27, 28 and 29 November 2017      

envelopeCongreso@protocolo.com phone91 310 18 03



  light rivers   LIGHT, ARCHITECTURE AND COMMUNICATION (RIOS DE LUZ):Nocturna  1h / 30 minutes  
  Spectacular night route that will take us to the past with an aspect of the future, since they will tell us about those peculiarities of historical buildings, and not so much, illuminated in a spectacular way. We will be able to know what the buildings communicated in the past and what they communicate ogaño, all this taking into account light as a subsidiary source of communication for the city. The night tour will begin in the Historic Quarter (Plaza Zorrilla, Plaza Mayor, the Cathedral area and the San Pablo area). The main historical facades and the meaning of the color of light in monuments will be explained.  
    Ghosts THE FANTASMS OF VALLADOLID Teatralized, nocturnal 1h / 30 minutes  
  You will be able to know live the history of the historical figures of the city of Valladolid, the legends that made them famous and their main ways of acting both in clothing and in social relationships, in monumental settings such as Plaza de Colón, Parque de Campo Grande, La Plaza de Santa Ana and the San Agustín archive, while you can experience first-hand the organizational complexities of a tourist visit.  
    picaro story HISTORY OF A ROUGH, court gossip Teatralized, 1 and 30 minutes.  
  You will live The gossip of the Court in Valladolid in the seventeenth century, by the hand of a character, the rogue, with the corresponding explanations of why the routes of the different squares and streets of the city are chosen in this type of tourist visit.  
    bicenteraio copy A WALK THROUGH ROMANTICISM AND ITS PROTOCOL Teatralized. 1 and 30 minutes.  

The celebration of the bicentennial of the birth of José Zorrilla, will introduce us fully into the world of romanticism visiting the main passages of what Zorrilla experienced in Valladolid, at the same time that we analyze issues of etiquette, image, social relationship and communication in the literature of the Writer.


   queens THE QUEENS IN VALLADOLID AND ITS PROTOCOL: Teatralized, 1 hour and 30 minutes.  
  On this route, we will learn about four queens who have developed their activity in the city of Valladolid: María de Molina, Catalina de Lancaster, Margarita and Ana Mauricia de Austria. We will be able to know the places where some of its best-known episodes took place, it will be possible to access the interior of the Monastery of Santa María la Real de Huelgas and the Palace of the Counts of Benavente, where the tomb of María de Molina, who was its founder, is located. . The common thread is the queens that throughout history has to do with Valladolid, giving information about what life was like in the Court, its etiquette, its parties ... In addition to what has already been indicated, the Royal Palace and the National Museum of Sculpture.  
   heretic THE ROUTE OF THE HERETIC: No Teatralized1 hour and 30 minutes.  
  The importance of the writer Miguel Delibes can be seen on this route through some of the palaces where one of the masterpieces of this Valladolid author takes place, El Hereje. In it, we will discover how was the ceremonial, the etiquette and the scenarios that they used for the penitent prisoners, the heretics, before giving them the death penalty at the initiative of the Inquisition. The tour shows us the areas of the city that appear in the novel set in Valladolid in the XNUMXth century. It begins in the Plaza de San Pablo, passes through Plaza de las Brígidas, Fabio Nelli Palace, San Benito Church, Plaza Mayor and ends in Campo Grande park, the old burner.  
  The visit will begin with a brief explanation about how a City Council organizes tourist routes that reveal its historical, architectural and heritage value. Then the guided tour of the most emblematic historical patios of the city will begin, where in its day part of the daily life of society was developed. Valladolid in the 300th century had documented more than XNUMX Palaces, on the route we discover those patios of monasteries or palaces that are still in force and where they will tell us what the ceremonials that were developed were like, the etiquette that was followed at that time and what the social relationships. The visit begins in the Plaza de Zorrilla, we pass through the cloister of the French, Patio del Caballo de Troya, Patio Herreriano, Patio de Fabio Nelli, Patio of the Royal Palace, Patio of the Colegio de San Gregorio and Patio de Palacio de Villena.  
   stadium VISIT TO THE JOSÉ ZORRILLA STADIUM: protocol, communication and sports marketing  
  Learn about the interior of a large football stadium built on the occasion of the FIFA World Cup in Spain in 1982 and recently renovated, the José Zorrilla Stadium, of Real Valladolid CF, with a capacity of 56.512 spectators , all seated. In it, they will tell us how the presidential box and the press department work on a match day: the invitations, their protocolization criteria, the different movements that are made, the catering spaces, the changing rooms, the press room, the attention to journalists ... as well as marketing in the day-to-day running of the institution.  
  Discover how is the communication of a museum that is integrated into a castle. Live a live tasting where you can learn about specific aspects of the elaboration and tasting of a good Ribera de Duero denomination of origin wine, as well as the ceremonial that revolves around it. Likewise, you can enjoy explanations of what happened in its day in the magnificent castle of Peñafiel, which dates back to the s. X, although its current appearance is from the XNUMXth century.  

