27, 28 and 29 November 2017

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The speakers at this congress will be professionals of high level of recognition in the international field in the communication sector, who will lecture on the different subjects chosen by the scientific committee always in an experiential way.
As they confirm they will be joining this website.

 

 

Adela Mc Swiney
Head of the Notimex Agency for Europe
Adrián Cragnolini
3 Argentina Correspondent
Adriana Flores González
Founder of the consulting firm Protocoltoday
Agustín Martín
CEO Co-Founder Comunicae
Alfonso Pérez Azcárate
Coach and advisor in leadership skills and communication skills
Ana Colomar O'Brien
Chief of Protocol of the Organization of American States
Anamaria Almăşan
Minister Counselor, Ministry of Foreign Affairs of Romania
Andrea Bazo
Protocol Service and Institutional Relations of the Parliament of Cantabria
Angel Expósito
Director of "La Tarde de Cope"
Angel Losada
Professor of Corporate Communication. Pontifical University of Salamanca
Àngels Llimargas
Manager of Àngels Llimargas Personal Branding & Image Consultant
Antonio Bolaños
Managing Director Volvo Ocean Race
Antonio Rodriguez Marcos
Managing director and head of people management at the Benito Menni Hospital Center in Valladolid
Auda Roig
General Director of the Ceremonial of the State of the Republic of Paraguay years 2008-2013
Beth Borés
Vice President of the International Association of Image Consultants in Spain (AICI).
Carie Mercier
Co-founder International Association of Image Consultants (AICI). Spain Central Chapter
Carlos Aganzo
Director of "El Norte de Castilla" and professor at the Universidad Miguel de Cervantes
Carmina Abad Vicente
President and founding member of AVACIP (Valencian Association of public image consultants)
Carolina San Miguel
Director of Specialized Course on Protocol and Event Management at ESUE Business School of the Universitat Jaume I
Chus Alcaráz González
Secretary and founding member of AVACIP (Valencian Association of Public Image Consultants)
Cristian Baquero Lazcano
Artistic Creator and Graphic of the Flag of Córdoba
Cristina Puig
CESAG (Alberta Gimenez Higher Education Center)
Daniel Ureña
President of the Political Communication Association (ACOP)
David Espinar
Journalist. Tertuliano Goal Television
Diana Rubio
Doctor in communication
Diego Zala Martínez
Academic Director International School of Protocol
Eduardo Gonzales
Director of Sublimotion Ibiza
Eduardo Rodríguez
General Director and founder of BIG Comunicación
Elga A. Sharpe
Former Chief of Protocol of the City Council of Los Angeles (California)
Fausto Eduardo López
Officer of the Army. Royal Guard of the House of SM The King
Francisco José Caligiuri
President of the Association of Cordobesa of Public Professionals Professionals (ACREP)
Gabriela Romero
Director of Human Talent Consulting and Training
Jara Bernués
Director of the company C & P Communication and Protocol
Javier Aguado
Protocol Coordinator of the ONCE
Javier Carnicer
Head of Protocol of the Government of Aragon.
Elementary proficiency
Institutional Relations Manager and ABANCA Protocol.
Jesus María Palomares Ibáñez
Professor of contemporary history at the University of Valladolid
Jorge Bastias Videla
Officer of the Chilean Navy, Captain of the Frigate.
Jorge Santiago Barnés
Dean of the Communication Faculty of the Camilo José Cela University in Madrid
José Carlos Santiago
Founding partner of the Ultra Plus Airlines
José María Gómez Gras
Director of Innovation and Transfer of the Miguel Hernández University (UMH)
Juan Ángel Gato
President Spanish Association of Protocol
Juan de Dios Orozco
Director International Butler School
Juan Sierra
Head of Protocol and Public Relations of the Spanish Navy
Junwei Feng Zhang
Correspondent Head of Xinhua News Agency in Spain
Karina Vilella
Director of Institutional Relations of the Teatro Colón
Karla A. Rojas Campos
Director of Postgraduate courses in Communication at the Pan American University
Katy Rocasolano Loriente
Specialist in micropigmentation
Laura Mora
President of the Protocol and Ceremonial Association of Venezuela (ANPROCEP)
Leonardo Artigas
President of the Latin American Association of Specialists in Protocol, Events and Weddings (ALEPEB).
Lola of the Cave
Teacher at the EIP in Barcelona
Luis Caballero
Director of Ceremonial of the Supreme Court of Justice and President of the Paraguayan Committee of Professionals in Ceremonial CPPC
Lurdes Altamirano
National Secretariat of Tourism of Paraguay
Malu Straps
Institutional Relations and Events Manager of Mutua Madrileña
María Asunción Ghiglione
Personal and Business Image Advisor
María Paula Camacho
Expert image expert in personal branding. CEO of Etiquette and YOU! Personal Branding
Marina Fernández
Director of Institutional Relations and International Development at the International School of Protocol
Miguel Ángel Moncholi
Information Editor taurine in Telemadrid and responsible for the taurine section of Onda Madrid.
Miri Yachin
Chief of Protocol of the Israeli Parliament (Knesset)
Mirta Drago
Media Director of MEDIASET
Nikoletta Hosso
Professor of protocol and International Relations at Kodolanyi Janos University PhD at University of Pecs. (Hungary)
Pablo Camiña
Head of PR of the ONCE
Pablo Costa
Director of Pablo Costa Photography / Artboda
Pedro Amorim
Chief of Ceremonial of the Cabinet of Presidency of PETROBRAS
Rafael Vidal
Chief of Protocol of the Deputation Da Coruña
Rayko Lorenzo
Director of Communication and Marketing of Corporate Holding.
Teresa Rodrigo Bescós
Persuasion Events Manager.
Victor Gañán Fernández
Director and Founder of Servilia
Yesenia Serpa
Director of ODYSSE Servicios y Asesoría SL
Zohra Bena
AICI Spain Directive

Head of the Notimex Agency for Europe

 

 

Paper

ROUND TABLE: "How the treatment of public administrations with foreign correspondents has changed"

The role of the correspondent has changed in the last 20 years both in Spain and in the rest of the world. The treatment and the protocols of attention of the AAPP towards these correspondents also has changed. From genuine ambassadors or representatives of their countries of origin and to be treated with absolute respect, a situation of almost indifference, lack of support and a push to precariousness have passed. On the other hand, companies and public authorities do not currently include in the plans Strategic sources of communication to correspondents as tools to transmit ideas The sources that usually give information use correspondents, and the media in general, to a kind of covert advertising. However the information should have a lot of value and strategy. At present, information and the messenger are being underestimated.

3 Argentina Correspondent

 

 

Paper

ROUND TABLE: "How the treatment of public administrations with foreign correspondents has changed"

The role of the correspondent has changed in the last 20 years both in Spain and in the rest of the world. The treatment and the protocols of attention of the AAPP towards these correspondents also has changed. From genuine ambassadors or representatives of their countries of origin and to be treated with absolute respect, a situation of almost indifference, lack of support and a push to precariousness have passed. On the other hand, companies and public authorities do not currently include in the plans Strategic sources of communication to correspondents as tools to transmit ideas The sources that usually give information use correspondents, and the media in general, to a kind of covert advertising. However the information should have a lot of value and strategy. At present, information and the messenger are being underestimated.

Founder of the consulting firm Protocoltoday

Specialist in the area of ​​Diplomatic and Business Protocol, he has a Masters in "Art of Protocol & Soft Diplomacy Skills" and a Postgraduate Diploma in "Protocol & Ceremonial" at the International School of Protocol and Diplomacy being also recognized by Miguel Hernández University in Spain, these specializations were made after having had a series of studies with renowned specialists in these same areas in the countries of Belgium, Spain and the Netherlands, where she is currently based.

Since the beginning of the year 2016 has coordinated and implemented ProtocolToday activities, protocol consulting and Soft Diplomacy established in Haarlem, The Netherlands. Offers consulting on protocol and training in the area of ​​event organization, protocol and intercultural communication.

Previously, she has worked as a Protocol Consultant for the Central Bank of Suriname (CBVS), taking part in national and international events and training bank specialists in different areas. He has worked for ambassadors representing the Kingdom of the Netherlands. She also worked for several years at the VIP-Centrum Schiphol Airport in Amsterdam, taking part in various activities in this area and hosting several national and international personalities such as royal families, ministers, diplomatic corps, celebrities, political and religious leaders. He speaks Spanish, English and Dutch.

 

Paper

"Protocol as the art of communication and the power of corporate image"

As a specialist in the areas of business and diplomatic protocol I will present objective information as well as my work experiences with diplomats and businessmen from various parts of the world. I will share the analysis on the challenges of companies and embassies in the era of communication, offering future solutions through the art of communication and the power of the corporate image through protocol.
The ways, meanings and tools to build the right corporate image as well as perceptions and communication have experienced different breakthroughs in recent decades. Communication between nations, companies, entrepreneurs, entrepreneurs and society in general have gone from single sources defined at multiple levels. Therefore, the management of the desired correct image, as well as perceptions and control of the dissemination of strategic and protocol information is a challenge that requires specific protocols and procedures to adapt to society.

In the age of communication, the art of protocol has an indispensable role on a multi-person basis, involving and challenging diplomacy and business, to ensure that
Written and non-written business and diplomatic principles for the development of the power of the corporate and diplomatic image.

 

CEO Co-Founder Comunicae

The first part of my professional career was developed more in the technical part. I have studies in computer engineering and a wide experience in consulting and implementation of computer projects in all its phases. Expert in programming in Java, I have realized projects for the financial sector, as well as for the industrial, commercial, automotive, public institutions and educational institutions. I have worked in the technological consultants GEC, Thales and Sowre Consulting and have extensive experience in the management of equipment. In his last work-related phase I led the online implementation of the e-commerce of the insurer Mussap.

In recent years, more focused on management, I have specialized in online marketing by developing strategies for implementation and digital communication in various projects, including Comunicae, of which I am a founding partner and CEO.

 

Paper

The digital revolution provided all companies in the world, among many other things, with the ability to communicate quickly and easily. Informing the audience of news about the company, and appearing in the media, stopped being the domain of large corporations. Thus, having the necessary digital tools to communicate within reach, and being able to segment the audience in an appropriate way, only needed to find the appropriate journalistic resource to move the message: the press release. The paper will deal with how the press release, almost defenestrated until recently, has returned to position itself at the center of digital corporate communication and how companies, agencies, the market and legislation have been adapting.

Coach and advisor in leadership skills and communication skills

Bachelor of Business Administration with Marketing Specialization - Saint Louis University - Saint Louis, MO. USES. MBA - Master in Business Administration and Management - Universidad Pontificia Comillas, ICADE. International certification in professional coaching - ASESCO. PNL Practitioner
Since the year 2011: Coach and advisor in leadership skills, communication skills, communication for team leadership and advice for presentations in public.
Author of the book: "Communication and Transformation of Equipment. The TEAM model "- Amazon.

 

Paper

"How your perception conditions your communication"

From birth we are building our capacity for perception and our ability to communicate with others. Our perception of reality is not always reality and our communication is always conditioned by our beliefs and experiences. Our perception builds our communication. Most conflicts arise because of a communication problem, how we interpret that communication. In order to connect with another person we must first understand how he perceives his reality. Something I call "objective empathy."

Chief of Protocol of the Organization of American States

 

 

Paper

"The use of the mark of different countries from a supranational organization"

The Director of Protocol of the OAS, will explain the different communication activities she performs at the organization's events, safeguarding the identity of each country.

Minister Counselor, Ministry of Foreign Affairs of Romania

Specialist in the area of ​​Diplomatic and Business Protocol, he is diplomatic career, with a professional experience of more than 18 years in the Ministry of Foreign Affairs of Romania. She has held positions as Counselor in the Cabinet of the Minister for Foreign Affairs, Chargé d'affaires ai of the Romanian Embassy in Oslo, Deputy Director of the Central and Western Europe Directorate and Deputy Director of the Directorate for Development Assistance Ministry of Foreign Affairs of Romania. Since April of 2009, she has been carrying out her diplomatic activity at the Romanian Embassy in Madrid as Minister Counselor, responsible for European Affairs and for dialogue with the World Tourism Organization.
Since October 2011, she has served as President of the Association of Foreign Diplomats to the Kingdom of Spain (ADE) - an association with more than 20 years old that gathers foreign diplomats accredited in Spain.
She holds a degree in International Economic Relations from the Academy of Economic Studies in Bucharest. She is also a graduate of the Bucharest Diplomatic Academy and has obtained the Executive Master in Business Management and Marketing from Instituto de Empresa in Madrid. He has held several post-university courses in business communication (Gent University, Belgium), European affairs (the Royal Clingendael Institute, The Hague, The Netherlands) and security policies (Geneva Center for Security Policies, Switzerland).
From 2015, he teaches international and diplomatic protocol courses at the International School and Protocol, as well as courses on Corporate Diplomacy and Business Protocol at IE University - Madrid.
At 2007, she was awarded the national medal "Diplomatic Merit", class I, granted by the President of Romania. In December of 2014 was named corresponding Academic of merit by the Academy of the Diplomacy of Spain and in May of 2017 the Body of the Nobility of the Principality of Asturias awarded the Silver Medal of honor.

