27, 28 and 29 November 2017

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The speakers of this congress will be professionals of high level of recognition in the international field in the communication sector, who will lecture on the different topics chosen by the scientific committee always in an experiential way.
As they confirm, they will be incorporated into this website.

A. Sharpe, Elga
Former Chief of Protocol of the Town Hall of Los Angeles (California)
Abad Vicente, Carmina
President and founding partner of AVACIP (Valencian association of public image consultants)
Aganzo, Carlos
Director of "El Norte de Castilla" and professor at the European University Miguel de Cervantes
Aguado, Javier
ONCE Protocol Coordinator
Alaiza, Javier
Founding partner and manager of DiapleNetworking SL
Alcaraz González, Chus
Secretary and founding partner of AVACIP (Valencian Association of Public Image Consultants)
Almăşan, Anamaria
Senior Officer in the World Tourism Organization
Altamirano, Lurdes
National Secretariat of Tourism of Paraguay
Amorim, Pedro
Chief of Protocol of PETROBRAS
Artigas, Leonardo
President of the Latin American Association of Protocol, Event and Wedding Specialists (ALEPEB).
Baquero Lazcano, Cristian
Artistic Creator and Graphic of the Flag of Córdoba
Bastias Videla, Jorge
Officer of the Chilean Navy, Captain of the frigate.
Bazo, Andrea
Service Protocol and Institutional Relations of the Parliament of Cantabria
Bena, Zohra
AICI Spain Directive
Bernués, Jara
Director of the company C & P Comunicación y Protocolo
Bolaños, Antonio
Managing Director Volvo Ocean Race
Borés, Beth
Vice President of the International Association of Image Consultants in Spain (AICI).
Caballero, Luis
Director of Ceremonial of the Supreme Court of Justice and President of the Paraguayan Committee of Professionals in Ceremonial CPPC
Caligiuri, Francisco José
President of the Cordovan Association of Professional Public Relations (ACREP)
Camacho, María Paula
Expert image consultant in personal branding. CEO of La Etiquette and YOU! Personal Branding
Camiña, Pablo
Head of RR.PP of the ONCE
Carnicer, Javier
Head of Protocol of the Government of Aragon.
Ceballos, Begoña
Director of Viste-m Image Consultants and Personal Shopper
Colomar O'Brien, Ana
Chief of Protocol of the Organization of American States
Correas, Malu
Manager of Institutional Relations and Events of Mutua Madrileña
Costa, Pablo
Director of Pablo Costa Photography / Artboda
Cragnolini, Adrián
Correspondent of 3 Chain Argentina
of Dios Orozco, Juan
Director International Butler School
of the Cave, Lola
Professor at the EIP of Barcelona
Drago, Mirta
Director of Communication and RR.EE. of Mediaset Spain
Espinar, David
Former DIRCOM of Ronaldo. Tertuliano Gol Television
Feng Zhang, Junwei
Correspondent Head of Xinhua News Agency in Spain
Fernández, Marina
Director of Institutional Relations and International Development of the International School of Protocol
Flores González, Adriana
Founder of the protocoltoday consulting company
Galera Jiménez, Angelica
Director of Etiqueta Negra. Image, Protocol and Communication Advisor
Gañán Fernández, Victor
Director and Founder of Servilia
Cat, Juan Ángel
President Spanish Protocol Association
Ghiglione, María Asunción
Personal and Business Image Advisor
Gómez Gras, José María
Director of Innovation and Transfer at the Miguel Hernández University (UMH)
Gonzáles, Eduardo
Director of Sublimotion Ibiza
Hosso, Nikoletta
Professor of Protocol and International Relations at Kodolanyi Janos University PhD student at the University of Pecs. (Hungary)
Lezáun, Mara
Protocol Unit of the European Parliament
López, Fausto Eduardo
Officer of the Army. Royal Guard of the House of SM El Rey
Lorenzo, Rayko
Director of Communication and Marketing of Holding Empresarial.
Losada, Ángel
Professor of Corporate Communication. Pontifical University of Salamanca
Martín, Agustín
CEO Cofundador Comunicae
Mc Swiney, Adela
Chief Correspondent of the Notimex Agency for Europe
Mercier, Carie
President of AICI Spain
Moncholi, Miguel Ángel
Taurine Information Editor in Telemadrid and responsible for the bullfight section of Onda Madrid.
Mora, Laura
President of the Protocol and Ceremonial Association of Venezuela (ANPROCEP)
Otero Parra, José Antonio
General Secretary of the European University Miguel de Cervantes
Palomares Ibáñez, Jesús María
Professor of Contemporary History at the University of Valladolid
Pérez Azcárate, Alfonso
Coach and advisor in managerial skills and communication skills
Puig, Cristina
CESAG (Alberta Gimenez Higher Education Center)
Rocasolano Loriente, Katy
Micropigmentation specialist
Rodrigo Bescós, Teresa
Persuasion Events Manager.
Rodriguez Marcos, Antonio
Managing director and person management manager of the Benito Menni Hospital Center in Valladolid
Rodríguez, Eduardo
Managing Director and founder of BIG Comunicación
Roig, Auda
General Director of the Ceremonial of the State of the Republic of Paraguay years 2008-2013
Rojas Campos, Karla
Postgraduate Director of Communication at the Universidad Panamericana
Romero, Gabriela
General Director of Human Talent Consulting and Training
Rubio, Diana
Doctor in communication
San Miguel, Carolina
Course Director specialized in Protocol and Event Management at ESUE Business School of the Universitat Jaume I
Santiago Barnés, Jorge
Dean of the Faculty of Communication of the Camilo José Cela University of Madrid
Santiago, José Carlos
President Excelencias Group
Serpa, Yesenia
Director of ODYSSE Servicios y Asesoría SL
Sierra, Juan Luis
Head of Protocol and Public Relations of the Spanish Navy
Ureña, Daniel
President of the Political Communication Association (ACOP)
Van Laere, Peter
Director of the United Nations Protocol
Vidal, Rafael
Chief of Protocol of the Da Coruña Deputation
Vilariño Torreiro, Javier
Manager of Institutional Relations and Protocol of ABANCA.
Vilella, Karina
Director of Institutional Relations of the Teatro Colón
Yachin, Miri
Head of protocol of the Israeli Parliament (Knesset)
Zala Martínez, Diego
Academic Director International School of Protocol

Former Chief of Protocol of the Town Hall of Los Angeles (California)

Elga Sharpe has been the chief of protocol for three mayors from the city of Los Angeles, California, (Hahn, Villaraigosa and Garcetti), helping to build and strengthen relations between the city and international governments. Her deep knowledge of international affairs makes her a fundamental point in the Mayor Office, being responsible for the relationship with the twenty-five "sister cities" of Los Angeles.
Expert in international protocol, diplomatic etiquette and organization of events, Sharpe was the main contact for the Department of State, the Diplomatic Security Service, the Secret Service for Protection of Operations, and the Service of Dignitaries of the Airport and City Police .
She has been the Vice President of International Relations and Chief of Protocol of the Special Olympic World Games, held in Los Angeles at 2015. As principal liaison with the Diplomatic Corps, and the State Department, he led the protocol and translation services of the 2015 Games.

Paper

"Protocol, the backbone of any organization"

Elga Sharpe, based on her extensive professional experience, will offer the closing conference. Explain the modus operandi of protocol departments in the United States.

President and founding partner of AVACIP (Valencian association of public image consultants)

CARMINA ABAD VICENTE, is the founding president and partner of AVACIP (Valencian association of public image consultants), International Image Consultant with GarbbezConsultingGroup and Consultant specializing in CMB (Color Me Beautiful). He is a Senior Technician in Personal Image and Protocol Consulting and a professor in the Master of Political Marketing at the Catholic University of Valencia. In addition, he is a Resolutive Coach (Uniex Alicante).

Paper

"What is the Influence of the image in political thought"

The vision of two image consultants about the influence of clothing in the transmission of thoughts and ideas, specifically in political thought.
Much is said that "the habit makes the monk," that is, the dress, with intention or not, always communicates. We analyze that if the non-verbal message is not coherent with the ideas that are transmitted, the communication fails.
We have then to understand that the codes of clothing exist and also the political and ideological codes.
How to fit each other? To what do we give more importance to an idea or an Image?
Is there anyone who dresses to govern and who dresses to dazzle the masses?
Can women in politics be feminine or do they have to be just politics?
In our analysis, we present answers to all these questions, which have to do with politics but which are undoubtedly part of an integral set:
The image to be transmitted and its coherence with communication

Director of "El Norte de Castilla" and professor at the European University Miguel de Cervantes

Carlos Aganzo (Madrid, 1963) has a degree in Journalism from the Complutense University of Madrid. He began his career in the newspaper "Ya" of Madrid, at 1982, where he worked as a literary critic, jazz chronicler, head of Culture and deputy director. He has been director of the cinematographic magazine "Interfilms", and of the rotary "La Voz de Huelva" and "Diario de Ávila". He is currently director of "El Norte de Castilla" and professor at the European University Miguel de Cervantes, in Valladolid, the city where he resides.
As a writer, he is the author of the poems Ese lado violeta de las cosas (Madrid, 1998), Manantiales (Valladolid, 2002), As if I existed (Béjar, 2004), The hour of the reeds (Ávila, 2006), Fallen Angels (Sevilla, 2008), The lit voices (Madrid, 2010), The flutes of the barbarians (León, 2012) and In the region of Nod (Madrid, 2014); of the biographical essay Jorge Pardo. Improvisations (Rivas Vaciamadrid, 2000); of the travel book Routes through the Jewish Quarters of Spain (Madrid, 2008) and the guides of the series "Cities with Charm" of El País-Aguilar Ávila (2004), Toledo (2006), Segovia (2007), Tarragona (2008) ), Girona (2009), Lugo (2009), Soria (2009) and Pontevedra (2010).
His works have earned awards such as the Jorge Guillén Award (2003), Jaime Gil de Biedma (2010), the University of León (2012) or the City of Salamanca (2014). In 2012 he received the National Award of Letters Teresa de Ávila. Founding member of the Critics Award of Castilla y León, he is the literary coordinator of the San Juan de la Cruz International Poetry Prize and the José Zorrilla National Poetry Prize, and belongs to the San Juan de la Cruz Academy.

Paper

"Protocol: graphic history"

Aganzo will tell the most important milestones in the history of Spanish protocol told through the covers of the newspaper he directs, El Norte de Castilla, who is the dean of the newspapers in Spain.

ONCE Protocol Coordinator

Javier Aguado is the coordinator of the Protocol area of ​​the ONCE (National Organization of the Spanish Blind) and delegate of the Spanish Association of Protocol in the Community of Madrid.

He holds a degree in Information Sciences (specialization in the field of Journalism), a master's degree in Protocol and Ceremonial and a master's degree in Corporate and Advertising Communication.
He has participated in major international events, such as the Eurobasket held in Spain at 2007, where he collaborated as an assistant to the protocol director. He has also coordinated the protocol of the Spanish Paralympic Team in the Games held in Athens, Beijing and London (2004,2008,2012, respectively).

Paper

"Functions of a DIRCOM Communication-Protocol-Advertising and Marketing The case of the ONCE"

Pablo Camiña, Head of PR of the ONCE, attached to the Direction of Communication and Image of ONCE and Javier Aguado responsible for Protocol of the Department of Communication of the same institution, will tell how the protocol, marketing and publicity in the transmission of messages within a framework of sustainability and inclusion.

Founding partner and manager of DiapleNetworking SL

Partner-founder and manager of DiapleNetworking SL, a company specialized in the development of computer applications and technological solutions.

Computer Engineer from the Universidad Pontificia de Comillas, ICAI-ICADE, with more than 25 years of experience in the ICT sector, he began his professional career as a programmer and analyst, at the same time as a professor in Business Schools as ESAE (Chamber of Commerce), Columbus University and TADE (Comillas) and taught computer science applied to professionals from very different sectors in IFET (Training Center of the Chamber of Commerce), which gave a very close vision to the business world .
With a wide experience in the search and adaptation of the technological alternatives that best adapt to the needs of each type of company, he has developed several projects in national and international fields.
He has been ICT Director in companies such as MasterD and Mapfre Quavitae, founding partner of Ibernex, an engineering company belonging to the Pikolín group, where he worked as Product Manager.

Paper

"Crossing borders: Global Events, interdisciplinary work"

Five professionals from different areas of work and space are going to dramatize the whole process of organizing the 10th Anniversary of the Zaragoza International Exposition that will take place next year, 2018.
In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make quality in the product offered a key factor of discrimination of demand, it is essential to look beyond the profession itself to be able to find the right channels of collaboration with other professionals who contribute their specific knowledge to achieve success in the organization of events. Interdisciplinary work is required, the crossing of the boundaries of personal training and the search for collaborative synergies that can be conducted with criteria of efficiency, accessibility and sustainability in the use of resources.

Secretary and founding partner of AVACIP (Valencian Association of Public Image Consultants)

CHUS ALCARAZ GONZÁLEZ is the secretary and founding partner of AVACIP (Valencian Association of Public Image Consultants). Degree in History of Art University of Valencia has a Master in image and beauty consultancy and is an expert in Colorimetry of the image and in social protocol and events.
She is an International Image Consultant with GarbbezConsultingGroup México.