VISIT AND TASTING IN BODEGAS: the wine ceremonial

  Discover how a visit to a great winery is organized: its coordination, the spaces to visit, the different services to special clients ... and also, have the experience of living and taking part in a tasting with some of the best wines selected from different denominations of origin and in charge of the best specialist winemakers in the field. Learn about the different types of wine that there are, what is their pairing, the ceremonial of uncorking a bottle, the figure of the sommelier, etc ...  


   Discover the building for the representation of the citizens of Castilla y León and learn how they organize their main ceremonials for the inauguration of the President of the Cortes, the opening of the legislature and, in general, how day-to-day is in the different communication and protocol department.  

TECHNICAL VISIT TO THE CALDERÓN THEATER: production and organization of events

  How does a backstage theater work in full swing? Find out how production works, how is the assembly and disassembly of large productions; how the different personnel coordinate… and above all, find out what a scenic space is like inside. For this, we will have professionals who attend the different functions daily so that the show recreates the reality that the work requires.  

VISIT TO THE UNIVERSITY: the protocol and university ceremonial


What is the university ceremony like? What is its history? Where does its label come from? What do the different colors mean? How is a Doctor Honoris Causa organized? What is a lecture hall like? and a paraninfo? ... Discover how are the spaces and different ceremonials of the university protocol and enjoy an attractive visit to the most important places of a university like Valladolid, created in the XNUMXth century.

   the North

VISIT THE NEWSPAPER El Norte de Castilla. This experience will begin at 17.00:XNUMX p.m.

  Did you know that El Norte de Castilla is the dean of newspapers in Spain? Find out what are the main complexities of a newspaper with so much tradition: its day-to-day, its planning, its management meetings, its machinery, its distribution, etc ... A newspaper manager will show us its facilities and will tell us the details of the frenetic activity of a written communication medium in full s. XXI.  


  The church of San Pablo, located in the heart of the city of Valladolid, is one of the most representative buildings in the city of Valladolid. Kings Felipe II and Felipe IV were baptized in this church and it was visited by Napoleon. An incomparable place for an expert in religious protocol to tell us about different aspects of the Catholic liturgy, as well as different questions related to the ceremonial used by the Catholic Church.  
    cathedral  How to organize a concert in the Cathedral  

The Cathedral of Our Lady of the Assumption of Valladolid is the seat of the Archdiocese of Valladolid. Conceived in the sixteenth century as the last work of Felipe II, it was designed by the architect Juan de Herrera, so its style is Herrerian with Baroque additions. It should be the largest cathedral in Europe, although it is 40-45% built, due to the lack of resources for a project of such magnitude and the expenses caused by the difficult foundation of the temple, located in an area with a great unevenness in the terrain.
Discover what it is like to organize a concert in a space like a cathedral and enjoy the sound of its imposing 19.000 digitized Allen organ through a concert that will make us experience unique sensations.

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