, the backbone of every organization"

Elga Sharpe, drawing on her extensive professional experience, will deliver the closing lecture. It will explain the modus operandi of protocol departments in the United States.

President and founding partner of AVACIP (Valencian Association of Public Image Consultants)

CARMINA ABAD VICENTE, is the president and founding partner of AVACIP (Valencian Association of Public Image Consultants), International Image Consultant with GarbbezConsultingGroup and Consultant specialized in CMB (Color Me Beautiful). She is a Superior Technician in Personal Image and Protocol Consulting and a teacher in the Political Marketing Master of the Catholic University of Valencia. In addition, he is a Resolutive Coach (Uniex Alicante).

 

Paper

"What is the influence of the image on political thought"

The vision of two Image consultants about the influence of clothing in the transmission of thoughts and ideas, specifically in political thought.
Much is said that "the habit makes the monk", that is to say the dress, with intention or not, always communicates. We analyze that if the non-verbal message is not consistent with the ideas that are transmitted, communication fails.
We then have to understand that dress codes exist and also political and ideological codes.
How to fit one and the other? What do we give more importance to an idea or an Image?
Are there those who dress to govern and are there those who dress to dazzle the masses?
Can women in politics be feminine or do they just have to be political?
In our analysis, we find answers to all these questions, which have to do with politics but which undoubtedly form part of a comprehensive set:
The image to be transmitted and its coherence with the communication

Director of "El Norte de Castilla" and professor at the European University Miguel de Cervantes

Carlos Aganzo (Madrid, 1963) has a degree in Journalism from the Complutense University of Madrid. He began his career in the Madrid newspaper "Ya" in 1982, where he worked as a literary critic, jazz chronicler, head of Culture and deputy editor. He has been director of the film magazine "Interfilms", and of the newspapers "La Voz de Huelva" and "Diario de Ávila". He is currently the director of "El Norte de Castilla" and a professor at the Miguel de Cervantes European University, in Valladolid, the city where he resides.
As a writer, he is the author of the poetry collections That Violet Side of Things (Madrid, 1998), Manantiales (Valladolid, 2002), As if I Existed (Béjar, 2004), La hora de los juncos (Ávila, 2006), Caídos Ángeles (Seville, 2008), The burning voices (Madrid, 2010), The barbarian flutes (León, 2012) and In the Nod region (Madrid, 2014); of the biographical essay Jorge Pardo. Improvisations (Rivas Vaciamadrid, 2000); from the travel book Routes through the Jewish Quarters of Spain (Madrid, 2008) and from the guides of the series "Enchanting Cities" by El País-Aguilar Ávila (2004), Toledo (2006), Segovia (2007), Tarragona (2008 ), Girona (2009), Lugo (2009), Soria (2009) and Pontevedra (2010).
His works have received distinctions such as the Jorge Guillén Award (2003), the Jaime Gil de Biedma (2010), the University of León (2012) or the City of Salamanca (2014). In 2012 he received the Teresa de Ávila National Prize for Letters. A founding member of the Castilla y León Critics Award, he is the literary coordinator of the San Juan de la Cruz International Poetry Prize and the José Zorrilla National Poetry Prize, and belongs to the San Juan de la Cruz Academy.

 

Paper

"Protocol: graphic history"

Aganzo will relate the most important milestones in the History of Spanish protocol told through the front pages of the newspaper he directs, El Norte de Castilla, which is the dean of newspapers in Spain.

ONCE Protocol Coordinator

 Javier Aguado is the coordinator of the Protocol area of ​​the ONCE (National Organization of the Spanish Blind) and delegate of the Spanish Protocol Association in the Community of Madrid.

He has a degree in Information Sciences (specialization in the branch of Journalism), a master in Protocol and Ceremonial and a master in Corporate and Advertising Communication.
He has participated in major international events, such as the Eurobasket held in Spain in 2007, where he collaborated as assistant to the protocol director. He has also coordinated the protocol of the Spanish Paralympic Team in the Games held in Athens, Beijing and London (2004,2008,2012, respectively).

 

Paper

"Functions of a DIRCOM. Communication-Protocol-Advertising and Marketing. The case of ONCE"

Pablo Camiña, Head of PR at ONCE, attached to the ONCE Communication and Image Directorate, and Javier Aguado, head of Protocol of the Communication Department of the same institution, will relate how protocol, marketing and advertising come together in the transmission of messages within a framework of sustainability and inclusion.

Founding partner and manager of DiapleNetworking SL

 Founding partner and manager of DiapleNetworking SL, a company specialized in the development of computer applications and technological solutions. 

Computer Engineer from the Universidad Pontificia de Comillas, ICAI-ICADE, with more than 25 years of experience in the ICT sector, he began his professional career as a programmer and analyst, at the same time as a professor in Business Schools such as ESAE (Chamber of Commerce), Columbus University and TADE (Comillas) and taught applied computer science classes to professionals from very different sectors at IFET (Chamber of Commerce Training Center), which gave him a very close vision of the business world .
With extensive experience in the search and adaptation of the technological alternatives that best adapt to the needs of each type of company, he has developed various projects in national and international areas.
He has been ICT Director in companies such as MasterD and Mapfre Quavitae, founding partner of Ibernex, an engineering company belonging to the Pikolín group, where he worked as Product Manager.

 

Paper

"Crossing borders: Global Events, interdisciplinary work"

Five professionals from different occupational and spatial fields will dramatize the entire organization process of the 2018th Anniversary of the Zaragoza International Exposition that is to take place next year XNUMX.
In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make the quality of the product offered a key factor in discriminating demand, it is essential to look beyond the profession itself to be able to find the appropriate channels of collaboration with other professionals who contribute their specific knowledge to achieve success in organizing events. Interdisciplinary work is imposed, crossing the borders of personal training and the search for collaborative synergies that manage to be conducted with criteria of efficiency, accessibility and sustainability in the use of resources.

Secretary and founding partner of AVACIP (Valencian Association of Public Image Consultants)

CHUS ALCARAZ GONZÁLEZ is the secretary and founding partner of AVACIP (Valencian Association of Public Image Consultants). Graduated in Art History from the University of Valencia, she has a Master's degree in image and beauty consultancy and is an expert in Image Colorimetry and in social protocol and events.
She is an International Image Consultant with GarbbezConsultingGroup México.

 

Paper

"What is the influence of the image on political thought"

The vision of two Image consultants about the influence of clothing in the transmission of thoughts and ideas, specifically in political thought.
Much is said that "the habit makes the monk", that is to say the dress, with intention or not, always communicates. We analyze that if the non-verbal message is not consistent with the ideas that are transmitted, communication fails.
We then have to understand that dress codes exist and also political and ideological codes.
How to fit one and the other? What do we give more importance to an idea or an Image?
Are there those who dress to govern and are there those who dress to dazzle the masses?
Can women in politics be feminine or do they just have to be political?
In our analysis, we find answers to all these questions, which have to do with politics but which undoubtedly form part of a comprehensive set:
The image to be transmitted and its coherence with the communication

Senior Officer at the World Tourism Organization

Specialist in the area of ​​Diplomatic and Business Protocol, she is a career diplomat, with a professional experience of more than 18 years in the Romanian Ministry of Foreign Affairs. She has had responsibilities as Counselor in the Cabinet of the Minister of Foreign Affairs, Charge d'affaires ai of the Romanian Embassy in Oslo, Vice-director of the Directorate of Central and Western Europe and Vice-director of the Directorate of Development Aid in the Romanian Ministry of Foreign Affairs. Between April 2009 and August 2017, she carried out her diplomatic activity at the Romanian Embassy in Madrid as Minister Counselor, responsible for European Affairs and dialogue with the World Tourism Organization.Since October 2017, she has worked as Senior Officer at the World Organization of Tourism.
Since October 2011, she has held the mandate of President of the Association of Foreign Diplomats to the Kingdom of Spain (ADE) - an association with more than 20 years of antiquity that brings together foreign diplomats accredited in Spain.
She has a degree in International Economic Relations from the Bucharest Academy of Economic Studies. She is also a graduate of the Diplomatic Academy of Bucharest and has obtained the Executive Master in Business Management and Marketing from the Instituto de Empresa in Madrid. He has taken several post-university specialization courses in business communication (University of Gent, Belgium), European affairs (the Royal Clingendael Institute, The Hague, The Netherlands) and security policies (Geneva Center for Security Policies, Switzerland).
Since 2015 he has taught courses on International and Diplomatic Protocol at the International School and Protocol, as well as courses on Corporate Diplomacy and Business Protocol at IE University - Madrid.
In 2007, she was awarded the national medal "Diplomatic Merit", class I, awarded by the President of Romania. In December 2014 she was named Corresponding Academician of Merit by the Academy of Diplomacy of Spain and in May 2017 the Corps of Nobility of the Principality of Asturias awarded her the Silver Medal of Honor.

 

Paper

"The protocol:" secret weapon "in the consolidation of the personal or corporate image in a globalized world. Reflections of a Romanian diplomat"

In the recent context of simplification, democratization or even a slight disregard of the protocol by the less knowledgeable, we find ourselves faced with some basic questions: What else is left of the protocol? Is the protocol still relevant in the fast-paced and globalized world we live in today? Or just in this context the protocol could represent a differentiating element in the construction or consolidation of the personal or corporate image?
The presentation will try to answer these doubts by trying to highlight the reasons why the protocol continues to be a significant, differentiating tool, even a true "secret weapon" when building or consolidating the individual or corporate image, especially taking into account relationships. intercultural so extensive that an individual, institution or company would be continually forced to develop.
It will also emphasize the importance of taking into account national cultural profiles to manage relations with foreign representatives or organize international events, which involve inter-cultural interaction. The presentation will value the need to integrate the broad features of the national cultural profiles in the application of the protocol to ensure correct management of intercultural communication and the most appropriate management of intercultural relations to achieve its objectives.
The arguments will be based on concrete examples resulting from the broad international experience of the rapporteur in her diplomatic aspect and the result of her constant interactions with representatives of various fields in many countries around the world.

National Secretariat of Tourism of Paraguay

 Born in Encarnación, Paraguay, 36 years old, she has a degree in Language and Literature, a Master's in Management and University Teaching, and is currently pursuing a doctorate in Education and Human Development.
From a very young age he began to work in the media through radio and TV channels. In 2008, in the Presidency of the Republic of Paraguay, he served as Chief of Staff of the Office of the First Lady. From 2012 to 2016 she was Director of Communication for the Municipality of Cambyretá, Itapúa. He is currently in the Communication area at the Itapúa Regional Office of the National Secretariat of Tourism of Paraguay. He teaches Public Relations and Protocol at the Autonomous University of Encarnación. It organizes Seminars and workshops on Ceremonial, Protocol, Image and Etiquette. She is the Owner of Alta Consultoría de Comunicación and a partner of Viajeros Magazine (web).

 

Paper

"Communication: a fundamental tool for change"

Communication with the passage of time and the entire technological revolution has taken on greater importance, becoming an axis of main attention in all institutions or public and private companies, who have been forced to invest and place greater emphasis on this area than, before they did not. It has been understood that through communication we can generate important positive changes both for companies, as well as for an increasingly demanding and more informed society. Today communication is everything and we will show that through experience in different press media.

 

Chief of Protocol of PETROBRAS

Journalist and Public Relations, he has additional training in Political and Economic Sciences. He has held the position of Chief of Protocol of the presidential cabinet since 2009, where he has already coordinated nearly 1700 events in 24 countries. Previously he has had significant experiences as Public Relations in the International Area of ​​Petrobras, in the Department of Relations with the Public dell'Università di Bologna (Italy) and as Executive Director of Communication of the Brazilian Confederation of Junior Companies. Specialized in Protocol, Public Relations, Strategic Planning, Intercultural Management and Interpersonal Relations, in 2015 he received the “Insignia do Mérito da Honra” from the Chamber of Titles and Merits of the Sindicato dos Cerimonialistas e Mestres de Cerimônias do Brasil (SINCMC Brasil).

 

Paper

"The Protocol, Image and Reputation of the Organization: the Petrobras case"

 One of the main challenges for organizations is to maintain the balance between the continuity of their business and the construction of a positive internal and external image. In a world where crises are constant and communication becomes increasingly dynamic and aggressive, the need to care for the reputation of countries, institutions and companies increases.

President of the Latin American Association of Specialists in Protocol, Events and Weddings (ALEPEB).