 

Paper

"The protocol:" secret weapon "in the consolidation of the personal or corporate image in a globalized world.Reflections of a Romanian diplomat"

In the recent context of simplification, democratization or even a slight disregard of the protocol by the less knowledgeable, we are faced with some basic questions: What else is left of the protocol? Is the protocol still relevant in the globalized and very accelerated world in which we live today? Or just in this context could the protocol represent a differentiating element in the construction or consolidation of the personal or corporate image?
The paper will try to answer these doubts trying to highlight the reasons why the protocol is still a significant tool, differentiating, to a true "secret weapon" when building or consolidating the individual or corporate image especially taking into account relationships intercultural relations so extensive that an individual, institution or company would be continually obliged to develop.
Emphasis will also be given to the importance of taking national cultural profiles into account in order to manage relations with foreign representatives or to organize international events involving inter-cultural interaction. The presentation will emphasize the need to integrate the broad features of national cultural profiles in the application of the protocol to ensure correct management of intercultural communication and the most appropriate management of intercultural relations to achieve its objectives.
The arguments will be based on concrete examples resulting from the broad international experience of the rapporteur in its diplomatic side and the result of its constant interactions with representatives of various fields in many countries of the world.

Protocol Service and Institutional Relations of the Parliament of Cantabria

Career official from 2008 in the Protocol Service and Institutional Relations of the Parliament of Cantabria, where she began two years before as a fellow, simultaneously studying her Protocol and Institutional Relations with the work.

Graduated in Protocol and Organization of Events, by the European University of Madrid, Bachelor in Labor Sciences, by the Open University of Catalonia and Diploma in Tourism, by the University of Cantabria.
Documentary Coordinator of the book "Protocol at sight. Abecedario graphic of Communication and organization of events ". Editions Gonpat. Author: Miguel del Río.

From the Protocol Service of the Parliament of Cantabria is responsible for the Educational Project "School of Democracy" and Protocol Specialist has coordinated the Conference of Presidents of Autonomous Parliaments of 2007, institutional visits of different authorities and the possessions taken by Presidents Autonomic And Counselors of three legislatures. Also, acts as master of ceremonies in all acts of Constitution Day and Statute of Autonomy, which are organized entirely from the Protocol Service of the House.

 

Paper

"Institutions are closer to citizenship"

For years, citizens feel that institutions are far from them and we are the ones responsible for the communication and organization of events of these, who must work to bring them closer.

From the Parliament of Cantabria every 6 of December, Constitution Day and 1 of February, date of entry into force of the Statute of Autonomy for Cantabria is intended to bring the institution closer to citizens.
The acts are broadcast through Parliament's own channel is broadcast live on the web, the signal is sent to the media and a large screen offers the images in the same act. In these events, there is not only an institutional discourse of the President, but honors a socially relevant group and a small cultural act, always from the region and often from young entrepreneurs.

 

Director of "La Tarde de Cope"

Ángel Expósito Mora (Madrid 1964) holds a degree in Information Sciences from the Universidad Complutense de Madrid and a Diploma in the XXII Promotion of the CESEDEN National Defense Course. Married and father of three children. He is currently director of La Tarde de Cope.
He began his professional life in the Europa Press Group where he began as a fellow in EP Reportages. He was a reporter, editor and editor-in-chief. In 1984 specialized in events in the magazine "The Lantern".
A year later he returned to Europe Press, where he launched the information services of EP Television. At 1991, he joined the Agency's central drafting as Deputy Chief Editor to the Director.
At 1995 he was appointed deputy director and in charge of launching the Europe Press International Service and the absorption of the OTR / PRESS opinion agency. In December of 1998 was appointed director of the agency, position that occupied during 10 years.
In February 2008 was named director of the ABC newspaper. It remained in the direction of the centennial newspaper until September of 2010 when it happened to direct in the 10, (TV of the Vocento Group) the informative of "The 10 news".
Later he directed the news from ABC / Punto Radio until his incorporation to the Cope Group to direct the Informativo Mediodía. A year later he relieved Ernesto Sáenz de Buruaga in La Mañana.
From the 15 / 16 season until today he presents and directs La Tarde de Cope .. He writes on ABC, he publishes a daily videoblog on ABC.es (The focus of Angel Expósito), presents the ABC Forums and collaborates on the 24 Channel Horas de TVE .
In television she has collaborated in Antenna 3 TV in "El Primer Café", with Isabel San Sebastián, that later was denominated "Ruedo Ibérico" with Montserrat Domínguez. Also participated in the space "Every Day", with María Teresa Campos.
He has participated in 59 ", special programs and Channel 24 hours (TVE); In "Alto y Claro" (Telemadrid), in "The program of Ana Rosa" (Telecinco); In (Canal Nou); And 13TV.
In 2009 received the GQ Award to the Communicator of the Year and in 2010 the Camilo José Cela Journalism Award of the Independent Foundation. At 2015 he received the ONCE award for social work and the Golden Radio Antenna. At 2016 he received the ATR Radio Award.
He has also been awarded the Envera 2017 prize; The Bravo 2017 prize "for giving voice to the voiceless" and the Codespa Prize for Solidarity Journalism for the program La Mañana live from Mali.
In 2014 he was awarded the Silver Medal of the Civil Guard and in 2016 the Naval Merit Medal.

 

Paper

"Protocol and Communication"

The journalist Ángel Expósito will share the experiences and anecdotes that have happened to him when dealing with the leaders of protocol of some of the most outstanding leaders of the world.

Professor of Corporate Communication. Pontifical University of Salamanca

Angel Losada holds a PhD in Information Sciences from the Complutense University of Madrid with a Doctoral Thesis entitled "Managerial and Strategic Function of Institutional Communication".
Member of the Communication Group of UNESCO, advisory body of the Spanish National Commission of UNESCO, he was the Founding President of the Delegation of the Association of Communication Directors, Dircom, in Castilla y León to 2011. Also until that year exerts like Director of Communication with rank of General Secretary in the Meeting of Castile and Leon.
He is currently Professor of Corporate Communication at the Universidad Pontificia de Salamanca, where he teaches from the 1991-1995 course and is the General Director of CIVICOMM, a network of professionals for innovation in organization management through communication.

 

Paper

"Communication skills to lead change management"

From the identification of change management as one of the main challenges in the management of organizations, the paper analyzes the leadership in the direction of teams as the ability to guide the group's behavior towards a destination that can not reach itself.

Faced with this challenge, no strategy, technique or instrument of corporate communication will be effective without generating the confidence that is required to move from a known (and therefore comfortable) scenario to another that no one can assure is necessarily better.

To achieve this requires a complex process of communication, multiple techniques and different personal skills of both the leader and his followers to resolve conflicts of interest and make knowledge a valuable resource on a personal, corporate and social level.

Although the technological advance offers tools that facilitate the management of knowledge, they are useless if the organization does not have a management style that guarantees the personal commitment, which is largely built on informal relationships and as a result of the experience.

As this style will have to be different in each case, what matters is the preparation of the leader to identify and operate the working model that guarantees the maximum profitability of communication techniques such as event organization and protocol.

Manager of Àngels Llimargas Personal Branding & Image Consultant

ÀNGELS LLIMARGAS directs and manages the company that bears his name, specializing in consulting and consulting activities related to image in the personal, professional and political sphere. He is currently writing his own book on Politics and Image.
He holds a degree in Personal Image, Business and Communication from the UniversitatPompeuFabra and Master in Personal, Professional and Corporate Image Counseling by the Professional Association of Technical, Professional and Corporate Technologies. "APTI". In addition, she is a professor with a degree in aesthetics from the Ministry of Education and Science and has been teaching at universities such as EUTH SANT POL, ICPS Institute of Political and Social Sciences, MMP Autonomous University of Barcelona, ​​Miami Interamerican Political Management Center.
Co-author in several chapters on the Psychomorphology and Image of the political leader in the book on "Political Consulting" by U. Camilo José Cela and Editorial Amarante.

 

Paper

DO POLITICIANS SEDUCE US WITH ITS IMAGE?

It is a fact, one can not escape the importance that physical attraction has in the conception, elaboration and creation of a personal political image, as well as in the valuation that the citizens make from that image. The political image is the dualism between being and opinion.
The image of the politician must be integral to his philosophy of party and his way of being, but would be a mask and the political leader would show before the others simply different and opposing aspects of his own personality.

Managing Director Volvo Ocean Race

7 years (2010-present) in Volvo Ocean Race (base in Alicante), developing functions of:
- Managing Director (1 year), responsible for the following areas:
O Business strategy and business plan in the short, medium and long term.
O Representation: institutions, suppliers, clients, press, Council.
O Personnel management and responsible for the management of resources.
- Financial Director (6 years), responsible for the following areas:
O Management of accounting, financial and fiscal issues of the company.
O Responsible for the legal and administrative area of ​​the company.
O Direction of the Human Resources area.
- Member of the Steering Committee (7), responsible for relations with the Government of the Generalitat Valenciana, management of the Boards of Directors, supervision of the Volvo Ocean Race Museum and legal and financial relations with the entities Of the Volvo group.
- Director General of the Foundation of the Region of Valencia Alicante Port of Departure for the Vuelta a la Vela (3), responsible for the management of the Foundation created as a member of the Consortium and that manages the event through its organization in Alicante and The channeling of sponsorship funds and tax benefits.

 

Paper

How to build brand image through Events: The Volvo Ocean Race case

How to achieve return and positioning of Brand City through a sporting event?
Antonio Bolaños will present the positioning of the Alicante Port of Departure from Vuelta al Mundo to Vela, through the Volvo Ocean Race event, addressing the objectives of the Volvo Ocean Race project for Alicante, the economic and media impact, the repercussion via association Brand, return on investment and future challenges.

Managing director and head of people management at the Benito Menni Hospital Center in Valladolid

Degree in Law from the University of Valladolid, PADE by IESE in the Directorate of Health Institutions and Master in Occupational Risk Prevention (Safety and Ergonomics / Psychosocialogy), has developed his professional activity in the field of people management.
Before beginning his activity in the Hospital institution, he exerts as consultant of Human Resources in Center of Quality of Industrial, Consultancy and Training and in the Institute for Training of Executives of Madrid.
In August 2002 joins the Hospital Sisters socio-sanitary institution as deputy to the HR Directorate, assuming in 2007 the position of HR Coordinator, since he plays until being appointed managing director of the Benito Menni Hospital Center, Valladolid, in January of 2012.
At the same time, in January 2008 is appointed head of the Mª Josefa Recio Foundation, a non-profit organization for the defense of the interests of people with physical and mental disabilities.
From 2002 is secretary of the Castellano Leonesa Association for the Defense of Children and Youth (www.asociacionrea.org),
Exercising as coordinator of the socio-sports campus for the promotion of good treatment of children that is organized from 2013, in which more than 100 children participate.
In October of 2016 was appointed observer by Valladolid of the Observatory of the Values ​​of the Sport of Castile and Leon promoted by EsRadio Castile and Leon.

 

Paper

How to "go around the world" with a valuable idea

A globalized world like the present one offers opportunities for a joint and coordinated action of ideas, communication, advertising and marketing without forgetting something fundamental: human values. In May of 2016, in the city of Palencia (Spain), we presented the campaign WE LEAVE THE SKIN AND WE GIVE THE HEART. Thus what was initially defined as a communication campaign of a modest Third Division football club to generate an environment conducive to encourage the fans to accompany the club in the promotion phase to the Second Division B, was structured as a Campaign of sports marketing for the generation of resources of a club indebted through the sale of merchandaising but also of capturing sponsors linked to an original advertising support, and especially of communication of the idea of ​​the virtuality of the values ​​of the sport as Tool for social transformation (commitment, effort, teamwork, solidarity, etc ...). The campaign went around the world to "go around the world" (towards a necessary social change).

General Director of the Ceremonial of the State of the Republic of Paraguay years 2008-2013

Auda Roig, International Diploma in Personal and Professional Image Counseling, has a trajectory of more than 15 years in the field of Protocol, Ceremonial, Tag and Image.
She has served as Chief of Protocol of the Vice-Presidency of the Republic of Paraguay, Director of Protocol of the office of the President-elect of the Republic of Paraguay and, until the year 2013, General Director of the Ceremonial of the State of the Republic of Paraguay with Rank of Ambassador.