Paper

"What is the Influence of the image in political thought"

The vision of two image consultants about the influence of clothing in the transmission of thoughts and ideas, specifically in political thought.
Much is said that "the habit makes the monk," that is, the dress, with intention or not, always communicates. We analyze that if the non-verbal message is not coherent with the ideas that are transmitted, the communication fails.
We have then to understand that the codes of clothing exist and also the political and ideological codes.
How to fit each other? To what do we give more importance to an idea or an Image?
Is there anyone who dresses to govern and who dresses to dazzle the masses?
Can women in politics be feminine or do they have to be just politics?
In our analysis, we present answers to all these questions, which have to do with politics but which are undoubtedly part of an integral set:
The image to be transmitted and its coherence with communication

Senior Officer in the World Tourism Organization

Specialist in the Diplomatic and Business Protocol area, he is a career diplomat, with more than 18 years of professional experience in the Ministry of Foreign Affairs of Romania. She has had responsibilities as Counselor in the Cabinet of the Minister of Foreign Affairs, Charge d'affaires ai of the Embassy of Romania in Oslo, Vice-Director of the Directorate of Central and Western Europe and Vice-Director of the Directorate of Development Assistance in the Ministry of Foreign Affairs of Romania. Between April of 2009 and August of 2017, she developed her diplomatic activity at the Romanian Embassy in Madrid as Minister Counselor, responsible for European Affairs and dialogue with the World Tourism Organization. Since October 2017 has been working as Senior Officer in the World Organization of Tourism.
Since October, 2011 has held the mandate of President of the Association of Foreign Diplomats before the Kingdom of Spain (ADE) - an association with more than 20 years old that brings together foreign diplomats accredited in Spain.
She has a degree in International Economic Relations from the Academy of Economic Studies of Bucharest. She is also a graduate of the Diplomatic Academy of Bucharest and has obtained the Executive Master in Business Management and Marketing from the Instituto de Empresa in Madrid. He has completed several post-university courses specializing in business communication (University of Gent, Belgium), European affairs (the Royal Clingendael Institute, The Hague, The Netherlands) and security policies (Geneva Center for Security Policies, Switzerland).
From 2015 he teaches International and Diplomatic Protocol courses at the International School and Protocol, as well as courses on Corporate Diplomacy and Business Protocol at the IE University - Madrid.
In 2007, she was distinguished with the national medal "Diplomatic Merit", class I, granted by the President of Romania. In December of 2014 was named appropriate Academician of merit by the Academy of Diplomacy of Spain and in May of 2017 the Body of the Nobility of the Principality of Asturias awarded him the Silver Medal of Honor.

Paper

"The protocol:" secret weapon "in the consolidation of the personal or corporate image in a globalized world. Reflections of a Romanian diplomat"

In the recent context of simplification, democratization or even a slight disregard of the protocol by the less knowledgeable, we are faced with some basic questions: What else is left of the protocol? Is the protocol still relevant in the globalized and very accelerated world in which we live today? Or just in this context, the protocol could represent a differentiating element in the construction or consolidation of the personal or corporate image?
The paper will try to answer these questions by trying to highlight the reasons why the protocol is still a significant, differentiating tool, even a real "secret weapon" when it comes to building or consolidating the individual or corporate image especially taking into account the relationships intercultural so extensive that an individual, institution or company would be continually forced to develop.
Emphasis will also be placed on the importance of taking into account national cultural profiles to manage relations with foreign representatives or to organize international events, which involve inter-cultural interaction. The presentation will highlight the need to integrate the broad features of national cultural profiles in the application of the protocol to ensure correct handling of intercultural communication and the most appropriate management of intercultural relations to achieve their objectives.
The arguments will be based on concrete examples resulting from the broad international experience of the rapporteur in her diplomatic side and the fruit of her constant interactions with representatives of various fields in many countries of the world.

National Secretariat of Tourism of Paraguay

She was born in Encarnación, Paraguay, 36 years, has a degree in Language and Literature, a Master's Degree in Management and University Teaching, currently studying a PhD in Education and Human Development.
From a very young age he began to work in the media through radio and TV channels. In the 2008, in the Presidency of the Republic of Paraguay, she served as Chief of Staff of the Office of the First Lady. From 2012 to 2016, she was Communication Director of the Municipality of Cambyretá, Itapúa. He is currently in the area of ​​Communication in the Itapúa Regional Office of the National Tourism Secretariat of Paraguay. He teaches Public Relations and Protocol at the Autonomous University of Encarnación. Organizes Ceremonial, Protocol, Image and Label Seminars and Workshops. She is the owner of a high communication consultancy and a member of the magazine Viajeros (web).

Paper

"Communication: a fundamental tool for change"

The communication with the passage of time and the whole technological revolution has taken on greater importance, becoming an axis of main attention in all institutions and public and private companies, who have been forced to invest and place greater emphasis in this area than before. They did not do it. It has been understood that through communication we can generate important positive changes both for companies, as well as for an increasingly demanding and more informed society. Today communication is everything and that we will show through experience in different media.

Chief of Protocol of PETROBRAS

Journalist and Public Relations, has additional training in Political and Economic Sciences. He holds the position of Chief of Protocol of the presidential cabinet from 2009, where he has already coordinated events in 1700 countries near 24. He has previously had significant experiences as Public Relations in the Petrobras International Area, in the Department of Public Relations of the University of Bologna (Italy) and as Executive Director of Communication of the Brazilian Confederation of Junior Companies. Specialized in Protocol, Public Relations, Strategic Planning, Intercultural Management and Interpersonal Relations, has received in 2015 the "Insígnia do Mérito da Honra" of the Chamber of Degrees and Merits of the Trade Union of Cerimonialists and Mestres of Cerimônias do Brasil (SINCMC Brazil).

Paper

"The Protocol, Image and Reputation of the Organization: the Petrobras case"

One of the main challenges for organizations is to maintain the balance between the continuity of their business and the construction of a positive internal and external image. In the world where crises are constant and communication becomes increasingly dynamic and aggressive, the need for care with the reputation of countries, institutions and companies increases.

President of the Latin American Association of Protocol, Event and Wedding Specialists (ALEPEB).

Leonardo Artigas is president of the Latin American Association of Protocol, Event and Wedding Specialists (ALEPEB), 2017-2019 period. Master in Official and Company Protocol, expert graduated from the International School of Protocol of Granada and Teaching Center of the University of Granada. Professional Meeting Tourism. Licensed Professor in Organizational Logistics, Official Protocol and Company, Ceremonial, Label and Image. Professional Organizer of Congresses and Events. Managing Director at Nativo Latin America Group, consists of a team of companies with Latin American experience offering advice on congresses, corporate and social events, ceremonial, etiquette and corporate image.
Managing Director at Nativo Planners, a firm dedicated to the organization of Congresses and Corporate Events for Uruguay and Latin America. Managing Director at Event Management Center, Ibero-American Protocol Training Center, Meeting, Events, Image, Hospitality, Catering and Corporate Image Tourism. Managing Director at Leonardo S. Artigas Consultancy, international consultant at Ceremonial,
Protocol and Image for Uruguay and Latin America. Managing Director in Punta del Este Destination Weddings, a firm dedicated to the organization of Destination Weddings for Uruguay. Member of the Management and Delegate Group of the Bureau of OPCs of Montevideo Bureau. Member of Punta del Este Bureau. Member of the Board of the Mercosur Ceremonial Network - Mercosul Cerdoial Rede (CERESUR) since November of 2015.
Member of the Uruguayan Association of Ceremonial and Protocol. Professor at the University of La Vera -Cruz, Mexico. Speaker at national and international level on Tourism Meetings, Events, Protocol, Ceremonial, Etiquette and Corporate Image and Policy. Recognized as an Entrepreneur in 2014 Meetings Tourism by the Uruguayan Association of Congress, Fairs, Exhibitions and Allied Organizers
(AUDOCA).

Paper

"Redesigning the Professional of the Wedding Industry and Events as Business Generators"

Generating a personal brand in an "intelligent" way is the result of a great personal effort and constant discipline in order to define yourself as a professional to attract the right client.
Artigas will address, among other points, the development of the personal brand for the organizer of events or the seven deadly sins that can kill your career.

Artistic Creator and Graphic of the Flag of Córdoba

CRISTIAN BAQUERO LAZCANO is the artistic and graphic creator of the Official Flag of the Province of Córdoba (Argentine Republic). He holds a degree in Public Relations and Advertising and a Postgraduate Degree in Management and Management (National University of Córdoba).
He is the author, among many other publications, of "Marca País.
The contribution of Public Relations in the construction of Identity
from the territory. Province of Córdoba Brand "; "The Image of Argentina abroad through Vitivinicultura"; "Conflict of Pasteras in Argentina. Failures in the Communication Process "; "The Ceremonial and Protocol. Communicational Tool or Strategy of Public Relations? "

Paper

"The creation of the flag as an act of identity communication"

The current man is a product of society, time and culture where it is inserted; since it perceives and receives, consciously or unconsciously, messages, through the times.

In this aspect the flags are representative symbols of the history and sentiment of a people.

That is why the design and choice of a flag represent an act of communication in which the problem of the determination of the non-verbal message that emblematizes that symbol, embodying the identity of the people beyond generations, is raised.

The flag communicates in all time and space since its innate purpose is representativeness, the identity that is specified in the cloth and is projected into the future.

A clear example of this type of communicative act, manifested through its flag, is that of the province of Córdoba, in the Argentine Republic, since this emblem arose from a contest among students of the provincial educational system and in whose foundations we find that The main objective is to communicate a profound evocation of values ​​and feelings that have remained latent, throughout the last two hundred years, in the life of this Mediterranean province of Argentina.

Officer of the Chilean Navy, Captain of the frigate.

Officer of the Chilean Navy, Captain of the Frigate, Engineer in Naval Administration, candidate for the Master's degree in Strategic Communication of the Diego Portales University (Chile) and Pompeu Fabra (Spain). He holds a Diploma in Communication and Defense, International Law of Armed Conflict and Evaluation of Defense Projects.
Since the year 2001, he has held various positions in the Communications Directorate of the Navy, being currently the Chief of Press and Protocol of the Commander in Chief of the Chilean Navy, from 2013 to date.
During 6 years, he taught the Seminar on Communicational Crisis Management within the Navy. Also, during 4 years he was a professor of the Administration branch in the Course of Application of Midshipmen. He has been invited as a lecturer to different universities in the country, as well as a consultant in matters of leadership and crisis management.
The 2016 year was invited to participate as a speaker at the XV International Protocol Congress held in Manos (Brazil).

Paper

"The relevance of the Strategic Communication in the Corporate Image: the case of the Chilean Navy"

Jorge Bastias will analyze the importance of good communication management as a fundamental tool to enhance both the image and the corporate reputation of a state agency. In this case, the speaker will rely, as an example, on the operation and procedure of the Navy in Chile.

Service Protocol and Institutional Relations of the Parliament of Cantabria

Career officer from 2008 in the Service of Protocol and Institutional Relations of the Parliament of Cantabria, where she began two years before as a fellow, simultaneously studying Protocol and Institutional Relations with work.

Graduated in Protocol and Organization of Events, by the European University of Madrid, Graduate in Labor Sciences, by the Open University of Catalonia and Diploma in Tourism, by the University of Cantabria.
Documentary Coordinator of the book "Protocol a la vista. Graphic alphabet of Communication and organization of events ". Editions Gonpat. Author: Miguel del Río.

From the Protocol Service of the Parliament of Cantabria is responsible for the educational project "School of Democracy" and as a Protocol Specialist has coordinated the Conference of Presidents of Autonomous Parliaments of 2007, institutional visits of different authorities and takes of possessions of Autonomous Presidents and Councilors of three legislatures. Likewise, he acts as master of ceremonies in all acts of the Constitution Day and Statute of Autonomy, which are organized entirely from the Protocol Service of the Chamber.

Paper

"Institutions approach citizenship"

For years, citizens feel that institutions are far from them and we are responsible for communication and the organization of events, we must work to bring them closer.

From the Parliament of Cantabria each 6 of December, Constitution Day and 1 of February, date of entry into force of the Statute of Autonomy for Cantabria is intended to bring the institution closer to the citizenry.
The acts are broadcast through the Parliament's own channel is broadcast live on the web, the signal is sent to the media and a large screen offers the images in the same act. In these events, not only is there an institutional discourse of the President, but a socially relevant group is honored and a small cultural event is held, always from the region and often from young entrepreneurs.

AICI Spain Directive

Zohra Bena has a BSc in International Business and more than a decade of professional experience in the world of fashion. She has certifications as a fashion stylist, and as an image and color consultant. He works in the areas of personal and professional image consultancy, fashion styling and styling for the media, as well as the field of event organization. Currently part of the board of AICI Spain.

Paper

"The importance of color in communication"

Interactive workshop, directed by Zohra Bena, to see the different characteristics of people and colors. How to choose the combinations according to the physical and the message that you want to transmit. Concepts of yin & yang to create balance with color.

Director of the company C & P Comunicación y Protocolo

Doctor in CC. of the Communication by the U. Complutense of Madrid, Degree in Law, Degree and Master in Protocol and organization of events. Associate professor at the University of Zaragoza, director of TFM at the UOC. Director of the company C & P Comunicación y Protocolo. Regular collaborator in the media, he has been a protocol technician in the department of the Presidency of the Government of Aragon. Writer of the Saber Estar collection, edited by the Anaya publishing house. Delegate in Aragón of the Spanish Protocol Association.