Leonardo Artigas is president of the Latin American Association of Specialists in Protocol, Events and Weddings (ALEPEB), period 2017-2019. Master in Official and Business Protocol, expert graduated from the International School of Protocol of Granada and the University's Teaching Center from Granada. Meeting Tourism Professional. Professor Bachelor of Organizational Logistics, Official Protocol and Company, Ceremonial, Label and Image. Professional Congress and Event Organizer. Managing Director at Nativo Latin America Group, is made up of a team of companies with Latin American experience offering advice on congresses, corporate and social events, ceremonial, protocol and etiquette and corporate image.
Managing Director at Nativo Planners, a firm dedicated to the organization of Congresses and Corporate Events for Uruguay and Latin America. Managing Director at Event Management Center, Ibero-American Training Center in Protocol, Meeting Tourism, Events, Image, Hospitality, Catering and Corporate Image. Managing Director at Leonardo S. Artigas Consultancy, international consultant at Ceremonial,
Protocol and Image for Uruguay and Latin America. Managing Director at Punta del Este Destination Weddings, a firm dedicated to the organization of Destination Weddings for Uruguay. Member of the Management Group and Delegate of the Table of OPCs of Montevideo Bureau. Member of Punta del Este Bureau. Member of the Board of the Mercosur Ceremonial Network - Rede Cerimonial Mercosul (CERESUR) since November 2015.
Member of the Uruguayan Association of Ceremonial and Protocol. Professor at the Universidad de la Vera -Cruz, Mexico. Speaker at national and international level on Tourism Meetings, Events, Protocol, Ceremonial, Etiquette and Corporate Image and Politics. Recognized as an Entrepreneur in Meetings Tourism 2014 by the Uruguayan Association of Organizers of Congresses, Fairs, Exhibitions and the Like
(AUDOCA).

 

Paper

"Redesigning the Professional of the Wedding and Events Industry as Business Generators"

Generating a personal brand in an "intelligent" way is the result of a great personal effort and constant discipline in order to define yourself as a professional to attract the right client.
Artigas will address, among other points, the development of the personal brand for the event organizer or the seven deadly sins that can kill your career.

 

Artistic and Graphic Creator of the Flag of Córdoba

CRISTIAN BAQUERO LAZCANO is the artistic and graphic creator of the Official Flag of the Province of Córdoba (Argentine Republic). Graduated in Public Relations and Advertising and has a Postgraduate Degree in Management and Direction (National University of Córdoba).
He is the author, among numerous other publications, of “Marca País.
The contribution of Public Relations in the construction of Identity
from the territory. Province of Córdoba Brand ”; "The Image of Argentina abroad through Viticulture"; “Conflict of Pasteras in Argentina. Failures in the Communication Process ”; “The Ceremonial and Protocol. Communicational Tool or Strategy for Public Relations? "

 

Paper

"The creation of the flag as an act of identity communication"

Today's man is a product of society, time and the culture where he is inserted; since from her it perceives and receives, consciously or unconsciously, messages, through the times.

In this aspect, flags are representative symbols of the history and sentiment of a people.

That is why the design and choice of a flag represent an act of communication in which the problem of determining the non-verbal message that will symbolize that symbol arises, embodying the identity of the people beyond generations.

The flag communicates in all time and space since its inherent purpose is representativeness, the identity that is specified on the cloth and is projected into the future.

A clear example of this type of communicative act, manifested through its flag, is that of the province of Córdoba, in the Argentine Republic, since this emblem arose from a contest between students of the provincial educational system and in whose foundations we find that The main objective is to communicate a deep evocation of values ​​and feelings that have remained latent, throughout the last two hundred years, in the life of this Mediterranean Argentine province.

Chilean Navy Officer, Frigate Captain.

Chilean Navy Officer, Frigate Captain, Naval Administration Engineer, candidate for the Master's degree in Strategic Communication from the Diego Portales University (Chile) and Pompeu Fabra (Spain). He has a Diploma in Communication and Defense, International Law of Armed Conflicts and Evaluation of Defense Projects.
Since 2001, he has served in different positions in the Navy Communications Directorate, currently being the Chief of Press and Protocol of the Commander-in-Chief of the Chilean Navy, from 2013 to date.
For 6 years, he taught the Communication Crisis Management Seminar within the Navy. Also, for 4 years he was a professor of the Administration branch in the Midshipmen Application Course. He has been invited as a lecturer to different universities in the country, as well as being a consultant in leadership and crisis management matters.
In 2016, he was invited to participate as a lecturer in the XV International Protocol Congress held in Manos (Brazil).

 

Paper

"The relevance of Strategic Communication in Corporate Image: the case of the Chilean Navy"

Jorge Bastias will analyze the importance of good communication management as a fundamental tool to enhance both the image and the corporate reputation of a State body. In this case, the speaker will rely, by way of example, on the operation and procedure of the Navy in Chile.

Service Protocol and Institutional Relations of the Parliament of Cantabria

 Career civil servant since 2008 in the Protocol and Institutional Relations Service of the Parliament of Cantabria, where she began two years earlier as a fellow, combining her studies in Protocol and Institutional Relations with work.

Graduated in Protocol and Event Organization from the European University of Madrid, Graduated in Labor Sciences from the Open University of Catalonia and Diploma in Tourism from the University of Cantabria.
Documentary Coordinator of the book “Protocol a la vista. Graphic Alphabet of Communication and Organization of Events ”. Gonpat editions. Author: Miguel del Río.

From the Protocol Service of the Parliament of Cantabria, she is responsible for the educational project "School of Democracy" and as a Protocol Specialist she has coordinated the 2007 Conference of Presidents of Autonomous Parliaments, institutional visits by different authorities and the taking of office of Autonomous Presidents and Councilors of three legislatures. Likewise, he acts as master of ceremonies in all the acts of the Day of the Constitution and Statute of Autonomy, which are organized entirely from the Chamber's Protocol Service.

 

Paper

"The Institutions get closer to the citizens"

For years, citizens have felt that institutions are far from them and it is we, those responsible for communication and the organization of these events, who must work to bring them closer.

From the Parliament of Cantabria every December 6, Constitution Day and February 1, the date of entry into force of the Statute of Autonomy for Cantabria, the aim is to bring the institution closer to the public.
The acts are broadcast through the Parliament's own channel, it is broadcast live on the web, the signal is sent to the media and a large screen offers the images in the same act. In these events, there is not only an institutional speech by the President, but a socially relevant group is honored and a small cultural event is held, always from the region and frequently by young entrepreneurs.

 

Directive of AICI Spain

Zohra Bena has a BSc in International Business and more than a decade of professional experience in the world of fashion. She has certifications as a fashion stylist, and as an image and color consultant. She works in the areas of personal and professional image consulting, fashion styling and styling for the media, as well as the field of event organization. He is currently part of the AICI Spain board of directors.

 

Paper

"The importance of color in communication"

Interactive workshop, led by Zohra Bena, to see the different characteristics of people and colors. How to choose the combinations according to the physique and the message you want to convey. Concepts of yin & yang to create balance with color.

Director of the company C&P Communication and Protocol

Doctor in CC. of the Communication by the U. Complutense de Madrid, Degree in Law, Degree and Master in Protocol and organization of events. Associate professor at the University of Zaragoza, director of the TFM at the UOC. Director of the company C&P Communication and Protocol. A regular collaborator in the media, she has been a protocol technician in the department of the Presidency of the Government of Aragon. Writer of the Saber Estar collection, edited by the Anaya publishing house. Delegate in Aragon of the Spanish Protocol Association.

 

Paper

"Communicate with hope: the protocol on the 20th anniversary of Biescas"

It is an emotionally charged presentation. Personally, I have had to organize all the events of the 20th anniversary of the Biescas campsite. More than 80 accredited national journalists, authorities from various autonomous communities and more than 500 people to commemorate this anniversary, make up the bulk of this presentation which seeks to convey to the audience the need for organization in the hardest moments. Interdisciplinary work, union of professionals, and transversality of all subjects to achieve an act that communicates and reaches the heart.
Through the viewing of graphic and audiovisual material, it is intended to analyze the production, communication, message and emotion that an act of these characteristics should mean for family members, for the population, for institutions and ultimately, for everyone.

Managing Director Volvo Ocean Race

7 years (2010-present) in Volvo Ocean Race (base in Alicante), developing functions of:
- Managing Director (1 year), responsible for the following areas:
o Business strategy and business plan in the short, medium and long term.
o Representation: institutions, suppliers, clients, press, Council.
o Personnel management and person responsible for managing resources.
- Financial Director (6 years), responsible for the following areas:
o Management of accounting, financial and tax issues of the company.
o Responsible for the legal and administrative area of ​​the company.
o Management of the Human Resources area.
- Member of the Management Committee (7 years), responsible for relations with the Government of the Generalitat Valenciana, for the management of the Boards of Directors, for the supervision of the Volvo Ocean Race Museum and for legal and financial relations with the entities of the Volvo group.
- General Director of the Foundation of the Valencian Community Alicante Port of Departure of the Round the World Sailing (3 years), responsible for the direction of the Foundation created as a member of the Consortium and that manages the event through its organization in Alicante and channeling sponsorship funds and tax benefits.

 

Paper

How to build a brand image through Events: The Volvo Ocean Race case

How to achieve return and positioning of the City Brand through a sporting event?
Antonio Bolaños will present the positioning of the Alicante Port of Departure brand for the Around the World Sailing event, through the Volvo Ocean Race event, addressing the objectives of the Volvo Ocean Race project for Alicante, the economic and media impact, the impact via association brand, return on investment and future challenges.

Vice President of the International Association of Image Consultants in Spain (AICI).

Beth Bores has a Law Degree from the Autonomous University of Barcelona, ​​Personal Image Consultant certified by Image Innovators, Corporate Image Consultant certified by Studio for Image Professionals, Fashion Feng Shui Facilitator certified by Fashion Feng Shui International. She is a founding member and Vice-President of the International Association of Image Consultants in Spain. She is the founder and Director of ACC Imagen personal y Corporativa SL She is a member of the Womenalia Committee of Experts and the IESE Women International Leadership Lounge. CaixaBanc speaker for DialogA. Volunteer at Fundació Èxit contributing her talent to promote the access of young people at risk of exclusion to the labor market.
She has lived in Spain, Mexico, where she was a founding member of the WTA Monterrey Tennis Open and the US, where she developed her career as an Image Consultant at CNN en Español, the world's largest news network. This international experience has given him the opportunity to help professional profiles from many parts of the world in the management of their personal and professional image.

 

Paper

"First impression? But what matters is the interior!"

While it is true that what matters is the inside, it is no less so that the packaging will make your interlocutor want, or not, to go inside you, to know who you really are, what is behind that appearance.
Scientific, psychological and sociological studies conclude that you make your first impression almost instantly. And that based on it, your interlocutor makes important decisions regarding you: Will he hire you? Will he buy you? Will he believe you Will you want a second date?
In this talk you will learn the process of forming the first impression and how to use those few seconds wisely.

Director of Ceremonial of the Supreme Court of Justice and President of the Paraguayan Committee of Professionals in Ceremonial CPPC

Luis Gabriel Caballero Ayala is Director of Ceremonial of the Supreme Court of Justice and President of the Paraguayan Committee of Professionals in Ceremonial CPPC.

Lawyer from the Faculty of Law and Social Sciences of the National University of Asunción (Distinguished Student), he has the title of "University Expert in Protocol and Ceremonial" by the Miguel Hernández University of Elche (Spain).

He entered the Judiciary in June 1996, with the position of Secretary of the Office of Public Relations and was promoted to the position of Chief of Ceremonial in 1998. In May 2006 he was promoted to Director of Ceremonial and Protocol of the Supreme Court of Justice .

He has participated in several courses, seminars and congresses to update Protocol and Ceremonial; at home and abroad. Among others, the XII International Congress of Protocol ”- Asunción, September 2011, as President of the Executive Committee and Speaker, or the“ VII Paraguayan Congress of Protocol and Ceremonial and International Meeting of Ceremonialists ”, May 2016, where he acted as Coordinator General and Lecturer.

 

Paper

"Protocol and Contingency"

Based on the case of the opening ceremony of the headquarters building of the Courts of First Instance of Puerto Casado, Alto Paraguay, Caballero will defend that, despite the difficulties of any kind that may arise, the Protocol will always take place, if the true professionals are at the head of the organization.

