SALA CALDERÓN

SALA MIGUEL DELIBES

Paper

"The Protocol and the refugees" - Presentation of the Pretty Girl "

MRS. Dña MIRTA DRAGO- Media Director of MEDIASET

Communication Desk Marketing, Brand and Org. Of events

"Marketing in Events ... eating fruit"

MR. Mr. RAYKO LORENZO- Communication and Marketing Manager of Holding Empresarial

"How to build brand image through events and the Protocol: The Volvo Ocean Race Case"

MR. D. ANTONIO BOLAÑOS- Dtor. General Volvo Ocean Race

"Ambassador Ronaldo, Brand, Communication and Protocol"

MR. D. DAVID ESPINAR- Journalist Gol Televisión

Brand Table and Personal Image

"First Impression, but if what matters is the interior"

MRS. Dña BETH BORÉS- Vice President AICI

"The color in the personal brand: sensations and messages"

MRS. Dña CARIE MERCIER- President of AICI Spain

"The auto boycott of the Image"

MRS. Dña KARINA VILELLA- Protocol Director of the Teatro Colón

"Dress Code in a Public Petroleum Company"

MRS. Dña LAURA MORA- Directorta de Protocolo de PEDEVESA

"The label as a communication tool: the power to transmit without words"

MRS. Dña MARINA FERNANDEZ- Director of RRII of EIP

Corporate Communication and Protocol Table

"Functions of a Dircom Communication-Protocol-Advertising and Marketing The case of the eleven"

MR. D. PABLO CAMIÑA- PR Director of the ONCE

MR. D. JAVIER AGUADO- ONCE Protocol Coordinator

"Company Protocol in PETROBRAS"

MR. D. PEDRO ARMORÍN- Protocol Director of PETROLEUM PROTOCOL OF BRAZIL

"Communication skills to lead change management"

MR. D. ÁNGEL LOSADA - Professor Com. U. Pontifical University of Salamanca

Experiences

The profitability of the Protocol in Public and Private Institutions

"The relevance of the Strategic Communication in the Corporate Image: the case of the Chilean Navy"

MR. D.JORGE BASTIAS- Frigate Captain of the Armed Forces of Chile

"Protocol and Law: Essential and accidental elements"

MR. D. RAFAEL VIDAL- Protocol Director of the Diputación de La Coruña

"Innovating in our profession via Design Thinking"

MR. D. JOSE MARÍA GOMEZ GRAS- Director of innovation and transfer of the UMH

"The experience of public speaking"

MR. D. JOSÉ ANTONIO OTERO- General Secretary of the Miguel de Cervantes University

"The need to protocolize the health sector for the benefit of quality in health"

MR. D. MIGUEL ANGEL MONCHOLÍ- Journalist specialized in bullfighting information, Telemadrid and Onda Cero

The power of protocol in Communication

"Protocol in the century of communication"
MR. D. JUAN GATO - Pres. Of the Spanish Protocol Association

"From ceremonial to production. The new profile of the protocol director as event manager "
SRA.DÑA. REYES MARTÍN CELAYA - Chief of the Protocol Cabinet of the Minister of Education, Culture and Sports

"The protocol in the sponsorship of sporting events"

MRS. Dña MARIA LUISA CORREAS- Manager of RRII and Events of Mutua Madrileña

"Protocol and Communication building the Image of Power"

MR. D. DANIEL UREÑA- President of ACOP

Communication and Production

"Protocol and contingency"

MR. D. LUIS CABALLERO- PROTOCOL DIRECTOR OF THE SUPREME COURT OF PARAGUAY

"Without Creativity there is no event"

MR. D. FERMIN PEREZ-EVENT PRODUCER

"The Production of the Most Expensive Restaurant in the World- THE SUBLIMOTION CASE"

MR. D. EDUARDO GONZALEZ- Director of Sublimotion

"Communication and events"

MR. D. Iñaki Garay. Director of Communication of Renfe

TRIBUTE TO THE FALLEN

Experiences

"Events and Official Ceremonial of State in the" Knesset "(Israeli Parliament)"

MRS. Dña MIRI YACHIN - Chief of Protocol of the Parliament of Israel

"Communication, Protocol and RRII in the Armed Forces"

Protocol and communication directors of the Army, Navy, Air, UME and Civil Guard

"The person in charge of events, a conductor"
MR. D. JUAN LUIS SIERRA - Chief protocol and RRPP of the Spanish Navy

"How to build leadership through personal image"

JORGE SANTIAGO- Dean of the Faculty of Communication of UCJC

"The communication of forgiveness: protocol as a tool for the truth"

MR. D. DIEGO ZALA- Academic Director of EIP

"Protocol: Graphic History"

MR. D. CARLOS AGANZO- Director of the North of Castilla

Bureau of the Armed Forces

"Communication, Protocol and RRII in the Armed Forces"

Mr. D. José Antonio Fuentes of the Order - Cabinet of the Chief of
Staff of the Army
Mr. D. Dámaso Berenguer Roig - Dir. Com. of the Spanish Navy
Mr. D. Juan Ángel Treceño García - Head of the JEMA office
Mr. D. Aurelio Soto Suárez - Office of public communication of the UME
Mr. Juan Salom Clotet - Chief of Protocol of the Civil Guard

Closing Conference

Closing Ceremony: Reading of Conclusions and closing conference

MR. VAN LAERE- HEAD OF THE UN PROTOCOL

- Reading of conclusions
- Interventions of authorities
- Final closing: Interdisciplinary table

"Crossing borders, Global Events, interdisciplinary work"

Mr. D. Javier Carnicer - Chief of Protocol of the Government of Aragon
Ms. Mrs. Teresa Rodrigo - CEO of Persuasion Events
Mr. Javier Vilariño - Manager of RRII and protocol of ABANCA
Mr. D. Javier Alaiza - Founding partner and manager of DiapleNetworking SL
Ms. Ms. Maravillas Lezáun - Technician of the Protocol Unit of the European Parliament