Paper

"Communicate with hope: the protocol at the 20º anniversary of Biescas"

It is a paper loaded with emotion. Personally, I had to organize all the events of the 20º anniversary of the Biescas campsite. More than 80 accredited national journalists, authorities of several autonomous communities and more than 500 people to remember this anniversary, make up the bulk of this paper with which it is about making the attendees reach the need for organization in the hardest moments. Interdisciplinary work, union of professionals, and transversality of all subjects to achieve an act that communicates and reaches the heart.
Through the visualization of graphic and audiovisual material, the aim is to analyze the production, communication, message and emotion that an act of these characteristics should mean for family members, for the population, for institutions and, ultimately, for all.

Managing Director Volvo Ocean Race

7 years (2010-present) in Volvo Ocean Race (base in Alicante), developing functions of:
- Managing Director (1 year), responsible for the following areas:
o Business strategy and business plan in the short, medium and long term.
o Representation: institutions, suppliers, clients, press, Council.
o Address of the people and responsible for the management of the resources.
- Financial Director (6 years), responsible for the following areas:
o Management of the accounting, financial and fiscal issues of the company.
o Responsible for the legal and administrative area of ​​the company.
o Management of the Human Resources area.
- Member of the Management Committee (7 years), responsible for relations with the Government of the Generalitat Valenciana, the management of the Boards of Directors, the supervision of the Volvo Ocean Race Museum and the legal and financial relations with the entities of the Volvo group.
- General Director of the Valencian Community Foundation Alicante Departure Port of the World Tour to Vela (3 years), responsible for the management of the Foundation created as a member of the Consortium and which manages the event through its organization in Alicante and the channeling of sponsorship funds and tax benefits.

Paper

How to build brand image through Events: The Volvo Ocean Race case

How to achieve the return and positioning of the City Brand through a sporting event?
Antonio Bolaños will present the positioning of the brand Alicante Port of Departure of the World Tour to Vela, through the Volvo Ocean Race event, addressing the objectives of the Volvo Ocean Race project for Alicante, the economic and media impact, the repercussion via association of brand, return on investment and future challenges.

Vice President of the International Association of Image Consultants in Spain (AICI).

Beth Bores has a degree in Law from the Autonomous University of Barcelona, ​​Image consultant certified by Image Innovators, Certified Corporate Image Advisor by Studio for Image Professionals, Fashion Feng Shui Facilitator certified by Fashion Feng Shui International. She is a founding member and Vice-President of the International Association of Image Consultants in Spain. She is founder and Director of ACC Imagen personal y Corporativa SL She is a member of the Expert Committee of Womenalia and the IESE Women International Leadership Lounge. Lecturer of CaixaBanc for DialogA. Volunteer at Fundació Èxit contributing her talent to boost the access of young people at risk of exclusion to the labor market.
She has lived in Spain, Mexico, where she was a founding member of the Monterrey Tennis Open of the WTA and USA, where she developed her career as an Image Advisor at CNN en Español, the largest news network in the world. This international experience has given him the opportunity to help professional profiles from many parts of the world in the management of his personal and professional image.

Paper

"First impression, but what matters is the interior!"

While it is true that what matters is the inside, it is not less that the wrapper will make your interlocutor want, or not, to go inside, to know who you really are, what is behind that appearance.
Scientific, psychological and sociological studies conclude that you make your first impression almost instantaneously. And that based on it your interlocutor makes important decisions about you: Will you hire? Will it buy you? Will he believe you? Will you want a second date?
In this talk you will learn the process of forming the first impression and how to take advantage of those few seconds intelligently.

Director of Ceremonial of the Supreme Court of Justice and President of the Paraguayan Committee of Professionals in Ceremonial CPPC

Luis Gabriel Caballero Ayala is Director of Ceremonial of the Supreme Court of Justice and President of the Paraguayan Committee of Professionals in Ceremonial CPPC.

Lawyer by the Faculty of Law and Social Sciences of the National University of Asunción (Distinguished Student), has the title of "University Expert in Protocol and Ceremonial" by the Miguel Hernández University of Elche (Spain).

He joined the Judicial Branch in June of 1996, with the position of Secretary of the Office of Public Relations and was promoted to the position of Chief of Ceremonial at 1998. In May, 2006 is promoted to Director of Ceremonial and Protocol of the Supreme Court of Justice. .

He has participated in several courses, seminars and congresses to update Protocol and Ceremonial; in your country and abroad. Among others, the XII International Protocol Congress "- Asunción, September of 2011, as President of the Executive Committee and Lecturer, or the" VII Paraguayan Congress of Protocol and Ceremonial and International Meeting of Ceremonialists ", May of 2016, where he acted as Coordinator General and Lecturer.

Paper

"Protocol and Contingency"

Based on the case of the opening ceremony of the headquarters building of the Courts of First Instance of Puerto Casado, Alto Paraguay, Caballero will defend that, despite the difficulties of any kind that arise, the Protocol will always take place, if the true professionals are at the front of the organization.

President of the Cordovan Association of Professional Public Relations (ACREP)

FRANCISCO JOSÉ CALIGIURI is President of the Cordovan Association of Professional Public Relations (ACREP) - República Argentina
Bachelor in Public Relations, Bachelor of Advertising and Master in Pedagogical Management.
He is the author of numerous books and publications, including: "Mysterious regional stories." (First and Second Edition) 1997 and 2001; Original work for children's theater "The Mysterious Woman", 1997; Module of study of Institutional Communication (Instituto Superior Manuel de Falla); "Alta Gracia Golf Club - History. 1913 - 1999 ". Roots Collection. 1999. Declared of Municipal Interest; "Alta Gracia, Philately and Golf", Philately collection. 1999; "History of a Stamp", Collection philately. 2000; "History of the Rotary Club of Alta Gracia". 1999; "Way of the Stays". Publication of the National Exhibition of Philatelic Literature Alta Gracia 2000; "Manuel de Falla and his stay in Alta Gracia". 2007; "La Quinta de Amallo. The Anglo. " Roots Collection. 2008. Declared of Municipal Interest. Bilingual edition; "El Vino Argentino: Create the Identity and Brand Image" Argentina ". 2014; "Protocol, ceremonial and scheduled events". 2014; "Alta Gracia Golf Club. The centenary". 2015; The identity and brand image of Cordovan wine. 2015; "The Casino of Alta Gracia". 2017.

He has been an announcer on various radio stations, deputy director and program conductor on Canal 4 Alta Gracia Televisora ​​Color, founding partner of Canal 2 Sonimagen.

Paper

"The creation of the flag as an act of identity communication"

The current man is a product of society, time and culture where it is inserted; since it perceives and receives, consciously or unconsciously, messages, through the times.

In this aspect the flags are representative symbols of the history and sentiment of a people.

That is why the design and choice of a flag represent an act of communication in which the problem of the determination of the non-verbal message that emblematizes that symbol, embodying the identity of the people beyond generations, is raised.

The flag communicates in all time and space since its innate purpose is representativeness, the identity that is specified in the cloth and is projected into the future.

A clear example of this type of communicative act, manifested through its flag, is that of the province of Córdoba, in the Argentine Republic, since this emblem arose from a contest among students of the provincial educational system and in whose foundations we find that The main objective is to communicate a profound evocation of values ​​and feelings that have remained latent, throughout the last two hundred years, in the life of this Mediterranean province of Argentina.

Expert image consultant in personal branding. CEO of La Etiquette and YOU! Personal Branding

Maria Paula Camacho, expert image consultant in personal branding. CEO of La Etiquette and YOU! Personal Branding. He has devised his own methodology of testing, learning and undertaking, which today has become a space to empower and help rediscover himself by managing his personal brand.

Publicist of the Universidad Argentina de la Empresa with an emphasis in Marketing (Buenos Aires, Argentina). Master in Protocol and Public Relations at the Pompeu Fabra University, Barcelona.
He currently has a company of personal branding and personal and corporate image consultancy. She is dedicated to advising and giving talks about the subject in order to train people about the importance of having a personal brand, linked to their image and their knowledge of being.
It offers workshops and courses on etiquette and social, political and business protocol, where it aims to train people in the art of knowing how to be. Its objective is to provide people and companies with the necessary skills to create a winning, safe and competitive image.
Speaker on image and personal brand: Your image, your first sale. Instagram @ La_ Etiquette with 11.000 followers interested in The Art of Knowing Being.
Maria Paula has an additional Master in Image Consulting at the Atelier school of Andrea Vilallonga, in Barcelona. And a diploma in Public Relations at the University of La Sabana (Bogotá Colombia).
She is also a professor at the Del Rosario University (Bogotá, Colombia) where she teaches the subject of Personal Branding and Digotal Marketing.
Her experience as an entrepreneur and integral image consultant has allowed her to collaborate with major brands in the construction of their brands and training employees in the same subject. In addition, it collaborates with marketing companies offering their knowledge of personal branding, in order to build public images mainly in the sports sector, politics and public life.

Paper

"Manage your online reputation"

Today, more than ever, we must be "well positioned" to face opportunities, challenges or crises. This means to be clear about the potentials to be capitalized and the limitations to be overcome, so as not to fail in the attempt. The personal brand is to attribute to an individual all the attributes of a brand treating it as such. In this way, seeking to be known, recognized, memorable and of course, chosen.
This paper on online reputation, aims to create awareness about the footprint that your brand leaves at the diital level in others and this is important because we no longer want to buy products or brands, but consume experiences.
Building an online reputation for our Personal Brand allows us to position ourselves in the labor market, within our company or before our clients, in a proactive way with decision, strategy and innovation, identifying and expressing the value that we are able to add and that we makes unique and as a result get the opportunities we seek.

Head of RR.PP of the ONCE

PABLO CAMIÑA, Head of Public Relations of the ONCE (Spanish National Organization for the Blind), has a degree in Information Sciences.

In his professional beginnings he worked in the publishing world (Alfaguara) and in the construction company Agromán, always in the area of ​​Communication, although the bulk of his career, from 1986, he has done it in the ONCE, always in positions of responsibility, currently holding the position of Head of the Department of Public Relations. In all these years he has been a witness and actor of all the projects and events that the Organization has developed in terms of communication "not of product".
Habitual lecturer, he has published poetry, sporadically opinion articles in the daily press (El Correo) and, with some assiduity, in magazines and technical and professional publications.

Paper

"Functions of a DIRCOM Communication-Protocol-Advertising and Marketing The case of the ONCE"

Pablo Camiña, Head of PR of the ONCE, attached to the Direction of Communication and Image of ONCE and Javier Aguado responsible for Protocol of the Department of Communication of the same institution, will tell how the protocol, marketing and publicity in the transmission of messages within a framework of sustainability and inclusion.

Head of Protocol of the Government of Aragon.

Paper

"Crossing borders: Global Events, interdisciplinary work"

Five professionals from different areas of work and space are going to dramatize the whole process of organizing the 10th Anniversary of the Zaragoza International Exposition that will take place next year, 2018.
In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make quality in the product offered a key factor of discrimination of demand, it is essential to look beyond the profession itself to be able to find the right channels of collaboration with other professionals who contribute their specific knowledge to achieve success in the organization of events. Interdisciplinary work is required, the crossing of the boundaries of personal training and the search for collaborative synergies that can be conducted with criteria of efficiency, accessibility and sustainability in the use of resources.

Directora de Viste-m Image Consultants and Personal Shopper

Degree in Political Science and Sociology from the University of Deusto. Certified as Image Advisor by Personal ShopperSchool. Certified as Ontological Coach by Newfield Network (Program accredited by the ICF). Certified in Appreciative Coaching, by Miriam Subirana. Accredited by the ICF. Training in Speech & NLP. Expert consultant in professional coaching

Chief of Protocol of the Organization of American States

Paper

"The use of the brand of different countries from a supranational organization"

The Director of Protocol of the OAS, will explain the different communication activities that she carries out in the organization's events, safeguarding the identity of each country.

Manager of Institutional Relations and Events of Mutua Madrileña

Graduated in Journalism and Master in Business Communication, she has been working in agencies, companies and institutions for more than twelve years, always in the area of ​​Communication and Events.

Paper

Malú Correas, Manager of Institutional Relations and Events at Mutua Madrileña, will discuss the protocol development to promote the marketing objectives of the Mutua Madrileña that are implemented in the organization of the Mutua Madrid Open, one of the nine tournaments of the ATP world tour master 1000 and the only one celebrated in Spain.

Director of Pablo Costa Photography / Artboda

Film director for the 15 School of October in Barcelona.

Videographer of recognized prestige at an international level. LUX Prize for Photography 2007, 2009 and 2011. Member of the WPJA, member of UNIONWEB, member of EEVA. Audiovisual producer in theater, cinema, events and advertising spots. Teacher at Inspiration Videosummit FDF.

Paper

"Emotional cinema for events"

The way of reflecting an event makes it unique, exclusive and unprecedented. For that reason, the recording and the subsequent edition of the film of the event form a great part of the whole, since it is the image that we will have after that event.

