27, 28 and 29 November 2017      

envelopeCongreso@protocolo.com phone91 310 18 03

esen

 

     mkt TABLE: COMMUNICATION MARKETING, BRAND AND ORG. OF EVENTS     "Marketing in Events ... eating fruit"
RAYKO LORENZO- Director of Communication and Marketing of Holding Empresarial
      How to build a brand image through events and the Protocol: The Volvo Ocean Race case

ANTONIO BOLAÑOS- General Director of Volvo Ocean Race

       Ambassador Ronaldo. Brand, Communication and Protocol.
DAVID ESPINAR- Journalist Gol Televisión

      2    TABLE: MARK AND PERSONAL IMAGE
 
 
  First impression? But if what matters is the interior
BETH BORÉS- Vice President of AICI
      "The color in the personal brand: sensations and messages"
CARIE MERCIER- President of AICI
      "The auto boycott of the Image"
KARINA VILELLA- Director of Protocol of the Teatro Colón

     3 TABLE: THE POWER OF THE PROTOCOL AND THE IMAGE IN COMMUNICATION    
"Protocol and Communication building the Image of Power:"
DANIEL UREÑA- President of ACOP and Hispanic Council
     
"Protocol and media"
ANGEL EXPÓSITO- Director of “La Tarde” COPE
     
"The importance of the Protocol"
JUAN ANGEL GATO- President of the Spanish Protocol Association

      4     

TABLE: THE POWER OF THE PROTOCOL AND THE IMAGE IN COMMUNICATION

   
"Company protocol in PETROBRAS"
PEDRO ARMORÍN-Director of Protocol for Petroleos de Brasil
     
"The importance of the business dress code"
LAURA MORA-Protocol Director of PEDEVESA
     
"The protocol in the sponsorship of sporting events"
MARIA LUISA CORREAS- Manager of RRII and Events of Mutua Madrileña
     
"Without creativity there is no event"
FERMIN PEREZ-Event Producer

    once TABLE: THE PROTOCOL AND COMMUNICATION IN DIFFERENT FIELDS OF SOCIETY    
“Functions of a DIRCOM. Communication-protocol-advertising and marketing. The case of ONCE "
PABLO CAMIÑA-Director of PR at ONCE
JAVIER AGUADO- Protocol Director of ONCE
     
"Protocol: Graphic History"
CARLOS AGANZO- Director of El Norte de Castilla

   6  TABLE: COMMUNICATION, MARKETING AND PROTOCOL IN THE ARMED FORCES    

"Communication, Protocol and International Relations in the Armed Forces"

Directors of Protocol and Communication of the Army, Navy, Air, UME and Civil Guard


    7   TABLE: IMAGE-BRAND- AND COMMUNICATION    
 "How to build leadership through personal image"
JORGE SANTIAGO- Dean of the UCJC Faculty of Communication.
     
 
"Label as a communication tool: the power to transmit without words"
MARINA FERNANDEZ- Director of RRII of EIP

    8 MESA: THE NEW PROFILE OF THE EVENT MANAGER    
"From Ceremonial to Production: The new profile of the Director of Protocol, as Event Manager"
REYES MARTÍN CELAYA- Director of Protocol of the Ministry of Culture, Education and Sports and Escort of Reyes 
     
"Director of Protocol and Communication of an Autonomous Community / City Council / Company"
Elga Sharpe- Protocol Chief of Los Angeles City

   9  TABLE: INTERDISCIPLINARY WORK      
CROSSING BORDERS. GLOBAL EVENTS, INTERDISCIPLINARY WORK
JAVIER CARNICER- Head of Protocol of the Government of Aragon
TERESA RODRIGO- Director of Persuasion Events
JAVIER VILARIÑO-Chief of Protocol of ABANCA
 

   10  TABLE: COMMUNICATION MEDIA, Foreign correspondents in Spain      

"How the treatment of public administrations with foreign correspondents has changed"
ADRIAN CRAGNOLINI Correspondent 3 Chain, ARGENTINA
FENG JUNWEI.CORRESPONSAL News agency Xing Hua, China
Adela McSwiney- Chief Correspondent of Notimex Agency, MEXICO


     11    TABLE: PROTOCOL AND INSTITUTIONAL AND CORPORATE COMMUNICATION    
 "Institutional communication in High Level Meetings: the paradigmatic case of APEC 2015 held in Manila"
JUAN DE DIOS OROZCO-DTOR International Butler School
     
 "Communication skills to lead change management"
ANGEL LOSADA-Professor of Corporate Communication at Univ. Pontificia de Comillas
     
 "The power of internal dialogue and its projection"
KARLA ROJAS. Director of Postgraduate Programs at the Universidad Panamericana de México

    13  TABLE: COMMUNICATION AND PROTOCOL IN THE ARMED FORCES    
 "The Head of Events, a conductor"
JUAN LUIS SIERRA- Director of Protocol of the Spanish Armed Forces
     
 "The relevance of Strategic Communication in Corporate Image: the case of the Chilean Navy"
JORGE BASTIAS- Frigate Captain of the Chilean Armed Forces.

      15  INTERDISCIPLINARY TABLE: PROTOCOL-COMMUNICATION-MARKETING-EVENTS    
"How to go around the world with a valuable idea"
ANTONIO RODRIGUEZ- Managing Director of the Benito Menni Hospital Center
     
"The Organization of Events in Cuba"
JOSE CARLOS DE SANTIAGO- President of Grupo Excelencia
     
"Protocol and contingency"
LUIS CABALLERO- Protocol Director of the Supreme Court of Paraguay
     
"Protocol in Latin America"
AUDA ROIG- Former Protocol Director of the State of Paraguay
           
           
           
           
           
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