President of the Cordovan Association of Professional Public Relations (ACREP)

FRANCISCO JOSÉ CALIGIURI is President of the Cordovan Association of Professional Public Relations (ACREP) - Argentine Republic
Graduate in Public Relations, Graduate in Advertising and Master in Pedagogical Management.
He is the author of numerous books and publications, among which are: "Mysterious regional histories." (First and Second Edition) 1997 and 2001; Original work for children's theater "La Mujer Misteriosa", 1997; Institutional Communication study module (Instituto Superior Manuel de Falla); “Alta Gracia Golf Club - The Story. 1913 - 1999 ". Roots Collection. 1999. Declared of Municipal Interest; "Alta Gracia, La Filatelia y el Golf", Philately Collection. 1999; "History of a Stamp", Philately Collection. 2000; "History of the Rotary Club of Alta Gracia." 1999; "Camino de las Estancias". Publication of the National Exhibition of Philatelic Literature Alta Gracia 2000; "Manuel de Falla and his stay in Alta Gracia". 2007; “La Quinta de Amallo. The Anglo ”. Roots Collection. 2008. Declared of Municipal Interest. Bilingual edition; "Argentine Wine: Creating the Identity and Image of the" Argentine Brand. 2014; "Protocol, ceremonial and scheduled events." 2014; “Alta Gracia Golf Club. The centenary". 2015; The identity and brand image of Cordovan wine. 2015; "The Casino of Alta Gracia". 2017.

He has been an announcer on various radio stations, deputy director and program conductor on Canal 4 Alta Gracia Televisora ​​Color, founding partner of Canal 2 Sonimagen.

 

Paper

"The creation of the flag as an act of identity communication"

Today's man is a product of society, time and the culture where he is inserted; since from her it perceives and receives, consciously or unconsciously, messages, through the times.

In this aspect, flags are representative symbols of the history and sentiment of a people.

That is why the design and choice of a flag represent an act of communication in which the problem of determining the non-verbal message that will symbolize that symbol arises, embodying the identity of the people beyond generations.

The flag communicates in all time and space since its inherent purpose is representativeness, the identity that is specified on the cloth and is projected into the future.

A clear example of this type of communicative act, manifested through its flag, is that of the province of Córdoba, in the Argentine Republic, since this emblem arose from a contest between students of the provincial educational system and in whose foundations we find that The main objective is to communicate a deep evocation of values ​​and feelings that have remained latent, throughout the last two hundred years, in the life of this Mediterranean Argentine province.

Expert image consultant in personal branding. CEO of La Etiquette and YOU! Personal Branding

 Maria Paula Camacho, image consultant expert in personal branding. CEO of La Etiquette and YOU! Personal Branding. He has devised his own methodology to test, learn and undertake, which today has become a space to empower and help to rediscover himself through the management of his personal brand.

Publicist at the Universidad Argentina de la Empresa with an emphasis on Marketing (Buenos Aires, Argentina). Master in Protocol and Public Relations from the Pompeu Fabra University, Barcelona. 
He currently has a personal branding and personal and corporate image consulting company. He is dedicated to advising and giving talks on the subject in order to train people on the importance of having a personal brand, linked to their image and their know-how.
It offers workshops and courses on etiquette and social, political and business protocol, where it aims to train people in the art of knowing how to be. Its objective is to equip people and companies with the necessary skills to create a winning, safe and competitive image. 
Speaker on image and personal brand: Your image, your first sale. Instagram @ La_ Etiquette with 11.000 followers interested in The Art of Knowing Being. 
Maria Paula has an additional Master in Image Consulting at the Atelier de Andrea Vilallonga school, in Barcelona. And a diploma in Public Relations at the Universidad de la Sabana (Bogotá Colombia).
Additionally, she is a professor at the Universidad Del Rosario (Bogotá, Colombia) where she teaches the subject of Personal Branding and Digital Marketing.
Her experience as a businesswoman and integral image consultant has allowed her to collaborate with major brands in the construction of their brands and training employees on the same subject. In addition, he collaborates with marketing companies providing his knowledge of personal branding, in order to build public images mainly in the sports, politics and public life sectors.

 

Paper

"Manage your online reputation"

Today, more than ever, it is necessary to be “well positioned” to face opportunities, challenges or crises. This means being clear about the potential to capitalize and the limitations to overcome, so as not to fail in the attempt. The personal brand consists of attributing to an individual all the attributes of a brand treating him as such. In this way, seeking to be known, recognized, memorable and of course, chosen.
This presentation on online reputation, aims to create awareness about the footprint that your brand leaves on the digital level on others and this is important because we no longer want to buy products or brands, but to consume experiences.
Building an online reputation for our Personal Brand allows us to position ourselves in the job market, within our company or before our clients, in a proactive way with decision, strategy and innovation, identifying and manifesting the value that we are capable of adding and that we makes unique and as a result get the opportunities we seek.

 

Head of RR.PP of the ONCE

PABLO CAMIÑA, Head of Public Relations at ONCE (National Organization of the Spanish Blind), has a degree in Information Sciences.

In his professional beginnings he worked in the publishing world (Alfaguara) and in the construction company Agromán, always in the area of ​​Communication, although the bulk of his career, since 1986, has been carried out at ONCE, always in positions of responsibility, currently holding the position of Head of the Department of Public Relations. In all these years, he has been a witness and actor in all the projects and events that the Organization has developed in terms of “non-product” communication.
A regular speaker, he has published poetry, sporadically opinion articles in the daily press (El Correo) and, with some assiduity, in technical and professional magazines and publications.

 

Paper

"Functions of a DIRCOM. Communication-Protocol-Advertising and Marketing. The case of ONCE"

Pablo Camiña, Head of PR at ONCE, attached to the ONCE Communication and Image Directorate, and Javier Aguado, head of Protocol of the Communication Department of the same institution, will relate how protocol, marketing and advertising come together in the transmission of messages within a framework of sustainability and inclusion.

Head of Protocol of the Government of Aragon.

 

 

Paper

"Crossing borders: Global Events, interdisciplinary work"

Five professionals from different occupational and spatial fields will dramatize the entire organization process of the 2018th Anniversary of the Zaragoza International Exposition that is to take place next year XNUMX.
In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make the quality of the product offered a key factor in discriminating demand, it is essential to look beyond the profession itself to be able to find the appropriate channels of collaboration with other professionals who contribute their specific knowledge to achieve success in organizing events. Interdisciplinary work is imposed, crossing the borders of personal training and the search for collaborative synergies that manage to be conducted with criteria of efficiency, accessibility and sustainability in the use of resources.

Directora de Viste-m Image Consultants and Personal Shopper

Degree in Political Science and Sociology from the University of Deusto. Certified as an Image Consultant by Personal ShopperSchool. Certified as an Ontological Coach by Newfield Network (ICF Accredited Program). Certified in Appreciative Coaching, by Miriam Subirana. Accredited by the ICF. Training in Public Speaking & NLP. Expert consultant in professional coaching

 

Chief of Protocol of the Organization of American States

 

 

Paper

"The use of the brand from different countries from a supranational organization"

The Director of Protocol of the OAS, will explain to us the different communication activities carried out in the events of the organization, safeguarding the identity of each country.

Manager of Institutional Relations and Events of Mutua Madrileña

Graduated in Journalism and Master in Business Communication, she has been working in agencies, companies and institutions for more than twelve years, always in the area of ​​Communication and Events.

 

Paper

Malú Correas, Manager of Institutional Relations and Events at Mutua Madrileña, will outline the protocol development to promote the marketing objectives of Mutua Madrileña that are carried out in the organization of the Mutua Madrid Open, one of the nine tournaments of the ATP world tour master 1000 and the only one that is celebrated in Spain.

Director of Pablo Costa Photography / Artboda

Film director from the 15 de Octubre School in Barcelona.

Internationally recognized videographer. LUX Photography Award 2007, 2009 and 2011. Member of the WPJA, member of UNIONWEB, member of EEVA. Audiovisual producer in theater, cinema, events and advertising spots. Teacher at Inspiration Videosummit FDF.

 

Paper

"Emotional cinema for events"

The way to reflect an event makes it unique, exclusive and unprecedented. For this reason, the recording and subsequent editing of the event film forms a large part of the whole, since it is the image that will remain of the event later.

Correspondent of 3 Chain Argentina

 

 

Paper

ROUND TABLE: "How the treatment of public administrations with foreign correspondents has changed"

The role of the correspondent has changed in the last 20 years both in Spain and in the rest of the world. The treatment and the protocols of attention of the Public Administrations towards these correspondents has also changed. From authentic ambassadors or representatives of their countries of origin and being treated with absolute respect, there has been a situation of almost indifference, lack of support and push towards precariousness. On the other hand, companies and public administrations do not currently include in the plans Strategies of communication to correspondents as tools for transmitting ideas The sources that usually give information use correspondents, and the media in general, a kind of disguised advertising. However, the information should have a lot of value and strategy. Information and the messenger are currently being undervalued.

Director International Butler School

Juan de Dios Orozco López is an active career military man and is legally authorized to act as a protocol, communication and public image consultant. After his tenure as a professor at the Infantry Academy (1986-1993) and the Royal Guard (1993-2000), he is currently combining his profession as a soldier with the General Directorate of Policy of the Ministry of Defense, with consulting and teaching in matters of protocol, communication, and public image.

He is director of the consulting firm Protocollum (www.protocollum.es), of the International Butler School (www.mayordomos.eu) and Founder of the High Performance Center for Political Success (www.carep.org). Visiting professor at various national and foreign universities and business schools. He carries out his consulting and teaching activity in large companies belonging to IBEX 35 and advises leaders as well as public and private institutions in Latin America.

It aligns the above with an experience of more than twenty-five years in training and strategic consulting related to protocol in all its aspects, the design and management of large official and business events, the enhancement of personal communication and the management of personal public image and institutional.

He has carried out consulting, management, organization or execution actions in more than 150 events of international dimension and significance.
An ad honorem collaborator of the World Youth Days held in Madrid, he was the creator and director of the Volunteer Coordination Center (CECOV).
Blogger specialized in the matter of protocol and public image (www.protocol.es) and author of the book "Protocol for the organization of official and business events" IC Editoral (ISBN: 978-84-16629-83-1), has written more of 500 articles related to protocol, public image and communication.


He is a member of the Spanish Association of Protocol in Castillo La Mancha and is in possession of different decorations.

 

Paper

Institutional communication in High Level Meetings: the paradigmatic case of APEC 2015 held in Manila (Philippines).

APEC -Asia Pacific Economic Cooperation- is an economic forum established in 1989 to take advantage of the growing interdependence of Asia-Pacific. APEC annually holds the AELM summit -APEC Economic Leaders´ meeting- in which 21 leaders of economies and not Heads of State or Government meet. The presence of the highest representatives of nations such as the US, Russia, Japan, China, Mexico, Canada, or Taiwan stands out, which, for the benefit of economic development, set aside their political differences. The presentation addresses the lines of action in institutional communication as well as the most important messages to successfully face the organization of the High Level Meetings.

Professor at the EIP of Barcelona

Graduated with the number one of her promotion in Protocol, Organization and Management of Events and Institutional Relations. Master in Protocol and Organization of Events.

Professor at ESPRI since her undergraduate degree, she is currently a professor at the EIP of Barcelona for both career and master's degrees as well as a trainer and event organizer.

His passion is protocol and communication in all its versions.

 

Paper

"Protocol and image change in the Vatican"

The arrival of Pope Francis to the Vatican has led to many changes both in the Vatican's protocol, as head of the Catholic Church and as Head of the Vatican State.

It is important to differentiate the protocol of the Holy See, made up of a set of congregations, courts and offices (Roman Curia) through which the Supreme Pontiff attends to the affairs of the Catholic Church, from the protocol of the Vatican State, the Pontiff It is the highest authority exercising the Legislative, Judicial and Executive powers through different organisms. Lateran Treaty.

From his first hours as Holy Father, he surprised with his gestures, all of them in order to be humble and to bring the Church and its representatives closer to everyone, faithful and non-faithful.

The Jesuit Jorge Bergoglio has shown that many times the best communication that exists is the example and he carries it to the letter being the promoter of "human goodness".

Pope Francis is being a true revolution in protocol, many times with the consequent problems that it can cause, especially in terms of security.

Director of Communication and RR.EE. by Mediaset Spain

 

 

Paper

Communication and refugees: "La Niña Bonita"

Former DIRCOM of Ronaldo. Tertuliano Gol Television

David Espinar is a journalist. He is currently a talk show on Gol Televisión and several radio stations, has published articles in media such as L'Équipe, Marca, ABC or El Mundo, and has participated in social gatherings on Cadena SER, Cadena COPE, La Sexta, Televisión Española, TV3, or Bein Sports. He was director of communication for footballer Ronaldo Nazario and advisor for communication, image and humanitarian activities of other players and coaches (Zinedine Zidane, Roberto Carlos, Robinho, Julio Baptista, Wanderley Luxemburg), as well as coordinator in the organization of the Friends of Ronaldo match against Friends of Zidane for the United Nations. He is a member of the Transparency International Sports Integrity Commission and has been a director and general director of various companies, such as Bodegas Emilio Moro or Grupo Lamoraga. Professor of Corporate and Responsible Communication in the Master of Sports Journalism at the Ramon Llull-Blanquerna University. Lecturer and speaker at various events, courses and business meetings.

