CALDERÓN ROOM

 SALA MIGUEL DELIBES

Paper

"The Protocol and the refugees" - Presentation of the Pretty Girl "

MRS. MRS. MIRTA DRAGO- Communication Director of MEDIASET

Marketing, Brand and Org Communication Table. Of events

 "Marketing in Events ... eating fruit"

MR. Mr. RAYKO LORENZO- Director of Communication and Marketing of Holding Empresarial

"How to build brand image through events and the Protocol: The Volvo Ocean Race case"

MR. D. ANTONIO BOLAÑOS- Dtor. General Volvo Ocean Race

"Ambassador Ronaldo. Brand, Communication and Protocol"

MR. D. DAVID ESPINAR- Journalist Gol Televisión

 Brand Table and Personal Image  

"First impression? But what matters is the interior"

MRS. MRS. BETH BORÉS- AICI Vice President

 "The color in the personal brand: sensations and messages"

MRS. MRS. CARIE MERCIER- President of AICI Spain

 "The auto boycott of the Image"

MRS. MRS. KARINA VILELLA- Director of Protocol of the Teatro Colón

"Dress Code in a Public Oil Company"

MRS. MRS. LAURA MORA- Directorta de Protocolo de PEDEVESA

"Label as a communication tool: the power to transmit without words"

MRS. MRS. MARINA FERNANDEZ- Director of RRII of EIP

Corporate Communication and Protocol Table    

"Functions of a Dircom. Communication-Protocol-Advertising and Marketing. The case of the eleven"

MR. D. PABLO CAMIÑA- Director of PR of ONCE

MR. D. JAVIER AGUADO- Protocol Coordinator of the ONCE

"Company Protocol in PETROBRAS"

MR. D. PEDRO ARMORÍN- Director of Protocol of the PROTOCOL OF PETRÓLEOS DE BRAZIL

"Communication skills to lead change management"

MR. D. ÁNGEL LOSADA - Professor Com. Corp. U. Pontificia de Salamanca

Experiences

The profitability of the Protocol in Public and Private Institutions

"The relevance of Strategic Communication in Corporate Image: the case of the Chilean Navy"

MR. D.JORGE BASTIAS- Frigate Captain of the Chilean Armed Forces

"Protocol and Law: Essential and accidental elements"

MR. D. RAFAEL VIDAL- Director of Protocol of the Diputación de La Coruña

"Innovating in our profession via Design Thinking"

MR. D. JOSE MARÍA GOMEZ GRAS- Director of innovation and transfer of the UMH

"The experience of public speaking"

MR. D. JOSÉ ANTONIO OTERO- Secretary General of the Miguel de Cervantes University

"The need to protocolize the health sector for the benefit of quality in health"

MR. D. MIGUEL ANGEL MONCHOLÍ- Journalist specialized in bullfighting information, Telemadrid and Onda Cero

The Power of Protocol in Communication

"Protocol in the century of communication"
MR. D. JUAN GATO - President of the Spanish Protocol Association

“From ceremonial to production. The new profile of the protocol director as an event manager "
MRS. REYES MARTÍN CELAYA - Head of the Protocol Cabinet of the Minister of Education, Culture and Sports

"The protocol in the sponsorship of sporting events"

MRS. MRS. MARIA LUISA CORREAS- Manager of RRII and Events of Mutua Madrileña

"Protocol and Communication building the Image of Power"

MR. D. DANIEL UREÑA- President of ACOP

Communication and Production

"Protocol and contingency"

MR. D. LUIS CABALLERO- PROTOCOL DIRECTOR OF THE SUPREME COURT OF PARAGUAY

"Without Creativity there is no event"

MR. D. FERMIN PEREZ-EVENT PRODUCER

"Production of the most expensive restaurant in the world- THE SUBLIMOTION CASE"

MR. D. EDUARDO GONZALEZ- Director of Sublimotion

"Communication and events"

MR. D. Iñaki Garay. Renfe Communication Director

TRIBUTE TO THE FALLEN

Experiences

"Events and Official State Ceremonial in the" Knesset "(Israeli Parliament)"

MRS. MRS. MIRI YACHIN - Head of Protocol of the Israeli Parliament

"Communication, Protocol and IR in the Armed Forces"

Directors of protocol and communication of the Army, Army, Air, UME and Civil Guard

"The person in charge of events, an orchestra conductor"
MR. D. JUAN LUIS SIERRA - Chief protocol and PR of the Spanish Navy

"How to build leadership through personal image"

JORGE SANTIAGO- Dean of the UCJC School of Communication

"The communication of forgiveness. Protocol as a tool for truth"

MR. D. DIEGO ZALA- Academic Director of EIP

"Protocol: Graphic History"

MR. D. CARLOS AGANZO- Director of the North of Castilla

Bureau of the Armed Forces

"Communication, Protocol and IR in the Armed Forces"

Mr. José Antonio Fuentes de la Orden - Cabinet of the Chief of
General Staff of the Army
Mr. D. Dámaso Berenguer Roig - Dir. Com. of the Spanish Navy
Mr. Juan Ángel Treceño García - Chief of Cabinet of JEMA
Mr. D. Aurelio Soto Suárez - UME Public Communication Office
Mr. Juan Salom Clotet - Chief of Protocol of the Civil Guard

Closing Conference

Closing Ceremony: Reading of Conclusions and closing conference

MR. VAN LAERE- HEAD OF THE UN PROTOCOL

- Reading of conclusions
- Interventions of authorities
- Final closing: Interdisciplinary table

"Crossing borders, Global Events, interdisciplinary work"

Mr. D. Javier Carnicer - Head of Protocol of the Government of Aragon
Mrs. Teresa Rodrigo - CEO of Persuasión Eventos
Mr. Javier Vilariño - Manager of RRII and ABANCA protocol
Mr. D. Javier Alaiza - Founding partner and manager of DiapleNetworking SL
Ms. Maravillas Lezáun - Technician of the Protocol Unit of the European Parliament