Gaetan Truisi, Ana Blanco, Ibon Martínez and Raquel Hernández
On the occasion of the closing of the XVI International Congress of Protocol, Corporate Communication, Personal Image and Organization of Events, students of 3º and 4º of Audiovisual Communication of the UEMC gathered the opinions of the attendees in a final radio installation.
The journalists of Cadena 3 Argentina, Adrián Cragnolini, and Notimex for Europe, Adele McSwiney, have reflected on the changes in the treatment that public administrations give to foreign correspondents.
Interview with Adrián Cragnolini conducted by the student Jorge Carrón (3º Degree in Journalism of the UEMC).
Interview with Adele McSwiney conducted by the student Lucie Facomprez (4º Degree in Audiovisual Communication of the UEMC).
The manager of public relations and events of Mutua Madrileña, Malú Correas has stated that "if the brand is not seen, nothing is achieved". And he stressed that without sponsors there are no events in the international category of the Mutua Madrid Open in which he works. In addition to explaining why events are sponsored, he has insisted on measuring the results of any sponsorship to improve them.
Interview with Malú Correas conducted by the student Ángela Gago (3º Degree in Journalism of the UEMC).
Mª Paula Camacho, CEO at Ettiquete and You.
(Informs: David Morillo Image: Jose Javier Crespo and David Sancho.)
The second day of the International Conference on Protocol, Corporate Communication, Personal Image and Events Organization focused on the profitability of the protocol in public and private institutions, in the new protocol, communication and production.
For the Director of innovation and transfer at the Miguel Hernández University, José María Gómez Gras, Design Thinking is a powerful tool that allows developing projects with a vision focused on users. It is about capturing the ideas that arise from the wishes of the users, making them feasible and economically viable.
The keys to speaking in public have been shelled by the Secretary General of the European University Miguel de Cervantes, insisting on the power of discourse preparation, rehearsals, empathy with the public, voice and intonation, and a striking conclusion. accurate that "remains in the imagination of the people."
On the need to protocolize the health sector, the specialized journalist, Miguel Ángel Moncholi, has located the origin of the Spanish integral health communication in the Central Hospital of the Red Cross. In 1980, the Information and Social Relations Service was created, the direct antecedent of the Patient Care Service available to Spanish hospitals.
The Head of the Protocol Cabinet of the Ministry of Education, Culture and Sport, Reyes Martín, has confirmed the evolution of the protocol towards production, by drawing attention to the new visibility of the acts that can be used to value Spanish heritage or the Spain brand. The new social sensitivities, the presence of the increasingly powerful private sector, the political change after the rupture of the two-party system, etc. they condition the protocol norms. The new protocol professional must seek balance, avoiding conflicts and negotiating, knowing how to react to unforeseen events, working as a team, respecting the pacts because "credibility offers respect and thus works with freedom," he explained.
The president of the Spanish Association of Protocol, Juan Gato, has raised the need to aspire to a professional college, now that there are university degrees in protocol and there is greater recognition of this profession. He has encouraged young people to practice in the Administration and improve relations with the media.
In the case of the manager of public relations and events of Mutua Madrileña, Malú Correas, "If the brand is not seen, nothing is achieved". And he stressed that without sponsors there are no events in the international category of the Mutua Madrid Open in which he works. In addition to explaining why events are sponsored, he has insisted on measuring the results of any sponsorship to improve them.
The president of the Association of Political Communication (ACOP), Daniel Ureña, has confirmed that the rules of the game are changing both in communication and in political activity. The new policy appeals to the feelings and the weakness of the media and their dependence on "clicks or links on social networks." And he insisted that "people are informed by selected content with algorithms" with its consequences.