Correspondent of 3 Chain Argentina

Paper

ROUND TABLE: "How the treatment of public administrations has changed with foreign correspondents"

The paper of the correspondent has changed in the last 20 years both in Spain and in the rest of the world. The treatment and the protocols of attention of the AAPP towards these correspondents also has changed. Authentic ambassadors or representatives of their countries of origin and be treated with absolute respect, has passed a situation of almost indifference, lack of support and push to precariousness. On the other hand, companies and public administrations do not currently include in the plans strategic communications to correspondents as tools for transmitting ideas The sources that usually give information use correspondents, and the media in general, a kind of covert advertising. However, the information should have a lot of value and strategy. Currently, the information and the messenger are being underestimated.

Director International Butler School

Juan de Dios Orozco López is active in the military and is legally authorized to practice as a protocol, communication and public image consultant. After his time as a professor by the Infantry Academy (1986-1993) and the Royal Guard (1993-2000), he currently combines his profession of military with destination in the General Directorate of Politics of the Ministry of Defense, with consultancy and teaching in matters of protocol, communication, and public image.

He is director of the consultancy Protocollum (www.protocollum.es), of the International Butler School (www.mayordomos.eu) and founder of the High Performance Center for political success (www.carep.org). Visiting professor in several national and foreign universities and business schools. He develops his consulting and teaching activities in large companies belonging to the IBEX 35 and advises leaders as well as public and private institutions in Latin America.

It aligns the above with an experience of more than twenty-five years in training and strategic consulting related to the protocol in all its aspects, the design and management of major official and business events, the empowerment of personal communication and the management of personal public image. and institutional.

He has carried out consultancy, management, organization or execution actions in more than 150 acts of international dimension and importance.
Collaborator "ad honorem" of the World Youth Days held in Madrid was the creator and director of the Volunteer Coordination Center (CECOV).
Blogger specialized in protocol and public image (www.protocol.es) and author of the book "Protocol for the organization of official and business events" IC Editoral (ISBN: 978-84-16629-83-1), wrote more of 500 articles related to protocol, public image and communication.


He is Delgado of the Spanish Association of Protocol in Castillo La Mancha and is in possession of different decorations.

Paper

Institutional communication in High Level Meetings: the paradigmatic case of APEC 2015 held in Manila (Philippines).

APEC - Asia Pacific Economic Cooperation - is an economic forum established at 1989 to take advantage of the growing inter-dependence of Asia-Pacific. APEC holds the annual AELM summit - APEC Economic Leaders' meeting - in which 21 leaders of economies and not Heads of State or Government meet. It highlights the presence of the highest representatives of nations such as the US, Russia, Japan, China, Mexico, Canada, or Taiwan that, for the benefit of economic development, separate their political differences. The paper addresses the lines of action in matters of institutional communication as well as the most outstanding messages to successfully face the organization of the High Level Meetings.

Professor at the EIP of Barcelona

Licensed with the number one of its promotion in Protocol, Organization and Management of Events and Institutional Relations. Master in Protocol and Organization of Events.

She has been a teacher at ESPRI since she graduated, she is currently a professor in the EIP of Barcelona, ​​both in the Master's degree and in the training and event organizer.

His passion is protocol and communication in all its versions.

Paper

"Protocol and image change in the Vatican"

The arrival of Pope Francis to the Vatican, has meant many changes both in the protocol of the Vatican, as head of the Catholic Church and as Head of State of the Vatican.

It is important to differentiate the protocol of the Holy See, constituted by a set of congregations, courts and offices (Roman Curia) through which the Supreme Pontiff addresses the affairs of the Catholic Church, the protocol of the Vatican State, the Pontiff It is the highest authority exercising the Legislative, Judicial and Executive powers through different bodies. Lateran Treaty.

From his first hours as Holy Father he surprised with his gestures, all of them in order to be humble and to bring the Church and its representatives to all, faithful and not faithful.

The Jesuit Jorge Bergoglio has shown that many times the best communication that exists is the example and he takes it to the letter being the promoter of "human kindness".

Pope Francis is being a real revolution in protocol, often with the consequent problems that can cause especially in terms of security.

Director of Communication and RR.EE. of Mediaset Spain

Paper

Communication and refugees: "La Niña Bonita"

Former DIRCOM of Ronaldo. Tertuliano Gol Television

David Espinar is a journalist. At present he is a member of Gol Televisión and several radio stations, has published articles in media such as L'Équipe, Marca, ABC or El Mundo, and has participated in gatherings at Cadena SER, Cadena COPE, La Sexta, Televisión Española, TV3, or Bein Sports. He was director of communication of the soccer player Ronaldo Nazario and advisor of communication, image and humanitarian activities of other players and coaches (Zinedine Zidane, Roberto Carlos, Robinho, Julio Baptista, Wanderley Luxemburgo), as well as coordinator in the organization of the Friends of Ronaldo Party against Friends of Zidane for the United Nations. He is a member of Transparency International's Integrity in Sports Commission and has been a director and general manager of several companies, such as Bodegas Emilio Moro or Grupo Lamoraga. Professor of Corporate Communication and Head of the Master's in Sports Journalism at the Ramon Llull-Blanquerna University. Lecturer and speaker at various events, courses and business meetings.

Paper

Ambassador Ronaldo

Through the example of how the brand of a great character is designed (Ronaldo Nazário), his humanitarian work is emphasized as a goodwill ambassador of the United Nations Development Program. The relationship of these activities with their image is analyzed and examples of actions and contacts (Simon Peres, Nelson Mandela) maintained during that time are shown. It is an example perfectly exportable to all types of organizations and characters, in a scalable way.

Correspondent Head of Xinhua News Agency in Spain

Paper

ROUND TABLE: "How the treatment of public administrations has changed with foreign correspondents"

The paper of the correspondent has changed in the last 20 years both in Spain and in the rest of the world. The treatment and the protocols of attention of the AAPP towards these correspondents also has changed. Authentic ambassadors or representatives of their countries of origin and be treated with absolute respect, has passed a situation of almost indifference, lack of support and push to precariousness. On the other hand, companies and public administrations do not currently include in the plans strategic communications to correspondents as tools for transmitting ideas The sources that usually give information use correspondents, and the media in general, a kind of covert advertising. However, the information should have a lot of value and strategy. Currently, the information and the messenger are being underestimated.

Director of Institutional Relations and International Development of the International School of Protocol

Marina Fernández holds a degree in Political Science and International Relations from the London School of Economics (LSE) and a master's degree in Protocol, Organization of Acts and Institutional Relations from the International School of Protocol (EIP).
She is an account manager at the NHV events agency with which she has participated in international events such as the European Summit of the Spanish presidency of the EU, the presentation of the exhibition "Fundación Año 1" of the Women for Africa Foundation with assistance of HM the Queen or the Starlite Festival in Marbella.
At 2011, she traveled to London as a protocol advisor for the CNN network for the broadcast of the wedding acts of the Dukes of Cambridge. And recently he repeated collaboration with this chain to comment on the acts of celebration of the proclamation of King Felipe VI.
In addition, it collaborates with media such as El País, Expansión, Telecinco, TV3 or S Moda and has a protocol space in the Marie Claire Spain magazine.
He has been a speaker at several international congresses such as the XIII International Protocol Congress, in which he presented the paper "Protocol and society", the Latin American Congress of Protocol and ceremonial of Asunción (Paraguay) 2013 with the presentation "The Protocol as a tool of peace "Or the XIV International Congress of Protocol and Ceremonial in Tegucigalpa (Honduras) with the presentation" The challenges of interculturality
on the table".
She has been director of the International School of Protocol in Barcelona for two years, leading the project to open the center in Barcelona. She is currently the Director of Institutional Relations and International Development of the International School of Protocol, EIP Group. She also holds the position of Communication Director of the OICP.
Expert in International Protocol, Intercultural social protocol and image.

Paper

"The label as a communication tool: The power to transcend without words"

The label is a powerful communication tool because it has the power to transmit messages without the need to say a word.
What often seem to fail label, ignorance or neglect, are actually actions within a communication campaign designed by professionals.
Why does a gentleman take off his suit jacket if the label recommends that it not be done? Is it possible for a tiara to conceal the message of a head of state?
Marina Fernández, through the analysis of several images, will discover all the secrets of the label and how important characters of international politics, royalty or show business rely on this part of the protocol to launch or reinforce their messages.

Founder of the protocoltoday consulting company

Specialist in the Diplomatic and Business Protocol area, he has a Master's degree in "Art of Protocol & Soft Diplomacy Skills" and a Postgraduate in "Protocol & Ceremonial" made in the International School of Protocol and Diplomacy, also being recognized by the Miguel Hernández University in Spain, these specializations were made after having had a series of studies with renowned specialists in these same areas in the countries of Belgium, Spain and the Netherlands, the country where she currently lives.

Since the beginning of the year 2016 has the coordination and execution of the activities of ProtocolToday, protocol consultancy and Soft Diplomacy established in Haarlem, the Netherlands. It offers consulting on protocol and training in the area of ​​event organization, protocol and intercultural communication.

Previously, she has worked as a Protocol Consultant for the Central Bank of Suriname (CBvS), forming part of national and international events and training bank specialists in different areas. He has worked for ambassadors representing the Kingdom of the Netherlands. He also worked for several years at the VIP-Centrum Schiphol Airport in Amsterdam, forming part of different activities carried out in this place and hosting several national and international personalities such as royal families, ministers, diplomatic corps, celebrities, political and religious leaders. He speaks Spanish, English and Dutch.

Paper

"Protocol as the art of communication and the power of corporate image"

As a specialist in the areas of business and diplomatic protocol, I will present objective information as well as my work experiences with diplomats and businessmen from various parts of the world. I will share the analysis of the challenges faced by companies and embassies in the Communication Era, offering future solutions through the art of communication and the power of corporate image through protocol.
The ways, the meanings and the tools to build the correct corporate image, as well as the perceptions and the communication have experienced different events of advances in the last decades. The communication between nations, companies, entrepreneurs, businesswomen and society in general have gone from single sources defined at multiple levels. Therefore, the management of the desired correct image, as well as the perceptions and control of the dissemination of strategic and protocol information is a challenge that requires specific protocols and procedures to adapt to society.

In the age of communication, the art of protocol has an indispensable role on a multipersonal basis, involving and challenging diplomacy and business, to ensure that the
business and diplomatic principles written and not written for the development of the power of the corporate and diplomatic image.

Director of Etiqueta Negra. Image, Protocol and Communication Advisor

Angélica Galera is the Founder and Director of the company Etiqueta Negra in Murcia (Spain), where they are dedicated to Image Consulting and the Personal Shopper, and also to the organization of Events of all kinds and advice on Protocol. She is a Senior Technician in Image Consulting in Madrid where she is and where she acquires her training and main experience. After taking courses and masters in official schools and universities of Personal Shopper, Protocol and Organization of Events, Wedding Planner, Fashion Design, Professional Aesthetics, Trainer of Trainers and Window Dressing; and work for companies such as Pronovias, El Corte Ingles, Vogue, Novissima or Inside decides to set up his company in the place where he currently resides, in the Murcia region, and dedicate himself fully to his clients and to the training and teaching where he has taught and teaches classes from private companies to municipalities, private schools or the Public University of Murcia.
The professional and exclusive dedication to her clients in the field of image consulting and good work also in the events and weddings that she organizes together with her team with years of experience and specific training, have made her and her company worthy. this year 2017 of the Gold Star for Professional Excellence becoming a reference in the world of Image Consulting in Spain and at the head of its community. They also have this year with the ZIWA 2017 award to the best company in their region in the Organization of Weddings.
www.etiqueta-negra.es

Paper

"History of the use of clothing to this day and the importance of advice on dress and its relationship with fashion"

We will look at the past to review the evolution of clothing from antiquity to our current time and talk about the use that was given at each time to the dress and why. And nowadays? Is our way of dressing something mechanical or is it conditioned by external agents? And if so, should it be so or not? Fashion influences our decisions, what relationship does image counseling have with it? From all this we will speak from the context in which we understand that the professional image consultant is in charge of helping everyday people in the street, with occupations of all kinds; And whose importance in the daily life of people is something that we must put of reference in the first place, because the success in the dressing and the handling in the tools of communication with the others makes happier and surer beings, and in second place because in the formal aspect is also a need that our society demands, sometimes lacking in coherence and respect towards others.

Director and Founder of Servilia

Director and Founder of Servilia, a communication agency specializing in Internet advertising, Digital Marketing and Social Media and CEO of Brantac Comunicación Digital, a training company in new technologies.

Professor of Internet Marketing at the European University Miguel de Cervantes de Valladolid (UEMC) and Professor of Digital Strategy, SEO, SEM and Web Analytics of the Master in Digital Advertising at the IMF Business School in Madrid, he has also been a professor at the E-Forum. Communication from the Universidad José Matías Delgado of El Salvador and professor in the Digital Business Master of the Business School of the Chamber of Commerce of Valladolid. I have also participated as a professor and consultant in the entrepreneur program CREA Technological Base Valladolid City Council and as a speaker and adviser to companies of the Agency for International Economic Development of Castilla y León (ADE International).

It takes more than 20 years linked to internet communication, digital marketing, online reputation, web development and graphic design. He started his professional experience as a trainer in new technologies with 17 years, he studied Technician in Management Computing and in Business Studies in the School of Business Studies of the University of Valladolid, he worked as web designer for the Castilla y León Board during 8 years and in the last 14 years I have participated as a speaker in more than 100 courses and conferences on innovation in the company, new communication and internet technologies.

