27, 28 and 29 November 2017

envelopeCongreso@protocolo.comphone91 310 18 03

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CALDERÓN ROOM

 

MIGUEL DELIBES ROOM

 
         

 

 

27 DAY

  Opening 09.15 - 09.45      
 

Paper

10.00 - 10.30  

The Protocol and Refugees "- Presentation of the Pretty Girl

MIRTA DRAGO- DIRECTOR MEDIASET COMMUNICATION

 
 

Marketing, Brand and Org. Of events

  
10.35 - 10.55  

"Marketing in Events ... eating fruit"

RAYKO LORENZO - Director of Communication and Marketing of Corporate Holding

 
  10.55 - 11.15  

How to build brand image through events and Protocol: The Volvo Ocean Race case

ANTONIO BOLAÑOS- Dtor. General Volvo Ocean Race

 
  11.15 - 11.35  

Ambassador Ronaldo. Brand, Communication and Protocol.

DAVID ESPINAR- Journalist Gol Televisión

 
 

Brand Table and Personal Image

11.45 - 12.05  

First impression? But if what matters is the interior

BETH BORÉS- Vice-President AICI

 
  12.05 - 12.25  

"Color in the personal brand: feelings and messages"

CARIE MERCIER - President of AICI

 
  12.25 - 12.45  

"The Boycott of the Image" -

KARINA VILELLA- Protocol Director of the Teatro Colón

 
 

Single Conference

    
12.45 - 13.05  

Functions of a Dircom. Communication-Protocol-Advertising and Marketing. The case of the eleven

PABLO CAMIÑA- Director of PR of the ONCE

JAVIER AGUADO- Protocol Coordinator of ONCE

 
  13.05 - 13.25  

Protocol and Law: Essential and accidental elements

RAFAEL VIDAL- Protocol Director of the A Coruña Province

 
  13.30 - 13.50  

Innovating in our profession via Design Thinking

JOSE MARÍA GOMEZ GRAS- Director of innovation and transfer of the UMH

 
  13.50 - 14.10   Confirmation pendient  
  14.10 - 14.30   Confirmation pendient  
 

Experiences

14.30 - 16.15   Lunch: Go from Tapas to Valladolid; Tasting tapas  
  16.30 - 19.30   Experiences  
  21.00 - 22.00   Concert of the Candles  

 

28 DAY

 

Single Conference

08.30 - 08.55  

"The use of the mark of different countries from a supranational organization"

ANA COLOMAR O BRIEN- Chief of Protocol of the OAS

 
 

The profitability of the Protocol in Private Institutions

  
09.00 - 09.20  

Protocol of company in PETROBRAS

PEDRO ARMORÍN- Petroleum Protocol Director of Brazil

 
  09.20 - 09.40  

Dress code in a public oil company

LAURA MORA- PEDEVESA Protocol Director

 
  09.40 - 10.00  

The protocol in sponsoring sporting events

MARIA LUISA CORREAS - Manager of RRII and Events of Mutua Madrileña

 
  10.00 - 10.20  

No Creativity no event

FERMIN PEREZ- Event Producer

 
 

The power of protocol in Communication

10.25 - 11.00  

"Protocol and Communication Building the Image of Power"

DANIEL UREÑA- President of ACOP

 
  11.00 - 11.30  

"Protocol and means of communication"

ANGEL EXPÓSITO- Director of "LA TARDE" of COPE

 
  11.30 - 12.00  

From ceremonial to production "The new profile of the Protocol Director, as event manager

REYES MARTÍN CELAYA- Protocol Director of the Ministry of Culture, Education and Sports

 
  12.00 - 12.30  

Protocol: Graphic History

CARLOS AGANZO- Directives of the newspaper Norte de Castilla

 
 

Intimacy talks

12.35 - 13.00  

Confirmation pendient

 
    13.05 - 13.25  

Confirmation pendient

 
    13.55 - 14.30   Tribute to the fallen

 

 
    14.10 - 14.30   Confirmation pendient  
           
 

Experiences

14.30 - 16.15   Lunch: Go from Tapas to Valladolid; Tasting tapas  
  16.30 - 19.30   Experiences  
  21.00 - 01.30   Dinner, brotherhood party  

 

29 DAY

  Bureau of the Armed Forces 09.00 - 09.55  

Communication, Protocol and RRII in the Armed Forces

Directors of protocol and communication of Army of Earth, Armada, Air, UME and Civil Guard

 
 

Marketing, Brand and Org. Of events

  
10.00 - 10.20  

How to build leadership through personal image

JORGE SANTIAGO- Dean of the Faculty of Communication of UCJC

 
  10.20 - 10.40  

OTERO- Miguel de Cervantes University

 
  10.40 - 11.00  

"The label as a tool of communication: the power to transmit without words"

MARINA FERNANDEZ- Director of RRII of EIP

 
  11.00 - 11.20  

Production of the most expensive restaurant in the world. THE SUBLIMOTION CASE

EDUARDO GONZALEZ- Director of Sublimotion

 
 

Singular Conferences

11.25 - 11.45  

The need to register the health sector for the benefit of health quality

MIGUEL ANGEL MONCHOLÍ- Journalist specializing in information taurine, Telemadrid and Onda CeroI

 
  11.45 - 12.05  

Protocol at the City of Los Angeles City.

ELGA SHARPE- Former Head of Los Angeles City Council

 
 

Work table    

12.10 - 13.10  

Crossing borders. Global Events, interdisciplinary work

JAVIER CARNICER - Chief of Protocol of the Government of Aragon

TERESA RODRIGO- Director of persuasion

JAVIER VILARIÑO-Chief of Protocol of ABANCA

 
 

Closing

13.20 - 14.00   Closing Ceremony- Reading conclusions  

 

 

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