27, 28 and 29 November 2017

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One of the novelties of this congress will be its Social Program that WILL BE ENMARKED within the scientific program.

An extensive, varied and attractive SOCIAL PROGRAM will be proposed to all the congressmen as well as to the companions, in order that they can "live" by means of the experiences that will allow at the same time, to see live the varied, different and unique attractions offered by Valladolid and its province and at the same time being able to learn first-hand the organizational and communication characteristics with which they work in those spaces.

Apart from being able to follow the wine routes of both the denomination of origin of Ribera de Duero and Rueda, with the consequent tastings and pairings, we are preparing a varied range of visits to the different centers of interest and that may please everyone.

From knowing in the Zorrilla Stadium, headquarters of the football club Valladolid its protocol procedures and communication and public relations to see live the organizational complexity of a brotherhood of Easter, its history, imagery, processions, etc., through the experience of experiences such as receiving a paper at the University of Valladolid, or at the Valladolid Fair, getting to know the land of Valladolid with a hot-air balloon ride, attending a mini-concert in an emblematic building with the consequent organizational explanation, or visiting the valley of the senses or the museum of the Roman villas.


Spectacular night route that will take us back to the past with an aspect of the future, since they will tell us those particularities of historic buildings, and not so much, illuminated in a spectacular way. We will be able to know what the old buildings communicated and what they communicate today, all of this taking light into account as a subsidiary source of communication for the city. The night tour will begin through the Historic District (Plaza Zorrilla, Plaza Mayor, Cathedral area and San Pablo area). The main historical facades and the meaning of the color of light in the monuments will be explained.

You will be able to know live the history of the historical figures of the city of Valladolid, the legends that made them famous and their main ways of acting both in dress and social relationship, in monumental environments such as the Plaza de Colón, the Park of Campo Grande, Plaza de Santa Ana and the San Agustín archive, at the same time that you can experience first hand the organizational complexities of a tourist visit.

picaro story HISTORY OF A PÍCARO: gossiping in the Court
You will live the gossip of the Court in Valladolid of the seventeenth century, by the hand of a character, the rogue, with the corresponding explanations of why the tours of the different squares and streets of the city are chosen in this type of tourist visit.


The celebration of the bicentenary of the birth of José Zorrilla, will introduce us fully into the world of romanticism by visiting the main passages of what Zorrilla lived in Valladolid, at the same time we analyze issues of etiquette, image, social relation and communication in the literature of the Writer.

In this route we will know aspects of four queens that have developed their activity in the city of Valladolid: María de Molina, Catalina de Lancaster, Margarita and Ana Mauricia de Austria. We can know the places where some of its most famous episodes occurred, you can access the interior of the Monastery of Santa María la Real de Huelgas and the Palace of the Counts of Benavente, where is the tomb of María de Molina, who was its founder . The thread is the queens that throughout history has to do with Valladolid, giving details of what life was like at the Court, its etiquette, its parties ... In addition to the aforementioned, the Royal Palace and the the National Sculpture Museum.

heretic THE ROUTE OF THE HERETIC: the ceremonial of the Inquisition
The importance of the writer Miguel Delibes can be seen in this route through some of the palaces where one of the masterpieces of this Valladolid author, El Hereje, takes place. In it, we will discover what the ceremonial, the label and the scenarios used for the penitentiary prisoners, the heretics, before giving them capital punishment on the initiative of the Inquisition. The tour shows us the areas of the city that appear in the novel set in the 16th century Valladolid. It begins in the Plaza de San Pablo, passes through the Plaza de las Brígidas, Fabio Nelli Palace, San Benito Church, Plaza Mayor and ends in Campo Grande Park, a former burner.

patios ROUTE OF THE HISTORICAL PATIOS: the communication of the town
The visit will begin with a brief explanation on how a City Council organizes tourist routes that reveal its historical, architectural and heritage value. Then, the guided tour of the most emblematic historic patios of the city will start, where part of the day to day life of the society was developed. Valladolid in the 16th century had more than 300 palaces documented, on the way we discovered those patios of monasteries or palaces that are still valid and where they will tell us how the ceremonials were developed, the etiquette that was followed at that time and how were the social relationships. The visit begins in the Plaza de Zorrilla, we pass through the cloister of the French, Patio del Caballo de Troya, Patio Herreriano, Patio de Fabio Nelli, Courtyard of the Royal Palace, Courtyard of the College of San Gregorio and Patio de Palacio de Villena.

stadium JOSÉ ZORRILLA STADIUM: protocol and sports communication
Learn about the interior of a large football stadium built on the occasion of the FIFA soccer world championship held in Spain in the 1982 year. In it, they will tell us how the presidential box and the press department work on a match day: the invitations, their protocolization criteria, the catering spaces, the dressing rooms and the attention to the journalists as well as the marketing on the day day of the institution.

