27, 28 and 29 November 2017

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One of the novelties of this congress will be its social program that will be EMBARGOED within the scientific program.

An extensive, varied and attractive SOCIAL PROGRAM will be proposed to all members of Congress as well as to accompanying them, so that they can "live" through the experiences that will allow at the same time, to see live the varied, different and unique attractions That offers Valladolid and its province and at the same time to be able to learn firsthand the organizational and communication characteristics with which they work in those spaces.

Apart from being able to follow the wine routes of both the Ribera de Duero and Rueda Designation of Origin, with the consequent tastings and pairings, we are preparing a varied range of visits to the different centers of interest and that can please everyone.

From knowing in the Stadium Zorrilla, headquarters of the Valladolid football club its protocol procedures and communication and public relations until you see in direct the organizational complexity of a cofradia of Holy Week, its history, imagery, processions, etc., passing through the experience Of experiences such as receiving a lecture at the University of Valladolid, or at the Valladolid Fair, know the land of Valladolid with a hot air balloon ride, attend a mini concert in an emblematic building with the consequent organizational explanation, or visit the valley Of the senses or the museum of the Roman villas.

 

SOCIAL EXPERIENCES FRAMED IN THE SCIENTIFIC PROGRAM.

 

 

  Light rivers   THE LIGHT, THE ARCHITECTURE AND THE COMMUNICATION (RIOS DE LUZ):Nocturna1h / 30 minutes  
  Spectacular nocturnal route that will take us back to the past with an aspect of the future, since we will tell those peculiarities of historical buildings, and not so much, illuminated in a spectacular way. We can know that they communicated the old buildings and that communicate ogaño, all taking into account the light as a subsidiary source of communication for the city. The night tour begins with the historic center (Plaza Zorrilla, Plaza Mayor, Cathedral area and San Pablo area). It will explain the main historical facades and the sense of the color of light in the monuments.  
 
 
    Ghosts THE GHOSTS OF VALLADOLID Teatralized, nocturnal 1h / 30 minutes  
  You will be able to know in person the history of the historical personages of the city of Valladolid, the legends that made them famous and their main ways of acting both in the dress and in the social relation, in monumental environments like the Plaza de Colón, Campo Grande, Santa Ana Square and San Agustin archives, while at the same time you can experience the organizational complexities of a tourist visit.  
 
 
    Scoundrel story HISTORY OF A PITCHER, gossip at court Theatrical, 1 and 30 minutes.  
  You will live The gossip of the Court in Valladolid of the seventeenth century, by the hand of a personage, the rogue, with the corresponding explanations of why the routes of the different squares and streets of the city are chosen in this type of tourist visit.  
 
 
    Bicentennial copy A WALK FOR ROMANTICISM AND ITS PROTOCOLDramatized. 1 and 30 minutes.  
 

The celebration of the bicentenary of the birth of José Zorrilla, will introduce us fully into the world of romanticism by visiting the main passages of what Zorrilla lived in Valladolid, while analyzing issues of etiquette, image, social relation and communication in literature Writer.

 

 
 
 
   Queens THE QUEENS IN VALLADOLID AND ITS PROTOCOL: Dramatized, 1 and 30 minutes.  
  In this route, we will know aspects of four queens who have developed their activity in the city of Valladolid: Maria de Molina, Catherine of Lancaster, Margarita and Ana Mauricia of Austria. We will be able to know the places where some of its best known episodes took place, you will be able to access inside the Monastery of Santa María la Real de Huelgas and to the Palace of the Counts of Benavente, where is the tomb of Maria de Molina, who was its founder . The common thread is the queens that throughout history has to do with Valladolid, giving data of what was life in the Court, its label, its festivals ... It is visited in addition to the already indicated, the Royal Palace and The National Museum of Sculpture.  
 
 
   heretic THE ROUTE OF THE HEREJE: NoDramatized1 and 30 minutes.  
  The importance of the writer Miguel Delibes can be seen in this route by some of the palaces where one of the works of this Valladolid author, El Hereje, is developed. In it, we will discover the ceremonial, the etiquette and the scenarios that they used for the penitentiary prisoners, the heretics, before giving them the capital punishment by initiative of the Inquisition. The tour shows the areas of the city that appear in the novel set in the Valladolid of the sixteenth century. It starts in the Plaza de San Pablo, passes through Plaza de las Brígidas, Fabio Nelli Palace, San Benito Church, Plaza Mayor to finish in Campo Grande Park, old burner.  
 
 
   courtyards ROUTE OF HISTORICAL PATIOS  
  The visit will begin with a brief explanation of how a City Council organizes tourist routes that reveal its historical, architectural and heritage value. Afterwards, you will start the guided tour of the most emblematic historical courtyards of the city, where part of the day-to-day life of society was developed. Valladolid in the sixteenth century had documented more than 300 Palacios, on the route we discovered those courtyards of monasteries or palaces that are still in force and where they will tell us how ceremonials were developed, the label that was followed at that time and how were the social relationships. The visit begins in the Plaza de Zorrilla, we pass by the cloister of the French, Courtyard of Trojan Horse, Courtyard Herreriano, Courtyard of Fabio Nelli, Courtyard of the Royal Palace, Courtyard of the College of San Gregorio and Courtyard of Palace of Villena.  
 
 
   stadium VISIT TO THE JOSÉ ZORRILLA STADIUM:Protocol, communication and sports marketing  
  Get to know the interior of a great soccer stadium built for the FIFA World Cup in Spain in 1982 and recently renovated, the stadium José Zorrilla, Real Valladolid CF, with a capacity of 56.512 spectators , All seated. In it, they will tell us how the presidential box and the press department work on a match day: invitations, their protocol criteria, the different movements that are made, the catering spaces, the changing rooms, the press room, the Attention to journalists ... as well as marketing in the day to day of the institution.  
 