Author of the book "Label, Ceremonial or Protocol? ", Is also a columnist for the magazine Nosotras.

 

Paper

"Protocol and Official Communication in Ibero-America"

Auda Roig, Former Director of Ceremonial of the Presidency of the Republic of Paraguay, will reflect on the different uses, customs and functions in the daily work of a director of protocol of the State.

Vice President of the International Association of Image Consultants in Spain (AICI).

Beth Bores holds a degree in Law from the Autonomous University of Barcelona, ​​a personal image consultant certified by Image Innovators, a corporate image consultant certified by Studio for Image Professionals, Fashion Feng Shui Certified by Fashion Feng Shui International. She is a founding member and Vice President of the International Association of Image Consultants in Spain. She is the founder and Director of ACC Personal and Corporate SL She is a member of the Womenalia Expert Committee and the IESE Women International Leadership Lounge. Speaker of CaixaBanc for DialogA. Volunteer at Fundació Èxit contributing her talent to promote the access of young people with risk of exclusion to the labor market.
He has lived in Spain, Mexico, where he was a founding member of the Tennis Open Monterrey of the WTA and USA, where he developed his career as an Image Advisor on CNN en Español, the largest news network in the world. This international experience has given you the opportunity to help professional profiles from many parts of the world in managing your personal and professional image.

 

Paper

"First impression? But what matters is the interior!"

While it is true that what matters is the inside, it is no less that the wrapping will make your interlocutor wants to or not, to go inside, to know who you really are, what lies behind that appearance.
Scientific, psychological and sociological studies conclude that you make your first impression almost instantly. And based on it, your interlocutor makes important decisions about you: Will he hire you? Will he buy you? Will he believe you? Do you want a second date?
In this talk you will learn the process of forming the first impression and how to seize those few seconds intelligently.

Co-founder International Association of Image Consultants (AICI). Spain Central Chapter

She holds a degree in Business Administration from the University of Valencia, Spain and a degree in European Management from CESEM Méditerranée de Marseille, France with a specialty in marketing and international sales.

He is University Expert in Image and Personal Marketing by the Miguel Hernández University of Elche and Master in Secondary Education branch Business Administration and Economics by the Catholic University of Valencia.

After a long career working in both public bodies such as the ICEX (Spanish Institute of Foreign Trade) and in private companies dedicated to export, 2008 created its own company, Karysa Image Consulting offering personalized consultancies and workshops for individuals as well as training For professionals and businesses in over 20 countries.

From 2010 she was the ambassador for Spain of the International Association of Image Consultants (AICI) until 2016 when she co-founded the chapter Spain of which she is president since then.

 

Paper

"Color in the personal brand: feelings and messages"

Color is an element of the image and the personal brand that not only has an impact at the aesthetic level but at the level of energy and how we perceive others.
Discover what meaning has the use of colors, how they show us how we are, our values ​​or perspective of life and how to use them as a powerful communication tool.
Are there colors that are not suitable for different social contexts? What impact does it have to use certain colors? Is it wise to be guided by trends when choosing our brand?

Director of "El Norte de Castilla" and professor at the Universidad Miguel de Cervantes

Carlos Aganzo (Madrid, 1963) holds a degree in Journalism from the Universidad Complutense de Madrid. He began his career in the newspaper "Ya" in Madrid, 1982, where he worked as a literary critic, jazz chronicler, head of Culture and deputy director. He has been director of the film magazine "Interfilms", and of the newspapers "La Voz de Huelva" and "Diario de Ávila". He is currently director of "El Norte de Castilla" and professor at the Universidad Miguel de Cervantes, in Valladolid, where he lives.
As a writer, he is the author of poems The Violet side of things (Madrid, 1998), Manantiales (Valladolid, 2002), As if I existed (Béjar, 2004), The hour of the reeds (Ávila, 2006) (Sevilla, 2008), The voices lit (Madrid, 2010), The flutes of the barbarians (Leon, 2012) and In the region of Nod (Madrid, 2014); Of the biographical essay Jorge Pardo. Improvisations (Rivas Vaciamadrid, 2000); (2008), Tarragona (2004), Tarragona (2006), Tarragona (2007), Tarragona (2008) and the guides of the series "Cities with Charm" from El País- Aguilar Ávila ), Girona (2009), Lugo (2009), Soria (2009) and Pontevedra (2010).
His works have deserved distinctions such as the Jorge Guillén Award (2003), Jaime Gil de Biedma (2010), the University of León (2012) or the City of Salamanca (2014). At 2012 she received the National Prize for Letters Teresa de Ávila. Founding member of the Critics Prize of Castile and Leon, he is literary coordinator of the International Prize of Poetry San Juan de la Cruz and of the National Prize of Poetry Jose Zorrilla, and belongs to the Academy of San Juan de la Cruz.

 

Paper

"Protocol: graphic history"

Aganzo will tell the most important milestones of the History of the Spanish protocol told through the covers of the newspaper that he directs, the North of Castile, that is the dean of the newspapers of Spain.

General Manager of STATO

Carlos Tenicela Ninamango is the General Director of STATO - Consultants in protocol and event. In addition, he is President of the Peruvian Protocol and Ceremonial Society. She has professional experience in the Ministries of Health, Culture, Housing and Women, as well as in constitutionally autonomous organizations, projects of international organizations, and companies in the public and private sector. Degree in Social Communication from the National University of San Marcos. Postgraduate course in Protocol and Institutional Relations by the Universitat de Barcelona, ​​specialization in Organization of events by Le Cordon Bleu, and Protocol and Ceremonial of the State by the Diplomatic Academy of Peru.

 

Paper

"The Need for the Protocol in the 21st Century"

Contrary to what can be thought, the Protocol is not an old thing, a matter of kings and aristocrats. Tenicela will defend that the Protocol is a current science, a modern communication tool that makes its professionals highly demanded by companies and institutions.

President and founding member of AVACIP (Valencian Association of public image consultants)

CARMINA ABAD VICENTE, is the founding president of AVACIP (Valencian Association of Public Image Consultants), International Image Consultant with GarbbezConsultingGroup and Consultant specialized in CMB (Color Me Beautiful). He is Senior Technician in Personal Image and Protocol Advisor and teacher in the Political Marketing Master of the Catholic University of Valencia. In addition, it is Coach Resolutivo (Uniex Alicante).

 

Paper

"What is the Influence of the image in the political thought"

The vision of two image consultants about the influence of clothing in the transmission of thoughts and ideas, specifically in political thinking.
Much is said that "the habit makes the monk", that is to say the dress, with intention or not, always communicates. We analyze that if the non-verbal message is not consistent with the ideas that are transmitted the communication fails.
We then have to understand that clothing codes exist and also political and ideological codes.
How do they fit in each other? Why do we give more importance to an idea or an Image?
Is there anyone who dresses to rule and who dresses to dazzle the masses?
Can women in politics be feminine or do they have to be just political?
In our analysis, we list answers to all these questions, which have to do with politics but undoubtedly form part of an integral whole:
The image to be transmitted and its coherence with communication

Director of Specialized Course on Protocol and Event Management at ESUE Business School of the Universitat Jaume I

Director and trainer of Specialized Course in Protocol and Event Management at ESUE Business School of Universitat Jaume I, Director and trainer of a specialized course in Communication and Tourism Marketing at Fundación Universitat Empresa de la Universitat Jaume I. Manager of Cuatro Noventa, Assistant Director School Of Leadership in Gobernatia, Formadora and Speaker in subjects related to entrepreneurship, personal branding, communication, marketing, political communication, social media and event management. She is an entrepreneur and entrepreneur, has an experience in business management and leads teams of more than 10 years. Diploma in Management and Public Administration from the Universitat Jaume I, MBA Executive from E & S Business School, Master in Political and Business Communication from the Universidad Camilo José Cela, University Superior Course in Marketing, Communication and Events from the Universidad Complutense de Madrid, Community Manager by the International Marketing Institute, Storytelling Course by the UNED, Nonverbal Communication Course by the FUE of the Universitat Jaume I, Course in Leadership and Public Participation by the Luis Vives Foundation and Trainer of Trainers.

 

Paper

"Communicate your essence (An event that leaves a mark)"

Designing, coordinating and conducting a unique and memorable event is not easy, but necessary, necessary to leave a mark and not only meet the goals set but exceed the expectations of the attendees.

Organizing an Event has achieved a purpose, a specific objective, can be the celebration of a new event, the achievement of an achievement, the commemoration of something, the desire for friendship, a reunion, a wedding, an election, the marketing of a New product, improve the image and reputation of a product, service or company, promote the brand or organization, make themselves known, attract new customers, loyalty to those you already have, ... but all this to leave a mark and get that event Be remembered has to be memorable, unique, creative, different ... leave a positive impression.

The essence of a memorable event that leaves a mark, is to design, create and communicate to those attending the event something that is not expected, something that exceeds their expectations, something that comes out of the usual, so we must apply creativity, care Every detail and always, always, always try to do something different to what has been done to date, if we do what they do we will all have the same results as the others, if we apply creativity, innovation, new details, we will obtain very different results that help us reach success.

 

Secretary and founding member of AVACIP (Valencian Association of Public Image Consultants)

CHUS ALCARAZ GONZÁLEZ is the secretary and founding member of AVACIP (Valencian Association of Public Image Consultants). Degree in Art History University of Valencia has a Master's degree in image and beauty consultancy and is an expert in Colorimetry of the image and in social protocol and events.
She is International Image Consultant with GarbbezConsultingGroup México.

 

Paper

"What is the Influence of the image in the political thought"

The vision of two image consultants about the influence of clothing in the transmission of thoughts and ideas, specifically in political thinking.
Much is said that "the habit makes the monk", that is to say the dress, with intention or not, always communicates. We analyze that if the non-verbal message is not consistent with the ideas that are transmitted the communication fails.
We then have to understand that clothing codes exist and also political and ideological codes.
How do they fit in each other? Why do we give more importance to an idea or an Image?
Is there anyone who dresses to rule and who dresses to dazzle the masses?
Can women in politics be feminine or do they have to be just political?
In our analysis, we list answers to all these questions, which have to do with politics but undoubtedly form part of an integral whole:
The image to be transmitted and its coherence with communication

Artistic Creator and Graphic of the Flag of Córdoba

CRISTIAN BAQUERO LAZCANO is the artistic and graphic creator of the Official Flag of the Province of Córdoba (Argentina). Degree in Public Relations and Advertising and has a Postgraduate in Management and Management (National University of Cordoba).
He is the author, among many other publications, of "Marca País.
The contribution of Public Relations in the construction of Identity
From the territory. Brand Province of Cordoba "; "The Image of Argentina abroad through Vitiviniculture"; "Conflict of Pasteras in Argentina. Failures in the Communication Process "; "The Ceremonial and Protocol. Public Relations Tool or Strategy? "

 

Paper

"The creation of the flag as an act of identity communication"

The present man is product of the society, of the time and of the culture where it is inserted; Since it perceives and receives, consciously or unconsciously, messages, through the ages.

In this respect the flags are representative symbols of the history and the feeling of a people.

That is why the design and election of a flag represent an act of communication in which the problem of determining the non-verbal message that emblematizes that symbol, embodying the identity of the people beyond generations, is posed.

The flag communicates in all time and space since its purpose is the representativeness, the identity that is specified in the cloth and is projected to the future.

A clear example of this type of communicative act, manifested through its flag, is that of the province of Cordoba, in the Argentine Republic, since this emblem arose from a contest between students of the provincial educational system and on whose foundations we find that The main objective is to communicate a deep evocation of values ​​and feelings that have remained latent over the last two hundred years in the life of this Mediterranean province of Argentina.

CESAG (Alberta Gimenez Higher Education Center)

 

 

Paper

"The influence of the protocol of the Kingdom of Mallorca in the Protocol of State in Spain"

The Palatine Laws have been a source of inspiration for all European royal houses; great kingdoms have been based on the laws of the king of Mallorca to form and to organize their own house. The house of His Majesty the King has an essential figure who is the Head of the House, subordinated to this office follow the rest, where the four most important offices of the Palatine Laws are not overlooked: Mayordomo, Camarlengo, Chancellor and Rational Master . Obviously, the royal houses have been modernized according to the times, however, the offices established by King Jaume III in La Almudaina (Palma de Mallorca) are still in force today, in the XXI century.