He works actively in strategic consultancy helping companies and organizations to boost their business and communication in the network, working in national and international projects.

In 2004 he received the award for Best Young Entrepreneur in Valladolid.

Paper

"Digital congresses, social networks at events"

We live in an era of digitalization so high that there is no online world separate from real life, we are people permanently connected to information, opinions and events. Keeping the conversation in real time, being part of the "micromomentos" that take place in our mobile devices and that build our day to day, require an additional effort on the part of the organizations to develop a work of communication management in media digital and especially in social networks, which have become the meeting point of digital life.

This paper tries to show a clear and pragmatic vision on how to carry out a management strategy in social networks in an integrated way with the organization of events. Based on the experience with all types of organizations we will show the fundamental pillars to establish a communication control in the internet dimension during the organization of an event.

President Spanish Protocol Association

Juan Angel Gato has a degree in Educational Sciences and in Physical Activity and Sports Sciences, as well as a University Expert in Protocol.
He has been Chief of Protocol of the First and Second Vice Presidencies of the Government and Ministries of Economy and Finance, Chief of Protocol of the Ministry of Commerce and Tourism, and Chief of the Cabinet of International Cooperation and Protocol of the Higher Sports Council and Secretary of the Royal Order of Sports Merit
He is currently the President of the Spanish Protocol Association (AEP)

Paper

"Protocol in the century of communication"

The president of the Spanish Association of Protocol, with more than thirty years of experience in the official world, will reflect on the needs of updating the protocol and communication.

Personal and Business Image Advisor

He trained in Public Relations, Official Protocol, Social Etiquette, label in Mesa at the PIPEC. Received in Image Consulting and Personal Shopper in the "Image Institute". The secret of dressing. "Eat perfectly" at the label school of Prof. Luis Arroyo. As well as in various courses and congresses on Ceremonial and Protocol made by Professor Luis Caballero and the PIC of OICP Herminio Gonzales Rojas, in Asunción and Encarnación. It was also prepared with the prestigious Auda Roig (in Paraguay). In social etiquette, official protocol and event organization.
6 years served as team leader and special events with Desirée Grillón He teaches various kinds of social etiquette, at the table and oratory at the Producer La Martino, at Paola Herman agency and Runway school agency. He teaches non-verbal communication classes and business protocol. EISA. Superior Integral School of Asunción. Write for more than 2 years for the Magazine Long Magazine in its Section "Savoir Etre", Label and Image and notes for other magazines.
Write for your blog on Pipuu.com portal.

Paper

"How dynamic is your image?"

The past must not condemn your image of the present. The contario has more merit because there was more effort. The image does matter.
The passage of time and the turns that each one's life takes deserves an adequate image. The just and exact degree that is the "art of pleasing."

Director of Innovation and Transfer at the Miguel Hernández University (UMH)

José María Gómez Gras, is the director of Innovation and Transfer at the Miguel Hernández University (UMH), where he also directs the MBA, an official degree from the UMH, for thirteen editions.
Bachelor and Doctor in Economic and Business Sciences, he is also a Jury of Accounts and Economist-Auditor. Professor of Business Organization at the UMH, has teaching experience at 35 academic courses (23 at Doctorate)
Founder of Kodos Lab, technology-based start-up to capitalize on 'Big Data' in companies

Paper

"Innovating in our profession via Design Thinking"

Einstein said that "if you want to obtain different results, do not always do the same", so to achieve something new it would be convenient to explore other ways of thinking that offer alternatives to create really valuable offers for their recipients.
Design Thinking is the tool that is currently receiving the most attention in business schools, for its effectiveness for innovation in a profession or business (in products, services, campaigns, etc.) and achieve extraordinary results with applications in various fields from advertising, marketing, communication or protocol.
This agile methodology, by assuming trial and error processes quickly, is revealed as a protocol to take advantage of opportunities and / or seek the resolution of problems, because it allows discovering needs or desires in people or users, but discovering technically feasible and economically viable solutions.
One of the pillars of a professional job is creativity, to generate new ideas and consequent innovative actions in a continuous manner, for which design thinking is being increasingly used. In short, it facilitates selling, based on the generation of value through new business models focused on the customer, to meet their needs or solve problems in an ad-hoc manner.
The aim of the paper is to present the fundamental concepts of Design Thinking, highlighting its main phases and techniques with examples of practical application.

Director of Sublimotion Ibiza

Eduardo Gonzales has Superior Studies in Audiovisual Communication and Design, in the Official School of Applied Arts and Artistic Trades and a Master in Event Management. His professional experience has led him to the Event Management department of agencies such as 4U Project and Vega Event.
From 2001 is the general director of Vega Factory, agency with which he has organized, among others, Inaugural Act of the Marqués de Riscal Hotel, Presentation of the Spanish Basketball Selection or the Starlite Festival of Marbella.
He is the creator and co-founder of the Sublimotion concept together with chef Paco Roncero, and currently directs Sublimotion Ibiza.

Paper

"The Sublimotion case, the most expensive restaurant in the world"

Eduardo Gonzáles, Director and founding partner of the Sublimotion restaurant has assembled 8 michelin stars to make an unforgettable dinner through a staging unique in the world. How is this produced?

Professor of Protocol and International Relations at Kodolanyi Janos University

PhD student at University of Pecs. (Hungary)

Nikoletta Hosso was the chief coordinator of 17th FINA's Victory Ceremony and FINA Masters WorldChampionship in 2017.
She has extensive experience in diplomatic protocol and sports events, having participated in the organization and coordination of championships such as the Budapest Water Summit in 2016, the UEFA FUTSAL final, the European Judo Championships and the Wrestling World Championship, or organized ceremonies on the occasion of the 650 Jubilee Anniversary of the foundation of the first university in Hungary.
He gained experience in the field of official protocol while working in the Ministry of National Economy and in the Ministry of Foreign Affairs and Trade.
She is currently a professor of protocol and international relations in several institutions and doctorate at the University of Pecs, where she prepares her dissertation on Diplomacy and sports protocol.
Owner and executive manager of Protocol Center of Europe, she has published six books on protocol, sports protocol, diplomacy and international relations.

Paper

"17 FINA World Championship, sports protocol in the third largest sporting event in the world"


It has been the biggest challenge in Hungary’s sport history to successfully host the 17th FINA World Championships and the 17th FINA World Masters Championships as these events have been re-scheduled for 2017 instead of in 2021 as originally planned.

These are simply the greatest events in our history and the third largest sporting event after the Olympics and World Championship FIFA with only 2 years to prepare instead of 7 and organize every step. In July, the WCH elite with 2500 athletes (including 6 World Championships- swimming, open water swimming, synchronized swimming, snorkeling, diving and water polo) required almost 80 award ceremonies, and only the Masters Tournament with almost 10.000 athletes competing, required 80 award ceremonies in diving, 20-30 award ceremonies in open water swimming and water polo, and 520 award ceremonies only in swimming.


I was working for the Organising Committee as Head of Victory Ceremonies and Protocol Adviser, and in my presentation I wish to give an insight of the immense organizational work and incredible realisation of all Victory Ceremonies in 5 different venues in July and August so that we can all learn from my experiences.

Protocol Unit of the European Parliament

She belongs to the Protocol Unit of the European Parliament since February of 2002, where she joined as an official at 1988.
He has extensive experience in the organization of official visits by Heads of State to this high community institution; as well as in all tasks related to the protocol of the President of Parliament. She is responsible for the delegations of Latin America and the recognition ceremonies for officials.
She has a degree in Political Science and Sociology and a Specialized License in ÉtudesPolitiquesEuropéennes, Université Libre de Bruxelles (ULB). He studied Protocol and Institutional Relations at the International School of Protocol of Madrid; and is a University Expert in Protocol and Ceremonial by the International School of Protocol of Madrid and University of Elche.

Paper

"Crossing borders: Global Events, interdisciplinary work"

Five professionals from different areas of work and space are going to dramatize the whole process of organizing the 10th Anniversary of the Zaragoza International Exposition that will take place next year, 2018.
In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make quality in the product offered a key factor of discrimination of demand, it is essential to look beyond the profession itself to be able to find the right channels of collaboration with other professionals who contribute their specific knowledge to achieve success in the organization of events. Interdisciplinary work is required, the crossing of the boundaries of personal training and the search for collaborative synergies that can be conducted with criteria of efficiency, accessibility and sustainability in the use of resources.

Officer of the Army. Royal Guard of the House of SM El Rey

Fausto Eduardo López is an Officer of the Spanish Army, in an active reserve situation, assigned during 23 years in the Royal Guard of the House of HM The King. He has extensive experience acquired during 23 years in the realization and organization of numerous institutional events and organization of Events and Conventions, in the Royal Guard, of the House of SM El Rey. He is an expert in organization and management of events, protocol, institutional relations, as well as security in access to events, conventions.

He has participated in coordination tasks in different events of the House of SM El Rey, for example:
• Wedding of SAR La Infanta Doña Elena in Seville
• Wedding of SAR La Infanta Doña Cristina in Barcelona.
• Funeral Honors of SAR The Countess of Barcelona
• Wedding of SAR The Prince of Asturias
• Carlos I Anniversary in Toledo.

He has been responsible for the organization and management of all acts and ceremonial events, which have been organized in the Royal Guard during the time allocated therein. Also in support of the Protocol Service of the House of SM El Rey.

Paper

"Excellence in protocol and ceremonial unity"

The Royal Guard is considered a reference unit in the Armed Forces, its essential tasks are to provide the military guard, render honors and give solemn escorts to His Majesty the King and to the members of the Royal Family that they determine, as well as to the chiefs of Foreign State official visit in Spain, when ordered.

Because of the functions it performs, it fuses tradition and modernity, but at the same time it combines the protocol, the ceremonial, the management of the acts, impregnating them with history, honor and at the same time communicating in them the values ​​of the Armed Forces .
It has personnel prepared for the performance of the tasks assigned to it, daily guards, solemn escorts, honors to Their Majesties The Kings and the Foreign Heads of State. As a military unit, it participates in exercises and maneuvers organized by the Ministry of Defense, as well as in operations abroad.
The history of this Unit, moves us to the Visigoths, at which time the first data about the first Royal Guards appear. It is necessary to emphasize in the Middle Ages, the foundation of Monteros de Espinosa, created by Count Castilla Sancho García in the 1006 year, which has survived to this day, as a Company of the Royal Guard retains this name.
With over 500 years of history the Spanish Royal Guard is the oldest guard in Europe, the Royal Guards of Alabarderos is their most veteran company, with changes and vicissitudes throughout its history, Don Gonzalo de Ayora founded in 1504 , to protect King Ferdinand the Catholic.
It is formed by personnel of the three armies and has managed to associate the name of Royal Guards, a unit specialized in escort and protection, having a high consideration and qualification among the units of these characteristics in the world.

DDirector of Communication and Marketing of Holding Empresarial.

Rayko Lorenzo has a degree in Documentation and a master's degree in Creation and Management of EOI companies. He is currently the director of communication and market of Holding Empresarial, a staff member of Marketeros Nocturnos Spain and a professional in Tips for Entrepreneurship. In addition, he is a columnist in the 10.0 Entrepreneurs section of ElDiario.es.
Author of book "Do not be the best ... fight for being different", his extensive professional experience has gone through the vice-presidency of the Andalusian Federation of Junior Companies or the secretariat of the Executive Committee of the Business Association Technology Park Health Sciences among other highlights posts.
His career has been recognized with his entry into 2011 as a member of the CEJE Advisory Council or the Young Entrepreneur Award of the Young Entrepreneurs Association of Granada.

Paper

"Marketing in Events ... eating fruit"

The 3 "marketer" phases of an event will be displayed. Through similes with various fruits, a review will be made with the characteristics of the same focused on the proper realization of the Marketing of an event.

Professor of Corporate Communication. Pontifical University of Salamanca

Angel Losada holds a PhD in Information Sciences from the Complutense University of Madrid with a Doctoral Thesis entitled "Managerial and Strategic Function of Institutional Communication".
Member of the Communication Group of UNESCO, advisory body of the Spanish National Commission of UNESCO, was Founding President of the Delegation of the Association of Communication Managers, Dircom, in Castilla y León until 2011. Also until that year, he served as Communications Director with the rank of General Secretary in the Junta de Castilla y León.
Currently, he is Professor of Corporate Communication at the Pontifical University of Salamanca, of which he is a professor from the 1991-1995 course and General Director of CIVICOMM, a network of professionals for innovation in the management of organizations through communication.

Paper

"Communication skills to lead change management"

From the identification of change management as one of the main challenges in the management of organizations, the paper analyzes the leadership in the management of teams as the ability to guide the behavior of the group towards a destination that can not reach itself.

Faced with this challenge, no strategy, technique or corporate communication instrument will be effective without generating the confidence that is required to move from a known (and therefore comfortable) scenario to one that nobody can assure is necessarily better.

To achieve this, a complex communication process, multiple techniques and different personal skills of both the leader and his followers are required to resolve conflicts of interest and make knowledge a valuable resource on a personal, corporate and social level.

Although technological advances offer tools that facilitate knowledge management, they are useless if the organization does not have a management style that guarantees personal commitment, which is largely built on informal relationships and as a result of experience.