 

Paper

Ambassador Ronaldo

Through the example of how the brand of a great character (Ronaldo Nazário) is designed, the emphasis is on his humanitarian work as a goodwill ambassador for the United Nations Development Program. The relationship of these activities with their image is analyzed and examples of actions and contacts (Simon Peres, Nelson Mandela) maintained during that time are shown. It is a perfectly exportable example to all types of organizations and characters, in a scalable way.

Chief Correspondent of Xinhua News Agency in Spain

 

 

Paper

ROUND TABLE: "How the treatment of public administrations with foreign correspondents has changed"

The role of the correspondent has changed in the last 20 years both in Spain and in the rest of the world. The treatment and the protocols of attention of the Public Administrations towards these correspondents has also changed. From authentic ambassadors or representatives of their countries of origin and being treated with absolute respect, there has been a situation of almost indifference, lack of support and push towards precariousness. On the other hand, companies and public administrations do not currently include in the plans Strategies of communication to correspondents as tools for transmitting ideas The sources that usually give information use correspondents, and the media in general, a kind of disguised advertising. However, the information should have a lot of value and strategy. Information and the messenger are currently being undervalued.

Director of Institutional Relations and International Development of the International School of Protocol

Marina Fernández has a degree in Political Science and International Relations from the London School of Economics (LSE) and a master's degree in Protocol, Organization of Acts and Institutional Relations from the International School of Protocol (EIP).
She is an account manager at the NHV events agency with which she has participated in international events such as the European Summit of the Spanish presidency of the EU, the presentation of the exhibition “Foundation Year 1” of the Women for Africa foundation with assistance of SM la Reina or the Starlite Festival in Marbella.
In 2011, she traveled to London as a protocol advisor for the CNN network to broadcast the wedding ceremonies of the Duke and Duchess of Cambridge. And recently he repeated collaboration with this chain to comment on the acts of celebration of the proclamation of King Felipe VI.
In addition, it collaborates with media such as El País, Expansión, Telecinco, TV3 or S Moda and has a protocol space in the magazine Marie Claire Spain.
He has been a speaker at various international conferences such as the XIII International Protocol Congress, in which he presented the presentation "Protocol and society", the Latin American Protocol and ceremonial Congress of Asunción (Paraguay) 2013 with the presentation "The Protocol as a tool for peace ”Or the XIV International Congress of Protocol and Ceremonial in Tegucigalpa (Honduras) with the presentation“ The challenges of interculturality
on the table".
She has been director of the International School of Protocol in Barcelona for two years, leading the project to open the center in Barcelona. She is currently the Director of Institutional Relations and International Development at the International School of Protocol, Grupo EIP. She also holds the position of Director of Communication of the OICP.
Expert in International Protocol, Intercultural social protocol and image.

 

Paper

"The label as a communication tool: The power to transmit without words"

The label is a powerful communication tool since it has the power to transmit messages without the need to say a word.
What many times seem like errors of etiquette, due to ignorance or neglect, are actually actions within a communication campaign designed by professionals.
Why would a gentleman remove his suit jacket if etiquette recommends that he not? Is it possible that a tiara conceals the message of a head of state?
Marina Fernández, through the analysis of several images, will discover all the secrets of the label and how relevant figures from international politics, royalty or the entertainment world rely on this part of the protocol to launch or reinforce their messages.

Founder of the consulting firm Protocoltoday

 Specialist in the area of ​​Diplomatic and Business Protocol, he has a Master's Degree in “Art of Protocol & Soft Diplomacy Skills” and a Postgraduate Degree in “Protocol & Ceremonial” carried out at the International School of Protocol and Diplomacy, being also recognized by the Miguel Hernández University in Spain, these specializations were carried out after having had a series of studies with renowned specialists in these same areas in the countries of Belgium, Spain and the Netherlands, where she currently resides.

Since the beginning of 2016, he has been coordinating and executing the activities of ProtocolToday, Protocol consultancy and Soft Diplomacy established in Haarlem, the Netherlands. It offers consulting on protocol and training in the area of ​​event organization, protocol and intercultural communication.

Previously, she has worked as a Protocol Consultant for the Central Bank of Suriname (CBvS) taking part in national and international events and training the bank's specialists in different areas. He has worked for representative ambassadors in the Kingdom of the Netherlands. She also worked for several years at the VIP-Centrum Schiphol Amsterdam Airport, taking part in different activities carried out in this place and hosting various national and international personalities such as royal families, ministers, diplomatic corps, celebrities, political and religious leaders. He speaks Spanish, English and Dutch.

 

Paper

"Protocol as the art of communication and the power of corporate image"

As a specialist in the areas of business and diplomatic protocol, I will present objective information as well as my work experiences with diplomats and businessmen from various parts of the world. I will share the analysis on the challenges faced by companies and embassies in the Age of Communication, offering future solutions through the art of communication and the power of corporate image through protocol.
The ways, the meanings and the tools to build the correct corporate image, as well as the perceptions and communication have experienced different breakthrough events in the last decades. Communication between nations, companies, businessmen, women entrepreneurs, and society in general have passed from single sources defined at multiple levels. Therefore, managing the desired correct image, as well as the perceptions and control of the dissemination of strategic and protocol information is a challenge that requires specific protocols and procedures to adapt to society.

In the age of communication, the art of protocol plays an essential role on a multi-person basis, involving and challenging diplomacy and business, to ensure that the rules are respected.
written and unwritten business and diplomatic principles for developing the power of corporate and diplomatic image.

 

Director of Black Label. Image, Protocol and Communication Advisor

Angélica Galera is the Founder and Director of the company Black Label in Murcia (Spain), where they are dedicated to Image Consulting and Personal Shopper, and also to the organization of Events of all kinds and advice on Protocol. She is titled Superior Technician in Image Consulting in Madrid where she is from and where she acquires her training and main experience. After taking courses and masters in official schools and universities of Personal Shopper, Protocol and Organization of Events, Wedding Planner, Fashion Design, Professional Aesthetics, Trainer of Trainers and Window dressing; and working for companies such as Pronovias, El Corte Inglés, Vogue, Novissima or Inside decides to set up his company in the place where he currently resides, in the region of Murcia, and dedicate himself fully to his clients and to the training and teaching where he has given and he teaches classes from private companies to municipalities, private schools or the Public University of Murcia.
The professional and exclusive dedication to her clients in the field of image consulting and the good work also in the events and weddings that she organizes together with her team with years of experience and specific training, have made her and her company worthy this year 2017 of the Gold Star for Professional Excellence becoming a benchmark within the world of Image Consulting in Spain and at the head of its community. This year they also have the ZIWA 2017 award for the best company in their region in Wedding Organization.
www.etiqueta-negra.es

 

Paper

"History of the use of clothing until today and the importance of advice on clothing and its relationship with fashion"

We will look back at the past to review the evolution of clothing from ancient times to our present time and we will talk about the use that was given to clothing at all times and why. And nowadays? Is our way of dressing something mechanical or is it conditioned by external agents? And if so, should it be or not? Fashion influences our decisions, how is image consulting related to it? We will talk about all this from the context in which we understand that the professional image consultant is in charge of helping ordinary people on the street, with occupations of all kinds, on a day-to-day basis; And whose importance in the daily life of people is something that we must put as a reference in the first place, because the success in dressing and handling the tools of communication with others makes people happier and safer, and secondly because in the formal aspect is also a need demanded by our society, sometimes lack of coherence and respect for others.

Director and Founder of Servilia

Director and Founder of Servilia, a communication agency specialized in Internet advertising, Digital Marketing and Social Media and CEO of Brantac Comunicación Digital, a training company in new technologies.

Professor of Internet Marketing at the Miguel de Cervantes European University of Valladolid (UEMC) and Professor of digital strategy, SEO, SEM and Web Analytics of the Master in Digital Advertising at IMF Business School in Madrid, he has also been a professor at the E- Forum Communication from the José Matías Delgado University of El Salvador and professor in the Digital Business Master of the Business School of the Valladolid Chamber of Commerce. I have also participated as a teacher and consultant in the CREA Technological Base entrepreneurs program of the Valladolid City Council and as a speaker and business advisor to the Castilla y León International Economic Development Agency (ADE Internacional).

He has been linked to internet communication, digital marketing, online reputation, web development and graphic design for more than 20 years. He began his professional experience as a trainer in new technologies at the age of 17, studied as a Technician in Management Informatics and Business Studies at the School of Business Studies at the University of Valladolid, worked as a web designer for the Junta de Castilla y León for 8 years and in the last 14 years I have participated as a speaker in more than 100 courses and conferences on innovation in business, new communication technologies and the Internet.

He actively works in strategic consulting helping companies and organizations to boost their business and communication on the network, working on national and international projects.

In 2004 he received the award for Best Young Entrepreneur of Valladolid.

 

Paper

"Digital congresses, social networks at events"

We live in an era of digitization so high that there is no online world separate from real life, we are people permanently connected to information, opinions and events. Maintaining the conversation in real time, being part of the "micro-moments" that take place on our mobile devices and that build our day to day, require an additional effort on the part of organizations to develop media communication management work. digital and especially on social networks, which have become the meeting point of digital life.

This presentation tries to show a clear and pragmatic vision on how to carry out a management strategy in social networks in an integrated way with the organization of events. Based on experience with all types of organizations, we will show the fundamental pillars to establish communication control in the internet dimension during the organization of an event.

President of the Spanish Protocol Association

Juan Angel Gato has a degree in Educational Sciences and in Physical Activity and Sports Sciences, as well as a University Expert in Protocol.
He has been Chief of Protocol of the First and Second Vice Presidencies of the Government and Ministries of Economy and Finance, Chief of Protocol of the Ministry of Commerce and Tourism, and Chief of the Cabinet of International Cooperation and Protocol of the Superior Council of Sports and Secretary of the Royal Order of Sports Merit.
He is currently the President of the Spanish Protocol Association (AEP)

 

Paper

"Protocol in the century of communication"

The president of the Spanish Protocol Association, with more than thirty years of experience in the official world, will reflect on the needs to update the protocol and communication.

Personal and Business Image Advisor

 He was trained in Public Relations, Official Protocol, Social Etiquette, table etiquette at PIPEC. Received in Image Consulting and Personal Shopper at the "Image Institute". The secret of dressing. “Eating to perfection” at Prof. Luis Arroyo's school of etiquette. As well as in various courses and conferences on Ceremonial and Protocol held by Professor Luis Caballero and the Pte of OICP Herminio Gonzales Rojas, in Asunción and Encarnación, it was also prepared with the prestigious Auda Roig (in Paraguay). In social etiquette, official protocol and organization of events.
For 6 years he served as head of the team and special events with Desirée Grillón. He teaches various classes on social etiquette, at the table and public speaking at La Martino Production Company, Paola Herman Agency and Runway School Agency. He teaches non-verbal communication and business protocol classes. EISA. Escuela Integral Superior de Asunción. He writes for more than 2 years for Long Magazine in its section "Savoir Etre", Label and Image and notes for other magazines.
Write for your blog on Pipuu.com portal.

 

Paper

"How dynamic is your image?"

The past should not condemn your image of the present. On the contrary, it has more merit because there was more effort. The image DOES matter.
The passage of time and the turns that each person's life takes deserves an adequate image. The just and exact degree that is the "art of pleasing."