In the Palatine Laws of 1337 we can observe the description of these trades in written form for the first time, so it is correct to conclude that the organization of the current Royal House is based and is inspired by these Laws, like the rest of Houses prior to that of King Philip VI.

President of the Political Communication Association (ACOP)

Member and Managing Director of the Public Affairs and Government Relations MAS Consulting Group and directs The Hispanic Council, a think tank that promotes relations between Spain and the United States. Since last July he has been President of the Political Communication Association (ACOP) and for four years he has served on the Board of Directors of the European Association of Political Consultants (EAPC) as Vice-President.

He is a Professor at the Universidad Pontificia Comillas (ICADE), where he coordinates the Classroom of Public Leadership and directs the Practical School of Political Communication of the Atlantic Institute of Government (IADG).
In 2016, the publication The Holmes Report has included it in the ranking "Innovator 25". He was also the first Spanish consultant to receive the Rising Star Award from Campaigns & Elections magazine, which for more than 30 years has rewarded political consultants with the highest international exposure. He has also been awarded several "Pollie Awards", granted by the American Association of Political Consultants (AAPC) and in 2012 also received the "Victory Award" in Washington DC.
He has regularly collaborated as a political analyst with different media outlets and for more than ten years has led the international seminars on Political Communication at The George Washington University in Spain. He is co-author of the books "The Lobby in Spain, subject pending?", "Political Communication: new dynamics and permanent citizenship" and "The debate of the debates USA USA 2008", edited by the Television Academy.
He holds a degree in Journalism from the University of Navarra and completed his training at The George Washington University (Washington, DC), at IESE with a postgraduate degree in General Management and at the University of Alcalá with a Master's Degree in North American Studies.

 

Paper

""

Journalist. Tertuliano Goal Television

David Espinar is a journalist. He is currently Tertullian in Gol Televisión and several radio stations, has published articles in media such as L'Équipe, Marca, ABC or El Mundo, and has participated in gatherings in Cadena SER, Cadena COPE, La Sexta, Televisión Española, TVXUMUM, Bein Sports. He was communication director for the footballer Ronaldo Nazario and adviser of communication, image and humanitarian activities of other players and coaches (Zinedine Zidane, Roberto Carlos, Robinho, Julio Baptista, Wanderley Luxemburgo), as well as coordinator in the organization of the Friends Party of Ronaldo against Friends of Zidane for United Nations. He is a member of the Commission on Integrity in Sport of Transparency International and has been a director and general director of several companies, such as Bodegas Emilio Moro and Grupo Lamoraga. Professor of Corporate Communication and Responsible for the master's degree in Sports Journalism at the Ramon Llull-Blanquerna University. Lecturer and speaker at various events, courses and business meetings.

 

Paper

Ambassador Ronaldo

Through the example of how the mark of a great personage is designed (Ronaldo Nazário) emphasizes in his humanitarian work like ambassador of good will of the United Nations Program for the Development. It analyzes the relationship of these activities with their image and shows examples of actions and contacts (Simon Peres, Nelson Mandela) maintained during that time. It is an example perfectly exportable to all types of organizations and characters, in a scalable way.

Doctor in communication

Doctor in communication. Political scientist. Consultant and teacher of communication, protocol and events. Policy and protocol negotiator and collaborator in the media. He has several international awards including the Victory Award for best academic research of the year and the best political blog of the year for its educational impact.

 

Paper

"Political events in electoral campaign as tools of political communication"

Political communication finds among its actors the parties. These, in the transmission of messages, are accommodated to a series of tools that in turn help to enhance intangibles such as image and reputation. Within these elements, are the events, considered undisputed parts of the strategies they carry out. Specifically, electoral events are the ones that have the greatest impact and impact, and although they are named in manuals and websites, they lack their own space at the epistemological level.
With this communication I want to demonstrate how events are part of political communication, the importance they have in electoral processes and provide a basic typology from which to continue to build teaching and scientific material on this strategic tool.

 

Academic Director International School of Protocol

Diego Zala Martínez was born in Pamplona (Navarra) in the year 1975. Lawyer from the University of Navarra later specialized in Protocol and Institutional Relations (International School of Protocol) and in Press Offices (Universidad Complutense).
He began his professional career at the International School of Protocol, but shortly after joining the "Paniagua Consultores" Communications Consultancy, where he developed, for five years, communication and protocol consultancy work for clients such as Schweppes, Sony Ericsson, González Byass or Pikolin.
After this period, in 2004, returns to the International School of Protocol, where at the moment it holds the position of Academic Director and exerts like professor of the subject of Official Protocol, Communication and Legislation of the Protocol.
He has taught specialized courses in protocol and communication for institutions such as ONCE, Banco Santander, BBVA, the Ministries of Health, Defense and Agriculture, Siemens and Santa María La Antigua University of Panama.

 

Paper

"The communication of forgiveness: The protocol as a tool for truth"

In a world plagued by "screen communication strategies" or "post-truth"
Based on fake news are particularly important those institutions that are strategically positioned in a real commitment of information transparency, an issue that we must consider as key to the formation and consolidation of a corporate image that allows institutions to approach their audiences from a point of view Clear and sincere.

CEO of SHOWROOM

Douglas Padgett with more than 15 years of experience in projects of event production, creative direction, assembly of fairs, creation of parties theme, Architecture and construction, remodeling and interior decoration, virtual maquette, design advice, scenography, sets of television , Promotional stands and show architecture.

He has ventured into the area of ​​creativity positioning himself as one of the pioneers in the area in Honduras.
CEO of the company SHOWROOM specialists in decoration, set design and creative direction. With experience of more than 10 years in events with national identity, for government and institutions.

Many of his projects include original and creative ideas, inspired by culture and national identity. It supports 100% made in its country Honduras, using Honduran products and labor as a focal point and key, thus exploiting a potential that few recognize, giving to the world the product of Honduras and the work of the Hondurans.

 

Paper

"Creative events with national identity"

What is the importance of national identity in events? How can a design or image become key points of an event and leave a memorable memory in your guests?
The moment of meeting with our clients or superiors requesting the production of an event is where the creative process and production of the act begins. The producer must be able to enter into the customer's mind and know what to suggest.
This lecture will address the secrets of the creative process: how to propose creative ideas in the midst of a serious and often closed environment, how to achieve our purposes with a different idea, what are the most convincing ways to present a project, and how to convince the client with your idea.
It will also analyze the steps to take to produce the idea, respecting norms and budgets, relying on real examples of creative ideas, different montages and unforgettable images, and providing ideas and recommendations for a good assembly.

Director of Sublimotion Ibiza

Eduardo Gonzales has Advanced Studies in Audiovisual Communication and Design, in the Official School of Applied Arts and Artistic Crafts and a Master in Event Management. His professional experience has led him to the Event Management department of agencies such as 4U Project and Vega Event.
Since 2001 is the general manager of Vega Factory, agency with which he has organized, among others, the musical tour of the group La Union or the Starlite Festival of Marbella.
He is the creator and co-founder of the Sublimotion concept with chef Paco Roncero, and currently directs Sublimotion Ibiza.

 

Paper

"The Sublimotion case, the most expensive catering in the world"

Eduardo Gonzáles, producer of the restaurant Sublimotion has gathered 13 michelín stars to make an unforgettable dinner through a unique staging in the world. How does this occur?

General Director and founder of BIG Comunicación

He holds a degree in Information Science from the School of Journalism and Social Communication of Valladolid and a Master's Degree in Marketing and Business Management (GESCO) from Esic Business & Marketing School.
Passionate of the Communication in the widest spectrum of the term, to 15 years found the vocation of his life when entering for the first time in the studies of the municipal radio of the town that saw him to grow (Radio Laguna, in Laguna de Duero - Valladolid ).
His professional life has been closely linked to the media (El Norte de Castilla, Punto Radio, Castilla y León Televisión) and is at 2009 when he makes the leap to Corporate Communication to take over the Directorate of Communication and Marketing of Grupo Norte, A service company with more than 12.000 workers and presence in Spain, Chile, Peru and Portugal. It has led the process of transformation that the Grupo Norte brand has played in recent years due to its change of position in the market.
From his resume, he also highlights the experience accumulated in the financial sector after more than four years in charge of the Communication Department of Iberaval, the Reciprocal Guarantee Society for which he created his first Communication Plan.
Nowadays, and since last May, it is the promoter of its own business project, the Communication and Marketing agency BIG Comunicación, from which it provides services to different clients.

 

Paper

"The Dircom Global"

In a few years, communication directors have left behind their traditional roles as press managers of the organizations they represent to incorporate new responsibilities into their agenda that require a global vision of the company and its environment.
Dircom is responsible for the global reputation of the brand and this means that it must assume extraordinary challenges linked to Corporate Communication, but also to the image that your company offers in events, protocol, fingerprint, international presence, etc.
How can this profession advance in the coming years? What training and responsibilities will the Dircom have in the future? Or what position should the company occupy? Taking these aspects into account, the paper 'The Global Dircom' aims to answer these questions.

Former Chief of Protocol of the City Council of Los Angeles (California)

Elga Sharpe has been a protocol chief for three mayors in the city of Los Angeles, California (Hahn, Villaraigosa and Garcetti), helping to build and strengthen relations between the city and international governments. Her deep knowledge of international affairs makes her a fundamental prop in the Greater Office being responsible for the relationship with the twenty-five sister cities of Los Angeles.
Expert in international protocol, diplomatic etiquette and event organization, Sharpe was the main contact for the State Department, the Diplomatic Security Service, the Secret Service Protection Service, and the Airport and City Police Dignity Service .
She has been the Vice President of International Relations and Chief of Protocol of the Special Olympic World Games held in Los Angeles at 2015. As the main liaison with the Diplomatic Corps, and the State Department, he led the protocol and translation services of the 2015 Games.

 

Paper

"Protocol, the backbone of any organization"

Elga Sharpe, drawing on her extensive professional experience, will offer the closing conference. It will explain the modus operandi of the protocol departments in the United States.

Officer of the Army. Royal Guard of the House of SM The King

Fausto Eduardo López is Officer of the Army, in active reserve situation, destined during 23 years in Guardia Real of the House of SM The King. He has extensive experience gained during 23 years in the realization and organization of numerous institutional events and organization of Events and Conventions, in the Royal Guard, of the House of SM El Rey. He is an expert in organizing and managing events, protocol, institutional relations, as well as security in access to contests, conventions.

He has participated in coordination tasks in different events of the House of SM El Rey, for example:
• Wedding of the Infanta Elena Doña Elena in Seville
• Marriage of HRH The Infanta Doña Cristina in Barcelona.
• Funerary Honors of HRH La Condesa de Barcelona
• SAR Marriage The Prince of Asturias
• Carlos I Anniversary in Toledo.

He has been responsible for the organization and management of all events and protocol events, which have been organized in the Royal Guard during the time allocated therein. Also in support of the Protocol Service of the House of SM El Rey.

 

Paper

"Unit of excellence in protocol and ceremonial"

The Royal Guard is considered a unit of reference in the Armed Forces. Its essential tasks are to provide the military guard, honor and solemn escort to His Majesty the King and the members of the Royal Family who determine, as well as the chiefs of Foreign State official visit in Spain, when ordered.

By its functions, it fuses tradition and modernity, but at the same time it combines protocol, ceremonial, management of acts, impregnating them with history, honor and at the same time communicating in them the values ​​of the Armed Forces .
It counts on personnel prepared for the accomplishment of the assigned tasks, daily guards, solemn escorts, honors to Their Majesties The Kings and the Foreign Heads of State. As a military unit, it participates in exercises and maneuvers organized by the Ministry of Defense, as well as in operations abroad.
The history of this Unit, moves us to the Visigoths, at which point the first data on the first Royal Guards appear. The foundation of Monteros de Espinosa, created by Count Castilla Sancho García in the year 1006, has survived to the present day, as a Company of the Royal Guard retains this name.
With more than 500 years of history, the Spanish Royal Guard is the oldest guard in Europe, the Royal Guards of Alabarderos is its most veteran company, with the changes and vicissitudes throughout its history, founded by Don Gonzalo de Ayora in 1504 , To protect King Ferdinand the Catholic.
It is formed by personnel of the three armies and has managed to associate the name of Royal Guard, a unit specialized in escort and protection, having a high consideration and qualification among the units of these characteristics in the world.

Event Producer

Fermín Pérez has almost 30 years of experience in technical and production work in the world of radio, film, television, advertising and events.
❍ He has been director of Global Events, an event organization, since he founded it at 1997.
❍ Its main achievement was to position Global Events as the undisputed leader of the sector since its fifth year of existence, to be one of the most awarded Event Agencies in the World and to place it for many years in the Top 20 worldwide according to Special Events Magazine.