 
   Wine museum MUSEUM OF THE WINE AND CASTLE OF PEÑAFIEL  
  Discover how is the communication of a museum that is integrated into a castle. Live a tasting live where you can know specific aspects of the elaboration and tasting of a good wine of denomination of origin Ribera de Duero, as well as the ceremonial that revolves around it. Also, you can enjoy the explanations of what happened in his day in the magnificent castle of Peñafiel, dating back to the s. X, although its present aspect is of S. XV.  
 
 
   cata

VISIT AND TASTING IN BODEGAS: the wine ceremonial

 
  Discover how to organize a visit to a great winery: its coordination, the spaces to visit, the different attentions to special clients ... and also, make the experience of living and take part in a tasting with some of the best wines selected from different denominations Of origin and by the best specialist oenologists in the field. Know the different types of wine that are, what is their marriage, the ceremonial of uncorking a bottle, the figure of the sommelier, etc ...  
 
 
    courteous

VISIT TO THE COURTS OF CASTILLA Y LEÓN: official protocol

 
  Discover the representative building of the citizens of Castile and Leon and learn how they organize their main ceremonials for the inauguration of the President of the Cortes, the opening of the legislature and, in general, how is the day to day in the different Department of communication and protocol.  
 
 
    theater

TECHNICAL VISIT TO THE TEATRO CALDERÓN: production and organization of events

 
  How does a theater behind the scenes work in full function? Discover how production works, such as the assembly and dismantling of large productions; How the different staff coordinates ... and above all, know what a scenic space is like inside. For this, we will have professionals who attend daily the different functions so that the show recreates the reality that the work requires.  
 
 
   Universidfad

VISIT TO UNIVERSITY: university protocol and ceremonial

 
 

How is the university ceremonial? What is its history? Where does its label come from? What do the different colors mean? How is an Honoris Causa doctor organized? How is a magna classroom? And a paraninfo? ... Discover how are the different ceremonial spaces and protocols of the university and enjoy an attractive visit to the most important places of a university like Valladolid, created in the 13th century.

 
 
 
   the North

VISIT THE PERIODIC The North of Castilla

 
  Did you know that El Norte de Castilla is the dean of the Spanish newspapers? Discover what are the main complexities of a newspaper with such a lot: its day to day, its planning, its meetings of management, its machinery, its distribution, etc ... A head of newspaper will show us its facilities and will tell us the details of the Frantic activity of a medium of communication written in full s. XXI.  
 
 
   religious

PROTOCOL AND RELIGIOUS CEREMONY

 
  The church of San Pablo, located in the heart of the city of Valladolid, is one of the most representative buildings of the city of Valladolid. In this church were baptized kings Philip II and Philip IV and was visited by Napoleon. An incomparable place for an expert in religious protocol to tell us different aspects of the Catholic liturgy, as well as different issues related to the ceremonial used by the Catholic Church.  
 
 
    color Styling Workshop .To be performed at the Teatro Calderón. 1h and 30 m  
 

How to discover the different personal styles and how they adapt to different environments or types of professions?

This workshop will help attendees create a simple style recipe, creating sets or outfits both professional and more casual.
The concept of clothing capsule will be analyzed to create the maximum number of sets with few clothes and the keys will be made known in the use and choice of accessories to communicate the same message and help create a look or brand.

 
 
 
    self esteem  IMAGE AND SELF-ESTEEM from the Appreciative Image Coaching.To be performed at the Teatro Calderón. 1h and 30 m  
 

In this workshop we will discover the best version of ourselves and from there we will visualize what we want to project. If our images are positive our emotions are positive and our actions are going to be positive. It is about living in the positive emotions, the feelings and the image that exalt our life, and in assertively raising the actions that contribute us, impel us and lead us to move forward. It is, to be able to walk through negative emotions without drowning in them.

 
 
 
    rue  How to organize a concert in the Cathedral  
 

Know the local proposals with a personal shopper.
What factors to take into account when buying?
The workshop will teach you how to create a useful shopping list and a realistic budget to purchase a wardrobe fund. Also how to handle the shops to find in a short time the pieces that are sought and create the looks that are needed.

 
 
 
    party COLOR PARTY.To be performed at the Teatro Calderón. 1h and 30 m  
 

Color is a powerful non-verbal communication tool that conveys messages and provokes feelings. Not only does the color influence your mood but it attracts or rejects. Depending on the situation and the message we want to convey, we choose one color or another.
Through Yin & Yang, we learn how to use color to create balance and to influence different situations in our personal and professional lives.

 
 
 
    cathedral  How to organize a concert in the Cathedral  
 

The Cathedral of Our Lady of the Assumption of Valladolid is the headquarters of the Archdiocese of Valladolid. Conceived in the sixteenth century as the last work of Philip II was designed by the architect Juan de Herrera, with what his style is herreriano with baroque additions. It was to be the largest cathedral in Europe, although it is built in 40-45%, due to the lack of resources for a project of this magnitude and to the expenses caused by the difficult foundation of the temple, located in an area with a Great unevenness on the ground.
Discover how it is to organize a concert in a space like a cathedral and enjoy the sound of its imposing large Organ 19.000 Allen tubes digitized through a concert that will make us live unique sensations.

 
 
 
       
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