27, 28 and 29 November 2017

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CALDERÓN ROOM

MIGUEL DELIBES ROOM

27 DAY

Opening 09.00 - 09.30

Paper

09.30 - 10.15

"The Protocol and the refugees" - Presentation of the Pretty Girl "

MRS. DÑA. MIRTA DRAGO- Communication Director of MEDIASET

Marketing, Brand and Org. Of events

10.15 - 10.35

"Marketing in Events ... eating fruit"

MR. D. RAYKO LORENZO - Director of Communication and Marketing of Corporate Holding

10.35 - 10.55

"How to build brand image through events and Protocol: The Volvo Ocean Race case"

MR. D. ANTONIO BOLAÑOS- Dtor. General Volvo Ocean Race

10.55 - 11.15

"Ambassador Ronaldo, Brand, Communication and Protocol"

MR. D. DAVID ESPINAR- Journalist Gol Televisión

Brand Table and Personal Image

11.20 - 11.40

"First impression? But what matters is the interior"

MRS. DÑA. BETH BORÉS- Vice-President AICI

11.40 - 12.00

"Color in the personal brand: feelings and messages"

MRS. DÑA. CARIE MERCIER- President of AICI Spain

12.00 - 12.20

"The self-boycott of the Image"

MRS. DÑA. KARINA VILELLA- Protocol Director of the Teatro Colón

12.20 - 12.40

"Dress Code in a Public Petroleum Company"

MRS. DÑA. LAURA MORA- PEDEVESA Protocol Director

12.40 - 13.00

"The label as a tool of communication: the power to transmit without words"

MRS. DÑA. MARINA FERNANDEZ- Director of RRII of EIP

Corporate Communication and Protocol

13.10 - 13.30

"Functions of a Dircom Communication-Protocol-Advertising and Marketing The case of the eleven"

MR. D. PABLO CAMIÑA- Director of PR of the ONCE

MR. D. JAVIER AGUADO- Protocol Coordinator of ONCE

13.30 - 13.50

"Protocol of company in PETROBRAS"

MR. D. PEDRO ARMORÍN- Protocol Director of PETROLEUM PROTOCOL OF BRAZIL

13.50 - 14.10

"Communication skills to lead change management"

MR. D. ÁNGEL LOSADA - Professor Com. U. Pontifical University of Salamanca

Experiences

14.35 - 16.30 Lunch: Go from Tapas to Valladolid; Tasting tapas
16.30 - 19.30 Experiences
21.00 - 22.00 Concert of the Candles

28 DAY

The profitability of the Protocol in Public and Private Institutions

08.50 - 09.10

"The relevance of Strategic Communication in the Corporate Image: the case of the Chilean Navy"

MR. D.JORGE BASTIAS - Chilean Armed Forces Frigate Captain

09.10 - 09.30

"Protocol and Law: Essential and Accidental Elements"

MR. D. RAFAEL VIDAL- Protocol Director of the Diputación de La Coruña

09.30 - 09.50

"Innovating in our profession via Design Thinking"

MR. D. JOSE MARÍA GOMEZ GRAS- Director of innovation and transfer of the UMH

09.50 - 10.10

"The experience of speaking in public"

MR. D. JOSÉ ANTONIO OTERO- Secretary General of the Miguel de Cervantes University

10.10 - 10.30

"The need to protocolize the health sector for the benefit of a quality in health"

MR. D. MIGUEL ANGEL MONCHOLÍ- Journalist specialized in bullfighting information, Telemadrid and Onda Cero

The power of protocol in Communication

10.40 - 11.10

"Protocol in the century of communication"
MR. D. JUAN GATO - Pres. Of the Spanish Protocol Association

"From ceremonial to production. The new profile of the protocol director as event manager "
SRA.DÑA. REYES MARTÍN CELAYA - Chief of the Protocol Cabinet of the Minister of Education, Culture and Sports

11.10 - 11.30

"The protocol in sponsoring sporting events"

MRS. DÑA. MARIA LUISA CORREAS - Manager of RRII and Events of Mutua Madrileña

11.30 - 11.50

"Protocol and Communication Building the Image of Power"

MR. D. DANIEL UREÑA- President of ACOP

Communication and Production

12.10 - 12.30

"Protocol and contingency"

MR. D. LUIS CABALLERO - DIRECTOR OF PROTOCOL OF THE SUPREME COURT OF PARAGUAY

12.30 - 12.50

"Without Creativity there is no event"

MR. D. FERMIN PEREZ-PRODUCER OF EVENTS

12.50 - 13.10

"The Most Expensive Restaurant Production in the World- THE SUBLIMOTION CASE"

MR. D. EDUARDO GONZALEZ- Director of Sublimotion

13.10 - 13.30

"Communication and events"

MR. D. Iñaki Garay. Renfe Communication Director

14.00 - 14.30

HOMAGE TO THE FALLEN

Experiences

14.30 - 16.20 Lunch: Go from Tapas to Valladolid; Tasting tapas
16.30 - 19.30 Experiences
21.00 - 01.30 Dinner, brotherhood party

29 DAY

Communication and Protocol

09.00 - 09.20

"Events and Official State Ceremonies in the" Knesset "(Israeli Parliament)"

MRS. Dña MIRI YACHIN - Chief of Protocol of the Parliament of Israel

"Communication, Protocol and RRII in the Armed Forces"

Protocol and communication directors of the Army, Navy, Air, UME and Civil Guard

09.20 - 09.40

"The person in charge of events, a conductor"
MR. D. JUAN LUIS SIERRA - Chief protocol and RRPP of the Spanish Navy

09.40 - 10.00

"How to build leadership through personal image"

JORGE SANTIAGO- Dean of the Faculty of Communication of UCJC

10.00 - 10.20

"The communication of forgiveness, protocol as a tool for truth"

MR. D. DIEGO ZALA- Academic Director of EIP

10.20 - 10.40

"Protocol: Graphic History"

MR. D. CARLOS AGANZO- Director of the North of Castilla

Bureau of the Armed Forces

10.45 - 11.45

"Communication, Protocol and RRII in the Armed Forces"

Mr. D. José Antonio Fuentes of the Order - Cabinet of the Chief of
Staff of the Army
Mr. Dámaso Berenguer Roig - Dir. Com. of the Spanish Navy
Mr. D. Juan Ángel Treceño García - Chief of the JEMA Cabinet
Mr. D. Aurelio Soto Suárez - Office of public communication of the UME
Mr. Juan Salom Clotet - Chief of Protocol of the Civil Guard

Closing Conference

11.55 - 14.00

Closing Ceremony: Conclusion Reading and Closing Conference

MR. VAN LAERE- UN PROTOCOL CHIEF

- Reading of conclusions
- Authorities' interventions
- Final closing: Interdisciplinary table

"Crossing borders: Global events, interdisciplinary work"

Mr. D. Javier Carnicer - Chief of Protocol of the Government of Aragon
Ms. Mrs. Teresa Rodrigo - CEO of Persuasion Events
Mr. Javier Vilariño - Manager of RRII and protocol of ABANCA
Mr. D. Javier Alaiza - Founding partner and manager of DiapleNetworking SL
Ms. Ms. Maravillas Lezáun - Technician of the Protocol Unit of the European Parliament

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