27, 28 and 29 November 2017

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SALA CALDERÓN

SALA MIGUEL DELIBES

27 DAY

Exhibition of Real Cases

10.15-10.35

"The creation of the flag as an act of identity communication"
Mr. Francisco José Caligiuri - Pres. ACREP
Mr. D. Cristian Baquero - Creator of the flag of Córdoba (Argentina)

10.35-10.55

"Communicate with hope: the protocol at the 20º anniversary of Biescas"
Ms. Dña. Jara Bernués - Dir.ª C & P Communication and Protocol

10.55-11.15

"Redesigning the professional of the wedding and events industry as business generators"
Mr. D. Leonardo Artigas - Pres. ALEPEB

Protocol and institutional and corporate communication

11.20-11.40

"Institutional communication in high level meetings. The paradigmatic case of the APEC 2015 held in Manila (Philippines) "
Mr. D. Juan de Dios Orozco - Dir. International Butler School

11.40-12.00

"The Kalusturinda or Carnaval del Perdón: a massive event with a lot of protocol and great socio-cultural impact"
Mrs. Yesenia Serpa - Dir.ª ODYSSE Servicios y Asesoría SL

12.00-12.20

"Digital congresses, social networks at events"
Mr. D. Víctor Gañán - Dir. And Founder of Servilia

12.20-12.40 "Emotional cinema for events"

Mr. D. Pablo Costa - Dir. Pablo Costa Photography / Artboda

12.40-13.00

"The power of internal dialogue and its projection"
Ms. Mrs. Karla Rojas - Dir.ª Communication Postgraduate Programs of the Universidad Panamericana

Exhibition of Real Cases 13.10-13.30

"What is the influence of the image in Political thought"
Ms. Ms. Carmina Abad and Ms. Ms. Chus Alcaraz - Founders of AVACIP

13.30-13.50

"Political events in the electoral campaign as tools of political communication"
Ms. Dña. Diana Rubio - Doctor in Political Communication

13.50-14.10

"The magic of micropigmentation as an enhancer of the personal image"
Ms. Dña Katy Rocasolano - Association of Image Consultants International

28 DAY

Exhibition of 5 Real Cases

08.50-09.10

"Communicate your essence (An event that leaves its mark)"
Ms. Ms. Carolina San Miguel - University of Jauma I, trainer specialized in protocol and events

09.10-09.30

"How to go around the world with a valuable idea"
Mr. Antonio Rodríguez - Dir. Benito Menni Hospital Center of Valladolid

09.30-09.50

"How dynamic is your image?"
Ms. Ms. María Asunción Ghiglione - Superior Integral School of Asunción

09.50-10.10

"How your perception conditions your communication"
Mr. D. Alfonso Pérez Azcárate - Advisor in hab. directives and communication

10.10-10.30

"Institutions approach citizenship"

SRA.DÑA.ANDREA BAZO - Parliament of Cantabria

Exhibition of 5 Real Cases

10.30-10.50

"Protocol as the art of communication and the power of corporate image"
Mrs. Adriana Flores - Founder of Protocoltoday

10.50-11.10

"Press releases, center of the new corporate digital communication"
Mr. D. Agustín Martín - CEO and co-founder of Comunicae

11.10-11.30

"Communication: a fundamental tool of change"
Ms. Ms. Lurdes Altamirano - National Secretariat of Tourism of Paraguay

11.30-12.00

"17º FINA (International Swimming Federation) World Swimming Championships and FINA Masters of Budapest:
Sports protocol in the third largest sporting event in the world "

SRA.DÑA. NIKOLETTA HOSSO- Hungary.

12.10-12.20

"Manage your online reputation"
Ms. Ms. María Paula Camacho - CEO La Etiquette y You

12.20-12.40

"Protocol and Image Change in The Vatican"

SRA.DÑA. LOLA DE LA CUEVA - EIP Teacher

12.40-13.00

"The influence of the protocol of the Kingdom of Mallorca on the protocol of the State"
Ms. Mrs. Cristina Puig - Alberta Giménez Higher Education Center

Media Table. Foreign correspondents in Spain

13.00-13.30

"How the treatment of public administrations has changed with foreign correspondents"

MR. D. ADRIAN CRAGNOLINI CORRESPONDENT ARGENTINA

SRA.DÑA. ADELA MACSWINEY- CORRESPONDENT NOTIMEX

14.00-14.30 TRIBUTE TO THE FALLEN

Experiences

14.30-16.20 Lunch: Leave Tapas for Valladolid; Tapas tasting
16.30- 19.30 Experiences
21.00-01.30 Dinner, brotherhood party

29 DAY

Exhibition of 5 Real Cases

09.20-09.40

"The global Dircom"
Mr. D. Eduardo Rodríguez -Dircom de BIG Comunicación

09.40-10.00

"The Royal Guard: unity of excellence in protocol and ceremonial"
Mr. D. Fausto López - Officer of the Army and Royal Guard of the House of HM The King

10.00-10.20

"Challenges and solutions of the organization of events in Cuba"
Mr. D. José Carlos de Santiago - Pres. Of Grupo Excelencias

10.20-10.40

"The protocol:" secret weapon "in the consolidation of the personal or corporate image in a globalized world. Reflections of a Romanian diplomat"

SRA.DÑA.ANA MARÍA ALMASÁN- Senior Officer in the World Tourism Organization

10.40-11.00

"Protocol and official communication in Ibero-America"
Mrs. Dña. Auda Roig - Former General Director of the Ceremonial of the State of the Republic of Paraguay

11.00-11.20

"History of the use of clothing to this day and the importance of advice on dress and its relationship with fashion"
Mrs. Dña. Angélica Galera - Dir.ª Etiqueta Negra

11.20-11.40

"Corporate etiquette and protocol as a tool of success for organizations"
Mrs. Gabriela Romero - Dir.ª Gral. Human Talent Consulting and Training

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