27, 28 and 29 November 2017

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SALA CALDERÓN

SALA MIGUEL DELIBES

27 DAY

Opening 09.00-09.30

Paper

09.30-10.15

"The Protocol and the refugees" - Presentation of the Pretty Girl "

MRS. Dña MIRTA DRAGO- Media Director of MEDIASET

Communication Desk Marketing, Brand and Org. Of events

10.15-10.35

"Marketing in Events ... eating fruit"

MR. Mr. RAYKO LORENZO- Communication and Marketing Manager of Holding Empresarial

10.35-10.55

"How to build brand image through events and the Protocol: The Volvo Ocean Race Case"

MR. D. ANTONIO BOLAÑOS- Dtor. General Volvo Ocean Race

10.55-11.15

"Ambassador Ronaldo, Brand, Communication and Protocol"

MR. D. DAVID ESPINAR- Journalist Gol Televisión

Brand Table and Personal Image

11.20-11.40

"First Impression, but if what matters is the interior"

MRS. Dña BETH BORÉS- Vice President AICI

11.40-12.00

"The color in the personal brand: sensations and messages"

MRS. Dña CARIE MERCIER- President of AICI Spain

12.00-12.20

"The auto boycott of the Image"

MRS. Dña KARINA VILELLA- Protocol Director of the Teatro Colón

12.20-12.40

"Dress Code in a Public Petroleum Company"

MRS. Dña LAURA MORA- Directorta de Protocolo de PEDEVESA

12.40-13.00

"The label as a communication tool: the power to transmit without words"

MRS. Dña MARINA FERNANDEZ- Director of RRII of EIP

Corporate Communication and Protocol Table

13.10-13.30

"Functions of a Dircom Communication-Protocol-Advertising and Marketing The case of the eleven"

MR. D. PABLO CAMIÑA- PR Director of the ONCE

MR. D. JAVIER AGUADO- ONCE Protocol Coordinator

13.30-13.50

"Company Protocol in PETROBRAS"

MR. D. PEDRO ARMORÍN- Protocol Director of PETROLEUM PROTOCOL OF BRAZIL

13.50-14.10

"Communication skills to lead change management"

MR. D. ÁNGEL LOSADA - Professor Com. U. Pontifical University of Salamanca

Experiences

14.35-16.30 Lunch: Leave Tapas for Valladolid; Tapas tasting
16.30-19.30 Experiences
21.00-22.00 Concert of the Candles

28 DAY

The profitability of the Protocol in Public and Private Institutions

08.50-09.10

"The relevance of the Strategic Communication in the Corporate Image: the case of the Chilean Navy"

MR. D.JORGE BASTIAS- Frigate Captain of the Armed Forces of Chile

09.10-09.30

"Protocol and Law: Essential and accidental elements"

MR. D. RAFAEL VIDAL- Protocol Director of the Diputación de La Coruña

09.30-09.50

"Innovating in our profession via Design Thinking"

MR. D. JOSE MARÍA GOMEZ GRAS- Director of innovation and transfer of the UMH

09.50-10.10

"The experience of public speaking"

MR. D. JOSÉ ANTONIO OTERO- General Secretary of the Miguel de Cervantes University

10.10-10.30

"The need to protocolize the health sector for the benefit of quality in health"

MR. D. MIGUEL ANGEL MONCHOLÍ- Journalist specialized in bullfighting information, Telemadrid and Onda Cero

The power of protocol in Communication

10.40-11.10

"Protocol in the century of communication"
MR. D. JUAN GATO - Pres. Of the Spanish Protocol Association

"From ceremonial to production. The new profile of the protocol director as event manager "
SRA.DÑA. REYES MARTÍN CELAYA - Chief of the Protocol Cabinet of the Minister of Education, Culture and Sports

11.10-11.30

"The protocol in the sponsorship of sporting events"

MRS. Dña MARIA LUISA CORREAS- Manager of RRII and Events of Mutua Madrileña

11.30-11.50

"Protocol and Communication building the Image of Power"

MR. D. DANIEL UREÑA- President of ACOP

Communication and Production

12.10-12.30

"Protocol and contingency"

MR. D. LUIS CABALLERO- PROTOCOL DIRECTOR OF THE SUPREME COURT OF PARAGUAY

12.30-12.50

"Without Creativity there is no event"

MR. D. FERMIN PEREZ-EVENT PRODUCER

12.50-13.10

"The Production of the Most Expensive Restaurant in the World- THE SUBLIMOTION CASE"

MR. D. EDUARDO GONZALEZ- Director of Sublimotion

13.10-13.30

"Communication and events"

MR. D. Iñaki Garay. Director of Communication of Renfe

14.00-14.30

TRIBUTE TO THE FALLEN

Experiences

14.30-16.20 Lunch: Leave Tapas for Valladolid; Tapas tasting
16.30-19.30 Experiences
21.00-01.30 Dinner, brotherhood party

29 DAY

Communication and Protocol

09.00-09.20

"Events and Official Ceremonial of State in the" Knesset "(Israeli Parliament)"

MRS. Dña MIRI YACHIN - Chief of Protocol of the Parliament of Israel

"Communication, Protocol and RRII in the Armed Forces"

Protocol and communication directors of the Army, Navy, Air, UME and Civil Guard

09.20-09.40

"The person in charge of events, a conductor"
MR. D. JUAN LUIS SIERRA - Chief protocol and RRPP of the Spanish Navy

09.40-10.00

"How to build leadership through personal image"

JORGE SANTIAGO- Dean of the Faculty of Communication of UCJC

10.00-10.20

"The communication of forgiveness: protocol as a tool for the truth"

MR. D. DIEGO ZALA- Academic Director of EIP

10.20-10.40

"Protocol: Graphic History"

MR. D. CARLOS AGANZO- Director of the North of Castilla

Bureau of the Armed Forces

10.45-11.45

"Communication, Protocol and RRII in the Armed Forces"

Mr. D. José Antonio Fuentes of the Order - Cabinet of the Chief of
Staff of the Army
Mr. D. Dámaso Berenguer Roig - Dir. Com. of the Spanish Navy
Mr. D. Juan Ángel Treceño García - Head of the JEMA office
Mr. D. Aurelio Soto Suárez - Office of public communication of the UME
Mr. Juan Salom Clotet - Chief of Protocol of the Civil Guard

Closing Conference

11.55-14.00

Closing Ceremony: Reading of Conclusions and closing conference

MR. VAN LAERE- HEAD OF THE UN PROTOCOL

- Reading of conclusions
- Interventions of authorities
- Final closing: Interdisciplinary table

"Crossing borders, Global Events, interdisciplinary work"

Mr. D. Javier Carnicer - Chief of Protocol of the Government of Aragon
Ms. Mrs. Teresa Rodrigo - CEO of Persuasion Events
Mr. Javier Vilariño - Manager of RRII and protocol of ABANCA
Mr. D. Javier Alaiza - Founding partner and manager of DiapleNetworking SL
Ms. Ms. Maravillas Lezáun - Technician of the Protocol Unit of the European Parliament

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