 

Director of Innovation and Transfer of the Miguel Hernández University (UMH)

José María Gómez Gras, is the Director of Innovation and Transfer of the Miguel Hernández University (UMH), where he has also directed the MBA, an official UMH degree, for thirteen editions.
Graduate and Doctor in Economic and Business Sciences, he is also a Chartered Accountant and an Economist-Auditor. Professor of Business Organization at the UMH, he has teaching experience of 35 academic courses (23 in Doctorate)
Founder of Kodos Lab, a technology-based start up to make 'Big Data' profitable in companies

 

Paper

"Innovating in our profession via Design Thinking"

Einstein said that "if you want to obtain different results, do not always do the same thing", so to achieve something new it would be convenient to explore other ways of thinking that provide alternatives to create really valuable offers for your recipients.
Design Thinking is the tool that is currently receiving the most attention in business schools, due to its effectiveness for innovation in a profession or business (in products, services, campaigns, etc.) and achieving extraordinary results with applications. in various fields from advertising, marketing, communication or protocol.
This agile methodology, by assuming trial and error processes quickly, is revealed as a protocol to take advantage of opportunities and / or seek the resolution of problems, because it allows discovering needs or desires in people or users, but discovering technically feasible and economically viable solutions.
One of the pillars of a professional job is creativity, to generate new ideas and consequent innovative actions in a continuous way, which is why design thinking is being used more and more. In short, it makes it easier to sell, by being based on the generation of value through new business models focused on the client, to meet their needs or solve problems in an ad-hoc way.
The objective of the presentation is to present the fundamental concepts of Design Thinking, highlighting its main phases and techniques with practical application examples.

Director of Sublimotion Ibiza

Eduardo Gonzales has Advanced Studies in Audiovisual Communication and Design, at the Official School of Applied Arts and Artistic Trades and a Master in Event Management. His professional experience has led him to the Event Management department of agencies such as 4U Project and Vega Event.
Since 2001 he has been the CEO of Vega Factory, an agency with which he has organized, among others, the Inaugural Act of the Hotel Marqués de Riscal, Presentation of the Spanish Basketball Team or the Starlite Festival in Marbella.
He is the creator and co-founder of the Sublimotion concept together with chef Paco Roncero, and currently directs Sublimotion Ibiza.

 

Paper

"The Sublimotion case, the most expensive restaurant in the world"

Eduardo Gonzáles, Director and founding partner of the Sublimotion restaurant, has gathered 8 Michelin stars to make an unforgettable dinner through a unique staging in the world. How is this produced?

Professor of Protocol and International Relations at Kodolanyi Janos University

PhD candidate at the University of Pecs. (Hungary)

Nikoletta Hosso was the chief coordinator of 17th FINA's Victory Ceremony and FINA Masters WorldChampionship in 2017.
She has extensive experience in diplomatic protocol and sports events, having participated in the organization and coordination of championships such as the Budapest Water Summit in 2016, the UEFA FUTSAL final, the European Judo Championships and the Wrestling World Championship, or organized ceremonies on the occasion of the 650 Jubilee Anniversary of the foundation of the first university in Hungary.
She gained experience in the field of official protocol while working in the Ministry of National Economy and in the Ministry of Foreign Affairs and Trade.
She is currently a professor of protocol and international relations in several institutions and doctorate at the University of Pecs, where she prepares her dissertation on Diplomacy and sports protocol.
Owner and executive manager of Protocol Center of Europe, she has published six books on protocol, sports protocol, diplomacy and international relations.

 

Paper

"17th FINA World Championship. Sports protocol in the third largest sporting event in the world"


It has been the biggest challenge in Hungary’s sport history to successfully host the 17th FINA World Championships and the 17th FINA World Masters Championships as these events have been re-scheduled for 2017 instead of in 2021 as originally planned.

These are simply the greatest events in our history and the third largest sporting event after the Olympics and World Championship FIFA with only 2 years to prepare instead of 7 and organize every step. In July, the WCH elite with 2500 athletes (including 6 World Championships- swimming, open water swimming, synchronized swimming, snorkeling, diving and water polo) required almost 80 award ceremonies, and only the Masters Tournament with almost 10.000 athletes competing, required 80 award ceremonies in diving, 20-30 award ceremonies in open water swimming and water polo, and 520 award ceremonies only in swimming.


I was working for the Organising Committee as Head of Victory Ceremonies and Protocol Adviser, and in my presentation I wish to give an insight of the immense organizational work and incredible realisation of all Victory Ceremonies in 5 different venues in July and August so that we can all learn from my experiences.

Protocol Unit of the European Parliament

She has been a member of the Protocol Unit of the European Parliament since February 2002, where she joined as a civil servant in 1988.
He has extensive experience in organizing the official visits of Heads of State to this high community institution; as well as in all tasks related to the protocol of the President of Parliament. She is responsible for the Latin American delegations and the recognition ceremonies for officials.
She has a degree in Political Science and Sociology and a Licentiate Specialist in ÉtudesPolitiquesEuropéennes, Université Libre de Bruxelles (ULB). He studied Protocol and Institutional Relations at the International School of Protocol in Madrid; and is a University Expert in Protocol and Ceremonial by the International School of Protocol of Madrid and University of Elche.

 

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"Crossing borders: Global Events, interdisciplinary work"

Five professionals from different occupational and spatial fields will dramatize the entire organization process of the 2018th Anniversary of the Zaragoza International Exposition that is to take place next year XNUMX.
In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make the quality of the product offered a key factor in discriminating demand, it is essential to look beyond the profession itself to be able to find the appropriate channels of collaboration with other professionals who contribute their specific knowledge to achieve success in organizing events. Interdisciplinary work is imposed, crossing the borders of personal training and the search for collaborative synergies that manage to be conducted with criteria of efficiency, accessibility and sustainability in the use of resources.

Officer of the Army. Royal Guard of the House of HM The King

 Fausto Eduardo López is an Officer of the Army, in an active reserve situation, posted for 23 years in the Royal Guard of the House of HM El Rey. He has extensive experience acquired over 23 years in the realization and organization of numerous institutional events and organization of Events and Conventions, in the Royal Guard, of the House of SM El Rey. He is an expert in organization and management of events, protocol, institutional relations, as well as security in access to competitions, conventions.

He has participated in coordination tasks in different events of the Casa de SM El Rey, for example:
• Wedding of HRH The Infanta Doña Elena in Seville
• Wedding of HRH La Infanta Doña Cristina in Barcelona.
• Funeral Honors of HRH The Countess of Barcelona
• Wedding of HRH The Prince of Asturias
• Carlos I Anniversary in Toledo.

He has been responsible for the organization and management of all formal acts and events, which have been organized in the Royal Guard during the time assigned to it. Also in support of the Protocol Service of the House of SM El Rey.

 

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"Unit of excellence in protocol and ceremonial"

The Royal Guard is considered a reference unit in the Armed Forces, its essential tasks are to provide the military guard, render honors and give solemn escorts to His Majesty the King and the members of the Royal Family that they determine, as well as the heads of State Foreigners on official visit to Spain, when ordered.

Due to the functions that it performs, it fuses tradition and modernity, but at the same time it combines protocol, ceremonial, and the management of acts, impregnating them with history, honor and at the same time communicating the values ​​of the Armed Forces. .
It has personnel prepared for the performance of the tasks assigned to it, daily guards, solemn escorts, honors to Their Majesties The Kings and Foreign Heads of State. As a military unit, it participates in exercises and exercises organized by the Ministry of Defense, as well as in operations abroad.
The history of this Unit takes us back to the Visigoths, at which point the first data on the first Royal Guards appear. It should be noted in the Middle Ages, the foundation of Monteros de Espinosa, created by Count Castilla Sancho García in 1006, which has survived to this day, as a Company of the Royal Guard retains this name.
With more than 500 years of history, the Spanish Royal Guard is the oldest guard in Europe, the Royal Guards of Halberdiers is its most veteran company, with the changes and vicissitudes throughout its history, it was founded by Don Gonzalo de Ayora in 1504 , to protect King Ferdinand the Catholic.
It is made up of personnel from the three armies and has managed to associate the name of Royal Guards with a unit specialized in escort and protection, having a high regard and qualification among units of these characteristics in the world.

DDirector of Communication and Marketing of Holding Empresarial.

Rayko Lorenzo has a degree in Documentation and a Master in Creation and Management of EOI companies. He is currently the communication and marketing director of Holding Empresarial, a staff member of Marketeros Nocturnos España and a professional in Tips for Entrepreneurship. In addition, he is a columnist in the Emprendedores 10.0 section of ElDiario.es.
Author of the book "Don't be the best ... fight to be different", his extensive professional experience has passed through the vice-presidency of the Andalusian Federation of Junior Companies or the secretariat of the Executive Committee of the Business Association of the Health Sciences Technology Park, among other prominent posts.
His career has been recognized with his entry in 2011 as a member of the CEJE Advisory Council or the Young Entrepreneur award of the Young Entrepreneurs Association of Granada.

 

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"Marketing in Events ... eating fruit"

The 3 "marketing" phases of an event will be exposed. Through similes with various fruits, a review will be carried out with their characteristics focused on the correct implementation of the Marketing of an event.

 

Professor of Corporate Communication. Pontifical University of Salamanca

Angel Losada is a Doctor of Information Sciences from the Complutense University of Madrid with a Doctoral Thesis entitled "Management and Strategic Function of Institutional Communication".
Member of the Communication Group of UNESCO, advisory body of the Spanish National Commission of UNESCO, he was Founding President of the Delegation of the Association of Communication Directors, Dircom, in Castilla y León until 2011. Also until that year he served as Director of Communication with the rank of Secretary General in the Junta de Castilla y León.
Currently, he is Professor of Corporate Communication at the Pontifical University of Salamanca, of which he has been a professor since the 1991-1995 academic year and General Director of CIVICOMM, a network of professionals for innovation in management of organizations through communication.

 

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"Communication skills to lead change management"

Starting from the identification of change management as one of the main challenges in the management of organizations, the presentation analyzes leadership in team management as the ability to guide the behavior of the group towards a destination it cannot reach itself.

Faced with this challenge, no corporate communication strategy, technique or instrument will be effective without generating the trust that is required to move from a known (and therefore comfortable) scenario to another that no one can ensure is necessarily better.

To achieve this, a complex communication process, multiple techniques and different personal skills of both the leader and his followers are required to resolve conflicts of interest and make knowledge a valuable resource on a personal, corporate and social level.

Although technological advance offers tools that facilitate knowledge management, they are useless if the organization does not have a management style that guarantees personal commitment, which is largely built on informal relationships and as a result of experience.

As this style will have to be different in each case, the important thing is the preparation of the leader to identify and make the work model work that guarantees the maximum profitability of communication techniques such as the organization of events and the protocol.

CEO Cofundador Comunicae

 The first part of my professional career was developed more in the technical part. I have studies in computer engineering and extensive experience in consulting and implementation of computer projects in all their phases. Expert in Java programming, I have carried out projects for the financial sector, as well as for the industrial, commercial, automotive, public institutions and educational institutions. I have worked in the technology consultancies GEC, Thales and Sowre Consulting and have extensive experience in team management. In his last work phase as an employee, I led the online implementation of the e-commerce of the insurer Mussap.

In recent years, more focused on management, I have specialized in online marketing developing implementation strategies and digital communication in various projects, including Comunicae, of which I am a founding partner and CEO.

 

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The digital revolution endowed all companies in the world, among many other things, with the ability to communicate quickly and easily. Informing the audience of the company's news, and appearing in the media, was no longer the domain of large corporations. Thus, having the digital tools necessary to communicate at one's fingertips, and being able to segment the audience appropriately, all that remained was to find the appropriate journalistic resource to convey the message: the press release. The presentation will deal with how the press release, almost ousted until recently, has repositioned itself at the center of digital corporate communication and how companies, agencies, the market and legislation have adapted.

Chief Correspondent of the Notimex Agency for Europe

 

 

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ROUND TABLE: "How the treatment of public administrations with foreign correspondents has changed"

The role of the correspondent has changed in the last 20 years both in Spain and in the rest of the world. The treatment and the protocols of attention of the Public Administrations towards these correspondents has also changed. From authentic ambassadors or representatives of their countries of origin and being treated with absolute respect, there has been a situation of almost indifference, lack of support and push towards precariousness. On the other hand, companies and public administrations do not currently include in the plans Strategies of communication to correspondents as tools for transmitting ideas The sources that usually give information use correspondents, and the media in general, a kind of disguised advertising. However, the information should have a lot of value and strategy. Information and the messenger are currently being undervalued.

President of AICI Spain 

She has a degree in Business Administration from the University of Valencia, Spain and a Degree in European Management from the CESEM Méditerranée in Marseille, France with a specialty in international sales and marketing.

She is a University Expert in Image and Personal Marketing from the Miguel Hernández University of Elche and a Master's Degree in Secondary Education, Business Administration and Economics branch from the Catholic University of Valencia.

After a long career working both in public organizations such as the ICEX (Spanish Institute of Foreign Trade) and in private companies dedicated to export, in 2008 he created his own company, Karysa Asesoría de Imagen offering personalized advice and workshops for individuals as well as training for professionals and companies in more than 20 countries.

From 2010 she was the ambassador for Spain of the International Association of Image Consultants (AICI) until 2016 when she co-founded the Spain chapter of which she has been president since then.

