27, 28 and 29 November 2017      

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esen

 

 

 CALDERÓN ROOM

 

 SALA MIGUEL DELIBES

 
         

 

 

 DAY 27

  Opening  09.00 - 09.30      
 

Paper

 09.30 - 10.15  

"The Protocol and the refugees" - Presentation of the Pretty Girl "

MRS. MRS. MIRTA DRAGO- Communication Director of MEDIASET

 
 

Marketing, Brand and Org Communication Table. Of events

  
 10.15 - 10.35  

 "Marketing in Events ... eating fruit"

MR. Mr. RAYKO LORENZO- Director of Communication and Marketing of Holding Empresarial

 
   10.35 - 10.55  

"How to build brand image through events and the Protocol: The Volvo Ocean Race case"

MR. D. ANTONIO BOLAÑOS- Dtor. General Volvo Ocean Race

 
   10.55 - 11.15  

"Ambassador Ronaldo. Brand, Communication and Protocol"

MR. D. DAVID ESPINAR- Journalist Gol Televisión

 
 

 Brand Table and Personal Image  

 11.20 - 11.40  

"First impression? But what matters is the interior"

MRS. MRS. BETH BORÉS- AICI Vice President

 
   11.40 - 12.00  

 "The color in the personal brand: sensations and messages"

MRS. MRS. CARIE MERCIER- President of AICI Spain

 
   12.00 - 12.20  

 "The auto boycott of the Image"

MRS. MRS. KARINA VILELLA- Director of Protocol of the Teatro Colón

 
  12.20 - 12.40  

"Dress Code in a Public Oil Company"

MRS. MRS. LAURA MORA- Directorta de Protocolo de PEDEVESA

 
  12.40 - 13.00  

"Label as a communication tool: the power to transmit without words"

MRS. MRS. MARINA FERNANDEZ- Director of RRII of EIP

 
 

Corporate Communication and Protocol Table    

 13.10 - 13.30  

"Functions of a Dircom. Communication-Protocol-Advertising and Marketing. The case of the eleven"

MR. D. PABLO CAMIÑA- Director of PR of ONCE

MR. D. JAVIER AGUADO- Protocol Coordinator of the ONCE

 
   13.30 - 13.50  

"Company Protocol in PETROBRAS"

MR. D. PEDRO ARMORÍN- Director of Protocol of the PROTOCOL OF PETRÓLEOS DE BRAZIL

 
   13.50 - 14.10  

"Communication skills to lead change management"

MR. D. ÁNGEL LOSADA - Professor Com. Corp. U. Pontificia de Salamanca

 
 

Experiences

 14.35 - 16.30    Lunch: Go out for tapas in Valladolid; Tapas tasting  
   16.30 - 19.30    Experiences  
   21.00 - 22.00    Concert of the Candles  

 

DAY 28

 

 

The profitability of the Protocol in Public and Private Institutions

  
 08.50 - 09.10  

"The relevance of Strategic Communication in Corporate Image: the case of the Chilean Navy"

MR. D.JORGE BASTIAS- Frigate Captain of the Chilean Armed Forces

 
   09.10 - 09.30  

"Protocol and Law: Essential and accidental elements"

MR. D. RAFAEL VIDAL- Director of Protocol of the Diputación de La Coruña

 
  09.30 - 09.50  

"Innovating in our profession via Design Thinking"

MR. D. JOSE MARÍA GOMEZ GRAS- Director of innovation and transfer of the UMH

 
  09.50 - 10.10  

"The experience of public speaking"

MR. D. JOSÉ ANTONIO OTERO- Secretary General of the Miguel de Cervantes University

 
  10.10 - 10.30  

"The need to protocolize the health sector for the benefit of quality in health"

MR. D. MIGUEL ANGEL MONCHOLÍ- Journalist specialized in bullfighting information, Telemadrid and Onda Cero

 
 