Discover how is the communication of a museum that is integrated into a castle. Live a live tasting where you can learn about specific aspects of the elaboration and tasting of a good Ribera de Duero appellation wine, as well as the ceremonial that revolves around it. Likewise, you can enjoy explanations of what happened in his day in the magnificent castle of Peñafiel, which dates back to the s. X, although its current appearance is of S. XV.

bodegas valladolid, congress, protocol

VISIT AND TASTING IN BODEGAS: the wine ceremonial

Discover how a visit to a large winery is organized: its coordination, the spaces to visit, the different attentions to special customers ... and also, make the experience of living and take part in a tasting with some of the best selected wines of different denominations of origin and in charge of the best winemakers specialists in the field. Know the different types of wine that exist, what is their marriage, the ceremonial of uncorking a bottle, the figure of the sommelier, etc ...


CORTES DE CASTILLA Y LEÓN: official protocol

Discover the representative building of the citizens of Castile and Leon and learn how they organize their main ceremonies of inauguration of the President of the Cortes, the opening of the legislature and, in general, how is the day to day in the different communication and protocol department.


TECHNICAL VISIT TO THE CALDERÓN THEATER: production and organization of events

How does a theater behind the scenes in full function? Discover how production is managed, how is the assembly and disassembly of large productions, how is the different personnel coordinated ... and above all, know how is a scenic space inside. For this, we will have professionals who attend the different functions on a daily basis so that the show recreates the reality that the work requires.


UNIVERSITY OF VALLADOLID: protocol and university ceremonial

What is the university ceremony like? What is its history? Where does its label come from? What do the different colors mean? How is an honorary doctor organized? How is a lecture hall? and a paraninfo? ... Discover how the spaces and different ceremonials of the university protocol are and enjoy an attractive visit to the most important places of a university such as Valladolid, created in the 13th century.

the North

EL NORTE DE CASTILLA: the oldest newspaper in Spain

Did you know that El Norte de Castilla is the oldest newspaper in Spain? Discover what are the main complexities of a newspaper with so much tradition: its day to day, its planning, its management meetings, its machinery, its distribution, etc ... A newspaper manager will show us his facilities and will tell us the details of the Frantic activity of a media written in full s. XXI.


CHURCH OF SAINT PAUL: protocol and religious ceremonial

The church of San Pablo, located in the heart of the city of Valladolid, is one of the most representative buildings in the city of Valladolid. In this church the kings Felipe II and Felipe IV were baptized and was visited by Napoleón. Unparalleled place for an expert in religious protocol to tell us different aspects of the Catholic liturgy, as well as different issues related to the ceremonial used by the Catholic Church.


How to discover the different personal styles and how they adapt to different environments or types of professions? This workshop will help attendees create a recipe of simple style, creating sets or outfits both professional and more casual. The concept of a clothing capsule will be analyzed to create the maximum number of sets with few garments and the keys in the use and choice of accessories will be announced so that they communicate the same message and help create a look or brand.

self esteem IMAGE AND SELF-ESTEEM from the Appreciative Image Coaching

In this workshop we will discover what is the best version of ourselves and from there we will visualize what we want to project. If our images are positive our emotions are positive and our actions are going to be positive. It is about living in the positive emotions, the feelings and the image that enhance our life, and in assertively asserting the actions that bring us, drive us and lead us to move forward. It is, to be able to travel through negative emotions without drowning in them.


Meet the local proposals with a personal shopper. What factors to take into account when buying?
The workshop will teach how to create a useful shopping list and a realistic budget to acquire a wardrobe background. Also how to handle the shops to find in a short time the pieces that are looking for and create the looks that are needed.


Color is a powerful non-verbal communication tool that transmits messages and provokes feelings. This interactive workshop will allow attendees to see the different characteristics of people and colors. How to choose the combinations according to the physical and the message that you want to transmit.
Through Yin & Yang, we will learn how to use color to create balance and to influence different situations in our personal and professional lives.

cathedral CONCERT OF THE CANDLES: Cathedral of Valladolid

Discover how it is to organize a concert in a space like a cathedral and enjoy the sound of its imposing large organ of 19.000 Allen tubes digitized through a concert that will make us experience unique sensations.

The Cathedral of Our Lady of the Assumption of Valladolid is the seat of the Archdiocese of Valladolid. Conceived in the 16th century as the last work of Felipe II, it was designed by the architect Juan de Herrera, with which his style is Herrerian with Baroque additions. It should be the largest cathedral in Europe, although it is built in an 40-45%, due to the lack of resources for a project of such magnitude and the expenses caused by the difficult foundation of the temple, located in an area with a great difference in the terrain.

Enjoy a visit to the Valladolid city of Medina del Campo, where you can visit the Royal Probate Palace of Isabel La Católica and the Plaza Mayor de la Hispanidad, then go to the first market of supplies that were in Spain, The Royal Butchers of the Villa, dating from 1562. Know the spaces in which Spain was born as an empire and how was the ceremonial and protocol of the time.

app Presentation of the computer program: "Event Management" and the APP "Protocol & Events"
The "Event Management" program: The development of an unprecedented computer program that allows the integral management of planning, execution and post congress will be presented not only with the consequent bureaucratic simplification of document management, but also the control of planning and execution of the tasks of the entire working group that makes up an event, from its inception to its completion.
The APP "Protocol & Events" is a professional application for mobile devices that constitutes an authentic guide that is updated online on everything related to the protocol and ceremonial: Organizational techniques-Official protocol-Ordination of flags, precedences, location of guests, Protocol of company, international and diplomatic protocol.

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