CALDERÓN ROOM |
SALA MIGUEL DELIBES |
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DAY 27
Opening | 09.00 - 09.30 | ||||
Paper |
09.30 - 10.15 |
"The Protocol and the refugees" - Presentation of the Pretty Girl " MRS. MRS. MIRTA DRAGO- Communication Director of MEDIASET |
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Marketing, Brand and Org Communication Table. Of events |
10.15 - 10.35 |
"Marketing in Events ... eating fruit" MR. Mr. RAYKO LORENZO- Director of Communication and Marketing of Holding Empresarial |
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10.35 - 10.55 |
"How to build brand image through events and the Protocol: The Volvo Ocean Race case" MR. D. ANTONIO BOLAÑOS- Dtor. General Volvo Ocean Race |
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10.55 - 11.15 |
"Ambassador Ronaldo. Brand, Communication and Protocol" MR. D. DAVID ESPINAR- Journalist Gol Televisión |
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Brand Table and Personal Image |
11.20 - 11.40 |
"First impression? But what matters is the interior" MRS. MRS. BETH BORÉS- AICI Vice President |
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11.40 - 12.00 |
"The color in the personal brand: sensations and messages" MRS. MRS. CARIE MERCIER- President of AICI Spain |
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12.00 - 12.20 |
"The auto boycott of the Image" MRS. MRS. KARINA VILELLA- Director of Protocol of the Teatro Colón |
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12.20 - 12.40 |
"Dress Code in a Public Oil Company" MRS. MRS. LAURA MORA- Directorta de Protocolo de PEDEVESA |
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12.40 - 13.00 |
"Label as a communication tool: the power to transmit without words" MRS. MRS. MARINA FERNANDEZ- Director of RRII of EIP |
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Corporate Communication and Protocol Table |
13.10 - 13.30 |
"Functions of a Dircom. Communication-Protocol-Advertising and Marketing. The case of the eleven" MR. D. PABLO CAMIÑA- Director of PR of ONCE MR. D. JAVIER AGUADO- Protocol Coordinator of the ONCE |
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13.30 - 13.50 |
"Company Protocol in PETROBRAS" MR. D. PEDRO ARMORÍN- Director of Protocol of the PROTOCOL OF PETRÓLEOS DE BRAZIL |
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13.50 - 14.10 |
"Communication skills to lead change management" MR. D. ÁNGEL LOSADA - Professor Com. Corp. U. Pontificia de Salamanca |
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Experiences |
14.35 - 16.30 | Lunch: Go out for tapas in Valladolid; Tapas tasting | |||
16.30 - 19.30 | Experiences | ||||
21.00 - 22.00 | Concert of the Candles |
DAY 28
The profitability of the Protocol in Public and Private Institutions |
08.50 - 09.10 |
"The relevance of Strategic Communication in Corporate Image: the case of the Chilean Navy" MR. D.JORGE BASTIAS- Frigate Captain of the Chilean Armed Forces |
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09.10 - 09.30 |
"Protocol and Law: Essential and accidental elements" MR. D. RAFAEL VIDAL- Director of Protocol of the Diputación de La Coruña |
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09.30 - 09.50 |
"Innovating in our profession via Design Thinking" MR. D. JOSE MARÍA GOMEZ GRAS- Director of innovation and transfer of the UMH |
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09.50 - 10.10 |
"The experience of public speaking" MR. D. JOSÉ ANTONIO OTERO- Secretary General of the Miguel de Cervantes University |
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10.10 - 10.30 |
"The need to protocolize the health sector for the benefit of quality in health" MR. D. MIGUEL ANGEL MONCHOLÍ- Journalist specialized in bullfighting information, Telemadrid and Onda Cero |
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The Power of Protocol in Communication |
10.40 - 11.10 |
"Protocol in the century of communication" “From ceremonial to production. The new profile of the protocol director as an event manager " |
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11.10 - 11.30 |
"The protocol in the sponsorship of sporting events" MRS. MRS. MARIA LUISA CORREAS- Manager of RRII and Events of Mutua Madrileña |
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11.30 - 11.50 |
"Protocol and Communication building the Image of Power" MR. D. DANIEL UREÑA- President of ACOP |
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Communication and Production |
12.10 - 12.30 |
"Protocol and contingency" MR. D. LUIS CABALLERO- PROTOCOL DIRECTOR OF THE SUPREME COURT OF PARAGUAY |
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12.30 - 12.50 |
"Without Creativity there is no event" MR. D. FERMIN PEREZ-EVENT PRODUCER |
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12.50 - 13.10 |
"Production of the most expensive restaurant in the world- THE SUBLIMOTION CASE" MR. D. EDUARDO GONZALEZ- Director of Sublimotion |
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13.10 - 13.30 |
"Communication and events" MR. D. Iñaki Garay. Renfe Communication Director |
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14.00 - 14.30 |
TRIBUTE TO THE FALLEN |
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Experiences |
14.30 - 16.20 | Lunch: Go out for tapas in Valladolid; Tapas tasting | |||
16.30 - 19.30 | Experiences | ||||
21.00 - 01.30 | Dinner, brotherhood party |
DAY 29
Communication and Protocol
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09.00 - 09.20 |
"Events and Official State Ceremonial in the" Knesset "(Israeli Parliament)" MRS. MRS. MIRI YACHIN - Head of Protocol of the Israeli Parliament "Communication, Protocol and IR in the Armed Forces" Directors of protocol and communication of the Army, Army, Air, UME and Civil Guard |
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09.20 - 09.40 |
"The person in charge of events, an orchestra conductor" |
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09.40 - 10.00 |
"How to build leadership through personal image" JORGE SANTIAGO- Dean of the UCJC School of Communication |
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10.00 - 10.20 |
"The communication of forgiveness. Protocol as a tool for truth" MR. D. DIEGO ZALA- Academic Director of EIP |
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10.20 - 10.40 |
"Protocol: Graphic History" MR. D. CARLOS AGANZO- Director of the North of Castilla |
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Bureau of the Armed Forces |
10.45 - 11.45 |
"Communication, Protocol and IR in the Armed Forces" Mr. José Antonio Fuentes de la Orden - Cabinet of the Chief of |
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Closing Conference |
11.55 - 14.00 |
Closing Ceremony: Reading of Conclusions and closing conference MR. VAN LAERE- HEAD OF THE UN PROTOCOL - Reading of conclusions "Crossing borders, Global Events, interdisciplinary work" Mr. D. Javier Carnicer - Head of Protocol of the Government of Aragon |