 

Paper

"Without creativity there is no event"

Creativity, magic from scratch, what exactly is it for? How much? How is a briefing done? And a presentation?
Creativity has to be useful, it must be created to win because if it is not worth, it is not sold.
Advertising and creativity, are they the same? The importance of ROI.
For creativity, nothing is impossible, it follows the rule of opposing.

President of the Association of Cordobesa of Public Professionals Professionals (ACREP)

FRANCISCO JOSÉ CALIGIURI is President of the Cordobesa Association of Public Professional Professionals (ACREP) - República Argentina
Degree in Public Relations, Bachelor in Advertising and Master in Pedagogical Management.
He is the author of numerous books and publications, including: "Mysterious regional stories". (First and Second Edition) 1997 and 2001; Original work for children's theater "La Mujer Misteriosa", 1997; Module of study of Institutional Communication (Instituto Superior Manuel de Falla); "Alta Gracia Golf Club - History. 1913 - 1999 ". Collection Roots. 1999. Declared of Municipal Interest; "High Grace, Philately and Golf", Collection philately. 1999; "History of a Stamp", Collection philately. 2000; "History of the Rotary Club of Alta Gracia". 1999; "Way of the Stays". Publication of the National Exhibition of Filatélica Literature Alta Gracia 2000; "Manuel de Falla and his stay in Alta Gracia". 2007; "The Quinta of Amallo. The Anglo ". Collection Roots. 2008. Declared of Municipal Interest. Bilingual edition; "El Vino Argentino: Creating the Identity and Brand Image" Argentina ". 2014; "Protocol, ceremonial and scheduled events". 2014; "Alta Gracia Golf Club. The centenary. " 2015; The identity and brand image of Cordoban wine. 2015; "The Casino of Alta Gracia". 2017.

He has been an announcer in different radio stations, deputy director and conductor of programs in Channel 4 Alta Gracia Television Color, founding partner of Channel 2 Sonimagen.

 

Paper

"The creation of the flag as an act of identity communication"

The present man is product of the society, of the time and of the culture where it is inserted; Since it perceives and receives, consciously or unconsciously, messages, through the ages.

In this respect the flags are representative symbols of the history and the feeling of a people.

That is why the design and election of a flag represent an act of communication in which the problem of determining the non-verbal message that emblematizes that symbol, embodying the identity of the people beyond generations, is posed.

The flag communicates in all time and space since its purpose is the representativeness, the identity that is specified in the cloth and is projected to the future.

A clear example of this type of communicative act, manifested through its flag, is that of the province of Cordoba, in the Argentine Republic, since this emblem arose from a contest between students of the provincial educational system and on whose foundations we find that The main objective is to communicate a deep evocation of values ​​and feelings that have remained latent over the last two hundred years in the life of this Mediterranean province of Argentina.

Director of Human Talent Consulting and Training

Degree in Business Administration and Master in Business Management with emphasis on Human Capital. She is a researcher awarded by the Central American Institute of Public Administration (ICAP), in a subject related to the competences of the people. At the moment Director General of Human Talent Consulting and Training, signature through which, it gives seminars and conferences in the field of the Label and of the Corporate Protocol, which guides like the development of the abilities that the workers must possess to carry out their responsibilities With success, so that each day they develop and strengthen their personal brand. She is a professor at the State University at a Distance in the Chair of Business Strategy and post-graduate professor at the Fundepos Alma Mater University, in human capital issues.

 

Paper

"Corporate etiquette and protocol as a tool of success for organizations"

With its paper "Corporate etiquette and protocol as a tool for success for organizations", we will show the importance of companies and institutions incorporating the theme of etiquette and corporate protocol into their training plans. In this way, employees know what the organization expects of them, a vital aspect to achieve a profile aligned with the business, which allows people to know their personal brand and strive to improve it, Thus contributing to the achievement of organizational success. In addition, we will present the benefits of etiquette and corporate protocol; From the promotion of better interpersonal relations, the reduction of conflicts between the workers, to the development of the competences of the personnel. Aspects that will result in the creation of workplaces with an adequate organizational climate.

Director of the company C & P Communication and Protocol

Doctor in CC. Of Communication by U. Complutense de Madrid, Law Degree, Degree and Masters in Protocol and event organization. Associate Professor at the University of Zaragoza, director of TFM at the UOC. Director of the company C & P Comunicación y Protocol. She is a regular collaborator in the media, and has been a protocol technician in the Presidency Department of the Government of Aragon. Writer of the Saber Estar collection, edited by Anaya. Delegate in Aragon of the Spanish Protocol Association.

 

Paper

"Communicate with hope: the protocol in 20º anniversary of Biescas"

This is a presentation full of emotion. Personally I have had to organize all the 20X anniversary events of the Biescas camping. More than 80 accredited national journalists, authorities from several autonomous communities and more than 500 people to remember this anniversary, make up the bulk of this paper which seeks to reach the attendees the need for organization in the toughest moments. Interdisciplinary work, union of professionals, and transversality of all matters to achieve an act that communicates and reaches the heart.
Through the visualization of graphic and audiovisual material, the aim is to analyze the production, communication, message and emotion that an act of these characteristics should mean for the family, for the population, for the institutions and, in short, for all.

Protocol Coordinator of the ONCE

Javier Aguado is the coordinator of the Protocol area of ​​ONCE (National Organization of the Blind Spaniards) and delegate of the Spanish Association of Protocol in the Community of Madrid.

He holds a degree in Information Science (specialization in Journalism), master in Protocol and Ceremonial and master of Corporate Communication and Advertising.
He has participated in major international events, such as the Eurobasket held in Spain at 2007, where he collaborated as an assistant to the protocol director. He has also coordinated the protocol of the Spanish Paralympic Team at the Games held in Athens, Beijing and London (2004,2008,2012, respectively).

 

Paper

"Functions of a DIRCOM Communication-Protocol-Advertising and Marketing The ONCE case"

Pablo Camiña, Head of Public Relations of ONCE, attached to the Communication and Image Directorate of ONCE and Javier Aguado responsible for Protocol of the Communication Department of the same institution, will tell how protocol, marketing and advertising are linked in The transmission of messages within a framework of sustainability and inclusion.

Head of Protocol of the Government of Aragon.

 

 

Paper

"Crossing borders: Global events, interdisciplinary work"

In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make the quality in the product offered a key factor of discrimination of the demand, it is essential to look beyond the profession itself to be able to Find the appropriate channels of collaboration with other professionals who contribute their specific knowledge to achieve success in organizing events. The interdisciplinary work, the crossing of the frontiers of personal training and the search for collaborative synergies that manage to be conducted with criteria of efficiency, accessibility and sustainability in the use of resources, are required.

Institutional Relations Manager and ABANCA Protocol.

 

 

Paper

"Crossing borders: Global events, interdisciplinary work"

In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make the quality in the product offered a key factor of discrimination of the demand, it is essential to look beyond the profession itself to be able to Find the appropriate channels of collaboration with other professionals who contribute their specific knowledge to achieve success in organizing events. The interdisciplinary work, the crossing of the frontiers of personal training and the search for collaborative synergies that manage to be conducted with criteria of efficiency, accessibility and sustainability in the use of resources, are required.

Professor of contemporary history at the University of Valladolid

D. Jesús María Palomares Ibáñez OP, professor of contemporary history at the University of Valladolid, is the first professor emeritus with an honorific and lifelong character of the University of Valladolid. He was general secretary of the UVA from 1984 to 1996, and is an expert in the ceremonial that took place at the baptism of King Philip II.

 

Paper

"Religious Protocol and Ceremonial"

D. Jesús María Palomares Ibáñez OP, expert in the ceremonial of the time of Felipe II, will lead the experience: "Protocol and religious ceremonial". He will explain the more particular details of protocol that took place during the baptism of King Philip II in the church of St. Paul.

 

Officer of the Chilean Navy, Frigate Captain.

Officer of the Chilean Navy, Captain of Frigate, Engineer in Naval Administration, postulant to the degree of Magister in Strategic Communication of the University Diego Portales (Chile) and Pompeu Fabra (Spain). He is Diplomate in Communication and Defense, International Law of Armed Conflicts and Evaluation of Defense Projects.
Since the year 2001, he has served in various positions of the Communications Directorate of the Navy, currently the Chief of Press and Protocol of the Commander in Chief of the Chilean Navy, since 2013 to date.
During 6 years, it imparted the Seminar of Management of Communicational Crisis to the interior of the Navy. Also, during 4 years he was professor of the branch of Administration in the Course of Application of Midshipmen. He has been invited as a lecturer to different universities in the country, as well as a consultant in matters of leadership and crisis management.
The year 2016 was invited to participate as a lecturer at the XV International Protocol Congress held in Manos (Brazil).

 

Paper

"The relevance of Strategic Communication in the Corporate Image: the case of the Chilean Navy"

Jorge Bastias will analyze the importance of good communication management as a fundamental tool to enhance both the image and the corporate reputation of a state agency. In this case, the rapporteur will rely, as an example, on the operation and procedure of the Navy in Chile.

Dean of the Communication Faculty of the Camilo José Cela University in Madrid

Doctor in Political Communication and expert in the creation and analysis of images of politicians and institutions. He is currently Dean of the Communication Faculty of the Camilo José Cela University in Madrid, Director of the Master's Degree in Image Counseling and Political Consulting at the Camilo José Cela University (Madrid) and Director of the "International Center for Government and Political Marketing" (CIGMAP) in which are located more than 200 specialists in government area of ​​the world.
Since the year 2012 is a member of the Board of Directors of the Spanish Political Communication Association (ACOP) and from 2014 member of the Board of Directors of the Latin American Association of Political Consultancy (ALACOP) and member of the Academic Council of FLACSO - Spain.
He is a visiting professor at numerous international universities including George Washington University; Florida International University; School of Communication University of Miami, San Francisco University of Quito, Catholic University of Argentina, University of Colombia in Paraguay and several postgraduate courses in Spain in Universities such as Granada, Murcia, ICADE and Salamanca.
Author of 12 books and dozens of articles related to the area of ​​political communication and electoral marketing. He is a political analyst in electoral periods for several Spanish, European and Latin American media; Director of several Doctoral Theses and member of numerous associations related to political communication. She has been Deputy Dean of Academic Organization, Vice-Dean of Students and Coordinator of International Relations of the Faculty of Communication of the Pontifical University of Salamanca in Spain.

 

Paper

"How to build leadership through a personal image"

Santiago will analyze oral and non-verbal communication techniques, linking them to personal positioning strategies and personal presentation in society.

It will also address the secrets to influence and persuade by appearance and style. All with the aim of building leadership through the personal image.

Founding partner of the Ultra Plus Airlines

Jose Carlos de Santiago, is founder, owner and member of the board of directors of PLUS ULTRA Lines Areas, where he also assumes the functions of director of communication. He has a degree in Economics and Marketing and a Master in Communication. His career is closely linked to Latin America, for example leading the market opening project in Cuba for CDA1, the ELA constitution. CV in Mexico and Panama, the Excelencias Travel Cuba branch establishment or the Excelencias Travel Panama constitution.

 

Paper

"Challenges and solutions of the organization of events in Cuba"

 

Director of Innovation and Transfer of the Miguel Hernández University (UMH)

José María Gómez Gras is the Director of Innovation and Transfer of the University Miguel Hernández (UMH), where he also directs the MBA, official UMH degree, for thirteen editions.
Bachelor and PhD in Economics and Business Sciences, he is also a Censor Jurado de Cuentas and an Economist-Auditor. Professor of Business Organization at UMH, has teaching experience of 35 academic courses (23 in Doctorate)
Founder of Kodos Lab, start up of technological base to monetize 'Big Data' in companies

 

Paper

"Innovating in our profession via Design Thinking"

Einstein said that "if you want to get different results, do not always do the same", so to achieve something new, it would be better to explore other ways of thinking that offer alternatives to create really valuable offers for its recipients.
Design Thinking is the tool that is currently receiving more attention in business schools, for its efficiency for innovation in a profession or business (in products, services, campaigns, etc.) and achieve extraordinary results with applications in various fields from advertising, marketing, communication or protocol.
This agile methodology, when assuming processes of trial and error quickly, reveals itself as a protocol to take advantage of opportunities and / or seek the resolution of problems, because it allows to discover needs or desires in people or users, but discovering solutions technically feasible and economically viable.
One of the pillars of a professional work is creativity, to generate new ideas and consequent innovative actions in a continuous way, so that design thinking is being increasingly used. Ultimately it makes it easier to sell, based on the generation of value through new customer-centric business models, to meet your needs or solve problems in an ad-hoc way.
The purpose of the presentation is to present the fundamental concepts of Design Thinking, highlighting its phases and main techniques with examples of practical application.