As this style will have to be different in each case, the important thing is the preparation of the leader to identify and operate the working model that guarantees the maximum profitability of communication techniques such as the organization of events and the protocol.

CEO Cofundador Comunicae

The first part of my professional career was developed more in the technical part. I have studies in computer engineering and extensive experience in consulting and implementation of computer projects in all its phases. Expert in Java programming, I have done projects for the financial sector, industrial, commercial, automotive, public institutions and educational institutions. I have worked in the GEC, Thales and Sowre Consulting technology consultancies and have extensive experience in team management. In his last work phase as an employee, I led the online implementation of the e-commerce of the insurer Mussap.

In recent years, more focused on management, I have specialized in online marketing developing implementation strategies and digital communication in several projects, including Comunicae of which I am a founding partner and CEO.

Paper

The digital revolution provided all the companies in the world, among many other things, with the ability to communicate easily and agile. Inform the audience about the news of the company, and appear in the media, ceased to be the domain of large corporations. Thus, having the necessary digital tools to communicate at your fingertips, and being able to segment the audience in an appropriate manner, you just needed to find the appropriate journalistic resource to convey the message: the press release. The paper will discuss how the press release, almost defenestrado until recently, has returned to position at the center of digital corporate communication and how companies, agencies, the market and legislation have been adapting.

Chief Correspondent of the Notimex Agency for Europe

Paper

ROUND TABLE: "How the treatment of public administrations has changed with foreign correspondents"

The paper of the correspondent has changed in the last 20 years both in Spain and in the rest of the world. The treatment and the protocols of attention of the AAPP towards these correspondents also has changed. Authentic ambassadors or representatives of their countries of origin and be treated with absolute respect, has passed a situation of almost indifference, lack of support and push to precariousness. On the other hand, companies and public administrations do not currently include in the plans strategic communications to correspondents as tools for transmitting ideas The sources that usually give information use correspondents, and the media in general, a kind of covert advertising. However, the information should have a lot of value and strategy. Currently, the information and the messenger are being underestimated.

President of AICI Spain

She has a degree in Business Administration from the University of Valencia, Spain and a Degree in European Management from the CESEM Méditerranée de Marseille, France, specializing in international marketing and sales.

She is a University Expert in Image and Personal Marketing from the Miguel Hernández University in Elche and a Master in Secondary Education from the Business Administration and Economics branch at the Catholic University of Valencia.

After a long career working in public bodies such as ICEX (Spanish Institute of Foreign Trade) and private companies dedicated to export, in 2008 he created his own company, Karysa Asesoría de Imagen offering personalized advice and workshops for individuals as well as training for professionals and companies in more than 20 countries.

From 2010 she was the ambassador for Spain of the International Association of Image Consultants (AICI) to 2016 when she co-founded the Spain chapter of which she is president since then.

Paper

"The color in the personal brand: sensations and messages"

Color is an element of the image and personal brand that not only has an impact on the aesthetic level, but also on the level of energy and how others perceive us.
Discover what the use of colors means, to what extent they show how we are, our values ​​or perspective of life and how to use them as a powerful communication tool.
Are there unsuitable colors according to different social contexts? What impact does it have to use certain colors? Is it wise to be guided by the trends when choosing our brand?

Taurine Information Editor in Telemadrid and responsible for the bullfight section of Onda Madrid.

Doctor in Information Sciences (Journalism) from the Complutense University of Madrid (UCM) and Bachelor of Audiovisual Communication from the same University, Public Relations Technician and Diploma in Protocol. He has been Dean of the Faculty of Communication Sciences of the Camilo José Cela University, where he has taught the subject of Specialized Journalism. He is currently the Director of the Bullfighting Journalism Course taught at the UCM, where he also works as an Honorary Collaborator. In addition, he is an Honorary Professor at the University of Los Andes in Mérida (Venezuela) and professor of different postgraduate courses.
He works as a journalist as a Taurine Information Editor in Telemadrid and responsible for the bullfighting section of Onda Madrid. Creator of the digital magazine Burladero.com, the first bullfighting portal in history, where he finally served as Editorial Director General. Deputy director of the same specialty in the Cadena SER for more than 35 years.
Specialist in Institutional Communication, has been Director of Social Relations of Hospitals and Director of Public Relations and Protocol of the Spanish Red Cross, of the Institute of Women and of the Council of the Youth of Spain. Currently, he advises different communication companies.
It has an Antena de Oro and a Silver Antenna for Radio and Television, two Onda Awards, three Television Academy Awards, a Guillermo Marconi Award, three Cossío awards for its work in radio, television and digital press, a Special Prize of Public Relations of Madrid and 2 ATP awards.

Paper

"The need to protocolize the health sector for the benefit of quality in health"

The Spanish network of hospitals currently has an effective patient care service. But it was not always like this. In 1980 the Spanish Red Cross Hospital in Madrid launched the Information and Social Relations Service. The objective of the project was the creation and management of a comprehensive communication plan designed to meet the needs of internal and external audiences of the main hospital center of the Institution.
The appointment of Minister Lluch as responsible for the health portfolio led to the start of the current Patient Care Services in the public network of hospitals. How the creation of that first project was approached, objectives, difficulties and contributions will center the intervention of the person who created the idea, then a pioneer and now made reality.

President of the Protocol and Ceremonial Association of Venezuela (ANPROCEP)

She has 30 years of labor service in the Venezuelan Petroleum Industry - PDVSA, where she has worked in various supervisory and managerial positions in the Departments of Public Affairs and Human Resources of the Oil Company PDVSA INTEVEP - Technological Arm of Petróleos de Venezuela. Former Protocol and Events Leader and former Quality of Life Leader. Currently holds the positions of Director of Communications and University Projection of the Venezuelan Hydrocarbons University (UVH) attached to Petroleos de Venezuela (PDVSA), and Leader of Evaluation and Agreements of the Management of Education and Oil Sovereignty in PDVSA Intevep.

Additionally, in her free time she works as a Freelance Consultant in her specialty.

Paper

"Business label"

The explicit form as an organization is presented before all its audiences defines its corporate identity, whose purpose is to reflect the personality of the company and reinforce the unique character that differentiates it from the others.

Under this premise, the behavior of its workers in situations where they represent the company must point to the values ​​and organizational principles and to what is established in its Code of Ethics; Part of this behavior is determined by the image we give to our customers and suppliers, and this undoubtedly includes the appropriate use of clothing, which should be a reflection of the work environment in which their employees work.

In Petróleos de Venezuela (PDVSA) and its subsidiaries, the image and the label are an important aspect, for which, regulations, guidelines and policies have been established, in order to respect and maintain norms of urbanity, hygiene, formal dress , adequate clothing and behavior according to the place and nature of the work, that preserve and enhance the organizational image.

General Secretary of the European University Miguel de Cervantes

With studies in Business Administration and Management (1997) and Audiovisual Communication (2005) at the University of Salamanca.
International Diploma in Management from the InstitutCommercial de Nancy Business School (ICN)
Diploma of Advanced Studies in the program "Regulation of the labor market: structure and transformations of the normative system of labor relations". In the Department of Labor Law and Social Work of the University of Salamanca.
Pedagogical Adaptation Course (CAP): 1998 course
Doctor by the Rey Juan Carlos University (2017), with the thesis entitled Communication and Politics.
He is currently a professor of Audiovisual Communication at the European University Miguel de Cervantes.

In the area of ​​Management, he has been director of the audiovisual production company created in the UEMC and academic coordinator of the degree in audiovisual communication of the same University.
He currently holds the functions of the position of Secretary General of the European University Miguel de Cervantes.

Paper

"The Power of Oratory in Corporate Communication"

Speak to communicate efficiently, it is not enough to know how to speak, to make good corporate communication it is necessary to know the techniques of good verbal communication and even more those of non-verbal communication. A review from the Rhetoric of Aristotle to the Functional Theory of Benoit.

CEO of SHOWROOM

Douglas Padgett with more than 15 years of experience in event production projects, creative direction, assembly of fairs, creation of theme parties, architecture and construction, remodeling and interior decoration, virtual layouts, design advice, set design, television sets , promotional stands and show architecture.

He has ventured into the area of ​​creativity, positioning himself as one of the pioneers in the area in Honduras.
CEO of the company SHOWROOM specialists in decoration, scenography and creative direction. With more than 10 years experience in events with national identity, for government and institutions.

In many of his projects he includes original and creative ideas, inspired by the culture and national identity. 100 supports what has been done in Honduras, using Honduran products and labor as a focal point, exploiting a potential that few recognize, making the Honduran product known to the world and the work of Hondurans.

Paper

"Creative events with national identity"

What is the importance of national identity in events? How a design or an image can become key points of an event and leave a memorable memory in your guests?
The moment of meeting with our clients or superiors requesting the production of an event is where the creative process and production of the act begins. The producer must be able to enter the client's mind and know what to suggest.
This paper will address the secrets of the creative process: how to propose creative ideas in the midst of a serious and often closed environment, how to achieve our purposes with a different idea, what are the most convincing ways to present a project, and how to convince the client with your idea.
It will also analyze the steps to take to carry out the production of the idea, respecting rules and budgets, relying on real examples of creative ideas, different assemblies and unforgettable images, and providing ideas and recommendations for a good assembly.

Professor of Contemporary History at the University of Valladolid

Mr. Jesús María Palomares Ibáñez OP, professor of contemporary history at the University of Valladolid, is the first professor emeritus with honorary and lifelong character of the University of Valladolid. He was secretary general of the UVA from 1984 to 1996, and is an expert in the ceremonial that took place at the baptism of King Felipe II.

Paper

"Protocol and religious Ceremonial"

D. Jesús María Palomares Ibáñez OP, expert in the ceremonial of the time of Felipe II, will direct the experience: "Protocol and religious Ceremonial". Explain the details of protocol more particular than those that took place during the baptism of King Felipe II in the church of San Pablo.

Coach and advisor in managerial skills and communication skills

Bachelor of Business Administration with specialization in marketing - Saint Louis University - Saint Louis, MO. USES. MBA - Master in Business Administration and Management - Universidad Pontificia Comillas, ICADE. International certification in professional coaching - ASESCO. PNL Practitioner
Since the year 2011: Coach and advisor in managerial skills, communication skills, communication for team leadership and advice for public presentations.
Author of the book: "Communication and Transformation of Equipment. The TEAM model "- Amazon.

Paper

"How your perception conditions your communication"

Since we are born, we are building our capacity for perception and our ability to communicate with others. Our perception of reality is not always reality and our communication is always conditioned by our beliefs and experiences. Our perception builds our communication. Most conflicts arise because of a communication problem, because of how we interpret that communication. To be able to connect with another person we have to first understand how he perceives his reality. Something that I call "objective empathy".

Event producer

Fermín Pérez has almost 30 Years of experience in technical and production work in the world of radio, film, television, advertising and events.
❍ He has been director of Global Events, a company that organizes events, since he founded it in 1997.
❍ His main achievement was to position Global Events as the undisputed leader of the sector since its fifth year of life, to be one of the most awarded Event Agencies in the World and to place it for many years in the Top 20 worldwide according to the Special Events magazine.

Paper

"Without creativity there is no event"

Creativity, magic from nothing, what is it exactly for? How much? How is a briefing done? And a presentation?
Creativity must be useful, it must be created to win because if it is not worth it, it is not sold.
Advertising and creativity, are they the same? The importance of ROI.
For creativity, nothing is impossible, follow the rule of the opposite.

CESAG (Alberta Gimenez Higher Education Center)

Paper

"The influence of the protocol of the Kingdom of Mallorca on the State Protocol in Spain"

The Palatine Laws have been a source of inspiration for all European royal houses; Great kingdoms have been based on the laws of the King of Mallorca to form and organize their own home. The house of His Majesty the King has an essential figure that is the Head of the House, subordinate to this office follow the rest, where they do not go unnoticed the four most prominent offices of the Palatine Laws: Butler, Camerlengo, Chancellor and Rational Master . Obviously, the royal houses, have been modernized according to the times, however, the offices established by King Jaume III in La Almudaina (Palma de Mallorca) are still valid today, in the XXI century.

In the Palatine Laws of 1337 we can see the description of these trades in written form for the first time, so it is correct to conclude that the organization of the current Royal House is based on and inspired by said Laws, like the rest of Houses previous to that of King Felipe VI.

Micropigmentation specialist

Before starting to talk Katy Rocasolano already painted big eyes to her wrists. The brushes have been and are a magnet that Katy has never been able to take off.
As a multidisciplinary artist in his creations he constantly searches for new forms of expression. It began with the painter Alejandro Cañada and was later selected by maestro Antonio López to receive his training. He is a member of the Goya Artists Association and his work has been exhibited in individual and collective exhibitions.
He began to dedicate himself to micropigmentation in 2008 after having trained in the most prestigious centers in the world. He currently has thousands of flight hours behind him and is a member of AICI (Association of Image Consultants International); AAM (American Academy of Micropigmentation); ATEC (Italian Association of Corrective Aesthetic Makeup)); AEM (Spanish Association of Micropigmentation) SPCP (Society of Permanent Cosmetic Professionals) and CPCP (Certified Permanent Cosmetic Professional).