 

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"Color in the personal brand: feelings and messages"

Color is an element of the image and the personal brand that not only has an impact on an aesthetic level but on the level of energy and how others perceive us.
Discover the meaning of the use of colors, to what extent they show who we are, our values ​​or perspective on life and how to use them as a powerful communication tool.
Are there unsuitable colors according to different social contexts? What impact does using certain colors have? Is it wise to be guided by trends when choosing our brand?

Publisher of Bullfighting Information in Telemadrid and head of the bullfighting section of Onda Madrid.

Doctor in Information Sciences (Journalism) from the Complutense University of Madrid (UCM) and Bachelor of Audiovisual Communication from said University, Technician in Public Relations and Diploma in Protocol. He has been Dean of the Faculty of Communication Sciences of the Camilo José Cela University, where he has taught the subject of specialized Journalism. He is currently the Director of the Bullfighting Journalism Course taught at the UCM, where he also works as an Honorary Collaborator. In addition, he is an Honorary Professor at the University of Los Andes de Mérida (Venezuela) and professor of different postgraduate courses.
He works as a journalist as Editor of Bullfighting Information in Telemadrid and head of the bullfighting section of Onda Madrid. Creator of the digital magazine Burladero.com, the first bullfighting portal in history, where he finally served as Editorial General Director. Deputy Director of the same specialty in Cadena SER for more than 35 years.
Specialist in Institutional Communication, he has been Director of Social Relations of Hospitals and Director of Public Relations and Protocol of the Spanish Red Cross, the Institute of Women and the Youth Council of Spain. He currently advises various communication companies.
He has to his credit a Gold Antenna and a Silver Radio and Television Antenna, two Onda Awards, three Television Academy Awards, a Guillermo Marconi award, three Cossío awards for his work in radio, television and digital press, a Madrid Special Public Relations Award and 2 ATP Awards.

 

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"The need to protocolize the health sector for the benefit of quality in health"

The Spanish network of hospitals currently has an effective patient care service. But it was not always like this. In 1980, the Spanish Red Cross Hospital in Madrid launched the Information and Social Relations Service. The project's objectives were to create and manage a comprehensive communication plan aimed at meeting the needs of internal and external audiences of the Institution's main hospital center.
The appointment of Minister Lluch as head of the health portfolio marked the beginning of the current Patient Care Services in the public network of hospitals. How the creation of that first project was approached, objectives, difficulties and contributions will focus the intervention of the person who conceived the idea, then a pioneer and now a reality.

President of the Venezuelan Protocol and Ceremonial Association (ANPROCEP)

He has 30 years of labor service in the Venezuelan Petroleum Industry - PDVSA, where he has held various supervisory and managerial positions in the Public Affairs and Human Resources Departments of the Petroleum Subsidiary PDVSA INTEVEP - Technological Arm of Petróleos de Venezuela. Former Protocol and Events Leader and former Quality of Life Leader. She currently holds the positions of Director of Communications and University Projection of the Venezuelan Hydrocarbons University (UVH) attached to Petróleos de Venezuela (PDVSA), and Leader of Evaluation and Agreements of the Education and Petroleum Sovereignty Management at PDVSA Intevep.

Additionally, in her free time she works as a Freelance Consultant in her specialty.

 

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"Business etiquette"

The explicit way in which an organization presents itself to all its audiences defines its corporate identity, the purpose of which is to reflect the personality of the company and reinforce the unique character that differentiates it from others.

Under this premise, the behavior of its workers in situations where they represent the company, must point towards the values ​​and organizational principles and what is established in its Code of Ethics; part of this behavior is determined by the image we give to our customers and suppliers, and this undoubtedly includes the appropriate use of clothing, which must be a reflection of the work environment in which its employees operate.

In Petróleos de Venezuela (PDVSA) and its subsidiaries, the image and the label are a relevant aspect, for which, regulations, guidelines and policies have been established, in order to respect and maintain standards of civility, hygiene, and formal dress , appropriate clothing and behavior according to the place and nature of the work, which preserves and enhances the organizational image.

General Secretary of the European University Miguel de Cervantes

With studies in Business Administration and Management (1997) and Audiovisual Communication (2005) at the University of Salamanca.
International Diploma in Management from the InstitutCommercial de Nancy Business School (ICN)
Diploma of Advanced Studies in the program "The regulation of the labor market: structure and transformations of the normative system of labor relations". In the Department of Labor Law and Social Work of the University of Salamanca.
Pedagogical Adaptation Course (CAP): course 1998
Doctor from the Rey Juan Carlos University (2017), with the thesis entitled Communication and Politics.
He is currently a professor of Audiovisual Communication at the Miguel de Cervantes European University.

In the area of ​​Management, he has been director of the audiovisual production company created at UEMC and academic coordinator of the degree in audiovisual communication at the same University.
He currently performs the functions of the Secretary General of the Miguel de Cervantes European University.

 

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"The Power of Oratory in Corporate Communication"

Speaking to communicate efficiently, it is not enough to know how to speak, to carry out good corporate communication it is necessary to know the techniques of good verbal communication and even more so those of non-verbal communication. A review from Aristotle's Rhetoric to Benoit's Functional Theory.

CEO of SHOWROOM

Douglas Padgett with more than 15 years of experience in event production projects, creative direction, fair setting, theme party creation, Architecture and construction, interior remodeling and decoration, virtual model, design advice, scenography, television sets , promotional stands and architecture of the show.

He has ventured into the area of ​​creativity, positioning himself as one of the pioneers in the area in Honduras.
CEO of the company SHOWROOM specialists in decoration, scenography and creative direction. With more than 10 years experience in events with national identity, for government and institutions.

In many of his projects, he includes original and creative ideas, inspired by culture and national identity. He supports 100% what has been done in his country, Honduras, using Honduran products and labor as a focal and key point, thus exploiting a potential that few recognize, making the product of Honduras and the work of Hondurans known to the world.

 

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"Creative events with national identity"

What is the importance of national identity in events? How can a design or an image become key points of an event and leave a memorable memory for your guests?
The moment of meeting with our clients or superiors requesting the production of an event is where the creative and production process of the event begins. The producer must be able to get into the customer's mind and know what to suggest.
This presentation will address the secrets of the creative process: how to propose creative ideas in the midst of a serious and often closed environment, how to achieve our purposes with a different idea, what are the most convincing ways to present a project, and how to convince the client with your idea.
It will also analyze the steps to take to carry out the production of the idea, respecting rules and budgets, relying on real examples of creative ideas, different montages and unforgettable images, and providing ideas and recommendations for a good montage.

Professor of Contemporary History at the University of Valladolid

Mr. Jesús María Palomares Ibáñez OP, professor of contemporary history at the University of Valladolid, is the first honorary and life professor emeritus of the Valladolid University itself. He was secretary general of the UVA from 1984 to 1996, and is an expert in the ceremonial that took place at the baptism of King Felipe II.

 

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"Protocol and Religious Ceremonial"

Mr. Jesús María Palomares Ibáñez OP, an expert in the ceremonial of the time of Felipe II, will lead the experience: “Protocol and Religious Ceremonial”. It will explain the most particular protocol details of those that took place during the baptism of King Felipe II in the church of San Pablo.

 

Coach and advisor in management skills and communication skills

 Bachelor of Business Administration with a Major in Marketing - Saint Louis University - Saint Louis, MO. USES. MBA - Master in Business Administration and Management - Universidad Pontificia Comillas, ICADE. International certification in professional coaching - ASESCO. NLP Practitioner
Since 2011: Coach and advisor in management skills, communication skills, communication for team leadership and advice for public presentations.
Author of the book: “Communication and Equipment Transformation. The TEAM model ”- Amazon.

 

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"How your perception conditions your communication"

Since we are born we are building our capacity for perception and our ability to communicate with others. Our perception of reality is not always reality and our communication is always conditioned by our beliefs and experiences. Our perception builds our communication. Most conflicts arise because of a communication problem, because of how we interpret that communication. To be able to connect with another person, we must first understand how they perceive their reality. Something that I call "objective empathy."

Event producer

Fermín Pérez has almost 30 years of experience in technical and production work in the world of radio, film, television, advertising and events.
❍ He has been the director of Global Events, a comprehensive event organization company, since it was founded in 1997.
❍ Its main achievement was to position Global Events as the undisputed leader in the sector since its fifth year of life, to be one of the most awarded Event Agencies in the World and to place it in the World Top 20 for many years according to Special Events Magazine.

 

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"Without creativity there is no event"

Creativity, magic from nothing, what exactly is it for? How much? How is a briefing done? How about a presentation?
Creativity must be useful, it must be created to win because if it is not worth it, it is not sold.
Advertising and creativity, are they the same? The importance of ROI.
For creativity, nothing is impossible, follow the rule of the opposite.

CESAG (Alberta Gimenez Higher Education Center) 

 

 

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"The influence of the protocol of the Kingdom of Mallorca in the State Protocol in Spain"

The Palatine Laws have been a source of inspiration for all the European royal houses; Great kingdoms have relied on the laws of the King of Mallorca to form and organize their own house. The house of His Majesty the King has an essential figure that is the Head of the House, subordinate to this office follow the rest, where the four most prominent offices of the Palatine Laws do not go unnoticed: Butler, Camarlengo, Chancellor and Rational Master . Obviously, the royal houses have been modernized according to the times, however, the trades established by King Jaume III in La Almudaina (Palma de Mallorca) are still in force today, in the XXI century.

In the Palatine Laws of 1337 we can see the description of these trades in writing for the first time, so it is correct to conclude that the organization of the current Royal House is based on and inspired by said Laws, like the rest of the Houses. prior to that of King Felipe VI.

Micropigmentation specialist

Before starting to speak Katy Rocasolano was already painting big eyes on her dolls. The brushes have been and are a magnet that Katy has never been able to detach from.
As a multidisciplinary artist, in his creations he constantly searches for new forms of expression. It began with the painter Alejandro Cañada and was later selected by the teacher Antonio López to receive his training. He is a member of the Goya Plastic Artists Association and his work has been exhibited in different individual and group exhibitions.
He began to dedicate himself to micropigmentation in 2008 after having trained in the most prestigious centers in the world. He currently has thousands of flight hours behind him and is a member of AICI (Association of Image Consultants International); AAM (American Academy of Micropigmentation); ATEC (Italian Association of Corrective Aesthetic Makeup)); AEM (Spanish Micropigmentation Association) SPCP (Society of Permanent Cosmetic Professionals) and CPCP (Certified Permanent Cosmetic Professional).

 

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"The magic of micropigmentation as a personal image enhancer"

Micropigmentation is a vehicle for transforming faces and bodies but, above all, it is a vehicle for transforming emotional states. It is a true self-esteem booster. Taking this starting point, in the presentation we will analyze –through real cases, with photos and testimonies- how people with cleft lips; scars in different parts of the body; invisible areolas after a breast cancer operation; Alopecia or uneven eyebrows have managed to change their lives thanks to the rewarding physical and emotional journey that is micropigmentation. Their renewed images have allowed them to open wide professional and personal doors that, before micropigmentation, were closed due to low self-esteem, shame and the rejection of their own physical image.

Persuasion Events Manager.

CEO of Persuasion, SL, since 16/05/1994 service company dedicated to the design, planning, coordination and organization of events, congresses, conventions, promotions. Previously External Relations and Head of the Research Department at FEUZ (1989-2005)
More than 28 years as a professional have offered me the opportunity to be responsible for a multitude of acts of various kinds. The need for flexibility in the market has led me to exercise different responsibilities within the field that I develop.
I studied Marketing, Advertising and Public Relations between the years 84 to 88, I did the Master of International Marketing by the FEUZ (1200 hours). University Specialist in Protocol and Ceremonial of State and International, own title of the University of Oviedo and of the Diplomatic School of Madrid. Co-founder of the School of Protocol of Aragon. Member of the teaching staff of the Own Study of the University of Zaragoza on "Diploma of Specialization in Protocol, State Ceremonial and Social Acts" during the years 2006 and 2007. Professor-collaborator in the degree of specialization in Communication (protocol block) of the University of San Jorge, during the years 2006 and 2007. Member of the Organizing Committee of the VII International Protocol Congress. The work that I develop, I consider it exciting, because of the activity carried out and the companies and institutions with which we have and are working, since in a constantly changing scenario, it allows me to learn every day both about my subject and about the people with the ones that did the jobs. I think we all feed back on each other. My objectives: to design strategies in the business environment, adapted to current circumstances and to achieve the objectives and expectations of our clients, both current and future.

