27, 28 and 29 November 2017

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CALDERÓN ROOM

MIGUEL DELIBES ROOM

27 DAY

Opening 09.00 - 09.30

Paper

09.30 - 10.15

"The Protocol and the refugees" - Presentation of the Pretty Girl "

MRS. DÑA. MIRTA DRAGO- Communication Director of MEDIASET

Marketing, Brand and Org. Of events

10.15 - 10.35

"Marketing in Events ... eating fruit"

MR. D. RAYKO LORENZO - Director of Communication and Marketing of Corporate Holding

10.35 - 10.55

"How to build brand image through events and Protocol: The Volvo Ocean Race case"

MR. D. ANTONIO BOLAÑOS- Dtor. General Volvo Ocean Race

10.55 - 11.15

"Ambassador Ronaldo, Brand, Communication and Protocol"

MR. D. DAVID ESPINAR- Journalist Gol Televisión

Brand Table and Personal Image

11.20 - 11.40

"First impression? But what matters is the interior"

MRS. DÑA. BETH BORÉS- Vice-President AICI

11.40 - 12.00

"Color in the personal brand: feelings and messages"

MRS. DÑA. CARIE MERCIER- President of AICI Spain

12.00 - 12.20

"The self-boycott of the Image"

MRS. DÑA. KARINA VILELLA- Protocol Director of the Teatro Colón

12.20 - 12.40

"Dress Code in a Public Petroleum Company"

MRS. DÑA. LAURA MORA- PEDEVESA Protocol Director

12.40 - 13.00

"The label as a tool of communication: the power to transmit without words"

MRS. DÑA. MARINA FERNANDEZ- Director of RRII of EIP

Corporate Communication and Protocol

13.10 - 13.30

"Functions of a Dircom Communication-Protocol-Advertising and Marketing The case of the eleven"

MR. D. PABLO CAMIÑA- Director of PR of the ONCE

MR. D. JAVIER AGUADO- Protocol Coordinator of ONCE

13.30 - 13.50

"Protocol of company in PETROBRAS"

MR. D. PEDRO ARMORÍN- Protocol Director of PETROLEUM PROTOCOL OF BRAZIL

13.50 - 14.10

"Communication skills to lead change management"

MR. D. ÁNGEL LOSADA - Professor Com. U. Pontifical University of Salamanca

Experiences

14.35 - 16.30 Lunch: Go from Tapas to Valladolid; Tasting tapas
16.30 - 19.30 Experiences
21.00 - 22.00 Concert of the Candles

28 DAY

The profitability of the Protocol in Public and Private Institutions

08.50 - 09.10

"The relevance of Strategic Communication in the Corporate Image: the case of the Chilean Navy"

MR. D.JORGE BASTIAS - Chilean Armed Forces Frigate Captain

09.10 - 09.30

"Protocol and Law: Essential and Accidental Elements"

MR. D. RAFAEL VIDAL- Protocol Director of the Diputación de La Coruña

09.30 - 09.50

"Innovating in our profession via Design Thinking"

MR. D. JOSE MARÍA GOMEZ GRAS- Director of innovation and transfer of the UMH

09.50 - 10.10

"The experience of speaking in public"

MR. D. JOSÉ ANTONIO OTERO- Secretary General of the Miguel de Cervantes University

10.10 - 10.30

"The need to protocolize the health sector for the benefit of a quality in health"

MR. D. MIGUEL ANGEL MONCHOLÍ- Journalist specialized in bullfighting information, Telemadrid and Onda Cero

The power of protocol in Communication

10.40 - 11.10

"Protocol in the century of communication"
MR. D. JUAN GATO - Pres. Of the Spanish Protocol Association

"From ceremonial to production. The new profile of the protocol director as event manager "
SRA.DÑA. REYES MARTÍN CELAYA - Chief of the Protocol Cabinet of the Minister of Education, Culture and Sports

11.10 - 11.30

"The protocol in sponsoring sporting events"

MRS. DÑA. MARIA LUISA CORREAS - Manager of RRII and Events of Mutua Madrileña

11.30 - 11.50

"Protocol and Communication Building the Image of Power"

MR. D. DANIEL UREÑA- President of ACOP

Communication and Production

12.10 - 12.30

"Protocol and contingency"

MR. D. LUIS CABALLERO - DIRECTOR OF PROTOCOL OF THE SUPREME COURT OF PARAGUAY

12.30 - 12.50

"Without Creativity there is no event"

MR. D. FERMIN PEREZ-PRODUCER OF EVENTS

12.50 - 13.10

"The Most Expensive Restaurant Production in the World- THE SUBLIMOTION CASE"

MR. D. EDUARDO GONZALEZ- Director of Sublimotion

13.10 - 13.30

"Communication and events"

MR. D. Iñaki Garay. Renfe Communication Director

14.00 - 14.30

HOMAGE TO THE FALLEN

Experiences

14.30 - 16.20 Lunch: Go from Tapas to Valladolid; Tasting tapas
16.30 - 19.30 Experiences
21.00 - 01.30 Dinner, brotherhood party

29 DAY

Communication and Protocol

09.00 - 09.20

"Events and Official State Ceremonies in the" Knesset "(Israeli Parliament)"

MRS. Dña MIRI YACHIN - Chief of Protocol of the Parliament of Israel

"Communication, Protocol and RRII in the Armed Forces"

Directors of protocol and communication of Army of Earth, Armada, Air, UME and Civil Guard

09.20 - 09.40

"The person in charge of events, a conductor"
MR. D. JUAN LUIS SIERRA - Chief protocol and RRPP of the Spanish Navy

09.40 - 10.00

"How to build leadership through personal image"

JORGE SANTIAGO- Dean of the Faculty of Communication of UCJC

10.00 - 10.20

"The communication of forgiveness, protocol as a tool for truth"

MR. D. DIEGO ZALA- Academic Director of EIP

10.20 - 10.40

"Protocol: Graphic History"

MR. D. CARLOS AGANZO- Director of the North of Castilla

Bureau of the Armed Forces

10.45 - 11.45

"Communication, Protocol and RRII in the Armed Forces"

Mr. D. José Antonio Fuentes of the Order - Cabinet of the Chief of
Staff of the Army
Mr. Dámaso Berenguer Roig - Dir. Com. of the Spanish Navy
Mr. D. Juan Ángel Treceño García - Chief of the JEMA Cabinet
Mr. D. Aurelio Soto Suárez - Office of public communication of the UME
Mr. Juan Salom Clotet - Chief of Protocol of the Civil Guard

Closing Conference

11.55 - 14.00

Closing Ceremony: Conclusion Reading and Closing Conference

MR. VAN LAERE- UN PROTOCOL CHIEF

- Reading of conclusions
- Authorities' interventions
- Final closing: Interdisciplinary table

"Crossing borders: Global events, interdisciplinary work"

Mr. D. Javier Carnicer - Chief of Protocol of the Government of Aragon
Ms. Mrs. Teresa Rodrigo - CEO of Persuasion Events
Mr. Javier Vilariño - Manager of RRII and protocol of ABANCA
Mr. D. Javier Alaiza - Founding partner and manager of DiapleNetworking SL
Ms. Ms. Maravillas Lezáun - Technician of the Protocol Unit of the European Parliament

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