Paper

"The magic of micropigmentation as an enhancer of the personal image"

Micropigmentation is a vehicle to transform faces and bodies but, above all, it is a vehicle to transform emotional states. It is a true booster of self-esteem. Taking this starting point, in the paper we will analyze - through real cases, with photos and testimonies - how people with cleft lips; scars on different parts of the body; invisible areolas after a breast cancer operation; alopecia or uneven eyebrows have managed to change their lives thanks to the rewarding physical and emotional journey that micropigmentation is. Their renewed images have allowed them to open wide professional and personal doors that, before micropigmentation, were closed due to low self-esteem, shame and rejection of one's physical image.

Persuasion Events Manager.

CEO of Persuasion, SL, from 16 / 05 / 1994 service company for the design, planning, coordination and organization of events, congresses, conventions, promotions. Formerly External Relations and Head of the Research Department at FEUZ (1989-2005)
More than 28 years as a professional have offered me the opportunity to be responsible for many acts of varied nature. The need for flexibility in the market, has led me to exercise different responsibilities within the subject that I develop.
I studied Marketing, Advertising and Public Relations between 84 and 88, I completed the Master of International Marketing by the FEUZ (1200 hours). University Specialist in Protocol and Ceremonial of State and International, own title of the University of Oviedo and the Diplomatic School of Madrid. Co-founder of the School of Protocol of Aragon. Member of the faculty of the Own Study of the University of Zaragoza on "Diploma of Specialization in Protocol, Ceremonial of State and Social Acts" during the years 2006 and 2007. Professor-collaborator in the degree of specialization in Communication (protocol block) of the University of San Jorge, during the years 2006 and 2007.Member of the Organizing Committee of the VII International Protocol Congress. The work that I develop, I consider it exciting, for the activity carried out and the companies and institutions with which we have and are working, because in a constantly changing scenario, it allows me to learn every day of my subject as well as of people with I do the jobs. I think we feed each other. My objectives: design strategies in the business environment, adapted to current circumstances and achieve the objectives and expectations of our customers, both current and future.

Paper

"Crossing borders: Global Events, interdisciplinary work"

In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make quality in the product offered a key factor of discrimination of demand, it is essential to look beyond the profession itself to be able to find the right channels of collaboration with other professionals who contribute their specific knowledge to achieve success in the organization of events. Interdisciplinary work is required, the crossing of the boundaries of personal training and the search for collaborative synergies that can be conducted with criteria of efficiency, accessibility and sustainability in the use of resources.

Managing director and person management manager of the Benito Menni Hospital Center in Valladolid

Law degree from the University of Valladolid, PADE from IESE in Health Institutions Management and Master in Occupational Risk Prevention (Safety and Ergonomics / Psychosocialogy), has developed his professional activity in the field of people management.
Before starting his activity in the hospital institution, he works as a consultant for Human Resources in the Quality Center of Industrial, Consulting and Training and in the Institute for the Training of Directors of Madrid.
In August, 2002 joined Sister Hospitalarias as a deputy to the Human Resources Department, assuming the position of Human Resources Coordinator at 2007, a post he held until he was appointed Managing Director of the Benito Menni Hospital Center in Valladolid in January of 2012.
At the same time, in January, 2008 was named head of the Mª Josefa Recio Foundation, a non-profit organization for the defense of the interests of people with physical and mental disabilities.
From 2002 he is secretary of the Castellano Leonesa Association for the Defense of Children and Youth (www.asociacionrea.org),
Acting as coordinator of the socio-sporting campus for the promotion of good treatment of children organized by 2013, in which more than 100 children participate.
In October 2016 was appointed observer by Valladolid of the Sports Values ​​Observatory of Castilla y León promoted by EsRadio Castilla y León.

Paper

Like "going around the world" with a valuable idea

A globalized world like the current one offers opportunities for a joint and coordinated action of ideas, communication, advertising and marketing without forgetting something fundamental: human values. In May of 2016, in the city of Palencia (Spain), we presented the campaign WE LET THE SKIN AND GIVE THE HEART. So what was initially defined as a communication campaign of a modest Third Division football club to create an environment conducive to encourage fans to accompany the club in the promotion phase to the Second Division B, was structured as a sports marketing campaign for the generation of resources of an indebted club through the sale of merchandising but also of attracting sponsors linked to an original advertising support, and above all of communicating the idea of ​​the virtuality of sports values ​​as tool for social transformation (commitment, effort, teamwork, solidarity, etc ...). The campaign went around the world to "go around the world" (towards a necessary social change).

Managing Director and founder of BIG Comunicación

Degree in Information Sciences from the School of Journalism and Social Communication of Valladolid and Master in Marketing Management and Business Management (GESCO) at Esic Business & Marketing School.
Passionate about Communication in the broadest spectrum of the term, 15 years found the vocation of his life to enter for the first time in the studies of the municipal radio of the town that saw him grow (Radio Laguna, in Laguna de Duero - Valladolid ).
His professional life has been closely linked to the media (El Norte de Castilla, Punto Radio, Castilla y León Television) and it is at 2009 when he makes the leap to Corporate Communication to take on the Communication and Marketing Department of Grupo Norte, a service company with more than 12.000 employees and presence in Spain, Chile, Peru and Portugal. He has led the transformation process that the Grupo Norte brand has played in recent years due to its change in market positioning.
His resume also highlights the accumulated experience in the financial sector after more than four years at the head of the Communication Department of Iberaval, the Reciprocal Guarantee Society for which he created his first Communication Plan.
Currently, and since last May, he is the promoter of his own business project, the Communication and Marketing agency BIG Comunicación, from which he provides services to different clients.

Paper

"The Dircom Global"

In a few years, communication directors have left behind their traditional functions as press officers of the organizations they represent to incorporate new responsibilities into their agenda that require a global vision of the company and its environment.
Dircom is today responsible for the global reputation of the brand and this means that it must assume extraordinary challenges related to Corporate Communication, but also to the image its company offers at events, protocol, fingerprint, international presence, etc.
It is worth asking today how will this profession advance in the coming years? What training and responsibilities will the Dircom of the future have? or what position should you occupy in the company? Taking into account these aspects, the paper 'The global Dircom' aims to answer these questions.

General Director of the Ceremonial of the State of the Republic of Paraguay years 2008-2013

Auda Roig, International Diploma in Personal and Professional Image Consulting, has a history of over 15 years in the field of Protocol, Ceremonial, Etiquette and Image.
She has been Head of Protocol of the Vice Presidency of the Republic of Paraguay, Protocol Director of the office of the President-elect of the Republic of Paraguay and, until the year 2013, General Director of the Ceremonial of the State of the Republic of Paraguay with Ambassador's rank.

Author of the book "Etiquette, Ceremonial or Protocol? ", Is also a columnist for the magazine Nosotras.

Paper

"Protocol and Official Communication in Ibero-America"

Auda Roig, Former Director of Ceremonial of the Presidency of the Republic of Paraguay, will reflect on the different uses, customs and functions in the daily work of a director of State protocol.

Postgraduate Director of Communication at the Universidad Panamericana

She graduated from the Universidad Panamericana, same school where she also obtained her Masters and Specialty in International Marketing and Projects.
It has studies in Protocol, Label and Image, Locution, Non-Verbal Language and Conflict Resolution.
In the professional field, she has worked as a brand consultant at WPP Kantar, serving companies such as Colgate, Boehringer, among others. Thomson Reuters, in the area of ​​customer order management center, serving local and foreign clients; and Delta Netwoks as operations and marketing coordinator.
She has been a producer and radio host of the "Eceenario Empresarial" program, in which she has interviewed company directors, as well as well-known commentators.
She has extensive experience in public relations, customer service, as well as production of events and as a master of ceremonies in several conferences, generating connection with the public.
As a lecturer, he has given different talks on topics of Green Marketing, Branding, Effective Communication and Image.
It has publications in print media such as CNN Expansión, El Economista, El Universal, Excelsior, Dinero Inteligente, Visión Empresarial, Revista Médico, among others.
In radio and television he has participated in various programs such as Fundación ACIR, Qué tal Fernanda, Cadena Trece, TV Forum, CNN, etc.
He has more than 7 years of experience teaching at the Universidad Panamericana at undergraduate and graduate level, in the areas of marketing, business and administration, both in Spanish and English.
Within the academic field, he has directed several theses and cases of undergraduate and master's degree related to Luxury Brands and Positioning.
He was Head of Academy in the area of ​​International Business, having contact with main organizations and secretariats to give support to the academic area in international business issues.

Paper

"The power of internal dialogue and its projection"

Nowadays, because of the speed of the world, we rarely give ourselves time to become aware of what I think, project and if I am really congruent with this, if in truth what they are seeing of me is what I want to project or if what I I'm attracting is what I really want.
This is why, from the internal dialogue we will generate the image, projection and execution of our personal branding, and therefore the question would be, am I thinking right?

General Director of Human Talent Consulting and Training

Bachelor in Business Administration and Master in Business Management with an emphasis in Human Capital. She is a researcher awarded by the Central American Institute of Public Administration (ICAP), on a topic related to people's competencies. Currently Director General of Human Talent Consulting and Training, signature through which, teaches seminars and conferences in the field of Etiquette and Corporate Protocol, which guides as the development of the skills that workers must possess to carry out their responsibilities with success, so that they elaborate and strengthen, each day, their personal brand. She is a professor at the State Distance University in the Chair of Business Strategy and a postgraduate professor at the Fundepos Alma Mater University, on issues of human capital.

Paper

"Corporate etiquette and protocol as a tool of success for organizations"

With his presentation "Etiquette and corporate protocol as a tool of success for organizations", he will show us the importance of companies and institutions incorporating, in their training plans, the topic of etiquette and corporate protocol. In this way, employees know what the organization expects from them, vital aspect to achieve a profile aligned with the business, which allows people to know their personal brand and strive to improve it; thus contributing to the achievement of organizational success. In addition, we will present the benefits of the label and the corporate protocol; from the promotion of better interpersonal relationships, the reduction of conflicts among workers, to the development of the skills of the personnel. Aspects that will result in the creation of workplaces with an adequate organizational climate.

Doctor in communication

Doctor in communication. Politologist Consultant and teacher of communication, protocol and events.Blog in Politics and Protocol and collaborator in the media. It has several international awards among which the Victory Award for best academic research of the year and the best political blog of the year for its educational impact.

Paper

"Political events in the electoral campaign as tools of political communication"

Political communication finds parties among its actors. These, in the transmission of messages, receive a series of tools that in turn help to enhance intangibles such as image and reputation. Within these elements, events are found, considered indisputable parts of the strategies they carry out. Specifically, electoral events are the ones that have the greatest impact and impact, and although they are named in manuals and websites, they lack their own space at the epistemological level.
With this communication I want to show how events are part of the political communication, the importance they have in the electoral processes and provide a base typology from which to continue building teaching and scientific material on this strategic tool.

Course Director specialized in Protocol and Event Management at ESUE Business School of the Universitat Jaume I

Director and trainer of Specialized Course in Protocol and Event Management at ESUE Business School of the Universitat Jaume I, Director and trainer specialized in Communication and Tourism Marketing at Universitat Jaume I University Foundation. Manager of Four Ninety, Deputy Director of the School of Leadership in Governance, Trainer and Speaker in topics related to entrepreneurship, personal branding, communication, marketing, political communication, social media and event management. She is an entrepreneur and entrepreneur, has experience in business management and leads teams over 10 years. Diploma in Management and Public Administration from the Universitat Jaume I, Executive MBA from E & S Business School, Master in Political and Business Communication from the Camilo José Cela University, Advanced University Course in Marketing, Communication and Events from the Complutense University of Madrid, Community Manager by the International Marketing Institute, Storytelling course by the UNED, Non-verbal communication course by the FUE of the Universitat Jaume I, Course in Leadership and Public Participation by the Luis Vives Foundation and Trainer of Trainers.

Paper

"Communicate your essence (An event that leaves its mark)"

Designing, coordinating and carrying out a unique and memorable event is not easy, but it is necessary, necessary for it to leave a mark and not only achieve the objectives set but also exceed the expectations of the attendees.

Organizing an Event has achieved a purpose, a specific goal, may be the celebration of a new event, the achievement of an achievement, the commemoration of something, the desire for friendship, a reunion, a wedding, an election, the marketing of a new product, improve the image and reputation of a product, service or company, prestige the brand or organization, get known, attract new customers, retain those you already have, ... but all to leave a mark and get that event be remembered it must be memorable, unique, creative, different ... that leaves a positive mark.

The essence of a memorable event that leaves its mark, is to design, create and communicate to the attendees something that they do not expect, something that exceeds their expectations, something that goes out of the ordinary, for that reason you have to apply creativity, take care every detail and always, always, always try to do something different to what has been done to date, if we do what they do we will all have the same results as others, if we apply creativity, innovation, new details, we will obtain very different results that will help us reach success.