 

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"Crossing borders: Global Events, interdisciplinary work"

In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make the quality of the product offered a key factor in discriminating demand, it is essential to look beyond the profession itself to be able to find the appropriate channels of collaboration with other professionals who contribute their specific knowledge to achieve success in organizing events. Interdisciplinary work is imposed, crossing the borders of personal training and the search for collaborative synergies that manage to be conducted with criteria of efficiency, accessibility and sustainability in the use of resources.

Managing director and head of people management at the Benito Menni Hospital Center in Valladolid

Graduated in Law from the University of Valladolid, PADE from IESE in Management of Health Institutions and Master's Degree in Occupational Risk Prevention (Safety and Ergonomics / Psychosocialogy), he has developed his professional activity in the field of people management.
Before starting his activity at the Hospital institution, he worked as a Human Resources consultant at the Quality Center of Industrial, Consulting and Training and at the Madrid Institute for Management Training.
In August 2002, he joined the Hermanas Hospitalarias socio-sanitary institution as an assistant to the Human Resources Department, assuming the position of HR Coordinator in 2007, a position he held until he was appointed managing director of the Benito Menni Hospital Center, in Valladolid in January 2012.
At the same time, in January 2008 he was appointed head of the Fundación Mª Josefa Recio, a non-profit organization for the defense of the interests of people with physical and mental disabilities.
Since 2002 he is secretary of the Castilian Leonese Association for the Defense of Children and Youth (www.asociacionrea.org),
acting as coordinator of the socio-sports campus for the promotion of good treatment of children that has been organized since 2013, in which more than 100 children participate.
In October 2016, he was appointed an observer by Valladolid of the Castilla y León Sports Values ​​Observatory promoted by EsRadio Castilla y León.

 

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Like "going around the world" with a valuable idea

A globalized world like the present one offers opportunities for a joint and coordinated action of ideas, communication, advertising and marketing without forgetting something fundamental: human values. In May 2016, in the city of Palencia (Spain), the campaign LEAVE YOUR SKIN AND GIVE YOUR HEART was launched. Thus, what was initially defined as a communication campaign by a modest Third Division soccer club to generate an environment conducive to encouraging fans to accompany the club in the promotion phase to Second Division B, was structured as a sports marketing campaign for the generation of resources for a club in debt through the sale of merchandising but also by attracting sponsors linked to an original advertising medium, and especially by communicating the idea of ​​the virtuality of sport values ​​as tool for social transformation (commitment, effort, teamwork, solidarity, etc ...). The campaign went around the world to “go around the world” (towards a necessary social change).

CEO and founder of BIG Comunicación

Degree in Information Sciences from the School of Journalism and Social Communication of Valladolid and Master in Marketing and Commercial Management (GESCO) at Esic Business & Marketing School.
Passionate about Communication in the widest spectrum of the term, at the age of 15 he found the vocation of his life when he entered for the first time in the studies of the municipal radio of the town where he grew up (Radio Laguna, in Laguna de Duero - Valladolid ).
His professional life has been closely linked to the media (El Norte de Castilla, Punto Radio, Castilla y León Televisión) and it was in 2009 when he made the leap to Corporate Communication to assume the Communication and Marketing Department of Grupo Norte, a service company with more than 12.000 workers and a presence in Spain, Chile, Peru and Portugal. He has led the transformation process that the Grupo Norte brand has undergone in recent years due to its change in positioning in the market.
His CV also highlights the accumulated experience in the financial sector after more than four years at the head of the Communication Department of Iberaval, a Reciprocal Guarantee Society for which he created his first Communication Plan.
Currently, and since last May, he is the promoter of his own business project, the Communication and Marketing agency BIG Comunicación, from which he provides services to different clients.

 

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"The Dircom Global"

In just a few years, communication managers have left behind their traditional functions as press officers of the organizations they represent to incorporate new responsibilities that require a global vision of the company and its environment into their agenda.
The Dircom is today responsible for the global reputation of the brand and this means that it must take on extraordinary challenges related to Corporate Communication, but also to the image offered by your company in events, protocol, digital footprint, international presence, etc.
It is worth asking today, how will this profession advance in the coming years? What training and responsibilities will the Dircom of the future have? or what position should he occupy in the company? Taking these aspects into account, the presentation 'The Global Dircom' aims to answer these questions.

General Director of the Ceremonial of the State of the Republic of Paraguay years 2008-2013

Auda Roig, International Diploma in Personal and Professional Image Consulting, has a history of more than 15 years in the field of Protocol, Ceremonial, Etiquette and Image.
She has been Chief of Protocol of the Vice Presidency of the Republic of Paraguay, Director of Protocol of the office of the President-elect of the Republic of Paraguay and, until 2013, General Director of the Ceremonial of the State of the Republic of Paraguay with the rank of Ambassador.

Author of the book “Etiquette, Ceremonial or Protocol? “He is also a columnist for Nosotras magazine.

 

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"Protocol and Official Communication in Ibero-America"

Auda Roig, Former Director of Ceremonial of the Presidency of the Republic of Paraguay, will reflect on the different uses, customs and functions in the daily work of a State Protocol Director.

Director of Postgraduate Communication at the Universidad Panamericana

She is a graduate of the Universidad Panamericana, the same school where she also obtained her Master's Degree and Specialty in International Marketing and Projects.
He has studies in Protocol, Etiquette and Image, Locution, Non-Verbal Language and Conflict Resolution.
In the professional field, she has worked as a brand consultant at WPP Kantar, serving companies such as Colgate, Boehringer, among others. Thomson Reuters, in the customer order management center area, serving local and foreign clients; and Delta Netwoks as the operations and marketing coordinator.
She has been a producer and radio host for the program "Eceenario Empresarial", in which she has interviewed company directors, as well as well-known commentators.
She has extensive experience in public relations, customer service, as well as event production and as a master of ceremonies at various congresses, generating connection with the public.
As a lecturer, he has given different talks on issues of Green Marketing, Branding, Effective Communication and Image.
It has publications in print media such as CNN Expansión, El Economista, El Universal, Excélsior, Dinero Inteligente, Visión Empresarial, Medical Magazine, among others.
On radio and television he has participated in various programs such as Fundación ACIR, Qué tal Fernanda, Cadena Trece, Foro TV, CNN, etc.
He has more than 7 years of experience teaching classes within the Universidad Panamericana at the undergraduate and graduate level, in the areas of marketing, business and administration, these in both Spanish and English.
Within the academic field, he has directed several theses and cases of Bachelor and Master degrees related to Luxury Brands and Positioning.
He was Head of the Academy of the International Business area, having contact with the main organizations and secretariats to support the academic area in international business issues.

 

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"The power of internal dialogue and its projection"

Nowadays due to the speed of the world, we seldom take time to become aware of what I think, project and if I am really congruent with this, if in truth what they are seeing of me is what I want to project or if what I'm attracting is what I really want.
This is why, from the internal dialogue we will generate the image, projection and execution of our personal branding, and therefore the question would be, am I thinking well?

General Director of Human Talent Consulting and Training

Degree in Business Administration and Master in Business Administration with an emphasis on Human Capital. She is a researcher awarded by the Central American Institute of Public Administration (ICAP), on a subject related to people's competencies. Currently General Director of Human Talent Consulting and Training, a firm through which she gives seminars and conferences in the field of Etiquette and Corporate Protocol, which guides the development of the skills that workers must possess to carry out their responsibilities. successfully, so that they develop and strengthen, every day, their personal brand. She is a professor at the State Distance University in the Business Strategy Chair and a postgraduate professor at the Fundepos Alma Mater University, on human capital issues.

 

Paper

"Corporate etiquette and protocol as a tool for success for organizations"

With his presentation "Corporate etiquette and protocol as a tool for success for organizations", he will show us the importance of companies and institutions incorporating the subject of corporate etiquette and protocol into their training plans. In this way, employees know what the organization expects of them, a vital aspect to achieve a profile aligned with that of the business, which allows people to know their personal brand and strive to improve it; thus contributing to the achievement of organizational success. In addition, he will introduce us to the benefits of the label and corporate protocol; from promoting better interpersonal relationships, reducing conflicts between workers, to developing staff skills. Aspects that will result in the creation of workplaces with an adequate organizational climate.

PhD in communication

 Doctor in communication. Political scientist. Consultant and teacher of communication, protocol and events, blogger in Politics and Protocol and collaborator in the media. It has several international awards, including the Victory Award for best academic research of the year and best political blog of the year for its educational impact.

 

Paper

"Political events in electoral campaign as tools of political communication"

Political communication finds parties among its actors. In the transmission of messages, these use a series of tools that in turn help to enhance intangibles such as image and reputation. Within these elements, are the events, considered indisputable parts of the strategies they carry out. Specifically, electoral events are those that cause the greatest repercussion and impact and although they are named in manuals and websites, they lack their own space at the epistemological level.
With this communication I want to demonstrate how events are part of political communication, the importance they have in electoral processes and provide a basic typology from which to continue building teaching and scientific material on this strategic tool.

 

Director of the Specialized Course in Protocol and Event Management at ESUE Business School of the Universitat Jaume I

 Director and trainer of a Specialized Course in Protocol and Event Management at ESUE Business School of the Jaume I University, Director and trainer of a Specialized Course in Tourism Communication and Marketing at the Fundación Universitat Empresa of the Jaume I University. Manager of Cuatro Noventa, Deputy Director of the School of Leadership in Government, Trainer and Speaker on issues related to entrepreneurship, personal branding, communication, marketing, political communication, social media and event management. She is an entrepreneur and businesswoman, has experience in business management and leading teams for more than 10 years. Diploma in Management and Public Administration from the Jaume I University, Executive MBA from E & S Business School, Master in Political and Business Communication from the Camilo José Cela University, Higher University Course in Marketing, Communication and Events from the Complutense University of Madrid, Community Manager by the International Marketing Institute, Storytelling Course by the UNED, Non-verbal communication course by the FUE of the Jaume I University, Course in Leadership and Public Participation by the Luis Vives Foundation and Trainer of Trainers.

 

Paper

"Communicate your essence (An event that leaves its mark)"

Designing, coordinating and carrying out a unique and memorable event is not easy, but it is necessary, necessary for it to leave its mark and not only achieve the objectives set but also exceed the expectations of the attendees.

Organizing an Event has achieved a purpose, a specific objective, it can be the celebration of a new event, the achievement of an achievement, the commemoration of something, the desire for friendship, a reunion, a wedding, an election, the commercialization of a new product, improve the image and reputation of a product, service or company, give prestige to the brand or organization, make yourself known, attract new customers, retain those you already have, ... but all this to leave a mark and make that event be remembered, it must be memorable, unique, creative, different ... that leaves a positive mark.

The essence of a memorable event that leaves a mark is to design, create and communicate to the event attendees something that is not expected, something that exceeds their expectations, something that is out of the ordinary, so you have to apply creativity, take care every detail and always, always, always try to do something different from what has been done to date, if we do what everyone does we will have the same results as others, if we apply creativity, innovation, new details, we will obtain very different results that help us to reach success.

 

Dean of the Faculty of Communication of the Camilo José Cela University of Madrid

Doctor in Political Communication and expert in the creation and analysis of images of politicians and institutions. He is currently Dean of the Faculty of Communication at the Camilo José Cela University in Madrid, Director of the Master's Degree in Image Consulting and Political Consulting at the Camilo José Cela University (Madrid) and Director of the "International Center for Government and Political Marketing" (CIGMAP) in which more than 200 specialists in the area of ​​Government from around the world are assigned.
Since 2012 he has been a member of the Board of Directors of the Spanish Association of Political Communication (ACOP) and since 2014 a member of the Board of Directors of the Latin American Association of Political Consulting (ALACOP) and full member of the Academic Council of FLACSO-Spain.
He is visiting professor at numerous international universities, including George Washington University; Florida International University; School of Communication University of Miami, Universidad San Francisco de Quito, Universidad Católica de Argentina, Universidad de Colombia in Paraguay and several postgraduate courses from Spain at Universities such as Granada, Murcia, ICADE and Salamanca.
Author of 12 books and dozens of articles related to the area of ​​political communication and electoral Marketing. He is a political analyst in electoral periods for various Spanish, European and Latin American media; Director of several Doctoral Theses and member of numerous associations related to political communication. He has been Vice Dean of Academic Organization, Vice Dean of Students and Coordinator of International Relations of the Faculty of Communication of the Pontifical University of Salamanca in Spain.