President Spanish Association of Protocol

Juan Angel Gato holds a degree in Education Sciences and in Physical Activity and Sport Sciences, as well as a University Expert in Protocol.
He has been Chief of Protocol of the First and Second Vice-Presidencies of the Government and Ministries of Economy and Finance, Chief of Protocol of the Ministry of Commerce and Tourism, and Chief of Cabinet of International Cooperation and Protocol of the Superior Council of Sports and Secretary of the Royal Order Of Sports Merit.
He is currently the President of the Spanish Association of Protocol (AEP)

 

Paper

"Protocol in the century of communication"

The president of the Spanish Association of Protocol, with more than thirty years of experience in the official world, will reflect on the needs of updating protocol and communication.

Director International Butler School

Juan de Dios Orozco López is a career military professional and is legally authorized to practice as a consultant for protocol, communication and public image. Following his passing as a teacher by the Infantry Academy (1986-1993) and the Royal Guard (1993-2000), he is currently working as a military officer with the Ministry of Defense's General Directorate of Policy, with the consultancy and Teaching in matters of protocol, communication, and public image.

He is the Director of Protocollum (www.protocollum.es), International Butler School (www.mayordomos.eu) and Founder of the High Performance Center for Political Success (www.carep.org). Visiting professor at several universities and national and foreign business schools. It develops its consulting and teaching activity in large companies belonging to IBEX 35 and advises leaders as well as public and private institutions in Latin America.

Align the above with more than 25 years of experience in strategic training and consultancy related to the protocol in all its aspects, the design and management of large official and business events, the enhancement of personal communication and the management of personal public image And institutional.

Has carried out consulting, management, organizational or implementation actions in more than 150 acts of international dimension and importance.
"Ad honorem" collaborator of the World Youth Days celebrated in Madrid was creator and director of the Coordination Center of the Volunteer (CECOV).
Blogger specializing in protocol and public image (www.protocol.es) and author of the book "Protocol for the organization of official and business acts" IC Publisheral (ISBN: 978-84-16629-83-1), has written more Of 500 articles related to protocol, public image and communication.


He is Slim of the Spanish Association of Protocol in Castillo La Mancha and is in possession of different decorations.

 

Paper

Institutional communication at High Level Meetings: the paradigmatic case of APEC 2015 held in Manila (Philippines).

APEC Asia Pacific Economic Cooperation is an economic forum established at 1989 to take advantage of the growing interdependence of Asia Pacific. APEC annually celebrates the AELM summit - APEC Economic Leaders' meeting - in which 21 leaders of economies and not Heads of State or Government meet. The presence of the highest representatives of nations such as the United States, Russia, Japan, China, Mexico, Canada, or Taiwan, which, for the benefit of economic development, separate their political differences. The presentation addresses the lines of action in terms of institutional communication as well as the most outstanding messages to successfully handle the organization of the High Level Meetings.

Head of Protocol and Public Relations of the Spanish Navy

Degree in Political Science and Sociology from the Universidad Complutense de Madrid. Specialization in International Studies and Administration Science, Master in Corporate Communication from the Washington International University, Diploma in Social Communication from the Francisco de Vitoria University, Diploma in Protocol by the Royal Guard, Technician in Business Management by Business Training Techniques And Officer of the Navy, Naval Military School and School of Marine Infantry Application.
In the teaching area, he teaches Military Protocol and Official at the International Protocol School and professor of Genealogy and Heraldry at EAE Business School. He has given and teaches conferences and seminars on official and business protocol, event organization, personal image management, negotiation and communication management in crisis situations at the Military Naval School, European University, Carlos III University, Francisco de Vitoria University , San Pablo CEU University, ISIE Higher Institute of Business Research, Aliter Business School, WomanTalent Forum. He has collaborated as a consultant and trainer in the aforementioned subjects for the consultancy Alandete y Asociados. He is a mentor of students of the International University of La Rioja UNIR.

In recognition of the work developed, it is in possession of four crosses of the White Naval Merit, the NATO Medal with pin Former Yugoslavia and the United Nations Peacekeeping Operations Badge with a Stabilization Force Its participation in the International Peacekeeping Mission in Bosnia-Herzegovina.

 

Paper

"The person in charge of Events, an orchestra conductor"

The conductor of an orchestra must have a deep musical sense, love the music, know all his instruments, his contribution individually and together. Make them all sound in perfect harmony to convey emotions and make the viewer feel and be faithful to the spirit of the author of the play.
In this sense, the person responsible for organizing events must know and master multiple disciplines, communication, relationships with social media, social networks, protocol, scenography, lighting and sound, scripts, security, production and budgets, be open-minded, creative , Assertive, empathic and employ emotional intelligence. He must direct and coordinate heterogeneous teams, join efforts, seek synergies, have leadership and decision-making skills. All this to create the best environment and scenario in support of corporate or institutional identity, brands or products, transmit values ​​and make their stakeholders feel and move them.

Correspondent Head of Xinhua News Agency in Spain

 

 

Paper

ROUND TABLE: "How the treatment of public administrations with foreign correspondents has changed"

The role of the correspondent has changed in the last 20 years both in Spain and in the rest of the world. The treatment and the protocols of attention of the AAPP towards these correspondents also has changed. From genuine ambassadors or representatives of their countries of origin and to be treated with absolute respect, a situation of almost indifference, lack of support and a push to precariousness have passed. On the other hand, companies and public authorities do not currently include in the plans Strategic sources of communication to correspondents as tools to transmit ideas The sources that usually give information use correspondents, and the media in general, to a kind of covert advertising. However the information should have a lot of value and strategy. At present, information and the messenger are being underestimated.

Director of Institutional Relations of the Teatro Colón

Karina Vilella has been trained in the United States in schools such as The Protocol School of Washington, Hilton Hotel School and Community College of Houston. For the last twenty-three years he has worked in Argentina and abroad in activities related to public relations, image, corporate etiquette and diplomatic protocol. She works as a consultant in both official bodies and institutions and private companies in areas related to image, corporate etiquette, business, social and official protocol. It is the referent of these disciplines in the media. 15 has been the director of the Diplomacy Center of the Argentine Republic for many years and currently holds the position of Institutional Director of the prestigious Teatro Colón.

 

Paper

"The self-boycott of the image"

Studies show that successful people are those who use the 85% of their personal marketing and only the 15% of the knowledge they do. Even so, they must sustain every day of their life this success with an impeccable image. The improper sayings, wearing inappropriate clothes, doing wrong actions or ignoring certain rules of protocol end in an instant with the image. I propose to develop these themes as the principles of self-boycott.

Director of Postgraduate courses in Communication at the Pan American University

She graduated from the Pan American University, where she also obtained her Master's and Specialty in International Marketing and Projects.
He has studies in Protocol, Tag and Image, Locution, Non-Verbal Language and Conflict Resolution.
In the professional field, she has worked as a brand consultant at WPP Kantar, attending companies such as Colgate, Boehringer, among others. Thomson Reuters, in the area of ​​customer order management center, serving local and foreign clients; And Delta Netwoks as operations and marketing coordinator.
She has been a producer and radio director of the program "Eceenario Empresarial", in which she has interviewed company directors as well as renowned commentators.
She has extensive experience in public relations, customer service, as well as production of events and as a teacher of ceremonies in several congresses, generating connection with the public.
As a lecturer, he has lectured on Green Marketing, Branding, Effective Communication and Image.
It has printed publications such as CNN Expansión, El Economista, El Universal, Excélsior, Smart Money, Business Vision, Medical Magazine, among others.
In radio and television he has participated in various programs like ACIR Foundation, What about Fernanda, Cadena Trece, Foro TV, CNN, etc.
He has more than 7 years of experience teaching classes in the Pan American University at the undergraduate and postgraduate level, in the areas of marketing, business and administration, both in Spanish and English.
Within the academic field, has directed several theses and cases of degree and mastery related to Luxury Marks and Positioning.
He was Head of the Academy of International Business, having contact with main agencies and secretariats to support the academic area in international business issues.

 

Paper

"The power of internal dialogue and its projection"

Today, because of the speed of the world, we seldom give ourselves time to raise awareness about what I think, project and if I am really congruent with this, if in truth what they are seeing of me is what I want to project or if what I'm attracting is what I really want.
That is why, from the internal dialogue we will generate the image, projection and execution of our personal branding, and therefore the question would be "I'm thinking well?

Specialist in micropigmentation

Before she started talking Katy Rocasolano was already painting big eyes at her wrists. The brushes have been and are a magnet that Katy has never been able to take off.
As a multidisciplinary artist in her creations, she constantly searches for new forms of expression. It began with the painter Alejandro Cañada and was later selected by maestro Antonio López to receive his training. He is a member of the Association of Plastic Artists Goya and his work has been exhibited in individual and collective exhibitions.
He began to dedicate himself to micropigmentation in 2008 after having trained in the most prestigious centers of the world. It currently has thousands of flight hours behind it and is a member of AICI (Association of Image Consultants International); AAM (American Academy of Micropigmentation); ATEC (Italian Corrective Aesthetic Makeup Association); AEM (Spanish Association of Micropigmentation) SPCP (Society of Permanent Cosmetic Professionals) and CPCP (Certified Permanent Cosmetic Professional).

 

Paper

"The magic of micropigmentation as an enhancer of the personal image"

Micropigmentation is a vehicle for transforming faces and bodies but, above all, it is a vehicle for transforming emotional states. It is a true lift of self-esteem. Taking this starting point, in the paper we will analyze - through real cases, with photos and testimonies - how people with cleft lips; Scars on different parts of the body; Invisible areolas after a breast cancer operation; Alopecia or uneven eyebrows have managed to change their lives thanks to the gratifying physical and emotional journey that is micropigmentation. Their renewed images have allowed them to open wide professional and personal doors that, before micropigmentation, were closed due to low self-esteem, shame and rejection of the physical image itself.

President of the Protocol and Ceremonial Association of Venezuela (ANPROCEP)

Laura Mora is the Quality Leader of Life in PEDEVESA (Venezuela) In addition, she is the Vice-President 5ª of the OICP and is in charge of its Sponsorship Directorate.
Currently, he presides over ANPROCEP, Protocol and Ceremonial Association of Venezuela.

 

Paper

"Business Label"

Laura Mora will address the importance of etiquette in the business world where workers not only represent themselves but also represent the image of the company or institution for which they work

President of the Latin American Association of Specialists in Protocol, Events and Weddings (ALEPEB).

Leonardo Artigas is president of the Latin American Association of Specialists in Protocol, Events and Weddings (ALEPEB), period 2017-2019. Magister in Official Protocol and Company, expert graduated from the International School of Protocol of Granada and Center of Education of the University of Granada. Professional in Tourism of Meetings. Professor Degree in Organizational Logistics, Official Protocol and Company, Ceremonial, Label and Image. Professional Organizer of Congresses and Events. Managing Director at Nativo Latin America Group, is composed of a team of companies with Latin American experience offering advice on congresses, corporate and social events, ceremonial, protocol and etiquette and corporate image.
Managing Director at Nativo Planners, a company dedicated to the organization of Corporate Congresses and Events for Uruguay and Latin America. Managing Director in Event Management Center, Ibero-American Training Center in Protocol, Tourism of Meetings, Events, Image, Hospitality, Restoration and Corporate Image. Managing Director at Leonardo S. Artigas Consultancy, International Ceremonial Consultant,
Protocol and image for Uruguay and Latin America. Managing Director in Punta del Este Destination Weddings, a company dedicated to organizing Destination Weddings for Uruguay. Member of the Management Group and Delegate of the Bureau of OPCs of Montevideo Bureau. Member of Punta del Este Bureau. Member of the Council of the Mercosur Ceremonial Network - Mercosur Ceremonial Network (CERESUR) since November of 2015.
Member of the Uruguayan Association of Ceremonial and Protocol. Professor of the University of Vera-Cruz, Mexico. National and international speaker on Tourism of Meetings, Events, Protocol, Ceremonial, Label and Corporate Image and Politics. Recognized as Entrepreneur in 2014 Meetings Tourism by the Uruguayan Association of Congress Organizers, Fairs, Exhibitions and Allied
(AUDOCA).

 

Paper

"Redesigning the Professional of the Wedding Industry and Events as Business Generators"

Generating a personal brand in an "intelligent" way is the result of a great personal effort and a constant discipline in order to define yourself as a professional to attract the right customer.
Artigas will address, among other points, the development of the personal brand for the event organizer or the seven deadly sins that can kill your career.

