27, 28 and 29 November 2017

envelopeCongreso@protocolo.comphone91 310 18 03


XVI International Congress of Protocol, Corporate Communication, Personal Image and Organization of Events (EQUIPO_RABAJO)

Description of the event

Home 11-27-2017
Closing 11-29-2017
Capacity Unlimited
Cuota Free
Calderón Theater
Calle de las Angustias, 1, 47003 Valladolid, Spain Valladolid, Valladolid 47003 Spain
Calderón Theater

Location Map

List of Experiences

The church of San Pablo, located in the heart of the city of Valladolid, is one of the most representative buildings of the city of Valladolid. In this church were baptized kings Philip II and Philip IV and was visited by Napoleon. An incomparable place for an expert in religious protocol to tell us different aspects of the Catholic liturgy, as well as different issues related to the ceremonial used by the Catholic Church.

To be performed at the Teatro Calderón. 1h and 30 m

How to discover the different personal styles and how they adapt to different environments or types of professions?
This workshop will help attendees create a simple style recipe, creating sets or outfits both professional and more casual.
The concept of clothing capsule will be analyzed to create the maximum number of sets with few clothes and the keys will be made known in the use and choice of accessories to communicate the same message and help create a look or brand.

Duration. 1h and 30 m

Know the local proposals with a personal shopper.
What factors to take into account when buying?
The workshop will teach you how to create a useful shopping list and a realistic budget to purchase a wardrobe fund. Also how to handle the shops to find in a short time the pieces that are sought and create the looks that are needed.

To be performed at the Teatro Calderón. 1h and 30 m

In this workshop we will discover the best version of ourselves and from there we will visualize what we want to project. If our images are positive our emotions are positive and our actions are going to be positive. It is about living in the positive emotions, the feelings and the image that exalt our life, and in assertively raising the actions that contribute us, impel us and lead us to move forward. It is, to be able to walk through negative emotions without drowning in them.

To be performed at the Teatro Calderón. 1h and 30 m

Color is a powerful non-verbal communication tool that conveys messages and provokes feelings. Not only does the color influence your mood but it attracts or rejects. Depending on the situation and the message we want to convey, we choose one color or another.
Through Yin & Yang, we learn how to use color to create balance and to influence different situations in our personal and professional lives.


It consists of the visit to the Royal Testamentary Palace of Isabel la Católica and the Plaza Mayor of Hispanidad to know the origin of Spain and the concept of Hispanity and relationship with America.

The visit continues with a tasting at the Reales Carnicerías de la Villa, the oldest market in Spain, opened since 1562.

The program "Event management": It will present the development of an unpublished software that allows the integral management of the planning, execution and post-congress not only with the consequent simplification bureaucratic document management, but also the control of the planning and execution of the tasks of the whole group of work that forms an event, from its inception to its completion.

The APP "Protocol & Events" is a professional application for mobile devices that constitutes a real guide that is updated online on everything related to the protocol and ceremonial: Organizational techniques-Official protocol- Ordering flags, precedence, guest location, company protocol, international protocol and diplomat.

Did you know that El Norte de Castilla is the dean of the Spanish newspapers? Discover what are the main complexities of a newspaper with such a lot: its day to day, its planning, its meetings of management, its machinery, its distribution, etc ... A head of newspaper will show us its facilities and will tell us the details of the Frantic activity of a medium of communication written in full s. XXI.

How is the university ceremonial? What is its history? Where does its label come from? What do the different colors mean? How is an Honoris Causa doctor organized? How is a magna classroom? And a paraninfo? ... Discover how are the different ceremonial spaces and protocols of the university and enjoy an attractive visit to the most important places of a university like Valladolid, created in the 13th century.

How does a theater behind the scenes work in full function? Discover how production works, such as the assembly and dismantling of large productions; How the different staff coordinates ... and above all, know what a scenic space is like inside. For this, we will have professionals who attend daily the different functions so that the show recreates the reality that the work requires.

Experience the communication of a museum that is integrated into a castle. Live a tasting live where you can know specific aspects of the elaboration and tasting of a good wine of denomination of origin Ribera de Duero, as well as the ceremonial that revolves around it. Also, you can enjoy the explanations of what happened in his day in the magnificent castle of Peñafiel, dating from its origins of s. X, although its present aspect is of S. XV.

Discover the representative building of the citizens of Castile and Leon and learn how they organize their main ceremonials for the inauguration of the President of the Cortes, the opening of the legislature and, in general, how is the day to day in the different Departments of communication and protocol, being able to visit those spaces where the main decisions that currently affect the citizens of Castilla y León are taken.

Discover how to organize a visit to a great winery: its coordination, the spaces to visit, the different attentions to special clients ... and also, make the experience of living and take part in a tasting with some of the best wines selected from different denominations Of origin and by the best specialist oenologists in the field. Know the different types of wine that are, what is their marriage, the ceremonial of uncorking a bottle, the figure of the sommelier, etc ...

Unattended, 1h and 30 minutes

The visit will begin with a brief explanation of how a City Council organizes tourist routes that reveal its historical, architectural and heritage value. Afterwards, you will start the guided tour of the most emblematic historical courtyards of the city, where part of the day-to-day life of society was developed, and you can see what social communication was like at that time. Valladolid in the sixteenth century had documented more than 300 Palacios, on the route we discovered those courtyards of monasteries or palaces that are still in force and where they will tell us how ceremonials were developed, the label that was followed at that time and how were the Social and communicative relations in a society that has nothing to do with the current one. The visit begins in the Plaza de Zorrilla, we pass by the cloister of the French, Courtyard of Trojan Horse, Patio Herreriano, Courtyard of Fabio Nelli, Courtyard of the Royal Palace, Courtyard of the College of San Gregorio and Courtyard of Palace of Villena.

Nocturna1h / 30 minutes

Spectacular nocturnal route that will take us back to the past with an aspect of the future, since we will tell those peculiarities of historical buildings, and not so much, illuminated in a spectacular way. We can know that they communicated the old buildings and that communicate ogaño, all taking into account the light as a subsidiary source of communication for the city. The night tour begins with the historic center (Plaza Zorrilla, Plaza Mayor, Cathedral area and San Pablo area). It will explain the main historical facades and the sense of the color of light in the monuments.

Nocturna1h / 30 minutes

You will be able to know in person the history of the historical personages of the city of Valladolid, the legends that made them famous and their main ways of acting both in the dress and in the social relation, in monumental environments like the Plaza de Colón, Campo Grande, Santa Ana Square and San Agustin archives, while at the same time you can experience the organizational complexities of a tourist visit.

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