The Power of Protocol in Communication

10.40 - 11.10  

"Protocol in the century of communication"
MR. D. JUAN GATO - President of the Spanish Protocol Association

“From ceremonial to production. The new profile of the protocol director as an event manager "
MRS. REYES MARTÍN CELAYA - Head of the Protocol Cabinet of the Minister of Education, Culture and Sports

 
  11.10 - 11.30  

"The protocol in the sponsorship of sporting events"

MRS. MRS. MARIA LUISA CORREAS- Manager of RRII and Events of Mutua Madrileña

 
  11.30 - 11.50  

"Protocol and Communication building the Image of Power"

MR. D. DANIEL UREÑA- President of ACOP

 
 

Communication and Production

 12.10 - 12.30  

"Protocol and contingency"

MR. D. LUIS CABALLERO- PROTOCOL DIRECTOR OF THE SUPREME COURT OF PARAGUAY

 
   12.30 - 12.50  

"Without Creativity there is no event"

MR. D. FERMIN PEREZ-EVENT PRODUCER

 
  12.50 - 13.10  

"Production of the most expensive restaurant in the world- THE SUBLIMOTION CASE"

MR. D. EDUARDO GONZALEZ- Director of Sublimotion

 
  13.10 - 13.30  

"Communication and events"

MR. D. Iñaki Garay. Renfe Communication Director

 
     14.00 - 14.30  

TRIBUTE TO THE FALLEN

 
 

Experiences

 14.30 - 16.20    Lunch: Go out for tapas in Valladolid; Tapas tasting  
   16.30 - 19.30    Experiences  
   21.00 - 01.30   Dinner, brotherhood party  

 

DAY 29

  Communication and Protocol

  

   
09.00 - 09.20  

"Events and Official State Ceremonial in the" Knesset "(Israeli Parliament)"

MRS. MRS. MIRI YACHIN - Head of Protocol of the Israeli Parliament

"Communication, Protocol and IR in the Armed Forces"

Directors of protocol and communication of the Army, Army, Air, UME and Civil Guard

 
  09.20 - 09.40  

"The person in charge of events, an orchestra conductor"
MR. D. JUAN LUIS SIERRA - Chief protocol and PR of the Spanish Navy

 
  09.40 - 10.00  

"How to build leadership through personal image"

JORGE SANTIAGO- Dean of the UCJC School of Communication

 
  10.00 - 10.20  

"The communication of forgiveness. Protocol as a tool for truth"

MR. D. DIEGO ZALA- Academic Director of EIP

 
  10.20 - 10.40  

"Protocol: Graphic History"

MR. D. CARLOS AGANZO- Director of the North of Castilla

 
 

Bureau of the Armed Forces

 10.45 - 11.45  

"Communication, Protocol and IR in the Armed Forces"

Mr. José Antonio Fuentes de la Orden - Cabinet of the Chief of
General Staff of the Army
Mr. D. Dámaso Berenguer Roig - Dir. Com. of the Spanish Navy
Mr. Juan Ángel Treceño García - Chief of Cabinet of JEMA
Mr. D. Aurelio Soto Suárez - UME Public Communication Office
Mr. Juan Salom Clotet - Chief of Protocol of the Civil Guard

 
 

Closing Conference

11.55 - 14.00  

Closing Ceremony: Reading of Conclusions and closing conference

MR. VAN LAERE- HEAD OF THE UN PROTOCOL

- Reading of conclusions
- Interventions of authorities
- Final closing: Interdisciplinary table

"Crossing borders, Global Events, interdisciplinary work"

Mr. D. Javier Carnicer - Head of Protocol of the Government of Aragon
Mrs. Teresa Rodrigo - CEO of Persuasión Eventos
Mr. Javier Vilariño - Manager of RRII and ABANCA protocol
Mr. D. Javier Alaiza - Founding partner and manager of DiapleNetworking SL
Ms. Maravillas Lezáun - Technician of the Protocol Unit of the European Parliament

 

 

 

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