 

Teacher at the EIP in Barcelona

Licensed with the number one of its promotion in Protocol, Organization and Management of Events and Institutional Relationships. Master in Protocol and Organization of Events.

Professor at ESPRI since her graduation, she is currently a teacher at the EIP in Barcelona both career and master's degree as well as training and event organizer.

His passion is protocol and communication in all its versions.

 

Paper

"Change of protocol and image in the Vatican"

The arrival of Pope Francis to the Vatican has involved many changes both in the protocol of the Vatican, as head of the Catholic Church and as head of the Vatican.

It is important to distinguish the protocol of the Holy See, constituted by a group of congregations, courts and offices (Roman Curia) through which the Supreme Pontiff addresses the affairs of the Catholic Church, the protocol of the Vatican State, the Pontiff Is the highest authority exercising the Legislative, Judicial and Executive powers through different agencies. Treaty of Lateran.

From his early hours as a Holy Father he surprised with his gestures, all of them in order to be humble and to bring the Church and its representatives closer to all, faithful and not faithful.

The Jesuit Jorge Bergoglio has shown that many times the best communication that exists is the example and he takes it to the point of being the promoter of "human kindness."

Pope Francis is being a true revolution in the protocol, often with the consequent problems that can cause especially in the matter of security.

Director of Ceremonial of the Supreme Court of Justice and President of the Paraguayan Committee of Professionals in Ceremonial CPPC

Luis Gabriel Caballero Ayala is Director of Ceremonial of the Supreme Court of Justice and President of the Paraguayan Committee of Professionals in Ceremonial CPPC.

Lawyer for the Faculty of Law and Social Sciences of the National University of Asunción (Alumno Distinguido), holds the title of "University Expert in Protocol and Ceremonial" by the Universidad Miguel Hernández de Elche (Spain).

He joined the Judiciary in June of 1996, with the position of Secretary of the Office of Public Relations and was promoted to the position of Chief of Ceremonial in 1998. In May 2006 is promoted to Director of Ceremonial and Protocol of the Supreme Court of Justice .

He has participated in several courses, seminars and congresses in Protocol and Ceremonial; In your country and abroad. Among others, the XII International Congress of Protocol "- Asuncion, September of 2011, as President of the Executive Committee and Lecturer, or the" VII Paraguayan Congress of Protocol and Ceremonial and International Meeting of Ceremonialists ", May 2016, where he acted as Coordinator General and Lecturer.

 

Paper

"Protocol and Contingencies"

Based on the opening ceremony of the headquarters building of the Court of First Instance of Puerto Casado, Alto Paraguay, Caballero will defend that, despite the difficulties of any kind presented, the Protocol will always take place, if the true professionals are To the front of the organization.

National Secretariat of Tourism of Paraguay

She was born in Encarnación, Paraguay, 36 years, graduated in Language and Literature, Master in Management and University Teaching, currently pursuing a doctorate in Education and Human Development.
From very young began to work in the mass media happening through radios and channels of tv. In 2008, in the Presidency of the Republic of Paraguay he served as Chief of Staff of the Office of the First Lady. From 2012 to 2016 she was Director of Communication of the Municipality of Cambyretá, Itapúa. He is currently in the area of ​​Communication at the Itapúa Regional Office of the National Secretariat of Tourism of Paraguay. He teaches Public Relations and Protocol at the Autonomous University of Encarnación. Organizes Seminars and workshops of Ceremonial, Protocol, Image and Label. She is Owner of High Consulting of Communication and member of the Travelers Magazine (web).

 

Paper

"Communication: fundamental tool of change"

Communication with the passage of time and the entire technological revolution has become more important, becoming a focus of attention in all institutions or public and private companies, who have been forced to invest and put more emphasis in this area than before They did not. It has been understood that through communication we can generate important positive changes both for companies, as well as for an increasingly demanding and more informed society. Communication today is everything and we will show it through experience in different media.

 

Institutional Relations and Events Manager of Mutua Madrileña

She has a degree in Journalism and a Master's degree in Business Communication. She has been working in agencies, companies and institutions for more than twelve years, always in the area of ​​Communication and Events.

 

Paper

Malú Correas, Manager of Institutional Relations and Events at Mutua Madrileña, will launch the protocol development to foster Mutua Madrileña's marketing objectives, which are being implemented in the organization of the Mutua Madrid Open, one of the nine tournaments of the ATP world tour master 1000 And the only one celebrated in Spain.

Personal and Business Image Advisor

Trained in Public Relations, Official Protocol, Social Label, Table label in the PIPEC. Received in Image Consulting and Personal Shopper at the "Instituto Imagen". The secret of dressing. "Eat to perfection" at the label school of Prof. Luis Arroyo. As well as in several courses and congresses on Ceremonial and Protocol made by Professor Luis Caballero and the Pte of OICP Herminio Gonzales Rojas, in Asunción and Encarnación.También was prepared with the prestigious Auda Roig (in Paraguay). In Social label, official protocol and organization of events.
6 worked as a team leader and special events with Desirée Grillón. He imparted various kinds of social etiquette, at the table and oratory at La Martino Producer, at Paola Herman Agency and Runway School Agency. Teach non-verbal communication classes and business protocol. EISA. Comprehensive Superior School of Asuncion. Write for more than 2 years for Long Magazine Magazine in its "Savoir Etre" Section, Label and Image and notes for other magazines.
Write for your blog in portal Pipuu.com.

 

Paper

"How dynamic is your image?"

The past should not condemn your image of the present. The other has more merit because there was more effort. The SI image matters.
The passage of time and the twists that takes the life of each deserves an adequate image. The right and exact degree that is the "art of pleasing."

 

Expert image expert in personal branding. CEO of Etiquette and YOU! Personal Branding

Maria Paula Camacho, expert image consultant in personal brand. CEO of Etiquette and YOU! Personal Branding. He has devised his own methodology of testing, learning and entrepreneurship, which today has become a space to empower and help rediscover through the management of his personal brand.

Publicist of the Universidad Argentina de la Empresa with emphasis in Marketing (Buenos Aires, Argentina). Master in Protocol and Public Relations of Pompeu Fabra University, Barcelona.
He currently has a personal branding company and personal and corporate image consulting. It is dedicated to advise and dictate talks on the subject in order to train people on the importance of having a personal brand, linked to their image and their knowing.
It offers workshops and courses of etiquette and social, political and business protocol, where it aims to train people in the art of knowing to be. Its objective is to equip people and companies with the necessary skills to create a winning, safe and competitive image.
Speaker about image and personal brand: Your image, your first sale. Instagrammer of @La_ Etiquette with 11.000 followers interested in The Art of Knowing Being.
Maria Paula has an additional Master's Degree in Image Consultancy at the Andrea Vilallonga Atelier School in Barcelona. And a diploma in Public Relations at the University of La Sabana (Bogota Colombia).
In addition, she teaches at the Del Rosario University (Bogota, Colombia) where she teaches Personal Branding and Digotal Marketing.
Her experience as a businesswoman and integral image consultant has allowed her to collaborate with major brands in the construction of her brands and training employees in the same subject. In addition, it collaborates with marketing companies offering their knowledge of personal branding, in order to build public images mainly in the sports, politics and public life sector.

 

Paper

"Manage your reputation online"

Today, more than ever, you have to be "well positioned" to face opportunities, challenges or crises. This means making clear what are the potential to capitalize and the limitations to overcome, not to fail in the attempt. The personal brand consists of attributing to an individual all the attributes of a brand by treating it as such. In this way, seeking to be known, recognized, memorable and of course, chosen.
This talk about online reputation, aims to create awareness about the mark that your brand leaves on a diital level in others and this is important because we no longer want to buy products or brands, but to consume experiences.
Building an online reputation for our Personal Brand allows us to position ourselves in the job market, within our company or our clients, in a proactive way with decision, strategy and innovation, identifying and manifesting the value that we are able to add and that we Makes unique and as a result get the opportunities we seek.

 

Director of Institutional Relations and International Development at the International School of Protocol

Marina Fernández has a degree in Political Science and International Relations from the London School of Economics (LSE) and has a master's degree in Protocol, Organization of Events and Institutional Relations by the International School of Protocol (EIP).
She is account director at the NHV event agency with which she has participated in international events such as the European Summit of the Spanish EU Presidency, the presentation of the "1 Foundation Year" exhibition of the Women for Africa Foundation with assistance From SM the Queen or the Starlite Festival in Marbella.
At 2011 she traveled to London as a CNN protocol advisor for the retransmission of the wedding acts of the Dukes of Cambridge. And recently it repeated collaboration with this chain to comment the acts of celebration of the proclamation of the king Felipe VI.
In addition, it collaborates with media such as El Pais, Expansión, Telecinco, TVXUMUM or S Moda and has a protocol space in the magazine Marie Claire España.
He has been speaker at several international congresses such as the XIII International Protocol Congress, in which he presented the paper "Protocol and Society", the Latin American Protocol and Ceremonial Congress of Asuncion (Paraguay) 2013 with the paper "The Protocol as a tool for peace "Or the XIV International Congress of Protocol and Ceremonial in Tegucigalpa (Honduras) with the presentation" The challenges of interculturality
on the table".
She has been director of the International School of Protocol in Barcelona for two years, leading the project of opening the center in the city of Barcelona. She is currently the Director of Institutional Relations and International Development at the International School of Protocol, EIP Group. She also holds the position of Communication Director of the ICCO.
Expert in International Protocol, intercultural social protocol and image.

 

Paper

"The label as a tool of communication: The power to transmit without words"

The etiquette is a powerful tool of communication since it has the power to transmit messages without having to pronounce a word.
What often appear to be label failures, by ignorance or neglect, are actually actions within a communication campaign designed by professionals.
Why does a gentleman remove his suit jacket if the label recommends that it not be done? Is it possible for a tiara to conceal the message of a head of state?
Marina Fernández, through the analysis of several images, will discover all the secrets of the etiquette and how relevant figures in international politics, royalty or show business rely on this part of the protocol to launch or reinforce their messages.

Information Editor taurine in Telemadrid and responsible for the taurine section of Onda Madrid.

Doctor in Information Sciences (Journalism) from the Complutense University of Madrid (UCM) and Bachelor in Audiovisual Communication by this University, Technician in Public Relations and Diplomate in Protocol. He has been Dean of the Faculty of Communication Sciences of the Universidad Camilo José Cela, where he has taught the subject of specialized journalism. He is currently Director of the Taurine Journalism Course that is taught at the UCM, where he also serves as an Honorary Associate. In addition, he is Honorary Professor of the University of Los Andes of Mérida (Venezuela) and professor of different postgraduates.
He holds the profession of journalist as Editor of Information taurine in Telemadrid and responsible for the taurine section of Onda Madrid. Creator of the digital magazine Burladero.com, the first bullfighting portal in history, where he finally served as Editorial Director General. Subdirector of the same specialty in the SER Chain for more than 35 years.
Specialist in Institutional Communication, has been Director of Social Relations of Hospitals and Director of Public Relations and Protocol of Spanish Red Cross, Institute of Women and Youth Council of Spain. At present he advises different communication companies.
It has a Gold Antenna and a Silver Radio and Television Antenna, two Onda Awards, three Television Academy Awards, a Guillermo Marconi Award, three Cossio Awards for their work in radio, television and digital press, one Special Prize of Public Relations of Madrid and 2 prizes ATP.

 

Paper

"The need to protocolize the health sector for the benefit of a quality in health"

The Spanish network of hospitals currently has an efficient patient care service. But it was not always like this. At 1980, the Spanish Red Cross Hospital in Madrid launched the Information and Social Relations Service. The project had as objectives the creation and management of a comprehensive communication plan designed to meet the needs of internal and external audiences of the main hospital center of the Institution.
The appointment of Minister Lluch as responsible for the health portfolio was the beginning of the current Patient Care Services in the public hospital network. How the creation of that first project was faced, objectives, difficulties and contributions will focus the intervention of the person who conceived the idea, then a pioneer and today made a reality.

Chief of Protocol of the Israeli Parliament (Knesset)

Miri Yachin is the chief of protocol for the Israeli parliament (Knesset)
Graduate in Jewish History, and Master in Contemporary Jewish Studies, she is the representative of the Knesset before the Government Committee of Symbols and Ceremonies.
He is also a member of the Public Committee for the Election of Independence Day Honors and a member of the Senior Civil Service Association.