Dean of the Faculty of Communication of the Camilo José Cela University of Madrid

Doctor in Political Communication and expert in the creation and analysis of images of politicians and institutions. He is currently Dean of the Faculty of Communication of the Camilo José Cela University of Madrid, Director of the Master in Image Consulting and Political Consultancy of the Camilo José Cela University (Madrid) and Director of the "International Center for Government and Political Marketing" (CIGMAP) in which more than 200 specialists in government areas from around the world are assigned.
Since the year 2012 is a member of the Board of Directors of the Spanish Association of Political Communication (ACOP) and from 2014 member of the Board of Directors of the Latin American Association of Political Consultancy (ALACOP) and a member of the Academic Council of FLACSO- Spain.
He is a visiting professor at numerous international universities, including the George Washington University; Florida International University; School of Communication University of Miami, San Francisco University of Quito, Catholic University of Argentina, University of Colombia in Paraguay and several postgraduate courses in Spain in Universities such as Granada, Murcia, ICADE and Salamanca.
Author of 12 books and dozens of articles related to the area of ​​political communication and electoral marketing. He is a political analyst in electoral periods for several Spanish, European and Latin American media; Director of several Doctoral Theses and member of numerous associations related to political communication. He has been Vice-Dean of Academic Organization, Vice-Dean of Students and Coordinator of International Relations of the Faculty of Communication of the Pontifical University of Salamanca in Spain.

Paper

"How to build leadership through a personal image"

Santiago will analyze oral and non-verbal communication techniques, uniting them to personal positioning strategies and personal presentation in society.

It will also address the secrets to influence and persuade through appearance and style. All with the aim of building leadership through personal image.

President Excelencias Group

Jose Carlos de Santiago, is founder, owner and member of the board of directors of PLUS ULTRA Líneas Areas, where he also assumes the functions of communication director. He has a degree in Economics and Marketing and a Master's in Communication. His professional career is closely linked to Latin America, for example, leading the market opening project in Cuba for CDA1, the ELA constitution. CV in Mexico and Panama, the Excelencias Travel Cuba branch establishment or the Excelencias Travel Panama constitution.

Paper

"Challenges and solutions of the organization of events in Cuba"

Director of ODYSSE Servicios y Asesoría SL

She is currently the Director of ODYSSE Servicios y Asesoría SL, a company focused on IT Consulting, Process Auditing and Training and Consulting in Protocol, Image and Communication. She graduated in Public Accounting from the Free University of Barraquilla-Colombia, Specialist in Tax Auditing and External Auditing by the Autonomous University of the Caribbean-Colombia, MBA in Organization of Events, Protocol and Institutional Relations by the European University of Madrid and the International School of the Madrid Protocol, Specialist in Public Speaking with Emotional Intelligence and Neuro-linguistic Programming by the European School of Public Speaking in Madrid. He is currently studying the Master in Anthropological Research and its applications: Ethnographic research on cultural processes in contemporary societies in the "UNED" University of Distance Education in Spain.
With over nineteen years of professional experience, he has held positions as commercial director and process auditor. The latter gave him a wide knowledge of the organizations and how the procedures for the optimization of the resources and achievement of the objectives should be applied. She is the author of the research blog about cultures, ceremonial and protocol: "Protocol between the profane and the sacred" and the unpublished manuscript: "Ceremonial of the life cycle of the Koguis and Arhuaca ethnic groups of the Sierra Nevada de Santa Marta, Colombia", obtaining an outstanding with honor as master's degree work at the International School of Protocol of Madrid.
He is a partner in Institutional Studies "SEEII", a non-profit organization formed by professors and researchers.

Paper

"The Kalusturinda or Carnaval del Perdón: a massive event with a lot of protocol and great socio-cultural impact"

From the annals of humanity man has celebrated rites, ceremonies and events that have as background the interpretation of his reality and the confirmation of his identity through the image. Events such as La Kalusturinda are institutionalized to be maintained in time and space. In time because with its celebration reaffirms the existence of a people and their culture; and in space because no matter where a minority of the community is located, it will be celebrated with the same joy and intensity as if it were the territory itself. In this party of the Inga ethnic group, located in the southwest of Colombia, protocol is the main protagonist. In it, precedence has as its fundamental principle of ordering the right and left, adding a new concept: the logic of the opposites.

Head of Protocol and Public Relations of the Spanish Navy

Degree in Political Science and Sociology from the Complutense University of Madrid. Specialization in International Studies and Management Science, Master in Corporate Communication Management from the Washington International University, Diploma in Social Communication from the Francisco de Vitoria University, Diploma in Protocol by the Royal Guard, Technician in Business Management by Business Training Techniques and Officer of the Navy, Naval Military School and School of Marine Infantry Application.
In the teaching area he is Professor of Military Protocol and Official in the International School of Protocol and Professor of Genealogy and Heraldry in the EAE Business School. He has taught and given lectures and seminars on official and business protocol, event organization, personal image management, negotiation and management of communication in crisis situations at the Naval Military School, European University, Carlos III University, Francisco de Vitoria University , San Pablo University CEU, Higher Institute of Business Research ISIE, Aliter Business School, WomanTalent Forum. He has collaborated as a consultant and trainer in the aforementioned subjects for the consultant Alandete y Asociados. He mentors students from the International University of La Rioja UNIR.

In recognition of the work carried out, he is in possession of four crosses of the distinctive Naval Merit White, of the NATO Medal with the former Yugoslavia pin and of the United Nations Peacekeeping Operations Distinction with SFOR pin (Stabilization Force) his participation in the International Peacekeeping Mission in Bosnia-Herzegovina.

Paper

"The person in charge of Events, a conductor"

The conductor of an orchestra must have a deep musical sense, love music, know all his instruments, his contribution individually and together. Make them all sound in perfect harmony to convey emotions and make the viewer feel and be faithful to the spirit of the author of the work.
In this sense, the person responsible for organizing events must know and master multiple disciplines, communication, relations with social media, social networks, protocol, stage design, lighting and sound, scripts, security, production and budgeting, being open-minded, creative , assertive, have empathy and use emotional intelligence. He must direct and coordinate heterogeneous teams, join forces, seek synergies, have leadership and decision-making capacity. All this to create the best environment and scenario in support of corporate or institutional identity, to brands or products, transmit values ​​and make their stakeholders feel and excite them.

Director General of STATO

Carlos Tenicela Ninamango is the General Director of STATO - Protocol and Event Consultants. In addition, he is President of the Peruvian Protocol and Ceremonial Society. She has professional experience developed in the ministries of the State of Health, Culture, Housing and Women, as well as in constitutionally autonomous organizations, projects of international organizations, and companies in the public and private sectors. Degree in Social Communication from the National University of San Marcos. Postgraduate in Protocol Management and Institutional Relations from the University of Barcelona, ​​specialization in Organization of events by Le Cordon Bleu, and Protocol and Ceremonial of the State by the Diplomatic Academy of Peru.

Paper

"The need for the Protocol in the 21st century"

Contrary to what one might think, the Protocol is not an old thing, a matter of kings and aristocrats. Tenicela will defend that the Protocol is a current science, a modern communication tool that makes its professionals highly demanded by companies and institutions.

President of the Political Communication Association (ACOP)

Partner & General Director of the public affairs and government relations firm MAS Consulting Group and directs The Hispanic Council, a think tank that promotes relations between Spain and the United States. Since last July he has been President of the Political Communication Association (ACOP) and for four years he was a member of the Board of Directors of the European Association of Political Consultants (EAPC) as Vice President.

He is a Professor at the Universidad Pontificia Comillas (ICADE), where he coordinates the Public Leadership Classroom, and directs the Practical School of Political Communication of the Atlantic Institute of Government (IADG).
In 2016, the publication The Holmes Report has included it in the "Innovator 25" ranking. He was also the first Spanish consultant to receive the Rising Star Award from Campaigns & Elections magazine, which for more than 30 years has been rewarding political consultants with the greatest international projection. He has also been awarded several "Pollie Awards", granted by the American Association of Political Consultants (AAPC) and in 2012 he also received the "Victory Award" in Washington DC.
He regularly collaborates as a political analyst with different media and for more than ten years he has directed the International Seminars of Political Communication of The George Washington University in Spain. He is co-author of the books "The Lobby in Spain, pending subject?", "Political Communication: new dynamics and permanent citizenship" and "The debate of the Spain USA 2008 debates", edited by the Television Academy.
He has a degree in Journalism from the University of Navarra and completed his training at The George Washington University (Washington, DC), at IESE with a postgraduate degree in General Management and at the University of Alcalá with a Master's Degree in American Studies.

Paper

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DDirector of the United Nations Protocol

Peter Van Laere is the UN protocol director from 2015. He has extensive international experience having worked for UNESCAP in countries such as Thailand or Korea, or in Malaysia, in the UNOPS Regional Office for Asia.
He holds a postgraduate degree in Contract Management from George Washington University, and a Certificate in OrganizationalIntegrity from the JFK School of Government at Harvard University.

Chief of Protocol of the Da Coruña Deputation

Degree in Law

Local administration official, by opposition.

Head of protocol of the Diputación de a Coruña.

President of the Association of Technicians of Protocol and Public and Institutional Relations of Galicia.

Teacher at universities and public and private institutions.

Lecturer.

Medal of merit in protocol and ceremonial

Paper

"Protocol and law: essential and accidental elements"

It is a widely accepted opinion that the Protocol is synthesized in forms and norms and therefore the linking of all kinds of events or events with the applicable regulations has sufficient specific weight for us to pay due attention.

That said, when talking about any type of rule or any legal institution, it is important to take into account what is essential in them and what is accidental. Without the essence there is no act or event.
And this is true, of course, for all acts of whatever kind.

Manager of Institutional Relations and Protocol of ABANCA.

Paper

"Crossing borders: Global Events, interdisciplinary work"

In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make quality in the product offered a key factor of discrimination of demand, it is essential to look beyond the profession itself to be able to find the right channels of collaboration with other professionals who contribute their specific knowledge to achieve success in the organization of events. Interdisciplinary work is required, the crossing of the boundaries of personal training and the search for collaborative synergies that can be conducted with criteria of efficiency, accessibility and sustainability in the use of resources.

Director of Institutional Relations of the Teatro Colón

Karina Vilella, has trained in the United States, in schools such as The Protocol School of Washington, Hospitality School of the Hilton and Community College of Houston. During the last twenty years he has worked, both in Argentina and abroad, in activities related to public relations, image, corporate etiquette and diplomatic protocol. She works as a consultant both in official bodies and in private institutions and companies in areas related to image, corporate label, business protocol, social and official. It is the reference of these disciplines in the media. 15 years ago that directs the Diplomacy Center of the Argentine Republic and currently holds the position of Director of Institutional of the prestigious Teatro Colón.

Paper

"The self-boycott of the image"

Studies show that successful people are those who use the 85% of their personal marketing and only the 15% of the knowledge they do. Even so, they must sustain this success every day of their lives with an impeccable image. The improper statements, wearing inappropriate dresses, carrying out erroneous actions or ignoring certain protocol rules end up in an instant with the image. I propose to develop these issues as the principles of self-boycott.

Head of protocol of the Israeli Parliament (Knesset)

Miri Yachin is the chief of protocol of the Israeli parliament (Knesset)
Bachelor of Jewish History, and Master of Contemporary Jewish Studies, is the representative of the Knesset before the Government Committee of Symbols and Ceremonies.
In addition, he is a member of the Public Committee for the Election of Honors of Independence Day and a member of the Association of Senior Civil Service Directors.

Paper

"Events and Official Ceremonial of State in the" Knesset "(Israeli Parliament)"

The Events and Ceremonial Department of "TheKnesset" is responsible for the content and logistics of the organization, coordination, direction and production of all events and ceremonies that take place in the Knesset. The department is responsible for more than 150 ceremonies and annual events such as the following:
Annual official Knesset and State events, such as state tributes and commemorations and official national and international state parties.
Events proposed by the President of the Knesset, members of the Government, members of the Knesset that comprise a great variety of types of events.
State visits: Heads of state, heads of government, heads of multilateral organizations, presidents of parliaments, delegations of parliaments, etc.
State Funerals
Events and ceremonies are held in the building and courtyard of the Knesset. These events include the Knesset Plenary, gala lunches and dinners, conferences, official meetings, speeches, speeches, welcome by the head of state, concerts, performances, etc. These events integrate the different elements of the Israeli ceremonial such as the band of musicians, artists, caravans of motorcycles and cavalry of the Israeli Police, magazine of the guard of honor of the Knesset, raised of the flag of the visiting country, trumpets, national anthems, floral offerings, signature in the Book of Honor, family photo, awards ceremony, press conferences.

Academic Director International School of Protocol

Diego Zala Martínez was born in Pamplona (Navarra) in the year 1975. Bachelor of Law from the University of Navarra later specialized in Protocol and Institutional Relations (International School of Protocol) and in Press Cabinets (Universidad Complutense).
He began his professional career at the International School of Protocol, although soon after he joined the Communications Consulting Company "Paniagua Consultores" where he worked for five years as consultant in communication and protocol for clients such as Schweppes, Sony Ericsson, González Byass or Pikolin.
After this period, at 2004, he returns to the International School of Protocol, where he currently holds the position of Academic Director and serves as professor of the subject of Official Protocol, Communication and Legislation of the Protocol.
He has taught specialized courses in protocol and communication for institutions such as ONCE, Banco Santander, BBVA, the Ministries of Health, Defense and Agriculture, Siemens or the Santa María La Antigua University of Panama.

Paper

"The communication of forgiveness: Protocol as a tool for the truth"

In a world plagued by "screen communication strategies" or "post-truth"
based on fake news, institutions that strategically position themselves in a real commitment to information transparency are particularly relevant, an issue that we consider key for the formation and consolidation of a corporate image that allows institutions to approach their audiences from a point of view clear and sincere.

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