 

Paper

"How to build leadership through a personal image"

 Santiago will analyze oral and non-verbal communication techniques, combining them with personal positioning strategies and personal presentation in society.

It will also cover the secrets to influencing and persuading through appearance and style. All with the aim of building leadership through personal image.

President Excelencias Group

Jose Carlos de Santiago, is the founder, owner and member of the board of directors of PLUS ULTRA Lineas Areas, where he also assumes the functions of communication director. He has a degree in Economics and Marketing and a Master in Communication. His professional career is closely linked to Latin America, for example leading the market opening project in Cuba for CDA1, the ELA constitution. CV in Mexico and Panama, the Excelencias Travel Cuba branch establishment or the Excelencias Travel Panama constitution.

 

Paper

"Challenges and solutions of organizing events in Cuba"

 

Director of ODYSSE Servicios y Asesoría SL

 She is currently the Director of ODYSSE Servicios y Asesoría SL, a company oriented towards IT Consulting, Process Auditing and training and consulting in Protocol, Image and Communication. She has a degree in Public Accounting from the Free University of Barraquilla-Colombia, Specialist in Fiscal Review and External Audit from the Autonomous University of the Caribbean-Colombia, MBA in Organization of Events, Protocol and Institutional Relations from the European University of Madrid and the International School of Protocol of Madrid, Specialist in Speaking with Emotional Intelligence and Neurolinguistic Programming by the European School of Speaking of Madrid. He is currently studying the Master in Anthropological Research and its applications: Ethnographic research of cultural processes in contemporary societies at the "UNED" University of Distance Education of Spain.
With more than nineteen years of professional experience, he has held positions as commercial director and process auditor. The latter gave him extensive knowledge of organizations and how procedures should be applied to optimize resources and achieve objectives. She is the author of the research blog on cultures, ceremonial and protocol: “Protocol between the profane and the sacred” and the unpublished manuscript: “Ceremonial of the life cycle of the Koguis and Arhuaca ethnic groups of the Sierra Nevada de Santa Marta, Colombia”, obtaining an outstanding with honor as a master's thesis at the International School of Protocol in Madrid.
He is a member of Institutional Studies "SEEII", a non-profit entity formed by professors and researchers.

 

Paper

"The Kalusturinda or Carnaval del Perdón: a massive event with a lot of protocol and great socio-cultural impact"

Since the annals of humanity, man has celebrated rites, ceremonies and events that have as a background the interpretation of his reality and the confirmation of his identity through the image. Events like La Kalusturinda are institutionalized to be maintained in time and space. In time because with its celebration the existence of a people and its culture is reaffirmed; and in space because no matter where a minority of the community is, it will be celebrated with the same joy and intensity as if it were the territory itself. In this festival of the Inga ethnic group, settled in the southwest of Colombia, the protocol is the main protagonist. In it, precedents have the right and left as their fundamental ordering principle, adding a new concept: the logic of opposites.

 

Chief of Protocol and Public Relations of the Spanish Navy

Graduated in Political Science and Sociology from the Complutense University of Madrid. Specialty in International Studies and Administration Science, Master in Corporate Communication Management from Washington International University, Diploma in Social Communication from Francisco de Vitoria University, Diploma in Protocol from the Royal Guard, Technician in Business Management through Business Training Techniques and Officer of the Navy, Military Naval School and Marine Corps Application School.
In the teaching area, he is professor of Military and Official Protocol at the International School of Protocol and professor of Genealogy and Heraldry at EAE Business School. He has given and gives conferences and seminars on official and business protocol, event organization, personal image management, negotiation and communication management in crisis situations at the Military Naval School, European University, Carlos III University, Francisco de Vitoria University , Universidad San Pablo CEU, Instituto Superior de Investigación Empresarial ISIE, Aliter Business School, WomanTalent Forum. He has collaborated as a consultant and trainer in the aforementioned matters for the consulting firm Alandete y Asociados. He is a mentor of students at the International University of La Rioja UNIR.

In recognition of the work carried out, he is in possession of four crosses of the distinctive White Naval Merit, the NATO Medal with the Former Yugoslavia pin and the United Nations Peacekeeping Operations Badge with the SFOR (Stabilization Force) pin for his participation in the International Peacekeeping Mission in Bosnia-Herzegovina.

 

Paper

"The person in charge of Events, an orchestra director"

The conductor of an orchestra must have a deep musical sense, love music, know all his instruments, his contribution individually and together. Make all of them sound in perfect harmony to convey emotions and make the viewer feel and be faithful to the spirit of the author of the work.
In this sense, the person responsible for organizing events must know and master multiple disciplines, communication, relations with social media, social networks, protocol, set design, lighting and sound, scripts, security, production and budgets, be open-minded, creative , assertive, have empathy and employ emotional intelligence. He must direct and coordinate heterogeneous teams, join forces, seek synergies, have leadership and decision-making capacity. All this to create the best environment and setting in support of corporate or institutional identity, brands or products, transmit values ​​and make its stakeholders feel and excite them.

Director General of STATO

Carlos Tenicela Ninamango is the General Director of STATO - Consultants in protocol and event. In addition, he is President of the Peruvian Society of Protocol and Ceremonial. She has professional experience developed in the State Ministries of Health, Culture, Housing and Women, as well as in constitutionally autonomous organizations, projects of international organizations, and companies in the public and private sectors. Degree in Social Communication from the Universidad Nacional Mayor de San Marcos. Postgraduate degree in Protocol and Institutional Relations Management from the University of Barcelona, ​​specialization in Event Organization by Le Cordon Bleu, and in Protocol and State Ceremonial by the Diplomatic Academy of Peru.

 

Paper

"The need for the Protocol in the XXI century"

Contrary to what one might think, the Protocol is not an old thing, a matter for kings and aristocrats. Tenicela will defend that the Protocol is a current science, a modern communication tool that makes its professionals highly demanded by companies and institutions.

President of the Political Communication Association (ACOP)

Partner & CEO of the public affairs and government relations firm MAS Consulting Group and directs The Hispanic Council, a think tank that promotes relations between Spain and the United States. Since last July, he has been President of the Political Communication Association (ACOP) and for four years he was part of the Board of Directors of the European Association of Political Consultants (EAPC) as Vice President.

He is a Professor at the Universidad Pontificia Comillas (ICADE), where he coordinates the Public Leadership Classroom, and directs the Practical School of Political Communication of the Atlantic Institute of Government (IADG).
In 2016, the publication The Holmes Report has included him in the ranking "Innovator 25". He was also the first Spanish consultant to receive the Rising Star Award from Campaigns & Elections magazine, which for more than 30 years has awarded the political consultants with the greatest international projection. He has also been awarded several "Pollie Awards", granted by the American Association of Political Consultants (AAPC) and in 2012 he also received the "Victory Award" in Washington DC.
He regularly collaborates as a political analyst with different media and for more than ten years he has directed the international seminars on Political Communication at The George Washington University in Spain. He is co-author of the books "The Lobby in Spain, pending subject?" , "Political Communication: new dynamics and permanent citizenship" and "The debate of the debates Spain USA 2008", edited by the Academy of Television.
He has a degree in Journalism from the University of Navarra and completed his training at The George Washington University (Washington, DC), at IESE with a postgraduate degree in General Management, and at the University of Alcalá with a Master's in North American Studies.

 

Paper

""

DDirector of the United Nations Protocol

Peter Van Laere has been the United Nations Protocol Director since 2015. He has extensive international experience having worked for UNESCAP in countries such as Thailand or Korea, or in Malaysia, in the UNOPS Regional Office for Asia.
He holds a postgraduate degree in Contract Management from George Washington University, and a Certificate in OrganizationalIntegrity from the JFK School of Government at Harvard University.

 

Head of Protocol of the Da Coruña Deputation

 Degree in Law 

Local administration official, by opposition.

Head of protocol of the Diputación de a Coruña.

President of the Association of Protocol Technicians and Public and Institutional Relations of Galicia.

Teacher in universities and public and private institutions.

Lecturer.

Medal of merit in protocol and ceremonial

 

Paper

"Protocol and law: essential and accidental elements"

 It is a widely accepted opinion that the Protocol is synthesized in forms and rules and therefore the linking of all types of acts or events with the applicable regulations has enough specific weight for us to pay due attention to it.

That said, when talking about any type of regulation or any legal institution, it is important to take into account what is essential in them and what is accidental. Without the essence there is no act or event.
And this is true, of course, for all acts, whatever their nature.

Manager of Institutional Relations and Protocol of ABANCA.

 

 

Paper

"Crossing borders: Global Events, interdisciplinary work"

In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make the quality of the product offered a key factor in discriminating demand, it is essential to look beyond the profession itself to be able to find the appropriate channels of collaboration with other professionals who contribute their specific knowledge to achieve success in organizing events. Interdisciplinary work is imposed, crossing the borders of personal training and the search for collaborative synergies that manage to be conducted with criteria of efficiency, accessibility and sustainability in the use of resources.

Director of Institutional Relations of the Teatro Colón

Karina Vilella, has trained in the United States, in schools such as The Protocol School of Washington, Hilton School of Hospitality and Community College of Houston. During the last twenty three years he has worked, both in Argentina and abroad, in activities related to public relations, image, corporate etiquette and diplomatic protocol. She works as a consultant both in official bodies and in private institutions and companies in areas related to image, corporate etiquette, business, social and official protocol. It is the benchmark for these disciplines in the media. She has directed the Diplomacy Center of the Argentine Republic for 15 years and currently holds the position of Director of Institutions at the prestigious Teatro Colón.

 

Paper

"The self-boycott of the image"

Studies show that successful people are those who use 85% of their personal marketing and only 15% of the knowledge they do. Still, they must sustain this success every day of their lives with a flawless image. Inappropriate sayings, wearing inappropriate clothing, performing wrong actions or ignoring certain rules of protocol end in an instant with the image. I propose to develop these issues as the principles of self-boycott.

Head of Protocol of the Israeli Parliament (Knesset)

Miri Yachin is the head of protocol of the Israeli parliament (Knesset)
With a degree in Jewish History and an MA in Contemporary Jewish Studies, she is the representative of the Knesset before the Government Committee on Symbols and Ceremonies.
In addition, she is a member of the Public Committee for the Election of Independence Day Honors and a member of the Senior Civil Service Directors Association.

 

Paper

"Events and Official State Ceremonial in the" Knesset "(Israeli Parliament)"

The Events and Ceremonial Department of "TheKnesset" is responsible for the content and logistics of the organization, coordination, direction and production of all events and ceremonies that take place in the Knesset. The department is responsible for more than 150 annual ceremonies and events such as the following:
Annual official Knesset and State events, such as state tributes and commemorations and official national and international state parties.
Events proposed by the President of the Knesset, members of the Government, members of the Knesset that comprise a great variety of types of events.
State visits: Heads of state, heads of government, heads of multilateral organizations, presidents of parliaments, delegations of parliaments, etc.
State Funerals
Events and ceremonies are held in the Knesset building and courtyard. These events include the Knesset Plenary, gala lunches and dinners, lectures, official meetings, lectures, speeches, greetings from the head of state, concerts, performances, etc. These events integrate the different elements of Israeli ceremonial such as the marching band, artists, motorcycles and cavalry caravans of the Israeli Police, magazine of the Knesset honor guard, raising of the flag of the visiting country, trumpets, national anthems, floral offerings, signature in the Book of Honor, family photo, awards ceremony, press conferences.

Academic Director International School of Protocol

Diego Zala Martínez was born in Pamplona (Navarra) in 1975. He graduated in Law from the University of Navarra and later specialized in Protocol and Institutional Relations (International School of Protocol) and in Press Offices (Complutense University).
He began his professional career at the International School of Protocol although shortly after he joined the Communication Consulting Company "Paniagua Consultores" where he developed, for five years, consulting work in communication and protocol for clients such as Schweppes, Sony Ericsson, González Byass or Pikolin.
After this period, in 2004, he returned to the International School of Protocol, where he currently holds the position of Academic Director and works as a professor of the subject of Official Protocol, Communication and Protocol Legislation.
He has taught specialized courses in protocol and communication for institutions such as ONCE, Banco Santander, BBVA, the Ministries of Health, Defense and Agriculture, Siemens or the Santa María La Antigua University of Panama.

 

Paper

"The communication of forgiveness: Protocol as a tool for truth"

In a world full of "screen communication strategies" or "post-truth"
Based on fake news, those institutions that are strategically positioned in a real commitment to information transparency are particularly relevant, an issue that we must consider key for the formation and consolidation of a corporate image that allows institutions to approach their audiences from a point of view clear and sincere.

 

 

 

 

 

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