 

Paper

"Events and Official State Ceremonies in the" Knesset "(Israeli Parliament)"

The Events and Ceremonial Department of The Knesset is responsible for the content and logistics of the organization, coordination, direction and production of all the events and ceremonies that take place in the Knesset. The department is responsible for more than 150 ceremonies and annual events such as the following:
Official annual events of the Knesset and State, such as state tributes and commemorations, and official national and international state festivals.
Events proposed by the President of the Knesset, members of the Government, members of the Knesset comprising a wide variety of event types.
State visits: heads of state, heads of government, heads of multilateral organizations, presidents of parliaments, delegations of parliaments, etc.
State Funerals
Events and ceremonies are held in the building and courtyard of the Knesset. These events include the Knesset Plenary, luncheons and gala dinners, conferences, official meetings, speeches, speeches, welcome from the head of state, concerts, performances, etc. These events integrate the different elements of the Israeli ceremonial, such as the band, artists, caravans of motorcycles and cavalry of the Israeli Police, magazine of the honor guard of the Knesset, hoisting the flag of the visiting country, trumpets, national anthems, Floral offerings, signature in the Book of Honor, family photo, prize giving, press conferences.

Media Director of MEDIASET

 

 

Paper

Presentation of "La Niña Bonita"

Professor of protocol and International Relations at Kodolanyi Janos University

PhD student at University of Pecs. (Hungary)

Nikoletta Hosso was the chief coordinator of 17th FINA's Victory Ceremony and FINA Masters WorldChampionship in 2017.
She has extensive experience in diplomatic protocol and sports events, having participated in the organization and coordination of championships such as the Budapest Water Summit in 2016, the UEFA FUTSAL final, the European Judo Championships and the Wrestling World Championship, or organized ceremonies on the occasion of the 650 Jubilee Anniversary of the foundation of the first university in Hungary.
She gained experience in the field of official protocol while working in the Ministry of National Economy and in the Ministry of Foreign Affairs and Trade.
She is currently a professor of protocol and international relations in several institutions and doctorate at the University of Pecs, where she prepares her dissertation on Diplomacy and sports protocol.
Owner and executive manager of Protocol Center of Europe, has published six books on protocol, sports protocol, diplomacy and international relations.

 

Paper

"17 FINA World Championship: Sport Protocol at the third largest sporting event in the world"


It has been the biggest challenge in Hungary’s sport history to successfully host the 17th FINA World Championships and the 17th FINA World Masters Championships as these events have been re-scheduled for 2017 instead of in 2021 as originally planned.

These are simply the greatest events in our history and the third largest sporting event after the Olympics and World Championship FIFA with only 2 years to prepare instead of 7 and organize every step. In July, the WCH elite with 2500 athletes (including 6 World Championships- swimming, open water swimming, synchronized swimming, snorkeling, diving and water polo) required almost 80 award ceremonies, and only the Masters Tournament with almost 10.000 athletes competing, required 80 award ceremonies in diving, 20-30 award ceremonies in open water swimming and water polo, and 520 award ceremonies only in swimming.


I was working for the Organising Committee as Head of Victory Ceremonies and Protocol Adviser, and in my presentation I wish to give an insight of the immense organizational work and incredible realisation of all Victory Ceremonies in 5 different venues in July and August so that we can all learn from my experiences.

Head of PR of the ONCE

PABLO CAMIÑA, head of Public Relations at ONCE (National Organization for the Blind in Spain), holds a degree in Information Sciences.

In his professional beginnings he worked in the publishing world (Alfaguara) and in the construction company Agromán, always in the area of ​​Communication, although the bulk of his career, since 1986, has done it in ONCE, always in positions of responsibility, the position of Head of the Department of Public Relations. In all these years he has been a witness and actor of all the projects and events in the field of "non-product" communication developed by the Organization.
A regular lecturer, he has published poetry, sporadically articles of opinion in the daily press (El Correo) and, with some assiduity, in magazines and technical and professional publications.

 

Paper

"Functions of a DIRCOM Communication-Protocol-Advertising and Marketing The ONCE case"

Pablo Camiña, Head of Public Relations of ONCE, attached to the Communication and Image Directorate of ONCE and Javier Aguado responsible for Protocol of the Communication Department of the same institution, will tell how protocol, marketing and advertising are linked in The transmission of messages within a framework of sustainability and inclusion.

Director of Pablo Costa Photography / Artboda

Cinematographic director by the 15 School of October of Barcelona.

Videographer of recognized prestige at international level. LUX Photography Award 2007, 2009 and 2011. Member of WPJA, member of UNIONWEB, member of EEVA. Audiovisual producer in theater, cinema, events and advertising spots. Teacher at Inspiration Videosummit FDF.

 

Paper

"Emotional cinema for events"

The way to reflect an event makes it unique, exclusive and unprecedented. Therefore, the recording and the subsequent edition of the film of the event forms a large part of the whole, because it is the image that will remain after that event.

Chief of Ceremonial of the Cabinet of Presidency of PETROBRAS

Pedro Amorim is a journalist and public relations. For ten years he has held the position of Chief of Ceremonial of the presidential cabinet of PETROBRAS, where he has coordinated near 1700 events in 19 Brazilian state and 24 countries.

 

Paper

"The Protocol, Image and Reputation of the Organization: the Petrobras case"

 

Chief of Protocol of the Deputation Da Coruña

 

 

Paper

"Protocol and law: essential and accidental elements"

 

DDirector of Communication and Marketing of Corporate Holding.

Rayko Lorenzo holds a degree in Documentation and a Master in Creation and Management of EOI companies. He is currently the director of communication and marketong of Holding Empresarial, a staff member of Marketeros Nocturnos España and a professional in Tips for Entrepreneurship. In addition, he is a columnist in the Entrepreneurs section 10.0 of ElDiario.es.
Author of book "Do not be the best ... fight for is different", his extensive professional experience has passed through the vice presidency of the Andalusian Federation of Junior Companies or the secretariat of the Executive Committee of the Business Association Technology Park Health Sciences among other highlights Positions.
His career has been recognized with his entry into 2011 as a member of the CEJE Advisory Council or the Young Entrepreneur Award of the Young Entrepreneurs Association of Granada.

 

Paper

"Marketing in Events ... eating fruit"

The 3 "marketer" phases of an event will be exhibited. Through similes with several fruits, will be made a review with the characteristics of the same focused to the correct realization of the Marketing of an event.

 

Events Persuasion Manager.

CEO of Persuasion, SL, from 16 / 05 / 1994 services company dedicated to the design, planning, coordination and organization of events, congresses, conventions, promotions. Previously External Relations and Responsible of the Research Department at FEUZ (1989-2005)
More than 28 years as a professional I have been offered the opportunity to be responsible for a multitude of acts of varied nature. The need for flexibility in the market, has led me to exercise different responsibilities within the subject that I develop.
I studied Marketing, Advertising and Public Relations between the year 84 and 88, I completed the Master of International Marketing for FEUZ (1200 hours). University Specialist in Protocol and Ceremonial of State and International, proper title of the University of Oviedo and The Diplomatic School of Madrid.Co-founder of the School of Protocol of Aragon. Member of the teaching faculty of the University of Zaragoza's own study on "Specialization Diploma in Protocol, State Ceremonial and Social Events" during the 2006 and 2007 years. Professor-collaborator in the degree of specialization in Communication (block of protocol) of the University of San Jorge, during years 2006 and 2007.Member of the Organizing Committee of the VII International Congress of Protocol. The work that I develop, I consider it exciting, for the activity carried out and the companies and institutions with which we have and are working, since before a scenario in permanent change, it allows me to learn every day of both my subject and people with The ones that carried out the works. I think we feed each other. My goals: to design strategies in the business environment, adapted to the current circumstances and achieve the goals and expectations of our customers, both current and future.

 

Paper

"Crossing borders: Global events, interdisciplinary work"

In an environment subject to constant change and flow of information, conditioned by new scenarios of professional specialization that make the quality in the product offered a key factor of discrimination of the demand, it is essential to look beyond the profession itself to be able to Find the appropriate channels of collaboration with other professionals who contribute their specific knowledge to achieve success in organizing events. The interdisciplinary work, the crossing of the frontiers of personal training and the search for collaborative synergies that manage to be conducted with criteria of efficiency, accessibility and sustainability in the use of resources, are required.

Director and Founder of Servilia

Director and Founder of Servilia, communication agency specializing in internet advertising, Digital Marketing and Social Media and CEO Brantac Comunicación Digital training company in new technologies.

Professor of Internet Marketing at the Universidad Miguel de Cervantes in Valladolid (UEMC) and Professor of Digital Strategy, SEO, SEM and Web Analytics of the Master in Digital Advertising at IMF Business School in Madrid, he has also been a professor at the E- Communication from the Universidad Jose Matías Delgado of El Salvador and professor in the Digital Master Business of the School of Business of the Chamber of Commerce of Valladolid. In addition, I have participated as a teacher and consultant in the program of entrepreneurs CREA Technological Base of the Valladolid City Council and as rapporteur and consultant of companies of the International Economic Development Agency of Castilla y León (ADE International).

It takes more than 20 years connected to Internet communication, digital marketing, online reputation, web development and graphic design. He began his professional experience as a trainer in new technologies with 17 years, studied technical in Computer Management and Business Studies at the School of Business Studies of the University of Valladolid, worked as a web designer for the Junta de Castilla y León during 8 Years and in the last 14 years I have participated as a speaker in more than 100 courses and conferences on innovation in the company, new technologies of communication and internet.

He works actively in strategic consulting helping companies and organizations to streamline their business and communication in the network, working on national and international projects.

In 2004 received the prize to the Best Young Entrepreneur of Valladolid.

 

Paper

"Digital congresses, social networks in events"

We are living in an era of digitization so high that there is no online world separate from real life, we are people permanently connected to information, opinions and events. Keeping the conversation in real time, being part of the "micromomentos" that take place in our mobile devices and that build our day to day, require an additional effort on the part of the organizations to develop a work of management of the communication in means Digital and especially in social networks, which have become the meeting point of digital life.

This paper tries to show a clear and pragmatic vision on how to carry out a management strategy in social networks in an integrated way with the organization of events. Based on the experience with all types of organizations we will show the fundamental pillars to establish a control of the communication in the dimension of internet during the organization of an event.

Director of ODYSSE Servicios y Asesoría SL

She is currently Director of ODYSSE Servicios y Asesoría SL, a company focused on IT Consulting, Process Audit and Training and Consulting in Protocol, Image and Communication. She holds a degree in Public Accounting from the Free University of Barraquilla-Colombia, Specialist in Fiscal Revision and External Auditing by the Autonomous University of the Caribbean-Colombia, MBA in Organization of Events, Protocol and Institutional Relations by the Universidad Europea de Madrid and the International School Of Protocol of Madrid, Specialist in Oratory with Emotional Intelligence and Neurolinguistic Programming by the European School of Oratory of Madrid. Currently holds the Master in Anthropological Research and its applications: Ethnographic research of cultural processes in contemporary societies in the "UNED" University of Distance Education of Spain.
With more than nineteen years of professional experience, he has held positions as commercial director and process auditor. The latter gave him an extensive knowledge of the organizations and how procedures should be applied for the optimization of resources and achievement of objectives. She is the author of the research blog on cultures, ceremonial and protocol: "Protocol between the profane and the sacred" and the unpublished manuscript: "Ceremonial life cycle of the Koguis and Arhuaca ethnicities of the Sierra Nevada of Santa Marta, Colombia", Obtaining an honorable salute as an end of master's work at the International Protocol School of Madrid.
He is a member and member of the Board of Directors of the Society for Institutional Studies "SEEII", a non-profit organization made up of professors and researchers.

 

Paper

"The Kalusturinda or Carnival of Forgiveness: a massive event with a lot of protocol and of great socio-cultural impact"

From the annals of humanity man has celebrated rites, ceremonies and events that have as background the interpretation of his reality and the confirmation of his identity through the image. Events like La Kalusturinda are institutionalized to be maintained in time and space. In time because its celebration reaffirms the existence of a people and its culture; And in space because no matter where a minority of the community is, it will be celebrated with the same joy and intensity as if it were in the territory itself. In this party of the ethnic Inga, settled in the southwest of Colombia, the protocol is the great protagonist. In it, precedence has as a fundamental principle of ordering the right and left, adding a new concept: the logic of opposites.

 

AICI Spain Directive

Zohra Bena has a BSc in International Business and more than a decade of professional experience in the world of fashion. She has certifications as a fashion stylist, and as an image and color consultant. She works in the areas of personal and professional image consulting, fashion styling and media styling, as well as the field of event organization. At the moment it is part of the directive of AICI Spain.

 

Paper

"The Importance of Color in Communication"

Interactive workshop, directed by Zohra Bena, to see the different characteristics of people and colors. How to choose the combinations according to the physical and the message to be transmitted. Yin & yang concepts to create balance with color.

 

 

 

 

 

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