CALDERÓN ROOM

MIGUEL DELIBES ROOM

Paper

"The Protocol and the refugees" - Presentation of the Pretty Girl "

MRS. DÑA. MIRTA DRAGO- Communication Director of MEDIASET

Marketing, Brand and Org. Of events

"Marketing in Events ... eating fruit"

MR. D. RAYKO LORENZO - Director of Communication and Marketing of Corporate Holding

"How to build brand image through events and Protocol: The Volvo Ocean Race case"

MR. D. ANTONIO BOLAÑOS- Dtor. General Volvo Ocean Race

"Ambassador Ronaldo, Brand, Communication and Protocol"

MR. D. DAVID ESPINAR- Journalist Gol Televisión

Brand Table and Personal Image

"First impression? But what matters is the interior"

MRS. DÑA. BETH BORÉS- Vice-President AICI

"Color in the personal brand: feelings and messages"

MRS. DÑA. CARIE MERCIER- President of AICI Spain

"The self-boycott of the Image"

MRS. DÑA. KARINA VILELLA- Protocol Director of the Teatro Colón

"Dress Code in a Public Petroleum Company"

MRS. DÑA. LAURA MORA- PEDEVESA Protocol Director

"The label as a tool of communication: the power to transmit without words"

MRS. DÑA. MARINA FERNANDEZ- Director of RRII of EIP

Corporate Communication and Protocol

"Functions of a Dircom Communication-Protocol-Advertising and Marketing The case of the eleven"

MR. D. PABLO CAMIÑA- Director of PR of the ONCE

MR. D. JAVIER AGUADO- Protocol Coordinator of ONCE

"Protocol of company in PETROBRAS"

MR. D. PEDRO ARMORÍN- Protocol Director of PETROLEUM PROTOCOL OF BRAZIL

"Communication skills to lead change management"

MR. D. ÁNGEL LOSADA - Professor Com. U. Pontifical University of Salamanca

Experiences

The profitability of the Protocol in Public and Private Institutions

"The relevance of Strategic Communication in the Corporate Image: the case of the Chilean Navy"

MR. D.JORGE BASTIAS - Chilean Armed Forces Frigate Captain

"Protocol and Law: Essential and Accidental Elements"

MR. D. RAFAEL VIDAL- Protocol Director of the Diputación de La Coruña

"Innovating in our profession via Design Thinking"

MR. D. JOSE MARÍA GOMEZ GRAS- Director of innovation and transfer of the UMH

"The experience of speaking in public"

MR. D. JOSÉ ANTONIO OTERO- Secretary General of the Miguel de Cervantes University

"The need to protocolize the health sector for the benefit of a quality in health"

MR. D. MIGUEL ANGEL MONCHOLÍ- Journalist specialized in bullfighting information, Telemadrid and Onda Cero

The power of protocol in Communication

"Protocol in the century of communication"
MR. D. JUAN GATO - Pres. Of the Spanish Protocol Association

"From ceremonial to production. The new profile of the protocol director as event manager "
SRA.DÑA. REYES MARTÍN CELAYA - Chief of the Protocol Cabinet of the Minister of Education, Culture and Sports

"The protocol in sponsoring sporting events"

MRS. DÑA. MARIA LUISA CORREAS - Manager of RRII and Events of Mutua Madrileña

"Protocol and Communication Building the Image of Power"

MR. D. DANIEL UREÑA- President of ACOP

Communication and Production

"Protocol and contingency"

MR. D. LUIS CABALLERO - DIRECTOR OF PROTOCOL OF THE SUPREME COURT OF PARAGUAY

"Without Creativity there is no event"

MR. D. FERMIN PEREZ-PRODUCER OF EVENTS

"The Most Expensive Restaurant Production in the World- THE SUBLIMOTION CASE"

MR. D. EDUARDO GONZALEZ- Director of Sublimotion

"Communication and events"

MR. D. Iñaki Garay. Renfe Communication Director

HOMAGE TO THE FALLEN

Experiences

"Events and Official State Ceremonies in the" Knesset "(Israeli Parliament)"

MRS. Dña MIRI YACHIN - Chief of Protocol of the Parliament of Israel

"Communication, Protocol and RRII in the Armed Forces"

Protocol and communication directors of the Army, Navy, Air, UME and Civil Guard

"The person in charge of events, a conductor"
MR. D. JUAN LUIS SIERRA - Chief protocol and RRPP of the Spanish Navy

"How to build leadership through personal image"

JORGE SANTIAGO- Dean of the Faculty of Communication of UCJC

"The communication of forgiveness, protocol as a tool for truth"

MR. D. DIEGO ZALA- Academic Director of EIP

"Protocol: Graphic History"

MR. D. CARLOS AGANZO- Director of the North of Castilla

Bureau of the Armed Forces

"Communication, Protocol and RRII in the Armed Forces"

Mr. D. José Antonio Fuentes of the Order - Cabinet of the Chief of
Staff of the Army
Mr. Dámaso Berenguer Roig - Dir. Com. of the Spanish Navy
Mr. D. Juan Ángel Treceño García - Chief of the JEMA Cabinet
Mr. D. Aurelio Soto Suárez - Office of public communication of the UME
Mr. Juan Salom Clotet - Chief of Protocol of the Civil Guard

Closing Conference

Closing Ceremony: Conclusion Reading and Closing Conference

MR. VAN LAERE- UN PROTOCOL CHIEF

- Reading of conclusions
- Authorities' interventions
- Final closing: Interdisciplinary table

"Crossing borders: Global events, interdisciplinary work"

Mr. D. Javier Carnicer - Chief of Protocol of the Government of Aragon
Ms. Mrs. Teresa Rodrigo - CEO of Persuasion Events
Mr. Javier Vilariño - Manager of RRII and protocol of ABANCA
Mr. D. Javier Alaiza - Founding partner and manager of DiapleNetworking SL
Ms. Ms. Maravillas Lezáun - Technician of the Protocol Unit of the European Parliament